What exactly is “bad” B2B marketing, and how do you spot it before it drags your brand down? In this clip from the Snarketing Podcast, Lauren Douglass, CEO of Reverve (and former SVP Channel Factory, VP Teads, and Criteo alum), breaks down the biggest mistakes she sees companies making: buzzword-heavy messaging, tactic overload without strategy, and forgetting the most important piece—the audience. Lauren explains why so much B2B marketing feels interchangeable, how box-checking leads to wasted effort, and why caring about what your audience actually values is the foundation of any effective campaign. If you’ve ever wondered why your marketing feels busy but not impactful, this one’s for you.