https://begenuin.com/video/engaged-viewers-make-engaged-advertisers-andy2026-09-08https://media.begenuin.com/uploads/thumbnails/6a9ecb58176614068ccf1f0a_1788864470360.pngGenuinEngaged viewers make engaged advertisers. Andy Wilson, EVP of Business Development and Commerce at McClatchy, explains why vertical video is proving that out, for editorial content and for the advertisers running alongside it. As a Genuin partner, McClatchy Media has embedded our SDK across its national and local properties, activating editorial and advertiser content to drive engagement and revenue..https://media.begenuin.com/temp_video/6a9ecb58176614068ccf1f0a_1788864470360.mp42026-09-08T10:47:51.270651Znohttps://begenuin.com/video/dive-into-a-world-of-possibilities-as-we-unveil2026-09-03https://media.begenuin.com/uploads/thumbnails/6a99b207446f2577669874b3_1788469976340.pngGenuinDive into a world of possibilities as we unveil powerful techniques to unlock your hidden creativity! This video is packed with actionable tips that will inspire you to think outside the box and transform your ideas into reality. Don’t miss out on this creative journey!https://media.begenuin.com/temp_video/6a99b207446f2577669874b3_1788469976340.mp42026-09-03T21:12:57.014Znohttps://begenuin.com/video/weve-built-a-powerful-simple-monetizable-video-h8d82026-08-25https://media.begenuin.com/uploads/thumbnails/6a3563fba0683ed4ef293140_1781886050765.pngnotatesWe’ve built a powerful, simple, monetizable video infrastructure for publishers, entertainment, retail media & consumer service brands to embed directly into their owned channels. But every integration builds something bigger: 𝗮 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 of brand-safe, trusted environments where brands, creators, media properties, and consumers all get more value. More engagement. More ownership. More opportunity. With Genuin, destination partners can easily invite THEIR brand partners to activate across retail, consumer services & publisher ecosystems. RMNs also gain new offsite opportunities that stay contextually relevant, brand safe, and far more impactful. - Build branded communities. - Increase time on site. - Expand reach across trusted environments. You’re not just embedding video... You’re building your network.https://media.begenuin.com/temp_video/6a3563fba0683ed4ef293140_1781886050765.mp42026-08-25T10:07:13.976Znohttps://begenuin.com/video/where-does-an-ai-conversation-actually-start2026-08-19https://media.begenuin.com/uploads/thumbnails/6a7f6fa0a4602b21e8343602_1787135937761.pngGenuinWhere does an AI conversation actually start inside a large organization? Mindie Kaplan walks through the entry points, from a CRO focused on efficiency and cost, to a CTO evaluating what to build, to teams quietly testing tools no one else has adopted yet. She shares what she's learned sitting in on hundreds of these conversations across MediaMint's client base. Watch the full conversation on Genuin Connections, where Matt Wurst sits down with Mindie Kaplan, EVP of Growth and Marketing at MediaMint, to talk AI, innovation, and the Million Mammogram Challenge.https://media.begenuin.com/temp_video/6a7f6fa0a4602b21e8343602_1787135937761.mp42026-08-19T11:07:15.086Znohttps://begenuin.com/video/mediamints-mindie-kaplan-on-fixing-the2026-08-19https://media.begenuin.com/uploads/thumbnails/6a7f6f744db90c4c325359e4_1787135923891.pngGenuinMediaMint's Mindie Kaplan on Fixing the "Frankenstack" Behind Every Brand's Tech Stack: Some of the biggest brands in the world are still running critical workflows out of Google Docs. Mindie Kaplan shares what it's like to get under the hood of a client's operation for the first time, and why she calls her team "therapists" as much as engineers. One client had a name for the mess they found: the Frankenstack. Watch the full conversation on Genuin Connections, where Matt Wurst sits down with Mindie Kaplan, EVP of Growth and Marketing at MediaMint, to talk AI, innovation, and the Million Mammogram Challenge.https://media.begenuin.com/temp_video/6a7f6f744db90c4c325359e4_1787135923891.mp42026-08-19T11:07:53.778Znohttps://begenuin.com/video/build-it-yourself-or-bring-in-a-partner-who-does-fv6l2026-08-19https://media.begenuin.com/uploads/thumbnails/6a7f6f9151949b2445b7b565_1787135914102.pngGenuinBuild it yourself or bring in a partner who does it "in their sleep"? Mindie Kaplan lays out the framework she uses with clients weighing long-term ownership against speed and flexibility, and why the right answer changes depending on how nimble an organization wants to be. Watch the full conversation on Genuin Connections, where Matt Wurst sits down with Mindie Kaplan, EVP of Growth and Marketing at MediaMint, to talk AI, innovation, and the Million Mammogram Challenge.https://media.begenuin.com/temp_video/6a7f6f9151949b2445b7b565_1787135914102.mp42026-08-19T11:08:23.326Znohttps://begenuin.com/video/mindie-kaplan-turned-a-private-recovery-photo-ooia2026-08-19https://media.begenuin.com/uploads/thumbnails/6a7f6f910e9de5e11fa6c0bb_1787135901038.pngGenuinMindie Kaplan turned a private recovery photo into a billboard campaign with one goal: a million mammograms scheduled by 2028. She explains how the Million Mammogram Challenge went from a personal post to a QR-code booking flow, and why she made it a call to action instead of just a story. Learn more or book your appointment at millionmammogramchallenge.com. Watch the full conversation on Genuin Connections, where Matt Wurst sits down with Mindie Kaplan, EVP of Growth and Marketing at MediaMint, about her path from founder to executive and the mission behind Million Mammograms.https://media.begenuin.com/temp_video/6a7f6f910e9de5e11fa6c0bb_1787135901038.mp42026-08-19T11:08:48.699Znohttps://begenuin.com/video/a-publisher-client-came-to-mediamint-with-a-mgi32026-08-25https://media.begenuin.com/uploads/thumbnails/6a7f6f936e97dadb19e2836d_1787135881548.pngGenuinA publisher client came to MediaMint with a simple complaint: media buying and planning was a mess. They didn't ask for an AI solution. Mindie Kaplan explains how that pain point became a purpose-built tool, then an agentic layer for reporting and campaign management, then a product other publishers wanted for themselves. Watch the full conversation on Genuin Connections, where Matt Wurst sits down with Mindie Kaplan, EVP of Growth and Marketing at MediaMint, to talk AI, innovation, and the Million Mammogram Challenge.https://media.begenuin.com/temp_video/6a7f6f936e97dadb19e2836d_1787135881548.mp42026-08-25T10:50:30.990947Znohttps://begenuin.com/video/mediamints-mindie-kaplan-explains-why-ai-with2026-08-19https://media.begenuin.com/uploads/thumbnails/6a7f6f664becc904eaa4e08f_1787135869261.pngGenuinMediaMint's Mindie Kaplan explains why "AI with human in the loop" isn't just a panel buzzword. She breaks down how a 100-person SDR team in Mexico City became a case study in pairing automation with people who optimize and maintain it, and why MediaMint shifted from being a pure operations partner to owning a client's problem end to end. Watch the full conversation on Genuin Connections, where Matt Wurst sits down with Mindie Kaplan, EVP of Growth and Marketing at MediaMint, to talk AI, innovation, and the Million Mammogram Challenge.https://media.begenuin.com/temp_video/6a7f6f664becc904eaa4e08f_1787135869261.mp42026-08-19T11:10:11.99Znohttps://begenuin.com/video/and-are-not-the-same-thing-certainly-not-when-it2026-08-17https://media.begenuin.com/uploads/thumbnails/6a82e4fe5790c9581fd5d101_1786977902271.pngGenuin𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 and 𝗮𝗱𝗱𝗿𝗲𝘀𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆 are not the same thing. Certainly not when it comes to Influencer Marketing and the Creator Economy. When a brand pays for an influencer campaign, they don't know where that content will land until it's live. It's competing in the same feed slot as programmatic, paid sponsorship, and every other creator's activation. You can measure what happened later, but you can't plan for it before you spend. That's not addressable media. That's a bet placed after the fact... and then graded later. Genuin can make it addressable: • Plan where creator content lands before a dollar moves, onsite and across Extended O&O. • Distribute it into that plan. • Then measure it against a real outcome, not an impression count.https://media.begenuin.com/temp_video/6a82e4fe5790c9581fd5d101_1786977902271.mp42026-08-17T14:45:02.944Znohttps://begenuin.com/video/one-word-keeps-coming-up-over-and-over-again-and2026-08-25https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1785151823721.pngMatt WurstOne word keeps coming up over and over again.. and starting to take its place atop the list of regular buzzy words we're all getting used to hearing these days. I counted the word "autonomous" at least a dozen times. Yet I don't think I heard the workd "bounded" once. That gap is the whole story of where this industry is heading astray Autonomy without bounds isn't intelligence. It's speed pointed in an unknown direction. Knowledge without ownership isn't trust. It's a guess dressed up as an answer. The paid sponsors in the daily marketing and tech and creative newsletters I get daily now are overwhelming us with offers of more autonomy. Bigger agents. Fewer humans. Trust us, it'll be fine. So what stops this from going off the rails? The fix isn't a smaller ambition. It's a clearer boundary. Bound what the agent can do. Ground what it can know. Both owned by the brand. The companies treating that as the starting point, not the afterthought, are the ones who will still be standing when the hype clears. This was never a story about how autonomous AI can get. It's a story about who's still holding the leash.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1785151823721.mp42026-08-25T10:50:31.310658Znohttps://begenuin.com/video/thats-the-subject-genuin-cmo-matt-wurst-tackles2026-07-22https://media.begenuin.com/uploads/thumbnails/6a5f9eb37d4d83e246bad0fb_1784728309530.pngGenuin𝗧𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝘂𝘀𝗲𝗱 𝘁𝗼 𝗿𝘂𝗻 𝗼𝗻 𝘁𝗿𝘂𝘀𝘁. 𝗡𝗼𝘄 𝗶𝘁 𝗿𝘂𝗻𝘀 𝗼𝗻 𝘃𝗼𝗹𝘂𝗺𝗲. That's the subject Genuin CMO Matt Wurst, tackles in his latest column for the Association of National Advertisers: "The Internet is Evolving, and Trust Isn't Necessarily at The Core **" Marketers, publishers & media networks, take note: AI isn't just changing how content gets made. It changed what attention is worth. When the feed rewards volume over voice, brand authenticity stops mattering to the algorithm, even if it still matters to people. So the question is... Who keeps renting attention and who starts building a destination?https://media.begenuin.com/temp_video/6a5f9eb37d4d83e246bad0fb_1784728309530.mp42026-07-22T13:51:50.761012Znohttps://begenuin.com/video/day-5-at-cannes-last-daily-recap-before-heading2026-07-20https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1782446048355.pngMatt WurstDay 5 at Cannes: Last daily recap before heading out, and I get a bit emotional, ending on some things I won't be able to stop thinking about. I wanted to meet the young creatives. The young entrepreneurs. The yong visionaries. People half my age. Junior creatives, ad-tech kids, twenty-two-year-olds who flew across the world. And I did. Hungry, every one of them. And the entry-level rung they're standing on is the first thing getting automated. But there's a contradiction here: Everyone says human judgment is the moat, taste is what machines can't replicate. True. But taste comes from reps, reps come from junior jobs, and we're automating the junior jobs and calling it efficiency. The people worth the flight this week weren't the ones on stage. They were the ones who said the true thing in a hallway and meant it. I LOVE seeing my old friends here. And I saw many of you. But I was painfully aware of how many were here without a job. So if you actually believe taste is the moat, protect the people learning to have it. Hire the junior. Keep the seat. Pay for the reps.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1782446048355.mp42026-07-20T10:47:51.712Znohttps://begenuin.com/video/the-creator-economy-isnt-a-category-its-probably2026-07-20https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1784544374883.pngMatt WurstThe "Creator Economy" isn't a category. It's probably more of a correction... but only scales with as a through-line. Brands often talk about creators like they're a line item. A channel. A row on the media plan after search or within social. For the first 20 years, brands did something that felt totally normal at the time: They took the most valuable thing they had, the direct relationship with their audience, and handed it to social platforms. Facebook, Instagram, TikTok, YouTube. And they called it distribution. They called it reach. They called it smart. What they actually did was rent their own audience back from the people they gave it to. Creators can be the solution for how they redeem this, but... The Creator Economy cannot just live inside 7 social platforms. Walled gardens are the reason why fewer than 1% of creators can actually earn a living doing this. But it doesn't have to be that way. Creators prove the relationship was always the asset, and the platform was never the product. The brands that actually get this aren't chasing creators. They're attracting them. Bringing them in. Sharing, collaborating, not just borrowing. They're studying why creators win, then giving them real estate within their O&O... and relying on the directness, the trust, the audience that's theirs and not rented, and building that same thing at company scale. This matters more now than ever, because when AI decides what gets recommended and content is basically infinite, reach isn't the scarce thing anymore. Trust is. The brands that still own part of the relationship directly, partnering with creators to do so, are going to be fine. The ones still renting it are about to find out how expensive that rent gets.