Unified User Identity unlocks more personalized ROI by enabling truly relevant experiences without relying on third-party cookies or guesswork.

By understanding users as a single, connected profile across touchpoints, brands can move beyond blanket advertising and deliver smarter retargeting, tailoring messaging precisely to real behaviors, interests, and intent.

Genuin’s Unified User Identity Graph connects user engagement across your owned properties and offsite environments into a single, continuously evolving profile. By securely syncing with your CRM and personalization tools, Genuin restores visibility and continuity across the entire customer journey.

The result is a real-time, persistent identity graph that becomes richer with every interaction, enabling more accurate personalization, smarter targeting, and a deeper understanding of your users at every touchpoint.

Genuin bridges the gap in the user journey across onsite and offsite placements by capturing signals like:

• Video views & completions
• Content interactions (likes, comments, shares)
• Community/group activity (joins, subscribes)
• Linkout click throughs (i.e. shop now, order now, etc)
• Referral sources & UTM parameters (external links)

Journey 1: From Social to Loyalty

• User watches brand video in a creator’s social post (via HTML tag)
• Clicks “Learn More” and joins a brand community
• User Identity is captured via email or loyalty ID
• CDP tags them as “engaged first-time viewer”
• Trigger a welcome offer email or content recommendation

Journey 2: Intent-Based Retargeting

• User watches 3+ videos in “Wellness” category across partner sites
• No purchase yet but profile enriched via engagement signals across all partner sites
• Ad platform receives segment → custom retargeting campaign launched

Journey 3: Cross-Channel Content Continuity

• User logs in to brand app, then later sees a video in an email, then watches related content on a publisher’s homepage (via placement)
• Genuin ties all those actions to one profile
• Feed personalization shifts to reflect user interest (e.g., switch from “intro” videos to “how-to” tutorials)