Could faking typos actually make your brand feel more authentic? In this clip from the Snarketing Podcast, Lauren Douglass, CEO of Reverve (and former SVP Channel Factory, VP Teads, and Criteo alum), explains why small mistakes can signal humanity in a world flooded with polished, AI-generated content.
The conversation takes a snarky turn—from George Costanza–style “inauthentic authenticity” to why PR strategies need to evolve. With trades locked behind paywalls and Google indexing less, Lauren makes the case for building real content and blog strategies that AI (and audiences) can actually find. Authenticity, errors, and SEO? Yep, it’s all connected.
