B2B marketing has never been tougher. Brands are finding it harder to cut through the noise as audiences tune out stale tactics like webinars, white papers, and AI-generated content that all sounds the same. In this clip, Lauren Douglass, CEO of Reverve (and former SVP Channel Factory, VP Teads, and Criteo alum), explains why traditional brand-building is fading and why people—not corporate logos—are now the real differentiator.
Lauren shares what’s actually working today: building around authentic personalities, empowering sales and marketing teams to engage directly, and staying agile enough to test, learn, and adapt fast. If your marketing feels stuck in the past, this conversation will help you rethink how to connect with audiences in 2025 and beyond.
