Retail media is fine, but commerce media is where the next phase of fun is at for marketers.
Why? How? And what's the difference?
Here's your Commerce Media primer:
- $100B+ by 2028 according to eMarketer.
- Retail’s share of that pie is shrinking.
- New verticals (finance, travel, QSRs) are building their own networks.
- Data collaboration is table stakes.
- Non-endemic ads are the secret weapon.
The game has changed.
It’s not just retail anymore. It’s commerce—everywhere, for everyone.
Want to win? Think bigger. Test smarter. Partner better.
Commerce media is the foundation of the next phase of marketing -- Community Media.
So take it in and take action...
Or sit back and watch your competitors lap you.
