How do I access device information for analytics and reporting?

Accessing device-level information helps you understand how users interact with your Community Media Network across platforms and environments. This enables you to:

Analyze audience distribution by device, OS, and platform
Optimize content and experiences for high-performing devices
Improve app/web performance and engagement
Enhance monetization strategies through better targeting and reporting

Device insights are critical for making data-driven decisions across product, content, and revenue teams.

Guide: Step-by-step process to access device information

Step 1: Navigate to analytics

Log in to your Brand Control Center
Go to Monetize > Reports or Analytics Dashboard (based on your setup)

Step 2: Select report type

Choose the relevant report:
- Adserver Reports (for monetization insights)
- Live Data
- Compare

Step 3: Apply dimensions for device data

In the report configuration panel, select Dimensions such as:

Time (Date/Hour/Week/Weekday/Month)
Entities (Ad Source - ID/Name/Creation Time/Status, Channel - ID/Name/Creation Date/Status/Environment/Start Floor/AB Test/etc..)
Extras (Advertiser Domain/App Name/Country/Country Name/OS/Domain/Grouped Domain/Sub ID/Browser Name/Ad Type/City/etc..)
Customs
Capping (Impression/Completion/Revenue/Request/Frequency)
Device Data (App Name/Model/Type/Name/Brand)
SDK (Version Name/Installation ID/Duration/JS Player Bridge Version/Timezone Offset/Placement Type/Battery Saving/Latitude/Longitude/Session ID)

Step 4: Choose metrics

Select relevant Metrics based on your goal:

Metrics (Impression/Inventory/Request/Bid/Fill Rate/Average Viewability/Companion Click/Start/Mute/Unmute/Pause/Resume/etc..)
SSAI (Pod Time - Filled/Returned/Watched, Render Rate, Pod Create, Slots, Stitched, Filler - Start/Impression/Midpoint/Complete, Content Started/etc..)
Conversion (Impression/PreBid Win/Click/Lead/Install/Action/Complete View/Supply)
SDK (Placement - Created/Attached/Detached/Displayed, Player - Created/Attached to Placement, Tag Download - Requested/Success/Failure, Player Released, MPV, MPV2)
Custom Metrics

Step 5: Apply filters and date range

Utilize either Metric or Dimension Filters to refine your data.

Define the Date Range:
- Select from preset options like Today, Yesterday, the Last 7 or 30 Days, or input a Custom range.

Implement specific filters, including:
- Format of content (such as Display or Video)

Revenue & Performance

Top Ad Sources and Top OS

Top Countries & Top Channels

Step 6: View and analyze reports

Generate the report to view device-level breakdowns
Identify trends such as:
- Top-performing devices
- Platform-specific engagement patterns
- Revenue contribution by device

How it works (System behavior)

Device information is automatically captured via SDKs and web integrations
Data is aggregated and available in reporting dashboards in near real-time
Device-level insights can be combined with:
- Content performance
- Monetization data
- Audience segmentation

Best practices

Regularly monitor device trends to optimize UI/UX
Prioritize high-traffic platforms for feature rollouts
Use device insights to refine ad placements and formats
Combine with AI-driven analytics for deeper audience understanding

Specs & Limitations

Available device dimensions may vary by integration (SDK vs Web)
Some granular data (e.g., exact device model) may be restricted
Data availability depends on user consent and privacy settings
Reporting latency may vary based on data volume and configuration