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What if your executives were your brand’s strongest marketing asset? In this clip from the Snarketing Podcast, Lauren Douglass, CEO of Reverve (and former SVP Channel Factory, VP Teads, and Criteo alum), explains how she helps leaders find their authentic voice—and why AI can actually make thought leadership more personal, not less. Lauren shares her framework for combining an executive’s unique perspective with industry relevance, using AI to spark ideas while keeping content rooted in real human stories. The result? Executives who can confidently tell their own stories, elevate their company, and connect with audiences on a deeper level.