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1784544374883.mp42026-07-20T10:46:50.089Znohttps://begenuin.com/video/brightline-founder-and-ceo-jacqueline-corbelli-lsfu2026-08-19https://media.begenuin.com/uploads/thumbnails/6a50e30e062e7631673edf3d_1784039916490.pngGenuinBrightLine Founder and CEO Jacqueline Corbelli gives Genuin CMO Matt Wurst an inside look at why every platform ends up building the same walls. In this clip from Genuin Connections at Cannes Lions 2026, Corbelli explains the pattern she's seen across every partner and product team: everyone wants to build proprietary technology in-house, everyone tries it, and everyone eventually hits the same wall of complexity. A candid take on why outside integration gets resisted, even when it's the better answer. Watch the full conversation for more on partnerships, product roadmaps, and scaling media technology.https://media.begenuin.com/temp_video/6a50e30e062e7631673edf3d_1784039916490.mp42026-08-19T10:52:43.42Znohttps://begenuin.com/video/jacqueline-corbelli-founder-and-ceo-of-brightline-jtz12026-08-19https://media.begenuin.com/uploads/thumbnails/6a50e2bfe8285cf6cfe76879_1784039867581.pngGenuinJacqueline Corbelli, Founder and CEO of BrightLine, sits down with Genuin CMO Matt Wurst at Cannes Lions 2026 for a candid take on data and trust. In this clip, Corbelli breaks down why numbers themselves are neutral, but the way people interpret and present data rarely is. She explains how AI is starting to shift that dynamic, giving people the tools to find their own answers instead of relying on someone else's spin. A sharp, honest look at what it means to be a responsible steward of data in marketing and media. Watch the full Genuin Connections conversation with Jacqueline Corbelli for more on AI adoption, connected TV, and building trust at scale.https://media.begenuin.com/temp_video/6a50e2bfe8285cf6cfe76879_1784039867581.mp42026-08-19T10:53:51.419Znohttps://begenuin.com/video/brightline-founder-and-ceo-jacqueline-corbelli-d4ih2026-08-19https://media.begenuin.com/uploads/thumbnails/6a50e2e9ee930b060d41572a_1784039819314.pngGenuinBrightLine Founder and CEO Jacqueline Corbelli tells Genuin CMO Matt Wurst what it actually took for the television industry to embrace connected TV. Her answer: a global pandemic. In this clip from Genuin Connections at Cannes Lions 2026, Corbelli explains how a fully entrenched linear model held out for years, until the sudden shift to streaming made CTV adoption urgent overnight. A real-time case study in why companies wait too long to change and what it costs them. Watch the full conversation for more on CTV, AI adoption, and building for the future before it's forced on you.https://media.begenuin.com/temp_video/6a50e2e9ee930b060d41572a_1784039819314.mp42026-08-19T10:54:51.902Znohttps://begenuin.com/video/jacqueline-corbelli-founder-and-ceo-of-brightline-nh172026-08-19https://media.begenuin.com/uploads/thumbnails/6a50e30defda579e5e2d8011_1784039758265.pngGenuinJacqueline Corbelli, Founder and CEO of BrightLine, tells Genuin CMO Matt Wurst how a single pivot to technology changed the company's pitch, but not its purpose. Recorded at Cannes Lions 2026 for Genuin Connections, this clip traces BrightLine's evolution from boutique consultancy to scaled technology platform, and why the underlying value proposition, engaging consumers in what they actually care about, never changed. A clear example of repositioning a business without losing what made it work. Watch the full episode for more on scaling engagement, elevator pitches, and building for the long game.https://media.begenuin.com/temp_video/6a50e30defda579e5e2d8011_1784039758265.mp42026-08-19T10:55:40.019Znohttps://begenuin.com/video/jacqueline-corbelli-founder-and-ceo-of-brightline-f2hs2026-08-19https://media.begenuin.com/uploads/thumbnails/6a50e31778e4fd5f23aaa3aa_1784039621370.pngGenuinJacqueline Corbelli, Founder and CEO of BrightLine, tells Genuin CMO Matt Wurst why AI is the missing ingredient for scalable interactive content. Recorded at Cannes Lions 2026 for Genuin Connections, this clip covers how interactivity has been the goal of digital media since the early internet, but never scaled inside long-form video until now. Corbelli walks through a real example of prompting AI to identify a story's emotional peak and build interactivity around it, without losing the human creativity that makes content work in the first place. Watch the full episode for more on AI, creativity, and the future of audience engagement.https://media.begenuin.com/temp_video/6a50e31778e4fd5f23aaa3aa_1784039621370.mp42026-08-19T10:57:24.59Znohttps://begenuin.com/video/walled-gardens-won-budget-because-they-owned-the-dx9e2026-06-30https://media.begenuin.com/uploads/thumbnails/6a411b11743c40cc1477114f_1782814203445.pngGenuinWalled gardens won budget because they owned the measurement. Infillion COO Brian Kaminsky explains how the Catalina acquisition changes that, bringing SKU-level data from real shoppers checking out real products in stores across America into Infillion's infrastructure. For CPG brands, it means proving campaign outcomes without depending on closed, siloed ecosystems. Recorded at Cannes.https://media.begenuin.com/temp_video/6a411b11743c40cc1477114f_1782814203445.mp42026-06-30T10:10:04.749228Znohttps://begenuin.com/video/most-content-consumption-happens-on-the-open-web2026-06-30https://media.begenuin.com/uploads/thumbnails/6a411ababaef75c5102bc28e_1782814173350.pngGenuinMost content consumption happens on the open web and on mobile, not inside social platforms or search. Infillion COO Brian Kaminsky explains how brands can plan against the open web with the same measurement fidelity they get from a walled garden, minus the risk. The result is holistic, closed-loop measurement that goes beyond ROAS to incrementality and more. Recorded live at Cannes.https://media.begenuin.com/temp_video/6a411ababaef75c5102bc28e_1782814173350.mp42026-06-30T10:09:34.393649Znohttps://begenuin.com/video/recorded-at-cannes-infillion-coo-brian-kaminsky2026-06-30https://media.begenuin.com/uploads/thumbnails/6a411acc9f7a06fdf3610d6a_1782814059527.pngGenuinRecorded at Cannes, Infillion COO Brian Kaminsky argues that influence stays a human craft even as automation reshapes advertising. He digs into the work machines can't do: understanding how consumers form loyalty, shaping the story behind a product, and teaching people why something is worth wanting. A grounded take on where human judgment still creates value in an AI-first industry.https://media.begenuin.com/temp_video/6a411acc9f7a06fdf3610d6a_1782814059527.mp42026-06-30T10:07:40.300314Znohttps://begenuin.com/video/high-switching-costs-and-brutal-integrations-have2026-06-30https://media.begenuin.com/uploads/thumbnails/6a411b150ed6d4cf487b792c_1782813917936.pngGenuinHigh switching costs and brutal integrations have long trapped marketers in all-or-nothing platforms. Infillion COO Brian Kaminsky lays out a composable approach built so buyers and sellers of media can take only the pieces they need, whether that's upfront planning or delivery and bid optimization. No lock-in, no forced bundle, and more room to work with best-of-breed partners. Recorded at Cannes.https://media.begenuin.com/temp_video/6a411b150ed6d4cf487b792c_1782813917936.mp42026-06-30T10:05:19.186734Znohttps://begenuin.com/video/the-cost-of-moving-too-slowly-on-ai-is-high-so-is2026-06-30https://media.begenuin.com/uploads/thumbnails/6a411adcb4cb502ed5d837ef_1782813449504.pngGenuinThe cost of moving too slowly on AI is high. So is the cost of moving recklessly. Infillion COO Brian Kaminsky makes the case for a serious, agnostic middle path: not slapping AI onto an old business and calling it new, but reengineering processes, finding the real bottlenecks, and deploying AI where it actually earns its place. Practical perspective from Cannes on building an AI strategy that holds up.https://media.begenuin.com/temp_video/6a411adcb4cb502ed5d837ef_1782813449504.mp42026-06-30T09:57:30.393408Znohttps://begenuin.com/video/the-future-of-programmatic-advertising-genuin2026-06-30https://media.begenuin.com/uploads/thumbnails/6a411b1575f58f425e8797d5_1782813335758.pngGenuinThe Future of Programmatic Advertising Genuin Connections: Infillion's Brian Kaminsky on the Shift From Programmatic to Agentic Advertising -- Infillion COO Brian Kaminsky traces how media buying evolved from hand-to-hand deals to rep firms to programmatic, and why agentic is the next leap. He frames agentic advertising as data and insight brought to life at a speed and scale humans can't match, with the flexibility to take a single line item and run it three different ways in real time. Recorded live at Cannes.https://media.begenuin.com/temp_video/6a411b1575f58f425e8797d5_1782813335758.mp42026-06-30T09:55:36.90141Znohttps://begenuin.com/video/your-network-relationships-should-show-up-where2026-06-29https://media.begenuin.com/uploads/thumbnails/6a4292264bbe5a446a58114c_1782747739573.pngGenuinYour network relationships should show up where your audience already is. On your own site. Inside your own embed. This walkthrough shows how to surface a partner brand's content directly in your existing Genuin embed. Once a network relationship is live and content access is configured, the whole setup takes about a minute.https://media.begenuin.com/temp_video/6a4292264bbe5a446a58114c_1782747739573.mp42026-06-29T15:42:20.365Znohttps://begenuin.com/video/cannes-lions-2026-reminded-us-why-we-do-this-a2026-06-26https://media.begenuin.com/uploads/thumbnails/6a3e824c9a540ddb9e0799e0_1782482866656.pngGenuinCannes Lions 2026 reminded us why we do this. A week of real conversations with customers, partners, and friends both new and familiar, all circling the same idea: embeddable video experiences are becoming the connective tissue of modern media. Our network turns that potential into revenue for publishers and brands alike. Grateful for everyone who shared time, ideas, and a drink along the way. The momentum is real. More soon.https://media.begenuin.com/temp_video/6a3e824c9a540ddb9e0799e0_1782482866656.mp42026-06-26T14:07:47.284Znohttps://begenuin.com/video/everyone-at-cannes-wants-to-know-how-to-get-found2026-06-25https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1782368855009.pngMatt WurstEveryone at Cannes wants to know how to get found in AI: "How do I get cited by the machine." But it's the wrong question. And it reminds me of brands fifteen years ago insisting they needed a Facebook page without being able to tell you why. Because if you flip one setting in an LLM and its product recommendations change 80% of the time. So you're optimizing for a target that reshuffles itself on a toggle nobody can see. But that's not even the hard part... Even when you show up, does anyone believe what the AI says about you? AI is the headline. Trust is the conversation. Day 3 of Cannes Thoughts is up: Visibility is a trick. Believability is a reputation. One you can buy this week. The other you build.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1782368855009.mp42026-06-25T06:25:53.564Znohttps://begenuin.com/video/day-3-i-heard-the-next-frontier-of-commerce-about2026-06-24https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1782281213948.pngMatt WurstDay 3: I heard ""the next frontier of commerce"" about nine times yesterday. Every time, I thought the same thing: you're a year behind. Retail media isn't a frontier anymore. It's a measurement argument. The rooms actually doing this stopped saying ""frontier"" a while ago. They're saying incrementality. Onsite versus offsite. Is this real working media, or trade spend with a nicer dashboard? Here's the uncomfortable part: a lot of retail media, held to that standard, is buying conversions you were going to get for free. And if someone pitches you retail media as a frontier, ask them to prove the increment.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1782281213948.mp42026-06-24T06:05:30.727Znohttps://begenuin.com/video/agentic-was-the-most-said-word-at-cannes2026-06-23https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1782193746545.pngMatt Wurst"Agentic" was the most-said word at Cannes yesterday. It might also be the most misused. Because it describes two completely different things, and the festival is blurring them on purpose. One is real and measurable right now: shoppers arriving from AI, converting higher, spending more. The other is an autonomous agent running your campaigns while you sleep, which the industry is still writing the rulebook for. Translation: it doesn't exist at scale yet. Same word. One's a customer. One's a sales deck. Day one of Cannes Thoughts is up. Next time someone says "agentic," ask them which one they mean. Then watch them flinch.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1782193746545.mp42026-06-23T05:47:27.883Znohttps://begenuin.com/video/day-one-or-was-it-day-zero-at-cannes-and-the-most2026-06-22https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1782105944411.pngMatt WurstDay One... or was it Day Zero at Cannes? And the most useful thing I heard all day didn't come from a stage... because they haven't started yet. I had a GREAT 10-minute sidewalk conversation with a former agency colleague who is now on the brand side... a "meeting" nobody put on the agenda. Because we already know... the long hallway known as "La Croisette" is where the truth comes out. And despite all the platforms and creators here, 𝘁𝗵𝗶𝘀 𝘁𝗿𝘂𝘁𝗵 𝘄𝗮𝘀 𝗮𝘀 𝗮 𝗕𝗜𝗚 𝗯𝗼𝗺𝗯𝘀𝗵𝗲𝗹𝗹 𝗳𝗼𝗿 𝗺𝗲.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1782105944411.mp42026-06-22T05:24:12.114Znohttps://begenuin.com/video/a-complete-step-by-step-walkthrough-of-our2026-08-25https://media.begenuin.com/uploads/thumbnails/6a3564a46287b7e43e9ccc2d_1781886161768.pngGenuinA complete, step-by-step walkthrough of our Network product, the connected workflow that turns brand relationships, content sharing, and sponsorship into one revenue engine inside Genuin. No more managing partnerships across inboxes and spreadsheets. In this Product Deep Dive, we show you exactly how to build a partner network, share content securely, and create, send, and approve sponsorship proposals without ever leaving the platform. Whether you're a Retail, Consumer, or Media brand, this is the practical guide to activating your network and monetizing audience reach across the open web. How to build and manage a structured partner network. How to share content access securely across connected brands. How to generate, send, and approve sponsorship proposals in-platform. How to track performance and turn network relationships into recurring revenue.https://media.begenuin.com/temp_video/6a3564a46287b7e43e9ccc2d_1781886161768.mp42026-08-25T11:00:49.410678Znohttps://begenuin.com/video/weve-built-a-powerful-simple-monetizable-video2026-06-19https://media.begenuin.com/uploads/thumbnails/6a3563fba0683ed4ef293140_1781886050765.pngGenuinWe’ve built a powerful, simple, monetizable video infrastructure for publishers, entertainment, retail media & consumer service brands to embed directly into their owned channels. But every integration builds something bigger: 𝗮 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 of brand-safe, trusted environments where brands, creators, media properties, and consumers all get more value. More engagement. More ownership. More opportunity. With Genuin, destination partners can easily invite THEIR brand partners to activate across retail, consumer services & publisher ecosystems. RMNs also gain new offsite opportunities that stay contextually relevant, brand safe, and far more impactful. - Build branded communities. - Increase time on site. - Expand reach across trusted environments. You’re not just embedding video... You’re building your network.https://media.begenuin.com/temp_video/6a3563fba0683ed4ef293140_1781886050765.mp42026-06-19T16:20:51.521Znohttps://begenuin.com/video/discover-the-secrets-to-unlocking-your-true-w7o62026-06-19https://media.begenuin.com/uploads/thumbnails/6a354f6be414630bdf0731c1_1781879545633.pngGenuinDiscover the secrets to unlocking your true potential! This video dives deep into transformative strategies that can elevate your life and mindset. Don’t miss this chance to learn practical tips that can bring a positive change - watch now and take the first step towards greatness!https://media.begenuin.com/temp_video/6a354f6be414630bdf0731c1_1781879545633.mp42026-06-19T14:32:26.043Znohttps://begenuin.com/video/two-years-building-one-year-live-and-we-are-just2026-06-18https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1781777553773.pngMatt WurstTwo years building. One year live. And we are just getting started. What better time or place than Cannes to reintroduce Genuin and to say plainly what we are now: experience infrastructure, rooted in video, that lets publishers, entertainment, commerce, and retail media networks own and grow their network instead of renting an audience from someone else's platform. Programmatic pipes hide your data. Walled gardens keep your value. We built the opposite. 