Configure the vertical video ads placements & frequency
Configuring where and how often vertical video ads appear is one of the most critical levers in monetization.
With the right setup, brands can:
- Maximize revenue without overwhelming users
- Control ad fatigue by spacing ads intelligently
- Deliver seamless, mobile-first experiences aligned with vertical feeds
- Balance engagement and monetization across communities and groups
Poor configuration can lead to drop-offs, lower engagement, and reduced ad performance, while optimized frequency ensures sustainable revenue growth.
Guide:
Step 1: Navigate to Ad Configuration
Go to: Brand Control Center > Settings > Ad Configuration
This is where all ad placements and frequency settings are managed via Monetization Presets.
Step 2: Create or Select a Preset
- Choose an existing preset (e.g., balanced, aggressive) OR
- Click + New Preset to create a custom configuration
Use presets to define different monetization strategies across placements.
Step 3: Select Placements & Embeds
Choose where vertical video ads should appear:
- Brand feed
- Community feeds
- Group feeds
- Embedded players
Important Logic: Ads will only appear where:
- The preset is assigned, AND
- The placement/embed is selected
Step 4: Configure In-Feed Ad Placement (Vertical Video Cards)
Enable In-Feed Ads and define:
| Setting | What it Controls |
|---|---|
| Start Slot | Position of first ad in the feed (e.g., 2 = 2nd card) |
| Repeat Frequency | Number of content items between ads |
Example:
- Start Slot = 2
- Repeat Frequency = 4
Ads appear at: 2, 6, 10, 14...
This controls how vertical video ads are spaced within scrolling feeds.
Step 5: Configure Ad Types & Priority
Enable vertical video ad formats:
- Video Ads (programmatic)
- Sponsored Posts (if using vertical video content)
Set priority using drag-and-drop:
- Higher priority = served first
- Lower priority = fallback
Step 6: Configure In-Stream Ad Frequency (Within Video Playback)
Enable In-Stream Ads and define:
| Setting | What it Controls |
|---|---|
| Start Content Video | Which video triggers the first in-stream ad |
| Repeat Frequency | Interval for subsequent in-stream ads |
Example:
- Start Content Video = 2
- Repeat Frequency = 2
Ads trigger on videos: 2, 4, 6, 8...
Then choose:
- Pre-roll (before video)
- Mid-roll (during video)
- Post-roll (after video)
Step 7: Set Ad Experience Controls
Optimize how vertical ads behave:
| Control | Recommendation |
|---|---|
| Aspect Ratio | Match video player ratio (ensures vertical 9:16) |
| Mute on Start | ON for better UX in feed |
| Duration Display | ON for transparency |
Step 8: Review Feed Preview
Use the real-time preview panel to:
- Visualize ad positions (1-15 slots)
- Check spacing and density
- Validate user experience before saving
Step 9: Save and Assign Preset
- Click Save
- Assign preset to:
- Placements
- Embeds
Ads will now render based on your defined frequency and placement rules.
Specs & Limitations
Placement Rules
| Rule | Behavior |
|---|---|
| Placement dependency | Ads render only on assigned placements |
| Environment targeting | Ads shown only on selected platforms (Web, iOS, Android, Mobile Web) |
| Preview limit | Shows first 15 positions only |
Frequency Rules
| Rule | Behavior |
|---|---|
| Start Slot range | 1–10 |
| Repeat Frequency | 1–10 |
| Slot calculation | Start Slot + (Repeat × N) |
| No-fill scenario | Slot collapses or fallback content shown |
Ad Rendering Constraints
| Rule | Behavior |
|---|---|
| Priority-based serving | Highest priority ad type served first |
| Fallback logic | House content used if no ad fill |
| In-stream dependency | Only triggers on configured videos |
Example Scenarios
1. Balanced Monetization Setup
- Start Slot: 3
- Repeat Frequency: 5
- Ads spaced evenly, minimal disruption
2. High Revenue (Aggressive) Setup
- Start Slot: 2
- Repeat Frequency: 2
- Frequent ads, higher monetization but higher fatigue
3. Premium Experience Setup
- Start Slot: 5
- Repeat Frequency: 6
- Content-first experience with limited ads
FAQs
1. How do I decide the right frequency?
- High engagement - increase frequency
- Premium UX - reduce frequency
2. Can I configure different frequencies for different platforms?
Yes. Use Custom Environment Settings to define platform-specific configurations.
3. What happens if no ad is available?
- SDK tries next ad type
- Falls back to house content
- Or removes the slot
4. Can placements have different presets?
Yes. Each placement/embed can be assigned a different preset.
5. Do frequency settings apply to all ad types?
Yes, but: In-Feed and In-Stream have separate frequency controls
