Mid-sized brand with a $20M media budget? Congrats—you’re basically invisible to a holding company.
In this fiery clip from Episode 45 of the Snarketing Podcast, Hunterblu co-founder Jessica Blumberg explains why indie media agencies are perfectly positioned to serve mid-sized brands that get lost in the holding company machine. From better strategy to actual attention, Jessica makes the case for why boutique beats behemoth when it comes to service, agility, and results.
Hosted by Matt Wurst and Valerie Vespa, this segment covers:
– How holding companies treat $10–$20M brands like an afterthought
– Why indie agencies are built to serve real client needs, not just big fish
– The growing gap in media service—and who’s actually filling it