100% transparent. You see everything, own everything, keep more. You built the audience. We are how you monetize the network. Let's get acquainted, or re-acquainted... because there's a lot that's new and a lot to love. We will be in our suite... or we will come to you.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1781777553773.mp42026-06-18T10:10:58.86Znohttps://begenuin.com/video/every-pitch-in-my-inbox-lately-is-the-same-dream2026-06-18https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1781773160747.pngMatt WurstEvery pitch in my inbox lately is the same dream. An AI agent that runs my marketing while I sleep. But the thing that can do anything can also do anything wrong. At your scale. On your budget. With your name on it. I don't want an agent with no limits. I want one that knows the lines, and runs off what my brand actually knows. Not what it scraped off the internet at 2am. Bounded beats unbounded. Grounded beats guessing.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1781773160747.mp42026-06-18T09:01:21.865Znohttps://begenuin.com/video/discover-powerful-strategies-to-transform-your2026-06-10https://media.begenuin.com/uploads/thumbnails/6a298e95badd1ad457feb61e_1781108519830.pngGenuinDiscover powerful strategies to transform your success mindset! This video dives deep into actionable tips and uplifting stories from those who’ve made it big. Don’t miss these game-changing insights that could spark your personal journey—watch now and be inspired!https://media.begenuin.com/temp_video/6a298e95badd1ad457feb61e_1781108519830.mp42026-06-10T16:22:00.416Znohttps://begenuin.com/video/dive-into-transformative-insights-that-empower-bf3x2026-08-25https://media.begenuin.com/uploads/thumbnails/6a298ebd48cb926c0b145ba5_1781108519831.pngGenuinDive into transformative insights that empower you to discover and unleash your true potential. This video is packed with actionable tips and inspiring stories that will motivate you to take bold steps towards your dreams. Don't miss out on your chance for growth!https://media.begenuin.com/temp_video/6a298ebd48cb926c0b145ba5_1781108519831.mp42026-08-25T12:25:50.781818Znohttps://begenuin.com/video/dive-into-a-world-of-creativity-this-video-offers2026-08-07https://media.begenuin.com/uploads/thumbnails/6a298e9f81e0bdfcb4bca427_1781108519833.pngGenuinDive into a world of creativity! This video offers actionable tips, innovative techniques, and motivational insights that empower you to unleash your creative potential. Don't miss out on transforming your ideas into reality—watch now and start creating today!https://media.begenuin.com/temp_video/6a298e9f81e0bdfcb4bca427_1781108519833.mp42026-08-07T11:36:59.4888Znohttps://begenuin.com/video/most-content-platforms-take-weeks-to-launch-forms2026-06-08https://media.begenuin.com/uploads/thumbnails/6a26a4d5d375b875851b3697_1780923082406.pngGenuinMost content platforms take weeks to launch. Forms. Configuration. Meetings before a single video goes live. We flipped it. With Genuin's Brand Control Center, you enter your URL... and the AI takes it from there. It scans your brand's public presence and builds the whole thing automatically. Brand profile. Content categories. Guidelines. Community structure. All pre-filled. All ready to review. Your job? Check it. Adjust it. Approve it. That's the whole job. Content organizes into communities. You approve what goes live. You stay in control without doing the manual work. One URL in. A content-ready community out. In under 30 minutes of your team's time.https://media.begenuin.com/temp_video/6a26a4d5d375b875851b3697_1780923082406.mp42026-06-08T12:51:23.972Znohttps://begenuin.com/video/ive-been-writing-thoughts-on-post-its-for-over-a2026-06-08https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1780917055362.pngMatt WurstI've been writing thoughts on post-its for over a decade. One note, stuck above my desk. Within a few years, I had more than a hundred. I still do it, but it's color-coded now. Green for growth. Blue for marketing. Pink for personal. Yellow for operational. And most of the time, I forget why I wrote them. So this weekend, I'm cleaning house, sharing them here, "Wear Sunscreen"-style... and then I tossed them. But something hit me... These aren't random at all. Years of notes, all circling the same ideas: You can't rush trust. You can't automate belonging. You can't scale your way into people actually caring. Welcome to my Post-It Purge.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1780917055362.mp42026-06-08T11:09:40.489Znohttps://begenuin.com/video/discover-the-ultimate-strategies-for-achieving-01d02026-06-04https://media.begenuin.com/uploads/thumbnails/6a219125fb27a316c518450d_1780585038137.pngGenuinDiscover the ultimate strategies for achieving financial independence! This video unveils practical tips that will revolutionize your money management skills. Don't miss out on the advice that could transform your financial future and help you live your dream life. Watch now!https://media.begenuin.com/temp_video/6a219125fb27a316c518450d_1780585038137.mp42026-06-04T14:57:18.68Znohttps://begenuin.com/video/discover-transformative-strategies-that-unlock2026-06-04https://media.begenuin.com/uploads/thumbnails/6a219135adced71b54a7cffe_1780585038136.pngGenuinDiscover transformative strategies that unlock your true potential in this engaging video! Packed with actionable insights and inspiring anecdotes, it's time to break free from limitations and achieve your dreams. Don’t miss out on the chance to elevate your life—watch now!https://media.begenuin.com/temp_video/6a219135adced71b54a7cffe_1780585038136.mp42026-06-04T14:57:18.447Znohttps://begenuin.com/video/discover-transformative-life-hacks-that-will2026-06-04https://media.begenuin.com/uploads/thumbnails/6a21911affef38b5d8768ab6_1780584747492.pngGenuinDiscover transformative life hacks that will elevate your daily routine! This video reveals practical tips and strategies to boost your productivity and happiness, making every day feel extraordinary. Don't miss out on these essential insights that everyone’s talking about!https://media.begenuin.com/temp_video/6a21911affef38b5d8768ab6_1780584747492.mp42026-06-04T14:52:27.924Znohttps://begenuin.com/video/dive-into-transformative-insights-that-empower-r5vf2026-06-04https://media.begenuin.com/uploads/thumbnails/6a219109d7d53e39c5498cf0_1780584738500.pngGenuinDive into transformative insights that empower you to unlock your full potential! This video reveals actionable strategies to boost your confidence and effectiveness. Don’t miss the opportunity to change your life – your journey to success starts here!https://media.begenuin.com/temp_video/6a219109d7d53e39c5498cf0_1780584738500.mp42026-06-04T14:52:18.736Znohttps://begenuin.com/video/dive-into-a-game-changing-journey-to-unlock-your2026-06-04https://media.begenuin.com/uploads/thumbnails/6a2190ff8a335c655bd9d34f_1780584734783.pngGenuinDive into a game-changing journey to unlock your true potential! This video reveals transformative strategies and insights designed to inspire and motivate you to break free from your limits. Don’t miss these essential tips to boost your personal growth and success.https://media.begenuin.com/temp_video/6a2190ff8a335c655bd9d34f_1780584734783.mp42026-06-04T14:52:15.063Znohttps://begenuin.com/video/dive-into-this-insightful-video-where-success2026-06-04https://media.begenuin.com/uploads/thumbnails/6a21905b80c29ef24daa973b_1780584711891.pngGenuinDive into this insightful video where success strategies are unveiled! Discover practical tips and transformative mindset shifts that can elevate your personal and professional life. Don't miss your chance to learn from the best—watch now for an instant boost!https://media.begenuin.com/temp_video/6a21905b80c29ef24daa973b_1780584711891.mp42026-06-04T14:51:52.721Znohttps://begenuin.com/video/dive-into-a-transformative-journey-that-reveals-lyv62026-06-04https://media.begenuin.com/uploads/thumbnails/6a219085e7d12aaaa79e5e08_1780584711894.pngGenuinDive into a transformative journey that reveals essential strategies for personal growth and success! Discover practical tips that empower you to unlock your true potential and thrive in every aspect of life. Don’t miss out on these life-changing insights!https://media.begenuin.com/temp_video/6a219085e7d12aaaa79e5e08_1780584711894.mp42026-06-04T14:51:52.67Znohttps://begenuin.com/video/discover-the-ultimate-strategies-for-success-in2026-06-04https://media.begenuin.com/uploads/thumbnails/6a21906c3b80d025aab2bda6_1780584711894.pngGenuinDiscover the ultimate strategies for success in this insightful video! Uncover key tips, actionable advice, and inspiring stories that will motivate you to elevate your life and career. Don't miss these essential insights to unlock your true potential and achieve your goals!https://media.begenuin.com/temp_video/6a21906c3b80d025aab2bda6_1780584711894.mp42026-06-04T14:51:52.5Znohttps://begenuin.com/video/discover-powerful-strategies-to-unlock-your-true-mxy52026-06-04https://media.begenuin.com/uploads/thumbnails/6a21907cbd633e2df4ec8e94_1780584711894.pngGenuinDiscover powerful strategies to unlock your true potential! This transformative video reveals practical tips and insights to motivate and inspire you. Don’t miss out on the chance to elevate your life and achieve your dreams. Watch now to embark on your journey of self-discovery!https://media.begenuin.com/temp_video/6a21907cbd633e2df4ec8e94_1780584711894.mp42026-06-04T14:51:52.489Znohttps://begenuin.com/video/dive-into-powerful-strategies-that-can-transform-oeo72026-06-04https://media.begenuin.com/uploads/thumbnails/6a2190d73af8a81089a5e9c0_1780584707111.pngGenuinDive into powerful strategies that can transform your life! This video reveals actionable tips to unlock your hidden potential and achieve your goals. Don't miss out on the chance to elevate your journey and inspire others along the way!https://media.begenuin.com/temp_video/6a2190d73af8a81089a5e9c0_1780584707111.mp42026-06-04T14:51:47.549Znohttps://begenuin.com/video/discover-transformative-tips-to-unlock-your-true2026-06-04https://media.begenuin.com/uploads/thumbnails/6a2190cab4982598a9ad5f1b_1780584707113.pngGenuinDiscover transformative tips to unlock your true potential! This video reveals powerful strategies for personal growth, empowering you to take actionable steps towards your dreams. Don’t miss the chance to change your life—watch now and unleash your greatness!https://media.begenuin.com/temp_video/6a2190cab4982598a9ad5f1b_1780584707113.mp42026-06-04T14:51:47.431Znohttps://begenuin.com/video/dive-into-the-secrets-of-success-as-we-unveil2026-06-04https://media.begenuin.com/uploads/thumbnails/6a218ef9923f1154c52db4c2_1780584700466.pngGenuinDive into the secrets of success as we unveil actionable tips and inspiring stories that can change your life! Discover key strategies that empower you to take charge, transform your mindset, and achieve your dreams—don’t miss your chance to unlock your full potential!https://media.begenuin.com/temp_video/6a218ef9923f1154c52db4c2_1780584700466.mp42026-06-04T14:51:41.553Znohttps://begenuin.com/video/dive-into-transformative-insights-that-will-gjxr2026-06-04https://media.begenuin.com/uploads/thumbnails/6a218ea819d50dc59fc215d8_1780584700463.pngGenuinDive into transformative insights that will empower you to unlock your potential and achieve your dreams! Discover actionable tips and real-life stories that spark motivation and encourage you to step out of your comfort zone. Don't miss out on this life-changing journey!https://media.begenuin.com/temp_video/6a218ea819d50dc59fc215d8_1780584700463.mp42026-06-04T14:51:41.45Znohttps://begenuin.com/video/discover-powerful-strategies-to-unlock-your-true-wi562026-06-04https://media.begenuin.com/uploads/thumbnails/6a218f0e7a12bf54717c3b5c_1780584700464.pngGenuinDiscover powerful strategies to unlock your true potential and transform your life! This video shares invaluable tips and insights, encouraging you to pursue your dreams fearlessly and reclaim your passion. Don’t miss out—your journey to greatness starts here!https://media.begenuin.com/temp_video/6a218f0e7a12bf54717c3b5c_1780584700464.mp42026-06-04T14:51:41.249Znohttps://begenuin.com/video/discover-transformative-strategies-for-personal2026-06-04https://media.begenuin.com/uploads/thumbnails/6a218f0f7652ae28c2a0ca7d_1780584700464.pngGenuinDiscover transformative strategies for personal growth in this engaging video! Dive into essential tips that will push you beyond your limits and inspire action. Don’t wait—unlock your potential now and share this journey with your friends!https://media.begenuin.com/temp_video/6a218f0f7652ae28c2a0ca7d_1780584700464.mp42026-06-04T14:51:41.015Znohttps://begenuin.com/video/dive-into-self-discovery-and-unleash-your2026-06-04https://media.begenuin.com/uploads/thumbnails/6a218e3202049c55f81724f9_1780584695382.pngGenuinDive into self-discovery and unleash your potential! This video reveals valuable tips and techniques to transform your mindset and embrace challenges. Don't miss the chance to ignite your journey towards greatness—watch now and start your transformation today!https://media.begenuin.com/temp_video/6a218e3202049c55f81724f9_1780584695382.mp42026-06-04T14:51:35.742Znohttps://begenuin.com/video/everyones-somewhere-on-the-ai-adoption-spectrum2026-06-01https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1780311286490.pngMatt WurstEveryone's somewhere on the AI adoption spectrum: Haters. Waiters. Daters. Fabricators. Innovators. Emulators. Where are you? Of these six types of people navigating this moment... and only one of them has the right instincts right now. A new benchmark just tested 620,000 AI attack simulations across 34 models. Some engaged with harmful requests more than 90% of the time. Meanwhile, Anthropic just shipped a model update where the big story isn't performance - it's honesty. Knowing what it doesn't know. The emulator move is clear: understand the risk, pick tools being built responsibly, and move with intention.