As video and community content proliferates, the requirements for structure, safety, and scalable oversight intensify. Without a clear governance framework, engagement becomes unfocused and fails to translate into meaningful outcomes.

Genuin’s Control gives brand admins the power to curate, manage, moderate, organize and configure all aspects of their content, community and user experience.

In the Brand Control Center, go to the Curate section of the left nav. You can aggregate branded content by importing videos from multiple sources into one place. Imported videos are automatically curated using AI, which analyzes video context to tag relevant categories, topics, and keywords, and maps each video to appropriate communities and groups. You may also manually select the destination for your content if preferred.

Repurpose content

Our AI fetches relevant social and royalty-free content from across the web and automatically curates to relevant communities and groups.

• Social import: Fetch videos from your social media handles and get started by connecting Youtube, TikTok, and Instagram accounts

Upload content

Bulk upload branded videos directly from your local drive, Google Drive, Dropbox, and S3 Bucket. Add in-video, metadata, caption, and advanced features to customize the videos.

• Direct uploads: Bulk upload short-form videos directly to the platform
  • File formats: MP4, MOV, Avi, WMV, MKV, WebM up to 2 GB size, 300 seconds max and 9:16 aspect ratio only

Clip-and-Convert content

Transform long-form videos into high-impact short clips. Our AI automatically reframes videos to a vertical 9:16 format, detecting speakers and moving objects to produce engaging, share-ready clips.

• Clip it: generate viral short clips from long-form video content
  • Upload a long video URL max up to 60 minutes
  • Choose various options provided

Understand system default roles

• A user who creates an account in the Brand Control Center is automatically registered as a brand owner in the system.
• You cannot edit the permissions for the default roles: Owner, Admin, Content Manager, and Viewer.

Create a new role

• Click + New Role
• Add a role name/title
• Add a role description
• Set permissions to create, edit, delete, and view for each modules in the BCC
• Add contact emails to assign the new role
• Click Create

Edit a custom role

• Click the three dots and select Edit role
• Edit a role name
• Edit a role description
• Invite user
• Manage permissions for each modules

Manage permissions for a role

• Click the three dots and select Manage Permissions
• Select the role from the dropdown
• Click a BCC module tab and select the permissions for create, edit, delete, and view
  • Assigned brand users will only have access to the permissions you select

Delete a custom role

• Click the three dots and select Delete role
  • Once a role is deleted, users assigned to it will lose access to its permissions.

Invite new brand users

• Click + Invite Users
• Add contact emails
• Assign user role as an admin, content manager, viewer or a custom new role you created
• Review permissions for the user role
• Click Invite to send an invitation via email

Remove a brand role

• Click the three dots and select Remove user

Change a brand user’s role

• Click the user-role dropdown and select a new role