Configure Parameters to Personalize the Experience Across Every User Touchpoint
Get StartedConfigure Parameters to Personalize the Experience Across Every User Touchpoint
The challenge:
Modern commerce media networks are evolving from static placements to dynamic, video-first experiences that integrate partner content, creator activations, and real-time personalization.
The opportunity:
With Genuin’s personalization parameters in an onsite placement, destination brand (e.g., a food delivery platform, marketplace, or lifestyle super-app) can repurpose partner videos, activate UGC/creator flows, and surface all content inside its own app/website—with linkouts that automatically resolve to the best match of available services. That means every visitor gets content tailored to their journey, increasing engagement, time-on-site, and conversion. The right video, in the right place, at the right time.
How can a brand destination repurpose videos of their partner brands, activate creators & UGC and aggregate all content in their O&O
Surface content specific to user preference and behavior
Placements use backend macro IDs to support content curation and personalization across the experience. These macro IDs help refine and tailor the algorithmically driven content feed based on user interests and data. The content within each placement is dynamically curated using contextual queues from personalization parameter IDs, allowing users to swipe or scroll through videos customized to their preferences and behavior.
- Embed a video carousel placement under the explore/search tab
- Curate the content for restaurants by users’ nearby location
- Map video location id with user’s location id and show the content within a deliverable distance
- Display video with linkout of “order now” that redirects user to restaurant menu page to
Why Personalized Context Based Video Experience Matters
- Personalized data makes the experience relevant. Videos resolve to shoppable linkouts tied to stores, menus, or offers near the user—reducing friction from content to commerce.
- Higher Engagement: Relevant content earns more views, likes, and shares
- Improved Conversion: Showing product-adjacent content boosts action
- Stronger Retention: Personalized feeds create emotional connection and habit
- Smarter Media Value: Content feels helpful, not intrusive
- Custom Brand Control: You set the rules and visibility thresholds
- KPIs
- Increased app usage and frequency
- Increased discovery of new content
- Seamless short to long form content navigation
- App download referrals
- Ad revenue
Where It Fits in the User Journey
| TOUCHPOINT | PERSONALIZED CONTENT OPPORTUNITY |
|---|---|
| Homepage | Location-based or interest-based creator content |
| Product Detail Pages (PDPs) | Contextual creator reviews or “how-to” videos based on PDP URL |
| Category Pages | Seasonal or trending content filtered by category relevance |
| Post-Checkout Pages | Loyalty offers, referral content, or creator thank-you videos |
| App Tabs & Dashboards | Tailored community content based on app usage behavior |
| Loyalty Portals | Videos tied to tier level, rewards earned, or regional availability |
What Parameters can be Configured via Genuin
| PARAMETER NAME | EXAMPLE |
|---|---|
| style_id | 68c29867baf74a077145b040 |
| geo | {"lat":24.2422, "long":34.332, "radius_limit":10} |
| place | {"country":"USA", "state":"", "city":"", "zipcode":000000} |
| time | 1756128872 |
| user_segment | {"age":33,"min_age":13,"max_age":90,"segment":"Premium","gender":"M/F/O","race":"Asian"} |
| url | https://www.brand.com/ |
| user_context | Smart phone |
| brand_id | [1234, 5678] |
| Community_ids, group_ids | community_ids='["49a7c012-d666-472a-bd21-acd4d39d3421"]', group_ids='["f76b9d96-5e6a-4a75-83fc-441c03748388"]' |
| user_interests | ["technology", "sports"] |
| posted_by_user_ids | ["5cd91fr9-9fcd-4fd9-9077-d0023b54b88c","49a7c012-d666-472a-bd21-acd4d39d3421"] |
| previous_page_context | Samsung Galaxy |
Checklist to Pass Your Data Parameters:
- Toggle ON the “Crawler” to enable contextual metadata capture from your page
- Toggle ON the “Real-Time Context Gathering” feature to capture live page context, time, and behavior signals, etc.
- Review the generated placement code containing data-page-content.
