What Are the Different Sections of the Brand Control Center?

Overview:

This guide is for brand, media, product, growth, and operations teams responsible for launching, operating, or scaling a brand-owned Community Media Network across web and mobile apps.

Use this guide when you need to:

• Understand how Brand Control Center is structured
• Identify where specific workflows live (content, communities, monetization, moderation, reporting)
• Operate a Community Media Network with clear ownership, governance, and accountability
• Scale video, UGC, and AI-assisted content without losing control

Running a Community Media Network is not a single workflow, it’s an interconnected system. Content creation, community structure, distribution, safety, monetization, and measurement must work together.

Brand Control Center is designed to be that system.Each section of the Brand Control Center maps to a distinct stage in the content and community lifecycle, ensuring brands maintain control, trust, and performance visibility as they scale.

What Brand Control Center Enables for Brands

With Brand Control Center, brands can:

• Centralize all community and content operations in one governed interface
• Deliver contextual, video-first experiences across websites and apps
• Apply consistent brand safety, moderation, and editorial standards
• Convert engagement into measurable outcomes, including revenue
• Operate like a media network, not just a content feed

Brand Control Center Sections: How the System Works

Each section of the Brand Control Center supports a specific operational responsibility. Together, they form an end-to-end operating model for a Community Media Network.

1. Build

Define your foundation and launch your Community Media Network

Build is where brands establish identity, structure, and access before anything goes live.

Key capabilities

• Configure brand elements (assets, categories, personas, guidelines)
• Launch a Community Media Network
• Create and publish communities and groups
• Add internal users and creators
• Activate contracts and foundational settings

Real-world examples

• Publisher: Creates communities such as News, Sports, and Entertainment with AI-generated or manually curated groups
• Retail brand: Sets up communities for Product Reviews, How-To Videos, and UGC Styling Inspiration

2. Manage

Control and organize everything that is live

Manage provides operational control over all active entities across your network.

What you manage

• Brands
• Communities and groups
• Posts and comments
• Users and creators

Real-world examples

• Product Detail Page (PDP): Move videos between “Best Sellers” and “New Arrivals” groups
• Discovery page: Rename or reorder groups to reflect seasonal priorities
• Community app: Update creator permissions and manage comment visibility

3. Curate

Review, classify, and publish content with AI + human oversight

Curate centralizes all content ingestion and approval workflows.

Includes

• Activity states: Processing, Awaiting to Post, Approved, Rejected
• Activity logs for Social Import, Uploads, and ClipIt

Real-world examples

• Retail PDP: Import Instagram product reviews and approve only brand-safe clips
• Discovery feed: Use AI to auto-classify lifestyle videos into the right communities
• Mobile app: Generate short-form clips from long-form videos using ClipIt

4. Grow

Distribute content and drive audience growth

Grow controls where and how content is activated across owned and external surfaces.

Channels

• Onsite placements and embeds
• Offsite distribution
• Email communications

Real-world examples

• PDP placement: Display shoppable videos below product details
• Discovery page: Surface trending community videos in a carousel
• App home feed: Embed personalized video feeds for logged-in users

5. Moderate

Protect brand safety and community trust

Moderate ensures content and participation meet brand and community standards at scale.

Moderation areas

• Content moderation (Queued, History)
• User requests (Queued, History)

Real-world examples

• Retail brand: Auto-flag misleading or non-compliant product claims
• Publisher: Review UGC before it appears in a news community
• Community app: Resolve user-reported content efficiently

6. Monetize

Turn engagement into revenue - without losing ownership

Monetize enables brands to activate revenue directly within their Community Media Network.

Real-world examples

• Discovery feed: Sponsored video sections from brand or advertiser partners

7. Report

Measure performance and optimize continuously

Reporting delivers real-time visibility into what’s working, and why.

Insights include

• Engagement and content performance
• Retention and stickiness
• Revenue and spend
• Real-time activity and trends

Real-world examples

• PDP: Measure conversion lift driven by video engagement
• Discovery page: Identify top-performing content themes
• App feed: Track retention impact from personalization

8. Settings

Configure governance, access, and integrations

Settings control system-wide behavior and enterprise governance.

Includes

• Brand profile and elements
• Roles and permissions
• Guidelines and personas
• Data sources and ads
• SSO and player controls
• Guided onboarding

Real-world examples

• Enterprise brand: Enable SSO for internal teams
• Publisher: Apply stricter moderation rules for sensitive content
• Global app: Configure player behavior by region

Specs & Limitations

• Role-based access applies across all sections
• Feature availability depends on plan and contract
• Some configurations require admin-level permissions

Key Takeaways

• Brand Control Center is a full operating system for Community Media Networks
• Each section maps to a clear stage in the content and community lifecycle
• AI is paired with human governance, not used in isolation
• Brands retain ownership, safety, and performance visibility as they scale