Brian Monahan, SVP at Albertsons Media Collective, explains how Albertsons sets itself apart from discount retailers by focusing on high-value customers with strong lifetime value. Albertsons’ mission is to build customers for life, and that commitment extends to how it works with advertising partners. Brian outlines key approaches, including:
- Delivering premium audiences that drive higher LTV for advertisers
- Sharing conversion data through clean rooms for transparent measurement
- Encouraging partners to bring their intelligence and insights onto Albertsons’ platform
- Collaborating to identify the best opportunities for mutual business growth
