Our attention spans are shrinking, and short-form video is taking over.
Our attention spans are shrinking, and short-form video is taking over. But what does this mean for brands and community engagement? In this clip from Genuin’s live webinar From Agencies to Agents: How AI Is Changing Brand Communities, Dr. Ankit Desai (Chief Data Product Officer, Genuin) breaks down: ✅ Why attention spans are getting shorter—and what it means for content consumption. ✅ How short videos are replacing long-form content for learning and engagement. ✅ The rise of :30-second content as the new standard for brand communication. Short-form video isn’t just a trend—it’s a necessity. Watch now to see how brands can adapt and thrive!
By Genuin
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Posted in Genuin Webinar Highlights. A space to share and discuss highlights and clips from from Genuin webinars. Do insights turn into action or stay as theory? Share reflections, counterpoints, and use cases. Connect with peers testing new strategies and debate how these ideas shape real-world impact
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