What Is a Member and How Do You Add Them to Your Groups?

Overview

Use this guide when you want to strengthen engagement inside specific Groups within your Community Media Network.

A Member plays a focused, high-impact role - driving conversations, contributing content, and supporting activity within individual Groups. While they may look similar to Creators on the surface, their responsibility is more specialized and group-centric.

All Member management happens inside the Brand Control Center.

What Is a Member?

A Member is someone who actively contributes inside Groups.

They:

• Create and manage content within specific Groups
• Participate in discussions
• Share expertise and insights
• Support engagement and momentum

Members are often:

• Internal team members
• Subject matter experts
• Brand partners
• Trusted contributors

Their focus is not the entire community, it’s the depth and quality of interaction within Groups.

Members vs. Creators - What’s the Difference?

Understanding the distinction helps you structure your Community Media Network effectively.

Creators

• Oversee the entire community
• Set up and manage Groups
• Drive overall content strategy

Members

• Focus on individual Groups
• Contribute and manage content inside Groups
• Strengthen engagement at a granular level

Think of it this way: Creators design the ecosystem. Members energize the rooms within it.

By adding Members, you distribute responsibility and unlock specialized expertise without overloading your core team.

Why Add Members?

Add Members when you want to:

• Increase activity within Groups
• Encourage expert-led discussions
• Maintain consistent content flow
• Scale engagement without centralizing control

This creates a more dynamic, participatory community structure.

How to Add Members

Follow these steps inside Brand Control Center:

Step 1 - Log in to Brand Control Center

Access your dashboard.

Step 2 - Navigate to Groups

Go to: Manage > Groups

Step 3 - Edit the Desired Group

Select the Group where you want to add Members.

Step 4 - Go to the Members Section

Inside the Group settings:

• Scroll to Members
• Click + Add Members

Step 5 - Search and Add Members

Members can be added by searching for existing users using their Email, Phone, or Genuin ID. You can also import a list of users (supported file type: .csv, maximum size: 50 MB) to assign them as Members.

Once added, they can begin contributing and supporting activity within that Group.

Best Practices for Managing Members

To get the most value:

• Assign Members based on expertise
• Clearly define expectations
• Balance participation across Groups
• Periodically review engagement levels

Strong Member distribution ensures that no Group feels inactive or unsupported.

What Happens After Adding Members?

Once added, Members can:

• Post and manage content within the Group
• Participate in discussions
• Support ongoing engagement

This creates a more collaborative and scalable community structure.