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1780311286490.mp42026-06-01T10:54:05.827Znohttps://begenuin.com/video/discover-the-ultimate-strategies-to-unleash-your2026-05-28https://media.begenuin.com/uploads/thumbnails/6a183de993a2dfbe07418792_1779973709992.pngGenuinDiscover the ultimate strategies to unleash your potential and elevate your personal growth! This video offers practical tips and motivating insights that will transform your mindset and encourage you to take action today. Don’t miss out on unlocking the best version of yourself!https://media.begenuin.com/temp_video/6a183de993a2dfbe07418792_1779973709992.mp42026-05-28T13:08:48.249Znohttps://begenuin.com/video/dive-into-this-transformative-video-that-reveals-mj6f2026-05-28https://media.begenuin.com/uploads/thumbnails/6a183dd652496d9bfca008f4_1779973700394.pngGenuinDive into this transformative video that reveals powerful strategies for achieving your goals! Learn how to overcome obstacles, develop a success mindset, and take actionable steps toward your dreams. Don't miss out on these game-changing insights that could alter your path!https://media.begenuin.com/temp_video/6a183dd652496d9bfca008f4_1779973700394.mp42026-05-28T13:09:09.056Znohttps://begenuin.com/video/dive-into-a-transformative-journey-of-self-61x92026-05-28https://media.begenuin.com/uploads/thumbnails/6a183df9684916d15304eb1e_1779973693484.pngGenuinDive into a transformative journey of self-discovery and empowerment! This video reveals essential strategies to unlock your full potential and achieve your dreams. Don’t miss out on these valuable insights that could change your life for the better!https://media.begenuin.com/temp_video/6a183df9684916d15304eb1e_1779973693484.mp42026-05-28T13:09:24.874Znohttps://begenuin.com/video/2336e4994d8015562026-05-26https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1779762496131.pngBhargav Patelhttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1779762496131.mp42026-05-26T02:53:32.959Znohttps://begenuin.com/video/not-sure-where-my-communities-are2026-05-26https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1779761902620.pngBhargav PatelNot sure where my communities are!https://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1779761902620.mp42026-05-26T02:41:29.589Znohttps://begenuin.com/video/i-can-not-find-my-private-communities-to-post2026-05-26https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1779761684203.pngBhargav PatelI can not find my private communities to post.https://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1779761684203.mp42026-05-26T02:36:20.267Znohttps://begenuin.com/video/youtube-is-pitching-itself-as-the-future-of-media2026-05-25https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1779711526913.pngMatt WurstYouTube is pitching itself as the future of media. 244 million U.S. adult viewers. Number 1 in watch time for three years running. Over $100 billion paid to creators. At Brandcast, they rolled out creator content like a TV network, premiere dates, press kits, seasonal slates and all. BUT... the very same week, the WSJ reported a seventh grader accessed 13,000+ YouTube videos during school hours. This is what school chromebooks give students access to: Gun content. Simulated head shots. At least when we were kids, you had to sneak into an R-rated movie to see that every once in awhile. Oh, and 6th graders' top search... "Going to Epstein Island." Many things can be true at once... and WIL this week is about the YouTube paradox and what it all says about where media is actually heading.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1779711526913.mp42026-05-25T12:18:06.567Znohttps://begenuin.com/video/in-this-clip-from-genuin-connections-recorded-qiqh2026-05-19https://media.begenuin.com/uploads/thumbnails/6a07045a0612969331e0bbe6_1779152416479.pngGenuinIn this clip from Genuin Connections, recorded live at POSSIBLE 2026 in the Genuin Suite at the Fontainebleau in Miami Beach, Ashan Khan, Head of Global Agency Partnerships at Uber Advertising, makes the case that the most exciting development in commerce media isn't a single new product — it's the rapid acceleration of data collaboration across brands, platforms, holdcos, and agencies. Host Matt Wurst, CMO of Genuin, draws out Ashan's "geeky but exciting" perspective on why systems-level data collaboration is unlocking a flywheel effect: when platforms can help clients make sense of audience data and match it to their own data sets, measurement gets sharper, decisioning gets faster, and the entire industry performs better. It's a quietly transformative shift that runs underneath all the louder conversations about AI, agentic commerce, and retail media. A clear-eyed look at the infrastructure that will determine which commerce media bets actually pay off.https://media.begenuin.com/temp_video/6a07045a0612969331e0bbe6_1779152416479.mp42026-05-19T01:00:17.250258Znohttps://begenuin.com/video/in-this-clip-from-genuin-connections-recorded-k6722026-05-19https://media.begenuin.com/uploads/thumbnails/6a07048f39963c831bf081f0_1779152414578.pngGenuinIn this clip from Genuin Connections, recorded live at POSSIBLE 2026 in the Genuin Suite at the Fontainebleau in Miami Beach, Scott Hendrickson, Chief Revenue Officer at Firmly, makes a blunt case for what publishers, apps, and brands need to do as LLMs eat into traditional attention channels: build better, data-rich relationships with customers — or get left behind. Host Matt Wurst, CMO of Genuin, draws out Scott's step-by-step framework for merchants and media companies starting to use first-party purchase data: drive better conversion, then activate the data to re-engage users intelligently, then service them at a true individual level in ways previously impossible. Scott points to Uber as the benchmark for what data-driven customer understanding can look like, and argues most publishers and apps are further behind than they realize — but can close the gap faster than they think, given the pace of the technology.https://media.begenuin.com/temp_video/6a07048f39963c831bf081f0_1779152414578.mp42026-05-19T01:00:15.619736Znohttps://begenuin.com/video/in-this-clip-from-genuin-connections-recorded-vg8z2026-05-19https://media.begenuin.com/uploads/thumbnails/6a07047223fe20a9a483ad90_1779152411871.pngGenuinIn this clip from Genuin Connections, recorded live at POSSIBLE 2026 in the Genuin Suite at the Fontainebleau in Miami Beach, Ashan Khan, Head of Global Agency Partnerships at Uber Advertising, explains what makes Uber's commerce media offering different from every other retail media network promise brands have heard. Host Matt Wurst, CMO of Genuin, presses Ashan on the trove of first-party data Uber sits on — where riders are going, what they're eating, where they're ordering from, and how it all connects. Ashan unpacks how the combination of mobility data (the rider app, the Black app) and Uber Eats purchase behavior gives CPG and QSR brands a complete ecosystem to drive awareness, target the right audiences, and convert across multiple touchpoints — whether that's driving consumers to a brand's app, to a store, or back into Uber Eats for purchase. A sharp look at why commerce media value depends on the breadth of behavioral signal — not just transactional data.https://media.begenuin.com/temp_video/6a07047223fe20a9a483ad90_1779152411871.mp42026-05-19T01:00:12.658774Znohttps://begenuin.com/video/in-this-clip-from-genuin-connections-recorded-jm0h2026-05-19https://media.begenuin.com/uploads/thumbnails/6a070488b5aa648856b2d478_1779152365828.pngGenuinIn this clip from Genuin Connections, recorded live at POSSIBLE 2026 in the Genuin Suite at the Fontainebleau in Miami Beach, Scott Hendrickson, Chief Revenue Officer at Firmly, breaks down what it actually means to enable commerce at the moment of inspiration — and why the old model of 15-click affiliate redirects is rapidly being replaced. Host Matt Wurst, CMO of Genuin, asks where the moment of purchase is actually happening today. Scott explains how Firmly's technology lets consumers check out with a merchant wherever they encounter the product — inside a publisher's content experience, inside an LLM, inside an ad unit, or inside a vertical shopping assistant like Wizard AI. The result: fewer drop-offs, faster conversion, and a fundamentally different definition of where commerce lives.https://media.begenuin.com/temp_video/6a070488b5aa648856b2d478_1779152365828.mp42026-05-19T00:59:27.189741Znohttps://begenuin.com/video/in-this-clip-from-genuin-connections-recorded-3s9a2026-05-19https://media.begenuin.com/uploads/thumbnails/6a070456afc21e9ebf0144a7_1779152362894.pngGenuinIn this clip from Genuin Connections, recorded live at POSSIBLE 2026 in the Genuin Suite at the Fontainebleau in Miami Beach, Ashan Khan, Head of Global Agency Partnerships at Uber Advertising, pushes back on the popular "funnel is dead" narrative and offers a sharper take on what's actually happening. Host Matt Wurst, CMO of Genuin, draws out Ashan's view that brands still very much need to drive awareness, consideration, and conversion — but the way the funnel operates has fundamentally changed. The biggest shift: intent and specificity. Consumers entering Uber, whether they're heading to the Fontainebleau or opening Uber Eats to order food and beverage, arrive with a specific destination or product already in mind. That compresses the distance between discovery and conversion and reshapes how brands need to think about messaging, content, and ad products.https://media.begenuin.com/temp_video/6a070456afc21e9ebf0144a7_1779152362894.mp42026-05-19T00:59:23.863012Znohttps://begenuin.com/video/in-this-clip-from-genuin-connections-recorded2026-05-19https://media.begenuin.com/uploads/thumbnails/6a070466f202cdee457dda56_1779152361697.pngGenuinIn this clip from Genuin Connections, recorded live at POSSIBLE 2026 in the Genuin Suite at the Fontainebleau in Miami Beach, Scott Hendrickson, Chief Revenue Officer at Firmly, lays out one of the most important convergences ahead in marketing: the merging of attention-driven media and convenience-driven commerce. Host Matt Wurst, CMO of Genuin, draws out Scott's framework for two parallel technology conversations that have been running in silos — one focused on capturing attention and driving awareness, the other focused on making it frictionless to buy. Scott argues these worlds will eventually come together: when a brand has a consumer's attention and the context is right, why not give them the chance to buy right then? The clip closes on the open question of who's actually building the bridge between attention and transaction — and how much revenue is being left on the table while that gap remains.https://media.begenuin.com/temp_video/6a070466f202cdee457dda56_1779152361697.mp42026-05-19T00:59:23.472605Znohttps://begenuin.com/video/many-news-publisher-media-and-entertainment2026-05-15https://media.begenuin.com/uploads/thumbnails/6a0702e957ee69564530b644_1778844475361.pngGenuinMany news publisher, media, and entertainment network decks are still selling reach. (Yes, we know it's 2026.) But those who are winning their next board or shareholder meeting are telling five different stories. We've been in a lot of rooms with publisher and media network leadership this year. Music, news, sports, lifestyle, premium events, retail, commerce. All coming to the same realization: The reach story is no longer the strongest story. 𝗧𝗵𝗲 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝘀𝘁 𝘀𝘁𝗼𝗿𝘆 𝗶𝘀 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽. Ownership of the room, of the relationship, of the revenue, of the data, of the experience itself. So here are 5 narratives we think every publisher should be walking into their next stakeholder meeting with. Because they don't want another impressions chart. They want to know what you own that nobody can take away.https://media.begenuin.com/temp_video/6a0702e957ee69564530b644_1778844475361.mp42026-05-15T11:27:55.712Znohttps://begenuin.com/video/dive-into-this-dynamic-video-that-reveals-the-top2026-05-05https://media.begenuin.com/uploads/thumbnails/69f7584734cfe055377834b8_1777891264708.pngGenuinRiding the momentum from a week at POSSIBLE and our special live taping of Genuin Connections podcast and Happy Hour. While we provided the sunset beach views, HUGE THANK YOU to our partners, customers, guests, and friends who brought the energy, and made this one unforgettable. The conversation was honest, sharp, and full of the kind of insight you can't script. Stay tuned... the full episode is dropping soon.https://media.begenuin.com/temp_video/69f7584734cfe055377834b8_1777891264708.mp42026-05-05T20:42:51.704Znohttps://begenuin.com/video/how-do-you-build-authority-not-just-attention2026-04-27https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1777277814239.pngMatt WurstHow do you build authority, not just attention? Heading to POSSIBLE right now... and while this one is unquestionably like 3:1 sellers to buyers in terms of attendees, I'm actually neither. I'm a partner to both. So that has me thinking about the difference between 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 and 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆. Attention is cheap. Authority is earned over time, in public, usually by being willing to say something specific when everyone else is hedging. Show up with a point of view. Be willing to be wrong out loud. Point at what's already working, not what's coming someday. Attention resets every Monday. Authority compounds.