What does it take to rebuild a brand from the inside out? In this episode of The Snarketing Podcast, Jeanniey Walden, CMO of Rite Aid and Thrifty Ice Cream, breaks down the power of resilience, authenticity, and community in leading Rite Aid’s marketing turnaround. She introduces her guiding principle—AIR (Authentic, Inspirational, Relatable)—and how it shaped everything from internal culture to national ad campaigns featuring real employees instead of actors. 🔹 How AIR (Authentic, Inspirational, Relatable) drives marketing success 🔹 The role of community, resilience, and internal messaging in brand transformation 🔹 Why real employees made Rite Aid’s advertising more powerful than ever 📢 Plus, Jeanniey shares exclusive career news—first announced on this podcast! 📌 Subscribe for more snark, insights, and unfiltered marketing wisdom! #SnarketingPodcast #MarketingStrategy #RetailMarketing #AuthenticityInMarketing #BrandTurnaround #Leadership #CMO #Resilience #CommunityMarketing