Will Cohen, CEO and Co-founder of Downtime, explains how his platform transforms branded content…
Will Cohen, CEO and Co-founder of Downtime, explains how his platform transforms branded content into a loyalty engine. By rewarding users for watching videos, taking quizzes, or engaging with interactive content, Downtime turns attention into tangible value. Will shares how this approach personalizes engagement across retail partners like Walmart, where watching a Coca-Cola video can lead directly to a purchase reward. It’s a glimpse into the next evolution of loyalty programs—where content drives commerce and connection.
By Genuin
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