How Restaurants Make Great Marketers: In this hilarious and insightful clip from The Snarketing Podcast, Ashley Schapiro, Vice President of Marketing, Media, Performance, and Engagement at American Eagle Outfitters, shares how her experience as a waitress shaped her approach to marketing.
From managing tricky customers to mastering the art of the sell (hello, steak inventory!), Ashley connects the dots between life in the service industry and the creative hustle of marketing. You'll never look at a restaurant recommendation—or a marketing campaign—the same way again.
