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Marketers, we’ve got a problem. 🤯 In this Snarketing Podcast highlight, Gayle Troberman, CMO of iHeartMedia, calls out a massive disconnect between marketers and real consumers. 🔥 Half of Americans have never even heard of an Aperol Spritz. 💰 The average marketer earns 2x more than the average American. 📊 Despite unlimited data, we’re making more biased decisions, not fewer. With all the insights at our fingertips, are we really listening to consumers—or just reinforcing our own assumptions?
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From the The Business of Media community. Exploring the dynamics and future of media with industry leaders.
Posted in Media Innovation. The evolution and revolution in media
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