How can a brand build and manage its network in the Brand Control Center?
The Network module transforms Brand Control Center from a single-brand system into a network-driven ecosystem.
Instead of directly adding brands, you now:
- Build consent-based relationships
- Control who accesses your content and data
- Lay the foundation for future monetization and partnerships
This ensures:
- Secure collaboration
- Transparent brand relationships
- Scalable cross-brand growth
Step-by-step guide
1. Navigate to Network
- Go to: Manage > Network
- You will see 3 categories:
- Retail Brands
- Consumer Brands
- Media & Entertainment Brands
Each category has an “+ Add Brand” CTA.
2. Add / Invite a brand
Click + Add Brand under any category.
3. Select relationship type
Choose how your brand connects:
| Relationship | When to use |
|---|---|
| Partner | Existing external relationship |
| Holding Company | Parent brand |
| House Brand | Subsidiary / owned brand |
| Aspire to Partner | New collaboration |
Note: This selection defines future access and monetization logic.
4. Enter brand details
Fill in:
- Brand Handle (mandatory & unique)
- Contact Email (mandatory)
- Phone Number (optional)
- Website URL
- Social Media Handles (YouTube + others)
Important:
- Social handles are only accessible after invite acceptance
- Use valid work email IDs (avoid dummy domains)
5. Choose invitation method
- Email (default)
- SMS (optional, requires phone number)
Rules:
- At least one method must be selected
- SMS is disabled if phone number is missing
Click Add - Invitation is sent.
6. Track invitation status
You’ll see the brand in the Network table with status:
- Pending
- Active
- Rejected
Important notes
- No access is granted until the invite is accepted
- Social handles remain hidden in Curate until acceptance
- Invitations are consent-driven
Specs & limitations
| Feature | Behavior |
|---|---|
| Invitation required | Mandatory for all connections |
| Brand handle | Must be unique |
| Social handles | Cannot be reused |
| Bulk invites | Not supported (future) |
| Edit brand | Only for Pending status |
| Active brands | Not editable |
Example use cases
- A retail brand partnering with a media publisher
- A parent company managing multiple sub-brands
- A brand exploring new collaborations
Best practices
- Choose the correct relationship type upfront
- Always use verified business emails
- Add multiple emails for better acceptance chances
- Track Pending invites regularly
Future enhancements
- Bulk brand invites
- Monetization (CPM, pricing)
- Advanced permissions