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1777277814239.mp42026-04-27T08:16:32.026Znohttps://begenuin.com/video/every-founder-hits-a-ceiling-and-more-often-than2026-04-23https://media.begenuin.com/uploads/thumbnails/69e50d864b61905447310918_1776852727316.pngGenuinEvery founder hits a ceiling — and more often than not, that ceiling is themselves. In this clip from Genuin Connections, Sean Atkins draws a direct line between the creator journey and the classic entrepreneurial arc: the best person in the building is usually the founder, but that same person is also what's holding the company back from scaling. He points to The E-Myth as the framework, and speaks from hard-earned experience — having been through this painful but necessary transition multiple times across his career. Honest, practical, and a little uncomfortable in the best way.https://media.begenuin.com/temp_video/69e50d864b61905447310918_1776852727316.mp42026-04-23T11:01:49.132Znohttps://begenuin.com/video/authenticity-is-the-most-used-and-most-contested2026-04-23https://media.begenuin.com/uploads/thumbnails/69e50ddc8f4b3a61c6c2fc72_1776852710081.pngGenuinAuthenticity is the most used — and most contested — word in creator marketing. But who actually owns it? In this clip from Genuin Connections, Sean Atkins, CEO of Dhar Mann Studios, breaks down the core tension between brands and creators: brands believe they know their audience best through research and tradition, while creators argue they're the ones living inside the communities where the message has to land. Both can be right. Both can fail. And the gap between them is exactly where brand-creator partnerships succeed or fall apart. A must-watch for anyone navigating the brand-creator relationship.https://media.begenuin.com/temp_video/69e50ddc8f4b3a61c6c2fc72_1776852710081.mp42026-04-23T10:57:45.907Znohttps://begenuin.com/video/sean-atkins-didnt-pick-one-lane-he-followed-the2026-04-23https://media.begenuin.com/uploads/thumbnails/69e50d8f5a51ab63f534fe6f_1776852710272.pngGenuinSean Atkins didn't pick one lane — he followed the audience. In this clip from Genuin Connections, Sean reflects on a career that's moved through cable, the early internet, e-commerce, streaming, and now the creator economy — not by accident, but by consistently watching where consumer behavior was heading next. He traces this instinct all the way back to his childhood, growing up with a software-coder mom who made him believe that creativity and technology were never separate worlds. For anyone trying to figure out where the next wave is — this is the mindset that finds it.https://media.begenuin.com/temp_video/69e50d8f5a51ab63f534fe6f_1776852710272.mp42026-04-23T10:58:17.239Znohttps://begenuin.com/video/most-creators-are-the-brand-dhar-mann-built2026-04-23https://media.begenuin.com/uploads/thumbnails/69e50dd31f24fe619005a47b_1776852707015.pngGenuinMost creators are the brand. Dhar Mann built something far bigger. In this clip from Genuin Connections, Sean Atkins — CEO of Dhar Mann Studios — explains how Dhar solved one of the creator economy's hardest problems: talent dependency. By building a fully scripted studio operation, Dhar became the #1 scripted creator across platforms globally, producing content at a scale and efficiency that traditional media simply can't replicate. The secret? He never knew the rules — so he rewrote them. If you've ever wondered how a YouTube channel becomes a global storytelling brand, this is where it starts. 🎙️ Genuin Connections explores the convergence of community, content, creativity, commerce, and the future of media and marketing.https://media.begenuin.com/temp_video/69e50dd31f24fe619005a47b_1776852707015.mp42026-04-23T10:58:47.176Znohttps://begenuin.com/video/the-media-landscape-has-fundamentally-changed-and2026-04-22https://media.begenuin.com/uploads/thumbnails/69e50d86bda0266b96917d5c_1776852681425.pngGenuinThe media landscape has fundamentally changed — and brands that haven't caught up are falling behind. In this clip from Genuin Connections, Sean Atkins, CEO of Dhar Mann Studios, breaks down the structural reason brands need creators now: attention is completely fragmented. There are no longer 3 broadcast networks and 12 magazines to anchor a media buy. Creators are the ones who grew up on the platforms where audiences actually live — making them the most direct path to real customer connection at scale. If you're still asking why creators matter, this is your answer.https://media.begenuin.com/temp_video/69e50d86bda0266b96917d5c_1776852681425.mp42026-04-22T10:11:22.299Znohttps://begenuin.com/video/the-pressure-to-pick-a-lane-and-stay-in-it-isnt2026-04-23https://media.begenuin.com/uploads/thumbnails/69e50d86456647fef0fcec2e_1776852681096.pngGenuinThe pressure to "pick a lane" and stay in it isn't wisdom — it's a limitation. In this clip from Genuin Connections, Sean Atkins (CEO of Dhar Mann Studios) reflects on what it cost him early in his career to be a generalist in a lane-driven industry, and why he now believes T-shaped leaders — with broad business fluency and deep expertise — are exactly what the media world needs more of. He was often passed over for roles because he'd done too many different things. Looking back, that diversity of experience became his greatest asset. A candid, career-reframing conversation worth bookmarking.https://media.begenuin.com/temp_video/69e50d86456647fef0fcec2e_1776852681096.mp42026-04-23T11:00:35.235Znohttps://begenuin.com/video/the-creator-economy-is-worth-250-billion-but-what2026-04-23https://media.begenuin.com/uploads/thumbnails/69e50d8ff776e4b0e602f2f2_1776852681121.pngGenuinThe creator economy is worth $250 billion — but what does that number actually mean for the individual creator trying to build a sustainable business? In this clip from Genuin Connections, Sean Atkins reframes the entire conversation: "creator" isn't just a YouTube personality. It's a lawyer using Instagram for marketing. It's a challenger brand in the cement industry. Creator thinking is infiltrating every industry — and the businesses that don't see it coming are the ones that will get disrupted by it. The opportunity is bigger than most people realize, but so is the need to think about it differently. Essential listening for brands, creators, and anyone building in the attention economy.https://media.begenuin.com/temp_video/69e50d8ff776e4b0e602f2f2_1776852681121.mp42026-04-23T11:01:06.866Znohttps://begenuin.com/video/its-tax-season-but-not-the-tax-youre-probably2026-04-12https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1776028138326.pngMatt WurstIt's Tax Season. But not the tax you're probably thinking of... the one I am talking about here is the Complexity Tax. Big organizations aren't slow because they lack talent or budget. They're slow because consensus never forms. The instinct is to outsource the problem. Bring in an agency. Buy a platform. Let someone else figure it out. That's the wrong move. You don't eliminate complexity by handing it off. You just lose visibility into it... and give up your data in the process. Meanwhile, AI agents are getting their own email addresses, phone numbers, and wallets. A new internet is being built for machines while most companies can't agree on who owns the Q3 campaign. There's a better path. And it starts with owning your own stack.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1776028138326.mp42026-04-12T21:10:32.787Znohttps://begenuin.com/video/happy-birthday-angabani-meet-shah2026-04-07https://media.begenuin.com/uploads/thumbnails/b78ed0cb-2292-43cd-bb9e-45e0eabb1c83_1775545557492.pngDevanshu ShahHappy birthday! 🎊🎉 @angabani & Meet Shahhttps://media.begenuin.com/temp_video/b78ed0cb-2292-43cd-bb9e-45e0eabb1c83_1775545557492.mp42026-04-07T07:09:44.441Znohttps://begenuin.com/video/givslys-chad-hickey-on-choosing-passion-over-a2026-04-23https://media.begenuin.com/uploads/thumbnails/69c57d10ad7ca2d4b4e5e43a_1774862450175.pngGenuinGivsly's Chad Hickey on Choosing Passion Over a Paycheck: Chad Hickey took a job once purely for the money. Great package. Great negotiation. Worst experience of his career. In this clip from Genuin Connections, Chad gets honest with host Matt Wurst about the lesson that reshaped everything — and why genuine belief in what you're building isn't just good for morale, it's the foundation of anything worth sustaining. Whether you're evaluating yohttps://media.begenuin.com/temp_video/69c57d10ad7ca2d4b4e5e43a_1774862450175.mp42026-04-23T11:04:17.121Znohttps://begenuin.com/video/givslys-chad-hickey-on-human-connection-as-the2026-03-30https://media.begenuin.com/uploads/thumbnails/69c57cfc75779c4b7395d9e3_1774862389025.pngGenuinGivsly's Chad Hickey on Human Connection as the Scarcity of the Future: The more automated the world gets, the more people will crave what can't be automated. Chad Hickey, CEO and Co-Founder of Givsly, tells Genuin Connections host Matt Wurst why human connection is on track to become the defining scarcity of the next decade. In a world where people question every headline and scroll past everything that feels manufactured, the brands and platforms that show up with genuine humanity won't just stand out — they'll be the ones people actually trust.https://media.begenuin.com/temp_video/69c57cfc75779c4b7395d9e3_1774862389025.mp42026-03-30T09:19:49.920825Znohttps://begenuin.com/video/givslys-chad-hickey-on-why-values-are-the-new2026-03-30https://media.begenuin.com/uploads/thumbnails/69c57cf2fe2c8bb2f5557726_1774862207090.pngGenuinGivsly's Chad Hickey on Why Values Are the New Demographics: What if values deserved a line in your media plan right next to age, income, and ethnicity? Chad Hickey, CEO and Co-Founder of Givsly, argues they do — and the data backs him up. More than 6 in 10 consumers factor brand values into their purchase decisions. That's not a soft metric. That's a targeting signal. In this clip, Chad breaks down why values-based advertising isn't cause marketing with a new coat of paint. It's a fundamental shift in how brands should think about reaching the right consumer. The proof? 95% of Givsly's campaigns are product campaigns — not purpose plays.https://media.begenuin.com/temp_video/69c57cf2fe2c8bb2f5557726_1774862207090.mp42026-03-30T09:16:48.218816Znohttps://begenuin.com/video/givslys-chad-hickey-on-why-consumers-are-taking2026-03-30https://media.begenuin.com/uploads/thumbnails/69c57d1b9273256e6dc90781_1774862176590.pngGenuinGivsly's Chad Hickey on Why Consumers Are Taking Back Control: When people feel out of control, they use the one lever they have — where they spend their money. Chad Hickey, CEO and Co-Founder of Givsly, explains to Genuin Connections host Matt Wurst why the push for values alignment between brands and consumers has hit a genuine inflection point. It's not about politics. It's about people demanding to be seen — and choosing brands that see them back. The brands that understand this aren't just doing good. They're building loyalty, trust, and long-term growth.https://media.begenuin.com/temp_video/69c57d1b9273256e6dc90781_1774862176590.mp42026-03-30T09:16:17.65635Znohttps://begenuin.com/video/givslys-chad-hickey-on-why-brand-consistency-is-a2026-03-30https://media.begenuin.com/uploads/thumbnails/69c57d188404ebf3b2c44fbd_1774862131066.pngGenuinGivsly's Chad Hickey on Why Brand Consistency Is a Growth Strategy: You don't have to take a controversial stand. You just have to take a consistent one. Chad Hickey, CEO and Co-Founder of Givsly, makes the case that brand bravery isn't about picking fights — it's about knowing where you stand and staying there. In this clip, Chad and Genuin Connections host Matt Wurst unpack why growth audiences are paying close attention, why the data keeps pointing in the same direction, and why trying to be everything to everyone is the riskiest move a brand can make.https://media.begenuin.com/temp_video/69c57d188404ebf3b2c44fbd_1774862131066.mp42026-03-30T09:15:32.175006Znohttps://begenuin.com/video/we-did-the-metaverse-we-did-nfts-we-did-web-3-and2026-03-29https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1774790032403.pngMatt WurstWe did the metaverse. We did NFTs. We did Web3. And now everyone's sprinting to get inside ChatGPT. The pitch sounds reasonable. Meet customers where they are. But here's what nobody's saying out loud. Every time a consumer interacts with your brand inside ChatGPT... ChatGPT gets smarter. Not you. We literally did this already. With Google. With Facebook. We handed them the relationship and paid to rent it back. The most valuable thing your brand owns right now is the thing you're ignoring. In the AI era, that's the whole game.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1774790032403.mp42026-03-29T13:14:03.685Znohttps://begenuin.com/video/attention-is-the-new-reach-i-heard-that-this-week2026-03-23https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1774266642159.pngMatt Wurst"Attention is the new reach." I heard that this week and didn't disagree... but it's only half the story. The metric that actually matters most: Intention. And there's a real difference between attention that's bought and attention that's earned. That's What I Learned this week: there's an attention-intention gap... and closing it should be what matters for publishers, RMN leads, commerce media, and anyone still optimizing for time spent. Yes, Genuin comes up. No, it's not a pitch. (Kind of.)https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1774266642159.mp42026-03-23T11:51:47.104Znohttps://begenuin.com/video/fresh-off-four-days-at-sxsw-2026-made-one-thing2026-03-17https://media.begenuin.com/uploads/thumbnails/69b935f494c98c04bd80d5b3_1773746314073.pngGenuinFresh off four days at SXSW 2026 made one thing clear: AI is accelerating everything: content, commerce, discovery. But trust isn’t scaling the same way. Across panels and conversations with leaders from Samsung Electronics and 7-Eleven, GLD, American Airlines, Zillow, Microsoft, Madison Reed, Virgin & many more, a consistent theme emerged: The brands that win in an AI-driven world will be the ones that build real relationships with their audiences. Not just reach, but participation... connection. That’s 𝘁𝗵𝗲 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 we are building, to help brands create better experiences, more engagement, and boosted revenue in trusted destinations across 𝗼𝘂𝗿 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗻𝗲𝘁𝘄𝗼𝗿𝗸, one where media & entertainment publishers, retailers, consumer services brands, creators, customers, and culture converge. It's been an INCREDIBLE few days with partners like iHeartMedia (who know a thing or two about good content and experiences) along with new and old friends alike. Here's to a future for marketers, innovators, and growth-minded leaders that isn’t just smarter... it’s more human.https://media.begenuin.com/temp_video/69b935f494c98c04bd80d5b3_1773746314073.mp42026-03-17T11:18:36.017Znohttps://begenuin.com/video/live-from-sxsw-2026-heres-a-list-of-what2026-03-17https://media.begenuin.com/uploads/thumbnails/69b936387a29c5a37931b07c_1773746271392.pngGenuinLive from SXSW 2026, here's a list of what marketers are getting wrong. 3 days in, and it feels like lots of people are misreading what’s happening out there. 🌮🤖 The summary: • AI doesn’t kill media → it makes trust the scarce asset • Reach isn’t owned → attention is rented • Content isn’t king → context + structure are • AI volume ≠ strategy • Creator-led ≠ brand-less • Performance marketing ≠ durable relevance • And nostalgia? The biggest trap in the room This year isn’t about the next social app. It’s about the next architecture of trust, context & owned ecosystemshttps://media.begenuin.com/temp_video/69b936387a29c5a37931b07c_1773746271392.mp42026-03-17T11:17:53.152Znohttps://begenuin.com/video/dive-into-an-auditory-adventure-where-sound2026-03-06https://media.begenuin.com/uploads/thumbnails/69aad5341a9569d36027676e_1772803415410.pngGenuinBig love to our Genuin for celebrating 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗔𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝗗𝗮𝘆 with a full-on awards ceremony. 