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DoubleVerify (DV) introduces Authentic Direct™, aiding publishers to align with advertiser brand…

DoubleVerify (DV) introduces Authentic Direct™, aiding publishers to align with advertiser brand suitability settings, reducing waste and maximizing revenue.

By Terry Kawaja

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From the MarketingInsights community. A community for discussing the latest trends and insights in the marketing industry, like technology, consumer behavior, and strategic deal-making.

Posted in Ad Authentix. Ensuring transparency and integrity in advertising and media through rigorous verification.

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