Four-star restauranteur Will Guidara has served hundreds of meals to hungry customers throughout his career — but his secret to success wasn’t just the gourmet dishes from the kitchen. Instead, it was his philosophy around service. It all started when he overheard a table of guests saying the only thing missing from their New York trip was having a New York-style hot dog. So what did he do? He went out of his restaurant to get one to them anyway. This is part of his philosophy of "unreasonable hospitality" — and you don't have to work in the service industry to try it out. "Give people that sense of belonging. Give them a memory that can last a lifetime. It will transform your business," he advises. "It will make you and all the people around you feel really, really, really good."
