Marketplace: what it does and where to start
Marketplace is where Supervised Intelligence gets its skills: AI capabilities other brands publish, the tools they call, and the models they run on. You add them to your brand, and you can publish your own for other brands to use.
A capability is one thing Supervised Intelligence knows how to do, such as building brand assets, curating content, or running a report. It's a workflow with a model configuration and the tools it calls. In Brand Control Center (BCC), the Marketplace section has four tabs: My Capabilities, Capability Marketplace, Tools, and LLMs.
Selling packages to brands and buyers is part of Monetize; Packages: sell outcomes to brands and demand partners covers it.
Get started
- Find a capability and add it to your brand. The copy is yours, and the original stays with its publisher.
- Connect the tools it calls. A capability can't run until its tools are connected.
- Enable it in Supervised Intelligence. From then on, Supervised Intelligence can use it.
What's in Marketplace
| Tab | What it holds |
|---|---|
| My Capabilities | The capabilities your brand owns, and the capability builder for new ones |
| Capability Marketplace (Marketplace in the menu) | Capabilities published by other brands, ready to copy, with a Verified publisher mark where Genuin has verified them |
| Tools | Provider integrations, the tools Genuin provides (such as Analytics, Curate, and Monetization), and the custom MCP servers you register or other brands share |
| LLMs | The language models your capabilities run on: Genuin's own, with no setup, or other providers on your own API key |
Genuin's capabilities
Genuin publishes these capabilities in the Capability Marketplace, marked Official. Once you add one, Octo runs it for you in BCC: the background jobs run on their own and ask you when a change needs your approval, and the chat capabilities walk you through each step.
| Capability | What it does | How it runs |
|---|---|---|
| Read My Website | Reads your website, or only the pages you allow, into your brand's knowledge, then refreshes your destination when the read is done. | Background job |
| Build My Brand Structure | Drafts your categories, communities, and groups from your website, with your logos, colors, and description, then sets them up once approved. | Background job |
| Build My Destination | Builds your destination's video rows, article placements, and pages from your videos, stories, and events, adding only what's missing on each run. | Background job |
| Import My Shorts | Finds your official YouTube channel from your website, imports its Shorts into your communities, and keeps importing new ones every day. | Background job |
| Clip My Long Videos | Cuts short clips from your latest long videos with Clip It and files them in your communities, for a channel with few Shorts. | Background job |
| Review New Videos | Watches for new videos from your channels and asks for approval before they reach your communities, or approves them when you allow it. | Background job |
| Set Up Monetization | Drafts two ad presets, one for sponsors' videos and one for ads in your video rows, and creates them switched off once a person approves. | Background job |
| Analytics Visualization | Answers an analytics question asked in plain language with a written analysis and an interactive chart dashboard built from your brand's metrics. | In the chat with Octo |
| Clip It | Turns a long-form video or podcast URL into short clips and imports them into the Genuin communities and groups you choose. | In the chat with Octo |
| Video Generation | Generates a short-form video with one of your brand's video generation pipelines and imports it into the Genuin communities and groups you choose. | In the chat with Octo |
| Social Import | Imports videos from your brand's connected social handles, such as YouTube, Instagram, and TikTok, into the Genuin communities and groups you choose. | In the chat with Octo |
Publish your own
On My Capabilities, the capability builder turns a description of what you need Supervised Intelligence to do into a capability. Once it works, Publish to Marketplace makes it available for other brands to clone, and Remove from Marketplace stops new clones while existing copies keep working. A custom tool can be shared with other brands the same way.
Build it
Marketplace runs in BCC and needs no code. To let a capability reach your own systems, register an MCP server as a custom tool under Marketplace > Tools, and its tool list is fetched and stored. Models from providers such as OpenAI, Anthropic, and Google run on your own key under Marketplace > LLMs; keys are stored encrypted. Add AI capabilities, tools, and models from the Marketplace walks through every step. The Capability Marketplace, Tools, and LLMs tabs need the Marketplace permission on your role.
Questions people ask
- Is a capability someone else built safe to run on my brand? Asked by founders and business owners. Capabilities Genuin publishes carry the Official badge, and every capability you add runs inside the rules you set in Control, like everything else Supervised Intelligence does.
- Can I use my own model? Asked by developers and engineering.
- What happens to a capability we copied when its publisher changes or removes it? Asked by operations and ad ops.
