At Microsoft Beach yesterday, Matt Wurst joined an incredible crew to unpack Gen Z, creativity,…
At Microsoft Beach yesterday, Matt Wurst joined an incredible crew to unpack Gen Z, creativity, trust, and the evolving role of AI. Some key takeaways: - Gen Z isn’t using AI... they’re shaping it. - Context > content. Always. - Brand still beats algorithm when it comes to connection. - Authenticity wins... but only if it’s participatory. With Genuin, we’re not building content machines. We’re building community memory... AI agents that learn, adapt, and elevate real voices. Because culture isn’t generated. It’s co-created. Thanks to Microsoft and fellow panelists Willa Bennett from Cosmopolitan, Jennifer English from Diageo, Franziska Gregor from Serviceplan Group, and more!
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Posted in Cannes Lions. Cannes Lions: Where creativity met commerce met AI met the beach! Highlights, trends, and takeaways from the Croisette, discussing what actually matters for brands, leaders, and the future of marketing
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