Will Cohen outlines his vision for a personalized future where no two ad experiences are alike.

Will Cohen outlines his vision for a personalized future where no two ad experiences are alike. By leveraging AI and machine learning, Downtime aims to dynamically assemble creative assets that adapt to each user’s unique preferences, behaviors, and history. He describes a world where your “welcome back” screen is completely different from someone else’s, driven by contextual relevance. It’s personalization at scale, powered by intelligence and empathy.

By Genuin

Published December 21, 2025

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