Video and audio aren’t the same—so stop treating them like they are. 🎙️📺 In this Snarketing Podcast highlight, Gayle Troberman, CMO of iHeartMedia, breaks down why engagement works differently in video vs. audio—and why brands and creators need to respect the strengths of each platform.
Video: Hook people in 3 seconds or less (thanks, YouTube).
Audio: Take your time—listener attention actually increases over time if you ease them in.
So whether you're a podcaster testing video or a video creator experimenting with audio, understanding the nuances of each medium is the key to keeping audiences engaged.
