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In this Genuin Connections highlight, IRCODE CEO and Founder Matty Beckerman reveals how television advertising is evolving into a fully interactive experience — without QR codes. He explains how IRCODE technology lets viewers scan commercials directly from their screens to engage, shop, or learn more in real time. No remotes. No redirects. Just seamless interaction between audience and brand. Beckerman also teases a stealth street campaign in Boston that showcased how visual scanning is redefining the future of TV, OOH, and cross-platform engagement.
By Genuin
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