How Do I Set Up Brand Guidelines?

Brand guidelines help maintain consistency, quality, safety, and trust across your Community Media Network. They define how content should look, sound, and behave across communities, groups, creator collaborations, campaigns, and user-generated content experiences.

Inside the Brand Control Center, brand guidelines act as a governance framework that helps brands:

• Maintain a consistent brand identity
• Align creators and moderators with brand standards
• Improve AI-assisted content moderation and curation
• Reduce off-brand or unsafe content
• Standardize campaigns across communities and regions
• Protect sponsorship and advertiser relationships
• Create scalable community operations

Guidelines can be applied across:

• Communities
• Groups
• Content submissions
• Creator programs
• Sponsored campaigns
• User-generated content initiatives
• AI moderation workflows

What Can Be Configured in Brand Guidelines?

Brands can define rules and standards related to:

These guidelines ensure all contributors and systems operate within approved brand standards.

How to Set Up Brand Guidelines

Step 1: Login to Brand Control Center

Access the Brand Control Center using your administrator credentials.

Step 2: Navigate to Brand Guidelines

Go to: Build > Brand Elements > Guidelines

This section allows brands to create and manage operational and content governance standards.

Step 3: Create a New Guideline Framework

Click + Add Guidelines.

You can configure multiple guideline sections depending on your operational requirements.

Configure Brand Voice Guidelines

Brand voice guidelines help standardize communication across posts, captions, comments, campaigns, and creator content.

These standards help maintain consistent communication across all member interactions.

Configure Visual Guidelines

Visual guidelines help maintain a consistent presentation style across videos, posts, embeds, and campaigns.

Configure Content Guidelines

Content guidelines define what types of content are encouraged, restricted, or prohibited within the network.

These rules can support both manual moderation and AI-assisted review workflows.

Configure Community Participation Guidelines

Community participation standards help maintain healthy engagement environments.

Configure Creator and Contributor Guidelines

Brands working with creators or ambassadors can define publishing standards and collaboration requirements.

Example Creator Rules

• Use approved hashtags
• Follow sponsorship disclosure policies
• Maintain minimum content quality standards
• Avoid competitor promotion conflicts
• Adhere to campaign timelines

This helps streamline creator operations across large-scale community programs.

How Brand Guidelines Support AI Governance

Brand guidelines also improve AI-driven moderation and curation workflows.

The platform can use guideline structures to:

• Flag unsafe content
• Improve recommendation quality
• Detect off-brand messaging
• Assist moderation teams
• Improve content classification accuracy
• Support scalable governance workflows

This creates safer and more trusted community experiences.

Applying Guidelines Across Communities and Groups

Guidelines can be applied across:

Different communities can also maintain customized guideline variations when needed.

Updating and Managing Guidelines

Brand guidelines should evolve alongside community growth and engagement trends.

Brands should regularly review:

• Moderation reports
• User feedback
• Engagement patterns
• Content performance
• Campaign outcomes
• Safety incidents

Updating guidelines based on real community behavior helps maintain relevance and effectiveness.

Best Practices

Keep Guidelines Clear and Actionable

Avoid vague instructions.

Better Example

• “Sponsored posts must include disclosure labels”

Avoid

• “Be transparent when possible”

Balance Governance with Community Freedom

Overly restrictive guidelines may reduce participation.

Create standards that protect the brand while encouraging authentic engagement.

Align Guidelines with Community Objectives

Different communities may require different operational standards.

Regularly Train Moderators and Creators

Ensure moderators, admins, and creators understand guideline expectations to maintain operational consistency.

Example Use Cases

Retail Brands

Maintain consistent product storytelling and influencer collaborations.

Media Networks

Standardize editorial and moderation policies across multiple communities.

Sports Communities

Protect community safety during live discussions and events.

Education Platforms

Ensure educational accuracy and respectful peer participation.

Creator-Led Campaigns

Maintain sponsorship compliance and campaign consistency across creators.

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