The challenge:

Monetizing content and engagement at scale often feels like an either/or — advertising or subscriptions. But customers want optionality, and partners want flexibility.

The opportunity:

With Genuin, you can create subscription plans, bundle premium services, and offer paid access — unlocking new revenue streams across your customer network.

1. Define pricing and quantity/package plan for brand partners (essential)
   1. Decide subscription model
      1. Consumer-paid membership.
      2. Partner brand-sponsored access.
      3. Cart-triggered access (unlock content after $X spend).
2. Invite users and brand partners to become subscribers (essential)

How do my customers track the outcomes of their subscription?

1. Step 1: Define a strategy
   1. Set up a low-lift, high-impact subscription based video offering
   2. Embed advertiser content in high-traffic surfaces (Examples: Home, Offers)
   3. Launch Regional customer GTM Assets
   4. Connect analytics sources, integrate into your brand metrics
   5. Monitor performance, engagement and ROI for your customers
2. Step 2: Design subscription plans for customers
   1. Create plans for customers
   2. Set up offering name (Examples: Video Promotion, Video Boost, Local Market Reels)
   3. Set up offering tiers: (Examples: standard, standard plus, premium)
   4. Set up pricing per tiers: (examples: $20 / $50 / $199…)
   5. Set up other package models as applicable: (examples: weekly, monthly, annual)
   6. Set up the tier limit for numbers of videos per month (examples: 5, 10, 20 videos)
3. Step 3: Embed your brand community feeds across app & web
   1. Select community or group feed and choose placement style
   2. Customize your placement style, configuration, and generate a code
   3. Place into your onsite ecosystem (web and mobile app)
   4. Assign geo-targeting for GTM (optional)
4. Step 4: Connect Zero Party data. SYNC identity level data
   1. Connect your data warehouse in S3 Storage and BigQuery and get RAW interaction level data
   2. Link the data to your identity via SSO
   3. Get identity level analytics via existing tools such as Mix Panels, BigQuery, etc
   4. Sync and save Genuin zero party data in your existing infrastructure
   5. Make community video views, interactions & clicks part of your existing metrics
   6. Map video metrics to your conversion value & individual conversion level
   7. Showcase view though/clicks/engagement to conversion for merchants in media reporting analytics
5. Step 5: Integrate sponsored video offering into the native ecosystem
   1. Choose internal payment flow: Retail Media Trade Billing (fee traffics to your brand, you send share to Genuin) or Genuin payout (fee traffics to Genuin, Genuin sends share to you)
   2. Add dropdown that allows customers to add plan through the existing your customer platform (optional)
6. Step 6: Invite customers to become subscribers
   1. Invite/add advertisers to paid video subscriptions in your community
   2. Allow them to choose subscription plan (through existing customer platform) or assign subscriptions to the advertiser
7. Step 7: Customer subscribes and syncs their socials
   1. Customer subscribes to a plan
   2. Customer inputs their social handles
   3. Genuin automatically fetches customer videos and posts into relevant groups
   4. Two ways customers can post videos:
      1. Option 1: Login to desktop web app and upload videos via subdomain (i.e. community.yourbrand.com (link will be live upon GTM))
      2. Option 2: If your brand has enabled UGC camera capability, customers can log in and post videos via the existing mobile App.
   5. Customers see their videos posted within their profiles on mobile app Community Tab.
8. Step 8: View conversion level data and attribution on existing brand data infrastructure
   1. Data becomes available in existing reports (i.e. view through, interactions and CTR, conversion) — brand level and advertiser level data available
   2. Community Attribution Reporting could be made available on your brand’s existing dashboards, portals, hubs.

This sponsored video subscription opportunity adds a paid marketing solution allowing your existing customers to post content in video feeds and access across your onsite placements. The video subscription provides increased exposure and discovery for customers, positioning their business for increased engagement, conversion and ROI.

Onboard advertisers from any destination, but allow them to buy across the network.

1. Desktop web subdomain
2. Mobile app placement

1. Subscription plans
   1. Pricing model
      1. Pay as you go: charge users a payment fee based on their actual usage
      2. Recurring payment: split the full bundle price over several monthly payments
   2. Payment type
      1. Retail media trade
      2. Genuin payout
      3. Brand payment gateaway
2. Premium services
   1. Exclusive Group access
      1. View Post
      2. Add group members (Disabled selected)
      3. Can add members to the group
3. Paid access
   1. Upload and post video in groups
   2. Import and post videos from connected social accounts
   3. Generate and post videos with AI
4. Features That Power Subscription & Premium Access
   1. Creator Wallets: Automated payout system for incentivized content
   2. Tipping & Rewarding: Fans or brand partners can reward creators within Groups
   3. Permission Layers: Gate access to post or view content based on subscription tier
   4. GenuinAI Segmentation: Offer upsells to high-engagement users or Groups

1. Create subscription plans in BCC
2. Bundle premium services
3. Create paid access
4. Invite advertisers and existing customers as subscribers
5. Promote access via email, homepage, and partner campaigns
6. Track performance in Brand Control Center and optimize over time