🏆 Congrats to the honorees who brought home the hardware… but let’s be real: At Genuin, if you show up, build, solve problems, and keep the engine moving, you’re already a champion. Proud of this crew. Hard work. Big laughs. A little swagger. Now back to building the future. 💪https://media.begenuin.com/temp_video/69aad5341a9569d36027676e_1772803415410.mp42026-03-06T22:40:16.504Znohttps://begenuin.com/video/ai-is-fundamentally-changing-how-consumers2026-03-04https://media.begenuin.com/uploads/thumbnails/69a80f833b1b3cfd9113318c_1772622204540.pngGenuinAI is fundamentally changing how consumers discover information, evaluate options, and make purchasing decisions. In this Genuin Connections podcast conversation, former eMarketer analyst and Sonata Insights founder Debra Aho Williamson explains why the biggest shift in the AI era isn’t just the technology itself — it’s how consumer behavior is evolving around it. Unlike earlier AI systems working quietly behind the scenes in recommendation engines like Netflix, today’s AI assistants such as ChatGPT are being used actively and intentionally by consumers. People are choosing to ask AI questions directly, shaping how they research trips, products, services, and brands. For marketers, this represents a major shift: discovery is becoming conversational, and the role of brands is changing inside these AI-driven experiences. Listen to the full conversation with Debra Aho Williamson on the Genuin Connections podcast, where we explore the rise of AI media, consumer trust, and the future of marketing in the AI era.https://media.begenuin.com/temp_video/69a80f833b1b3cfd9113318c_1772622204540.mp42026-03-04T15:48:37.913495Znohttps://begenuin.com/video/in-this-clip-from-genuin-connections-ai-media-auu62026-03-04https://media.begenuin.com/uploads/thumbnails/69a75f364c8056df50ccba37_1772592373833.pngGenuinIn this highlight from the Genuin Connections podcast, AI media analyst Debra Aho Williamson explains why the pace of change in AI is unlike anything the marketing industry has experienced before. Over the past two decades, Debra has studied major shifts including the rise of the ad-supported web, social media, and mobile platforms. But AI is evolving much faster than those previous transformations. Even the experience of using platforms like ChatGPT has changed dramatically in just a single year. For marketers, this creates a new challenge: keeping up with technology, consumer behavior, and media models that are evolving simultaneously. In an AI-driven landscape where discovery, engagement, and commerce are rapidly converging, companies must be prepared to adapt faster than ever before. Watch the full episode of Genuin Connections to explore how AI is reshaping marketing, media, and consumer engagement.https://media.begenuin.com/temp_video/69a75f364c8056df50ccba37_1772592373833.mp42026-03-04T15:50:04.590993Znohttps://begenuin.com/video/dive-deep-into-the-crucial-relationship-between2026-03-04https://media.begenuin.com/uploads/thumbnails/69a75f32ae53957c8e609708_1772590227623.pngGenuinDive deep into the crucial relationship between trust and metrics in AI! Discover how zero-party data shapes user experience and why understanding privacy is essential as we embrace artificial intelligence. Don’t miss this enlightening conversation that highlights both challenges and the future of AI use. As AI reshapes how consumers discover information and make decisions, marketers are facing two critical questions: How do we measure performance — and how much do people trust AI? In this clip from Genuin Connections, AI media analyst Debra Aho Williamson explains why AI-powered experiences are introducing new dynamics around data ownership, measurement, and consumer trust. When AI engagement happens inside a platform or branded environment, companies gain direct insight into user behavior through zero-party data — giving those environments a powerful advantage in understanding their audiences. At the same time, consumers are navigating important trust questions around AI, including: • Privacy and how their data is used • The risk of hallucinations or inaccurate information • Whether AI systems truly act in users’ best interests Despite these concerns, Debra believes AI adoption will continue to grow as people recognize the convenience and benefits these tools provide. For brands and platforms building AI-driven experiences, the future will depend on balancing useful engagement, transparent data practices, and trusted environments.https://media.begenuin.com/temp_video/69a75f32ae53957c8e609708_1772590227623.mp42026-03-04T14:33:02.957772Znohttps://begenuin.com/video/in-the-ai-era-marketing-isnt-just-about2026-03-04https://media.begenuin.com/uploads/thumbnails/69a75f3747c8593bd07f0758_1772590205955.pngGenuinIn the AI era, marketing isn’t just about advertising anymore — it’s about how brands show up inside AI-driven environments. In this clip from Genuin Connections, AI media analyst Debra Aho Williamson explains why brands must think about both organic presence and paid advertising inside AI platforms like ChatGPT, Google AI Overviews, and Microsoft Copilot. Consumers are increasingly discovering and evaluating products directly inside these AI experiences. That means brands must focus on Answer Engine Optimization (AEO) — ensuring that AI systems understand and accurately represent their products, expertise, and credibility. But organic presence alone isn’t enough. Paid AI media will increasingly become the layer that amplifies and scales brand visibility inside these environments. For companies building digital experiences — including publishers, retailers, and consumer platforms — this shift reinforces an important principle: The context where discovery happens matters as much as the advertising itself. At Genuin, we see this as part of a broader shift toward trusted, brand-owned engagement environments where content, commerce, and community come together in ways that support both organic discovery and monetization.https://media.begenuin.com/temp_video/69a75f3747c8593bd07f0758_1772590205955.mp42026-03-04T02:10:06.914711Znohttps://begenuin.com/video/many-companies-are-still-in-the-earliest-stages2026-03-04https://media.begenuin.com/uploads/thumbnails/69a75f47c579e011e5e7262d_1772590177591.pngGenuinMany companies are still in the earliest stages of understanding how AI will reshape marketing. In this clip from Genuin Connections, AI media analyst Debra Aho Williamson explains why the biggest challenge for marketers today isn’t just adopting AI internally — it’s keeping pace with how consumer behavior is changing externally. While organizations experiment with AI tools to improve workflows and productivity, consumers are increasingly using AI assistants to research products, evaluate options, and make decisions. The companies that gain the biggest advantage in the AI era will be the ones that do both: • Improve internal AI capabilities inside their marketing organizations • Closely monitor how consumers are shifting their discovery habits As AI assistants, recommendation systems, and conversational interfaces influence more purchase decisions, marketers must rethink how they show up across trusted digital environments where discovery now happens.https://media.begenuin.com/temp_video/69a75f47c579e011e5e7262d_1772590177591.mp42026-03-04T02:09:38.528796Znohttps://begenuin.com/video/in-this-clip-from-genuin-connections-ai-media2026-03-04https://media.begenuin.com/uploads/thumbnails/69a75f33e8f427c07d983b67_1772590158680.pngGenuinIn this clip from Genuin Connections, AI media analyst Debra Aho Williamson explains how platforms like ChatGPT may begin shaping brand perception the same way creators and influencers do today. When consumers ask AI assistants for recommendations, product comparisons, or advice, the platform itself becomes a trusted voice guiding the decision. That means brands will need to think about two layers of influence: • What AI platforms say about them organically • How paid media can amplify or reinforce that narrative Debra suggests that paid AI media could work similarly to boosting an influencer’s post — reinforcing what the platform already says about a brand or helping shape the story consumers see. For companies building engagement environments and media infrastructure, this shift highlights the importance of trusted context and narrative consistency across platforms.https://media.begenuin.com/temp_video/69a75f33e8f427c07d983b67_1772590158680.mp42026-03-04T02:09:20.086434Znohttps://begenuin.com/video/retailers-may-be-the-first-companies-to-fully2026-03-04https://media.begenuin.com/uploads/thumbnails/69a75f333f3086cd0eacfd92_1772590045506.pngGenuinRetailers may be the first companies to fully unlock the power of AI media. In this clip from Genuin Connections, AI media analyst Debra Aho Williamson explains why retailers — along with travel and electronics brands — are among the earliest adopters of advertising and engagement inside AI platforms. But the bigger opportunity may actually be onsite AI experiences. Companies like Amazon and Walmart are already integrating AI assistants directly into their platforms — including Amazon’s Rufus and Walmart’s Sparky — helping customers research products and make purchasing decisions without leaving the environment they already trust. That matters because AI adoption accelerates when it’s embedded into familiar consumer experiences. Rather than forcing users to change behavior, retailers are bringing AI directly into places where people already shop, search, and make decisions.https://media.begenuin.com/temp_video/69a75f333f3086cd0eacfd92_1772590045506.mp42026-03-04T02:07:26.418135Znohttps://begenuin.com/video/offsite-extension-anyone-actually-it-was-a-last2026-03-02https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1772194493919.pngMatt WurstOffsite Extension, anyone? Actually, it was a 𝗚𝗲𝗻𝘂𝗶𝗻 𝗢𝗳𝗳𝘀𝗶𝘁𝗲! Last weekend our Genuin tech and engineering team swapped screens for scenery at Lonavala’s Upper Deck Resort. Trekking, games, lots of laughs, and real time together outside Slack threads and sprint boards. Moments like this remind us... Great products come from strong code, but great companies come from connection. For a few teammates, it was their very first flight. And some of our U.S. crew made the long trip, too. Worth every mile! We're grateful for the energy everyone brings... onsite, offsite, and everywhere in between!https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1772194493919.mp42026-03-02T16:14:08.150492Znohttps://begenuin.com/video/224f41251e0015f22026-02-25https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1771991460811.pngBhargav Patelhttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1771991460811.mp42026-02-25T03:51:54.945Znohttps://begenuin.com/video/mattw-he-is-coming-for-you-the-generative2026-02-20https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1771562854117.pngBhargav Patel@mattw he is coming for you!! The generative curators’ economy will be bigger than creator economy.https://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1771562854117.mp42026-02-20T04:48:29.521Znohttps://begenuin.com/video/we-can-simply-automate-community-and-group-level2026-02-20https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1771562202246.pngBhargav PatelWe can simply automate community and group level content stream based on purpose of community and group. So the content keeps filling up!! @nayanhttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1771562202246.mp42026-02-20T04:39:11.457Znohttps://begenuin.com/video/224275b4010014682026-02-20https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1771260381902.pngBhargav Patelhttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1771260381902.mp42026-02-20T04:36:36.231Znohttps://begenuin.com/video/22427515838014672026-02-20https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1771249817014.pngBhargav Patelhttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1771249817014.mp42026-02-20T04:35:15.083Znohttps://begenuin.com/video/weve-built-a-powerful-simple-highly-monetizable2026-02-17https://media.begenuin.com/uploads/thumbnails/6994ef2092728c52877e3ffa_1771368447312.pngGenuinWe’ve built a powerful, simple, highly monetizable video infrastructure for publishers, retailers & consumer service brands to embed directly into their owned channels. But every integration builds something bigger: 𝗮 𝗻𝗲𝘁𝘄𝗼𝗿𝗸. A network of brand safe, trusted environments where brands, creators, media properties, and consumers all get more value. More engagement. More ownership. More opportunity. With Genuin, destination partners can easily invite THEIR brand partners to activate across retail, consumer services & publisher ecosystems. RMNs also gain new offsite opportunities that stay contextually relevant, brand safe, and far more impactful. - Build branded communities. - Increase time on site. - Expand reach across trusted environments. You’re not just embedding video... You’re building your network.https://media.begenuin.com/temp_video/6994ef2092728c52877e3ffa_1771368447312.mp42026-02-17T22:47:27.696Znohttps://begenuin.com/video/the-creator-economy-has-hit-an-inflection-point2026-02-16https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1771245412207.pngMatt WurstThe Creator Economy has hit an inflection point, going corporate and splitting into two very distinct groups. But not everyone is winning. The top is corporate: - MrBeast is buying fintech companies. - Creators are getting executive titles. - Congress is hosting summits. - NBA and NFL bringing in hundreds of creators to partner with. Meanwhile, the bottom is democratized: TikTok is turning local business owners into micro media machines. But the middle has been shrinking, straining those creators financially. This is where Genuin is focusing - giving creators an opportunity to create relationships with brands and partners directly, outside of the constraints and limitation of social media.