The challenge:

Most platforms want content. But what they really need is curated, relevant content that feels native to the brand, the category, and the moment.

The opportunity:

Genuin helps you bring in diverse video content, from partners, creators, or customers, and place it where it matters most. With curation controls and community tagging, you decide what gets seen, where, and when.

Seed With Your Own Content:

1. Obtain Video Content Consent (essential)
   1. Secure content approval from key stakeholder(s) within your organization
2. Upload your initial batch of content from your preferred social media channels and your owned sources. Choose from:
   1. Direct upload (recommended for ongoing sync with s3, dropbox, GDrive or any SFTP server)
   2. Social sync (recommended for 1st time)
   3. Social import (optional)
3. Verify Category, Topics, and Keywords (optional)
4. Verify default Brand and Community Guidelines along with default Community and Group architecture (optional)
   1. Add or remove moderation guidelines
   2. Community name, handle, profile picture, and banner (optional)

Brand Partners’ Content:

Content Seeding/Aggregation (Non-monetized) (essential)

1. Invite and integrate partner brands directly into Genuin via the Brand Control Center (BCC) (recommended)
   1. Each partner brand can connect (login authentication) their verified social accounts (e.g., Instagram, YouTube, TikTok) to seamlessly bring in content (recommended)
   2. Each partner brand syncs (scraping from their social handle with low reliability) social handles to fetch videos to relevant communities and groups on your destination. (recommended for the quick start, optional for ongoing usage)
   3. Direct upload from partner brand content via direct upload in the ecosystem. (recommended but optional if you have social connect from the brands’ handles)
   4. Within the BCC, admins can:
      1. Add brands to your community media network (“+ Add Brand to Earn”) (recommended)
      2. Manage brand sponsorship access status, CPM, earnings, and control access (recommended)* *This data will be applied to RevShare based on the partnership agreement)

Creator/UGC Content:

Content Seeding/Aggregation (Non-monetized) (essential)

1. Invite and integrate Creator content directly into Genuin via the Brand Control Center (BCC) (recommended)
   1. Give access for Creator to:
      1. Join existing Community + Group(s)
      2. Join existing Community, but create new Group(s)
      3. Create new Community and Group(s)
   2. Ensure proper agreements and revenue share terms are in place
   3. Determine how Creators will upload content to brand communities (essential)
      1. Camera/upload will work in your app (recommended)
      2. Download the Genuin Studio app for Creators to upload content (optional)
   4. Each creator can connect (login authentication) their verified social accounts (e.g., Instagram, YouTube, TikTok) to seamlessly bring in content (recommended)
   5. Each creator syncs (scraping from their social handle with low reliability) social handles to fetch videos to relevant communities and groups on your destination (recommended for the quick start, optional for ongoing usage)
   6. Within the Studio app or SDK, creators can:
      1. Add/edit Community & Groups
      2. Add/delete Members
      3. Invite other creators

1. Metadata & taxonomy: Each video is enriched with detailed metadata, including transcripts, tags, visual elements, text, and audio cues. The taxonomy defines attributes such as category, topic, and brand ownership.
2. Linkout mapping: Content is bound to call-to-actions (CTAs) resolved by your API (e.g., store_id, menu_item_id).
3. Unique video mapping: Each video containing a linkout is mapped to a content mix within the placement feed algorithm. You can configure whether to allow multiple videos per brand or restrict single video per brand by enabling the “Map Unique Linkout Videos Only” feature. This feature ensures that only one video per brand appears in a given placement by identifying and mapping the unique linkout URL associated with that brand’s PDP (Product Detail Page).

Placement options across the journey.

1. Enhances brand perception with aligned creator content
2. Prevents “feed fatigue” with smarter sorting and topical control
3. Surfaces evergreen content in time-sensitive ways (e.g., “Back to School,” “Holiday Hacks”)
4. Maximizes ROI on creator and partner content investments