Are advertisers missing the mark? 🤔 According to iHeartMedia CMO Gayle Troberman, 44% of Americans don’t feel seen or heard by brands. That’s nearly half the country!
In this Snarketing Podcast highlight, Gayle dives into the insights from iHeart’s New American Consumer Study—a deep look into why traditional marketing briefs fail and what brands need to do differently. From stale stereotypes to surface-level segmentation, she explains why marketers keep missing the reality of today’s diverse consumer landscape.
What’s the fix? Tune in as Gayle shares her wisdom on how brands can break through the noise, connect with real audiences, and stay relevant in today’s media ecosystem.