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1771245412207.mp42026-02-16T12:36:42.19Znohttps://begenuin.com/video/22340aff6c0014382026-02-14https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1770949802613.pngBhargav Patelhttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1770949802613.mp42026-02-14T14:14:08.093Znohttps://begenuin.com/video/222a3261f98015ed2026-02-10https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1770682238908.pngBhargav Patelhttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1770682238908.mp42026-02-10T18:27:46.039Znohttps://begenuin.com/video/how-can-we-get-this-done-via-mcp2026-02-07https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1770503254536.pngBhargav PatelHow can we get this done via MCP?https://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1770503254536.mp42026-02-07T22:27:50.547Znohttps://begenuin.com/video/221e56dc218014592026-02-06https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1770350184567.pngBhargav Patelhttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1770350184567.mp42026-02-06T03:56:33.991Znohttps://begenuin.com/video/2218fb21a480148a2026-02-04https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1770170394039.pngBhargav Patelhttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1770170394039.mp42026-02-04T01:59:58.798Znohttps://begenuin.com/video/employee-spotlight-sanchali-sharma-vp-product2026-02-03https://media.begenuin.com/uploads/thumbnails/d3407989-4bf1-4d70-b4ed-295684cdb0d1_1770133863854.pngGenuinEmployee Spotlight: Sanchali Sharma, VP Product & Technology — Our only UK based teammate and somehow also everywhere at once. Ex Microsoft. Ex Meta. Global operator. Process nerd. Product strategist. AI realist. Relentless builder. Sitting between New York and Ahmedabad, she is the connective tissue between vision and execution. If something ships faster, cleaner, smarter at Genuin… it probably passed through Sanch’s hands.https://media.begenuin.com/temp_video/d3407989-4bf1-4d70-b4ed-295684cdb0d1_1770133863854.mp42026-02-03T15:56:07.625Znohttps://begenuin.com/video/ai-is-not-an-operating-system-agree-disagree-for2026-02-02https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1770032540750.pngMatt WurstAI is not an Operating System. Agree? Disagree? For me, An OS orchestrates, enforces rules, and owns execution. AI predicts, suggests, and guesses. Different jobs. Different layers. Operating systems are deterministic on purpose. Same input. Same output. AI is probabilistic by design. Same input, different answers depending on context, model state, temperature… vibes. No one boots into AI. You boot into iOS, Windows, or Linux… then use AI on top. AI is powerful. Impactful. Necessary. But it’s electricity, not the house.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1770032540750.mp42026-02-02T11:42:51.092Znohttps://begenuin.com/video/220e19282e0014192026-01-30https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1769746498793.pngBhargav Patelhttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1769746498793.mp42026-01-30T20:33:55.554Znohttps://begenuin.com/video/programmatic-doesnt-have-to-feel-cheap-boring-or2026-01-29https://media.begenuin.com/uploads/thumbnails/6978028aeec1f5fad42d43bd_1769687417411.pngGenuinProgrammatic doesn't have to feel cheap, boring, or static. And it definitely shouldn't send your audience somewhere else. Genuin 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗲 brings programmatic video 𝘰𝘯𝘴𝘪𝘵𝘦, inside your owned-and-operated channels, where attention actually lives. Instead of remnant display or off-platform video, Genuin enables programmatic demand to run within scrollable video feeds, curated carousels, and contextual placements surrounded by trusted content. ✅ Activate Genuin network partners or connect your existing programmatic relationships without disrupting the experience. ✅ Every placement is brand-safe, fully controlled, and designed to extend session time. Video appears across high-intent surfaces like homepages, category pages, PDPs, post-checkout screens, and app navigation. 🎯 For brands, this means better attention and stronger outcomes in environments that feel native. 🤝 For platforms, it unlocks scalable onsite revenue, higher-quality inventory, and full ownership of data and relationships. Watch, learn, connect, plan, then let's activate: Get in touch to explore why our model outperforms traditional retail and commerce media formats.https://media.begenuin.com/temp_video/6978028aeec1f5fad42d43bd_1769687417411.mp42026-01-29T11:50:20.785Znohttps://begenuin.com/video/genuin-turns-your-owned-and-operated-channels2026-01-27https://media.begenuin.com/uploads/thumbnails/697801da4de45dc154c71f06_1769513261150.pngGenuinGenuin 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗲 turns your owned-and-operated channels into a brand-safe sponsorship engine built on relevance, trust, and community. Instead of banners and pre-roll, brands sponsor access: ✅ Sponsored video placements inside high-interest communities, creator-led challenges, and native content that lives alongside UGC and editorial, not around it. ✅ Placements appear where intent already exists: homepages, category pages, PDPs, post-checkout screens, and app navigation. No redirects. No disruption. Just continuity. 🎯 For brands, this delivers deeper engagement and clear attribution powered by first- and zero-party data. 🤝 For platforms, it unlocks premium inventory, longer session time, and durable new revenue. Watch, learn, connect, plan, then let's activate: Get in touch to explore why this model is outperformsing traditional retail and commerce media formats.https://media.begenuin.com/temp_video/697801da4de45dc154c71f06_1769513261150.mp42026-01-27T11:27:44.61Znohttps://begenuin.com/video/i-remember-when-linkedin-was-just-a-job-board2026-01-24https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1769260493827.pngMatt WurstI remember when LinkedIn was just a job board with a profile pic. Then it accidentally became the smartest social platform on the internet. Now the plot twists... While everyone debated ads in ChatGPT, the quieter move was bigger. Jobs are coming next. OpenAI is building an AI-powered jobs platform: Matching talent to roles, vertifying AI skills, and rewriting hiring from first principles. And yes, ads are coming too. So enjoy the last stretch of ad-free ChatGPT. Capitalism always collects. Remember that the biggest threats do not chase your present. They attack your past. And rebuild it with better tech.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1769260493827.mp42026-01-24T13:15:32.734Znohttps://begenuin.com/video/at-ces-2026-andy-wilson-evp-of-business-i70e2026-01-21https://media.begenuin.com/uploads/thumbnails/696bd3f71e98ac6c8a8d9bda_1769008023131.pngGenuinAt CES 2026, Andy Wilson, EVP of Business Development and Commerce at McClatchy Media, shared how some of the biggest media brands in the country are rethinking audience engagement. In this clip, Andy breaks down why passion points and cultural moments like Dancing with the Stars are more than just content topics. They are conversation engines. When fans can react, debate, and connect directly with editors inside owned experiences, engagement stops being passive and starts becoming a community. This moment comes from a larger Genuin Connections Q&A recorded live at our CES Happy Hour in Las Vegas, where we explored how publishers can turn cultural moments into high intent, high engagement digital destinations. See how media companies are moving from broadcasting to participating with their audiences.https://media.begenuin.com/temp_video/696bd3f71e98ac6c8a8d9bda_1769008023131.mp42026-01-21T15:07:06.20763Znohttps://begenuin.com/video/at-ces-2026-andy-wilson-evp-of-business-wexr2026-01-21https://media.begenuin.com/uploads/thumbnails/696bd3a737836450f39540e6_1769007975754.pngGenuinAt CES 2026, Andy Wilson, EVP of Business Development and Commerce at McClatchy Media, joined Genuin for a candid conversation about where video, media, and advertising are actually headed. In this clip, Andy explains why vertical video is no longer just a social media format. It is becoming the most powerful way to drive time spent, attention, and advertiser value across the open web. Consumers engage longer. Brands get more creative. And publishers finally have a format that works for both content and commerce. This moment is part of a larger Genuin Connections Q&A recorded live at our CES Happy Hour in Las Vegas, where we explored how publishers and advertisers can move beyond feed-based platforms and into owned, high-intent video environments.https://media.begenuin.com/temp_video/696bd3a737836450f39540e6_1769007975754.mp42026-01-21T15:06:19.796832Znohttps://begenuin.com/video/at-ces-2026-andy-wilson-evp-of-business-j0m42026-01-21https://media.begenuin.com/uploads/thumbnails/696bd3e1ef1d77eff4b11a17_1769007853030.pngGenuinAt CES 2026, Andy Wilson, EVP of Business Development and Commerce at McClatchy Media, joined Genuin for a live, no-slides conversation about the future of publisher-led video. In this clip, Andy explains McClatchy’s new strategy for vertical video on its owned sites and apps. It is not just editorial. It is not just influencers. And it is not just user generated content. It is all three working together to create engagement around real passion points across their brands, from Us Weekly to entertainment, lifestyle, and news. This moment comes from a broader Genuin Connections Q&A recorded at our CES Happy Hour in Las Vegas, where we explored how publishers can turn communities and creators into growth engines inside their own digital properties. See how modern media brands are rethinking who creates content, and why community is now a core part of the product.https://media.begenuin.com/temp_video/696bd3e1ef1d77eff4b11a17_1769007853030.mp42026-01-21T15:04:17.309611Znohttps://begenuin.com/video/at-ces-2026-andy-wilson-evp-of-business2026-01-21https://media.begenuin.com/uploads/thumbnails/696bd4ff9ef7aceb2f025e77_1769007797975.pngGenuinAt CES 2026, Andy Wilson, EVP of Business Development and Commerce at McClatchy Media, sat down with Genuin for an unscripted conversation about how AI is actually being used inside one of America’s largest and most trusted media companies. Andy explains why brand safety starts with human judgment, but scales with AI. McClatchy is not using AI to replace people. They are using it to make every employee faster, smarter, and more effective, from editorial to commerce to operations. This moment is part of a larger Genuin Connections conversation recorded live at our CES Happy Hour in Las Vegas, where we explored how AI, media, commerce, and trust are colliding in real time. Watch for a glimpse of how legacy media is evolving with AI. Then dive into the full conversation to see what this means for publishers, advertisers, and the future of digital media.https://media.begenuin.com/temp_video/696bd4ff9ef7aceb2f025e77_1769007797975.mp42026-01-21T15:03:23.208874Znohttps://begenuin.com/video/21f4cb8aa78015e92026-01-21https://media.begenuin.com/uploads/thumbnails/thumbnail_1768971099531.pngBhargav PatelWho invented Santa Claus? That's right... There's a reason his suit is red and white.https://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1768879846921.mp42026-01-21T15:05:17.667Znohttps://begenuin.com/video/what-i-learned-in-week-3-2026-from-quiet-quitting2026-01-19https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1768821527854.pngMatt WurstWhat I Learned in Week 3, 2026: From Quiet Quitting to its sequel: Quiet Quitting on Social Media. Here’s the stat that stopped me cold: 2MM Americans. Every month. Searching how to delete a social account or actually doing it. This isn’t rebellion. It’s exhaustion. - Feeds feel unsafe or irrelevant. - AI multiplied the noise. - Community got replaced by performance. For brands: Rising CAC. Falling engagement. You’re renting access to your own audience. This video breaks down why it’s happening and where the real shift is heading next.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1768821527854.mp42026-01-19T11:18:47.346Znohttps://begenuin.com/video/ces-2026-wasnt-about-booths-or-buzzwords-it-was2026-01-13https://media.begenuin.com/uploads/thumbnails/6964e0729ef1c90824bae94d_1768309213774.pngGenuinCES 2026 wasn’t about booths or buzzwords. It was about real conversations. Genuine connections. Moments for real (and reel) moments at our "Cocktails & Conversations" Happy Hour at the Genuin suite. New product reveals. Feature previews. Partnership momentum. And a candid Q&A with Andy Wilson, EVP of Business Development & Commerce at McClatchy Media, on where media, commerce, and context are heading next. Huge thanks to the customers, partners, friends, prospects, and media who joined us, plus the dozens of teams we met with to plan integrations & collaborations. And to the thousands more we connected with across an incredible week at CES. More to come. This was just the beginning!https://media.begenuin.com/temp_video/6964e0729ef1c90824bae94d_1768309213774.mp42026-01-13T13:00:19.4Znohttps://begenuin.com/video/what-i-learned-at-ces-the-reset-nobodys-talking2026-01-11https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1768149002495.pngMatt WurstWhat I Learned at CES: The Reset Nobody’s Talking About. Yes, CES is loud. But the real signal wasn’t on stage. It showed up in hallways, bars, DMs, and quiet demos. That’s where people dropped the script and talked honestly about what’s not working. Here’s the pattern I couldn’t ignore: If ideas aren’t being shared privately, they’re not landing. Attention has become the rarest resource in business. AI wins by amplifying thinking, not replacing it. And community has shifted from a brand play to a retention strategy. 2026 isn’t about more tools. It’s about better environments. Less pitch. More listening. Less scale-chasing. More substance. That’s the reset I saw at CES.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1768149002495.mp42026-01-11T16:30:27.558Znohttps://begenuin.com/video/wrapping-up-ces-and-one-theme-kept-showing-up2026-01-09https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1767963136985.pngMatt WurstWrapping up CES and one theme kept showing up everywhere, quietly but consistently: the uncertainty. It's changed the psychology of buying. In this economy, people aren’t buying less necessarily. They’re buying differently. Brand loyalty is giving way to price awareness. Consumers want to feel smart. Like they beat the system. That’s why “value,” “smart buy,” and “deal” matter again. And here’s the twist. Advertising is still growing. Fast. So while wallets feel tighter, attention is still being bought. The brands that win in 2026 won’t panic. They’ll respect the shift and communicate value honestly.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1767963136985.mp42026-01-09T12:52:53.464Znohttps://begenuin.com/video/day-4-at-ces-and-the-conversation-just-got-very-2dxp2026-01-09https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1767963068572.pngMatt WurstDay 4 at CES and the conversation just got very real. This isn’t just innovation anymore. It’s about impact, and very real physical implications. Power grids are strained. Water is finite. Data centers are getting blocked. Costs are rising fast. And AI demand keeps accelerating. That’s why people are seriously talking about orbital data centers and solar-powered compute in space. Sounds wild. But when the math breaks on Earth, innovation finds new paths. At the same time, regulation is loosening. Guardrails are thinning. So the real question becomes: Who’s protecting us? Not just from AI. But with AI. Context leakage is the risk nobody’s talking about enough.