In this excerpt from Genuin Connections, Ruth Yomtoubian, VP of Global Innovation at VSP Vision, reveals how emerging tech is transforming our relationship with the five senses—and what it means for marketers and healthcare innovators alike. She shares insights from VSP’s Future of Senses report, spotlighting trends in vision, hearing, taste, smell, and even the sensory challenges many face in overstimulating environments like dental and optical offices. This is more than a conversation about healthcare—it's about redefining experience itself. 🔍 Want to hear how AI, sensory tech, and human-centered design intersect? Watch and listen to the full episode.