Social media was supposed to make it easier for brands to reach their audience.
Social media was supposed to make it easier for brands to reach their audience. So why is it harder than ever? In this clip from Genuin’s live webinar From Agencies to Agents: How AI Is Changing Brand Communities, Dr. Ankit Desai (Chief Data Product Officer, Genuin) and Matt Wurst (CMO, Genuin) unpack: ✅ How social media algorithms force brands into a “pay-to-play” model. ✅ Why limited data access is hurting brand performance. ✅ The reality of content ownership—and how brands can take back control. Brands shouldn’t have to rent their audiences from social platforms. Watch this to learn how to reclaim your community and data!
By Genuin
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Posted in Genuin Webinar Highlights. A space to share and discuss highlights and clips from from Genuin webinars. Do insights turn into action or stay as theory? Share reflections, counterpoints, and use cases. Connect with peers testing new strategies and debate how these ideas shape real-world impact
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