Brian Monahan, SVP at Albertsons Media Collective, explains why retail media is still in its earliest stages, and why the future goes far beyond sponsored products and display ads.
Unlike other platforms that thrive on clickbait and rage-driven engagement, retail media is built on alignment: retailers, advertisers, and customers all share the same goal—growth. Brian shares examples of what’s possible when you think bigger, including:
- Gamified scavenger hunts that use loyalty points as currency
- Shoppable recipes that map out your in-store shopping trip
- E-commerce “Drive Up & Go” moments that can be activated with partners
- New ways to add value at every step of the customer journey
