Streamlining Workflows for Business Impact: In this episode of Genuin Connections, CMO Matt Wurst…
Streamlining Workflows for Business Impact: In this episode of Genuin Connections, CMO Matt Wurst sits down with Jennifer Kattula, GM and CMO of Microsoft Advertising, to discuss how AI is reshaping marketing from the inside out. In this clip, Jennifer shares how her team is organizing internal AI hackathons to explore where generative tools can streamline workflows, boost productivity, and spark innovation—without relying on developers or data scientists. Learn how Microsoft Ads is building practical AI use cases with real business impact, and how marketers can turn experiments into scalable products.
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Posted in Genuin Connections. Dive deeper into ideas from guests on the Genuin Connections Podcast, some of the brightest and most accomplished leaders in our space. From marketing to product to tech: lessons, bold opinions & strategies and more. Share takeaways, challenge assumptions, and apply insights to your own journey.
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