AI is fundamentally changing how consumers discover information, evaluate options, and make…
AI is fundamentally changing how consumers discover information, evaluate options, and make purchasing decisions. In this Genuin Connections podcast conversation, former eMarketer analyst and Sonata Insights founder Debra Aho Williamson explains why the biggest shift in the AI era isn’t just the technology itself — it’s how consumer behavior is evolving around it. Unlike earlier AI systems working quietly behind the scenes in recommendation engines like Netflix, today’s AI assistants such as ChatGPT are being used actively and intentionally by consumers. People are choosing to ask AI questions directly, shaping how they research trips, products, services, and brands. For marketers, this represents a major shift: discovery is becoming conversational, and the role of brands is changing inside these AI-driven experiences. Listen to the full conversation with Debra Aho Williamson on the Genuin Connections podcast, where we explore the rise of AI media, consumer trust, and the future of marketing in the AI era.
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