What a media network is on Genuin

Screen. Network on begenuin.com: one feed, distributed into every placement you own and every partner placement you accept.

A media network on Genuin is your brand's own distribution and monetization system: the places your video appears (your site, your apps, partner sites, the open web), the audience that watches it, and the revenue those views create. Reading time about 4 minutes; nothing to configure.

The three things every network has

Inventory – the placements where video renders. On your own properties these are embeds; on partner properties they are slots you have been granted; on the open web they are IAB-standard ad tags. All of them are registered on one map called the Hierarchical Grid (see Register your placements on the Hierarchical Grid).
Communities – the content itself, organized as brand communities and groups so that every feed is relevant to the page, the person, and the moment (see Upload your videos or connect your social profile).
Demand – who pays: brand partners through Paid Partner Posts and Takeovers, programmatic buyers through an ad server, subscribers through paid access, or shoppers through in-video commerce (see Choose your monetization agreement).

Communities fill your inventory, demand plugs into it, and the views your audience watches create revenue.

Why the same system works for a podcaster and a retailer

A podcaster has one property, one community, and wants distribution and a revenue share. A retailer has hundreds of page types, first-party purchase data, and wants to price every impression to margin. Both register inventory the same way, both publish content the same way, and both plug demand into the same grid. The difference is scale and which demand sources are switched on, which is why the Get Started steps never fork into separate paths.

A podcaster and a retailer take the same three steps; only scale and the demand switched on differ.

What Genuin runs for you

Genuin hosts and serves the video, ranks every feed with Maya (its orchestrator), produces and adapts content through Studio and Canvas (part of Supervised Intelligence), and, on managed plans, operates the ad stack on your behalf. You own the brand, the audience relationship, the data, and the revenue decisions.

You own the brand, audience, data, and revenue decisions; Genuin runs the video, feeds, content, and ad stack.

What Octo does

Nothing to configure in this article. Octo, Genuin's Supervised Intelligence interface, reads it the same way you do: inventory, communities, and demand are the three things it will build for you in Steps 2 to 5, and your approvals at each step are what make the network yours. From here on every card has the same shape: Octo proposes, you review, you approve.

What you approve

Nothing yet. If you want to see what Octo will propose for your model before you continue, ask it ("show me the network you would build for a regional news publisher") and it drafts the whole plan for review.

Make Octo smarter

The more Octo knows about your brand (crawl, guidelines, catalog, audience notes), the closer its first proposal is to what you would have built.

Need help? Octo is available 24/7 in Brand Control Center (BCC) and on every page of these docs. Ask it in plain language; when the answer needs a person, Octo brings the right account manager, developer, or Ops engineer into the same thread and stays on it until it is solved. Every Business Account owner has this, on every plan (see 24/7 Octo support: how Octo brings in account managers, developers, and Ops).