Most digital properties today are either overrun or underutilized with underperforming content. Genuin transforms these static spaces into community-powered vertical video surfaces, increasing overall engagement, session time, and revenue by showcasing content from partner brands and external creators that is both relevant and ready to monetize.

Genuin enables you to accept curated, high-performing content from trusted brand partners across retail, consumer services, and media—delivered directly into your owned and operated environments.

Content Type

• Content delivered through community sponsorships is labeled with a “sponsored” tag and served in placements across your ecosystem.
• When brand partners upload their content, Genuin distributes it across your placements using relevance targeting, contextual parameters, and identity mapping. Sponsored content is then showcased to the most relevant audiences based on their interests and the brand’s selected categories.

Premium and Exclusive Placements

Sponsorships can also be sold as upfront deals, ensuring brand videos are distributed within premium, high-visibility, and exclusive placements.

Upfront deals could include the following opportunities:

• Community access
• Category and topic takeover
• Exclusive positions in community feeds
• Exclusive positions in community pages
• Top position in placements

1. Sign in to the Brand Control Center with a Business Account.
2. Go to Monetize module and navigate to Community Sponsorship tab.
3. Click + Add to add in-network brand
4. Add brand details
   1. Add brand handle
      1. Option 1: bulk invite brand by uploading .csv file
      2. Option 2: search by brand handle
         1. If brand is not registered in Genuin ecosystem, click +New brand
         2. Add brand name and handle
   2. Add contact emails to send email notification
5. Configure earnings for brand partner’s content distribution
   1. Earning for my destination
      1. CPM floor price (Dynamic or fixed)
      2. Total budget
      3. Maximum impression threshold
   2. Earning from my network
      1. Define my take rate for:
         1. Distributing content to other brand partner destinations within my network
         2. Allowing extended reach for offsite
6. Configure access to media products
   1. Give a creator access to create new community
   2. Give an admin access in existing communities
      1. Select communities and groups
   3. Give member access in existing communities
      1. Select communities and groups
   4. Define access period
7. Configure media placements: CPM will include all media placements
   1. Page
      1. Example: placement embedded on your site
   2. Feed
      1. Example: Home, Community and Group feeds
   3. Platform
      1. Example: web and app
   4. Environment
      1. Example: desktop, mobile, digital billboard (if applicable)
8. Configure payment type and billing cycle
   1. Your budget will be deducted from your existing media trade and sponsorship agreement with your partner
9. Click Add Brand

1. Sign in to the Brand Control Center with a Business Account.
2. Go to Monetize module and navigate to Community Sponsorship tab.
3. Click Review to view community access configuration from in-network brand
4. Take one of the following actions:
   1. Accept
   2. Reject
   3. Request for Rectification