Unlocking AI: Transforming Retail Media Strategies!
In this clip from "The Brand Blueprint for 2025" webinar, Jill Cruz from Publicis Groupe reveals how AI and creative innovation are reshaping retail media strategies.
💡 Key Highlights:
- Why brands need end-to-end solutions and strong partnerships with retail media networks.
- Leveraging data to enhance not just media planning but also creative and consumer experiences.
- Moving beyond boring banner ads—AI-driven data unlocks better, more engaging creative.