Cancelling DEI is not just bad for humanity.
Cancelling DEI is not just bad for humanity. It's bad for business. So what's it going to take for us to see more corporate courage as opposed to cowardly compliance? The past 2 months have exposed a harsh reality: some of the biggest brands and execs are caving to government pressure and rolling back DEI efforts. And consumers are noticing. 🚨 Target’s foot traffic is down 7.9% YoY after erasing DEI commitments. 📉 Walmart saw a 5.2% drop after similar cutbacks. 🔥 Costco? Holding the line—and foot traffic is up 4.8%. Correlation ≠causation, but the message is clear: values matter.
By Matt Wurst
Published
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