Brian Monahan, SVP at Albertsons Media Collective, explains what it really means to “drive growth collectively.” Unlike retailers who keep media as a side business, Albertsons has integrated retail media into the core of its operations—aligning advertisers, merchants, and customers in one growth flywheel. Brian shares why this model works and how collective growth shows up in practice:
- Strategic alignment between advertising and retail operations
- Programs designed to bring shoppers into stores, down aisles, and into baskets
- A flywheel where what’s good for advertisers is also good for the core business
- How Albertsons lives up to its name: The Media Collective