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1767963068572.mp42026-01-09T12:51:43.726Znohttps://begenuin.com/video/day-3-at-ces-feet-hurt-voice-is-shot-brain-fully2026-01-08https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1767888749823.pngMatt WurstDay 3 at CES. Feet hurt. Voice is shot. Brain fully online. The AI conversation is officially growing up. For the last year, it was all about speed. More content. More ads. More variations. That era is ending. What everyone’s talking about now is effectiveness. Not just generating creative, but operating it. Distributing it. Optimizing it. Not how many people saw your ad. How many actually connected with it. We’re entering the era of creative that adapts to context, location, inventory, and moment. Same screen. Different message. AI isn’t about more anymore. It’s about relevance.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1767888749823.mp42026-01-08T16:13:22.995Znohttps://begenuin.com/video/what-you-can-do-with-generative-placements-in2026-01-06https://media.begenuin.com/uploads/thumbnails/d3407989-4bf1-4d70-b4ed-295684cdb0d1_1767719258615.pngGenuinWhat you can do with generative placements in your own site TODAY with Genuin.https://media.begenuin.com/temp_video/d3407989-4bf1-4d70-b4ed-295684cdb0d1_1767719258615.mp42026-01-06T17:22:03.201Znohttps://begenuin.com/video/day-2-at-ces-and-one-thing-is-very-clear-retail2026-01-06https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1767710952772.pngMatt WurstDay 2 at CES. And one thing is very clear: retail and commerce media aren’t just louder this year. They’re growing up (and in some cases, devolving). This isn’t about more screens.It’s about screens finally talking to each other. Purchase data is shaping CTV. In-store behavior is influencing off-site activation. DOOH isn’t a billboard anymore. It’s part of a loop. But here’s the tension. We built incredibly advanced media stacks… then filled them with awkward, unnatural experiences. The opportunity isn’t more pipes. It’s familiar behavior, applied smarter. Short video. Scrolling. Social commerce. On consumers’ terms.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1767710952772.mp42026-01-06T14:50:21.291Znohttps://begenuin.com/video/1-and-ive-already-heard-the-phrase-ai-powered2026-01-06https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1767703850382.pngMatt Wurst𝐃𝐚𝐲 1 𝐚𝐭 𝐂𝐄𝐒 and I’ve already heard the phrase “AI-powered” more times than I can count. And somehow… I'm trusting it LESS less each time. AI is no longer the differentiator. It’s table stakes. And "𝘗𝘰𝘸𝘦𝘳𝘦𝘥 𝘣𝘺 𝘈𝘐" is already just noise. The real question for 2026 is 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐨𝐫𝐜𝐡𝐞𝐬𝐭𝐫𝐚𝐭𝐞 𝐢𝐭. We’re drowning in one-off tools, demos, and promises. Fragmentation is accelerating faster than convergence. The winners won’t be the companies with the “best” model for five minutes. They’ll be the ones who can connect models, manage agents, and future-proof their stack without starting over every quarter. Orchestration will top generation as the focus this year.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1767703850382.mp42026-01-06T12:55:36.401Znohttps://begenuin.com/video/chidansh-full-scale-genai-movie-production2026-01-22https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1767565730146.pngBhargav Patel@chidansh Full scale genAI movie productionhttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1767565730146.mp42026-01-22T07:17:40.887876Znohttps://begenuin.com/video/21c27a2fad8015872026-01-01https://media.begenuin.com/uploads/thumbnails/uploads/thumbnails/b2cb88ed-3b84-402b-bb6e-33fef9e07be3.pngruchhttps://media.begenuin.com/temp_video/4d6136fc-1035-4efb-9355-86bf352d3799.mp42026-01-01T11:43:36.702189Znohttps://begenuin.com/video/the-biggest-lesson-of-2025-context-is-everything2025-12-29https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1767010261987.pngMatt WurstThe Biggest Lesson of 2025: Context Is Everything We obsessed over content, creators, AI, reach, and algorithms all year. And still missed the point. The real lesson of 2025? Content isn’t the problem. Context is the product. Louder messages don’t win. Relevant ones do. That’s why ads feel invisible. That’s why influencer trust keeps dropping. That’s why “AI-powered” stopped meaning anything. Same content. Different context. Wildly different outcomes. This final What I Learned breaks down what actually worked, what didn’t, and what matters going into 2026.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1767010261987.mp42025-12-29T12:12:06.868Znohttps://begenuin.com/video/the-most-valuable-currency-is-still-the-opinion2025-12-23https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1766406604056.pngGenuinThe most valuable currency is still the opinion of a stranger. Trust in "reviews from other users" has skyrocketed from 49% in 2020 to a projected 64% by late 2025. Meanwhile, trust in companies themselves is climbing to 47%. The flip side? Influencers sit at the very bottom at just 22%, lower than TV ads and even AI-generated search results. Users value peer verification over paid personality apparently. So users trust ads, but there are just too many. As feeds get saturated with sponsored content, they are retreating to the one thing that feels unbuyable: verified reviews. Actionable Tip: Audit your post-purchase flows immediately. If you aren't aggressively incentivizing and collecting user-generated content (UGC) and reviews, you are ignoring the single most trusted channel available to you.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1766406604056.mp42025-12-23T22:40:52.664Znohttps://begenuin.com/video/will-cohen-outlines-his-vision-for-a-personalized-it4b2025-12-21https://media.begenuin.com/uploads/thumbnails/694822effee29ee64840d054_1766335712952.pngGenuinWill Cohen outlines his vision for a personalized future where no two ad experiences are alike. By leveraging AI and machine learning, Downtime aims to dynamically assemble creative assets that adapt to each user’s unique preferences, behaviors, and history. He describes a world where your “welcome back” screen is completely different from someone else’s, driven by contextual relevance. It’s personalization at scale, powered by intelligence and empathy.https://media.begenuin.com/temp_video/694822effee29ee64840d054_1766335712952.mp42025-12-21T16:48:36.823734Znohttps://begenuin.com/video/will-cohen-ceo-and-co-founder-of-downtime2025-12-21https://media.begenuin.com/uploads/thumbnails/69481941b250cb0c0f9b8f24_1766335204527.pngGenuinWill Cohen, CEO and Co-founder of Downtime, explains how his platform transforms branded content into a loyalty engine. By rewarding users for watching videos, taking quizzes, or engaging with interactive content, Downtime turns attention into tangible value. Will shares how this approach personalizes engagement across retail partners like Walmart, where watching a Coca-Cola video can lead directly to a purchase reward. It’s a glimpse into the next evolution of loyalty programs—where content drives commerce and connection.https://media.begenuin.com/temp_video/69481941b250cb0c0f9b8f24_1766335204527.mp42025-12-21T16:40:08.8602Znohttps://begenuin.com/video/will-cohen-reflects-on-the-power-and-pitfalls-of2025-12-21https://media.begenuin.com/uploads/thumbnails/694818c84f3d6f529265b8b1_1766335131492.pngGenuinWill Cohen reflects on the power and pitfalls of AI. While he’s impressed by its efficiency and personalization potential, he cautions against overreliance on automation at the expense of creativity. He argues for using AI as a foundational tool—a starting point for inspiration and analysis, not a replacement for human vision. His perspective is a timely reminder to balance innovation with intentionality as AI reshapes every industry.https://media.begenuin.com/temp_video/694818c84f3d6f529265b8b1_1766335131492.mp42025-12-21T16:38:56.285591Znohttps://begenuin.com/video/will-cohen-outlines-his-vision-for-a-personalized2025-12-21https://media.begenuin.com/uploads/thumbnails/694819223ff6bd88e8d74d09_1766335048021.pngGenuinWill Cohen outlines his vision for a personalized future where no two ad experiences are alike. By leveraging AI and machine learning, Downtime aims to dynamically assemble creative assets that adapt to each user’s unique preferences, behaviors, and history. He describes a world where your “welcome back” screen is completely different from someone else’s, driven by contextual relevance. It’s personalization at scale, powered by intelligence and empathy.https://media.begenuin.com/temp_video/694819223ff6bd88e8d74d09_1766335048021.mp42025-12-21T16:37:32.72266Znohttps://begenuin.com/video/will-cohen-shares-his-frustration-with2025-12-21https://media.begenuin.com/uploads/thumbnails/694818883512d937ee6027db_1766334940950.pngGenuinWill Cohen shares his frustration with traditional ads—and how Downtime was built to fix them. Instead of forcing users to sit through content with no reward, his platform turns every engagement into a value exchange. By giving viewers incentives for their time and attention, he envisions a future where advertising is less intrusive and more interactive. This vision puts control back in the hands of consumers and sets a new standard for user-first ad experiences.https://media.begenuin.com/temp_video/694818883512d937ee6027db_1766334940950.mp42025-12-21T16:35:45.073135Znohttps://begenuin.com/video/will-cohen-dives-into-the-power-of-interactive2025-12-21https://media.begenuin.com/uploads/thumbnails/6948188e7bb19d5e02445337_1766334890011.pngGenuinWill Cohen dives into the power of interactive videos and consumer feedback. He describes how Downtime enables users to rate, comment, and share their thoughts on new products and ads—creating a two-way conversation instead of a passive viewing experience. This approach gives brands real-time insights while empowering consumers to shape the experiences they enjoy. It’s a win-win model that redefines how engagement and feedback loops can coexist in modern marketing.https://media.begenuin.com/temp_video/6948188e7bb19d5e02445337_1766334890011.mp42025-12-21T16:34:53.397448Znohttps://begenuin.com/video/will-cohen-addresses-the-chaotic-state-of-content2025-12-21https://media.begenuin.com/uploads/thumbnails/694819088f48f7bb242eff9b_1766334840672.pngGenuinWill Cohen addresses the chaotic state of content distribution and how brands can regain control. He highlights the need for tools that let retailers curate, filter, and host content directly within their owned environments rather than relying on off-site platforms. By combining discovery with reward systems through platforms like Genuin and Downtime, brands can re-center the user experience around relevance and value. It’s a playbook for owning your content and your audience again.https://media.begenuin.com/temp_video/694819088f48f7bb242eff9b_1766334840672.mp42025-12-21T16:34:05.315259Znohttps://begenuin.com/video/will-cohen-discusses-the-importance-of-building-a2025-12-21https://media.begenuin.com/uploads/thumbnails/694819342db1fea7604feb50_1766334764400.pngGenuinWill Cohen discusses the importance of building a complete, respectful understanding of each customer. He explains how Downtime is expanding into new data dimensions—such as streaming habits and sports fandom—to deliver a 360-degree view of user interests and intent. With explicit opt-in, this approach helps brands go beyond transactions to understand lifestyle and identity. It’s a data strategy built on empathy and transparency, not surveillance.https://media.begenuin.com/temp_video/694819342db1fea7604feb50_1766334764400.mp42025-12-21T16:32:49.693437Znohttps://begenuin.com/video/will-cohen-explores-how-downtime-helps-brands2025-12-21https://media.begenuin.com/uploads/thumbnails/69481935ad80f8f7e0cbc19f_1766334717932.pngGenuinWill Cohen explores how Downtime helps brands drive ROI through repeat purchasing and deeper consumer insight. By connecting engagement directly to reward-based behaviors, brands not only reach millions of shoppers but also learn from their ongoing actions. He also acknowledges the challenges — like red tape and integration complexity — when working with large retailers. It’s a candid look at both the opportunity and the operational hurdles in scaling loyalty innovation.https://media.begenuin.com/temp_video/69481935ad80f8f7e0cbc19f_1766334717932.mp42025-12-21T16:32:02.028256Znohttps://begenuin.com/video/this-holiday-season-heres-a-little-gift-from-us2025-12-20https://media.begenuin.com/uploads/thumbnails/694423fa929178090ac59a3b_1766244884967.pngGenuin🎁 This holiday season, here’s a little gift from us: The cure for banner blindness. You know the ads everyone ignores. The ones that trained us to scroll past rectangles without thinking. Now imagine that same 300×600 real estate transformed into a scrollable, shoppable video feed powered by creators, partners, and your own community. While we’re laser-focused on embedding video-powered experiences directly inside publisher, retailer, and consumer service brands’ owned channels, this format opens the door to something more: bringing your highest-performing video and social content into trusted, brand-safe environments outside the walled gardens. More engaging. More valuable. More action. With Genuin, you’re not renting attention. You’re building it. https://media.begenuin.com/temp_video/694423fa929178090ac59a3b_1766244884967.mp42025-12-20T15:34:47.082Znohttps://begenuin.com/video/how-does-genuin-ai-makes-communities-smarter-and2025-12-16https://media.begenuin.com/uploads/thumbnails/69414c841d6f94575bf034d5_1765887196797.pngGenuinHow does Genuin AI makes communities smarter and safer, not noisier? Chidansh Bhatt, Chief AI Officer at Genuin, shares how Genuin AI helps communities grow smarter over time by preserving their core identity and cutting through digital noise. He reflects on the rise and decline of online communities and explains how Genuin enriches collective knowledge to keep members engaged, aligned, and continually learning.https://media.begenuin.com/temp_video/69414c841d6f94575bf034d5_1765887196797.mp42025-12-16T12:13:22.227Znohttps://begenuin.com/video/relying-only-on-big-public-ai-models-makes-the2025-12-15https://media.begenuin.com/uploads/thumbnails/693ffefb4d3281038c756469_1765802079873.pngGenuinRelying only on big public AI models makes the rich richer. Your brand gets lumped in. Your identity fades. You start to sound like everyone else. That’s why brands need 𝐭𝐡𝐞𝐢𝐫 𝐨𝐰𝐧 AI infrastructure in 2026 and beyond: To preserve what makes them unique and fuel growth. 𝐎𝐮𝐫 𝐌𝐢𝐬𝐬𝐢𝐨𝐧: We're building your own encrypted AI orchestrator (both generative and regenerative) that protects your brand while amplifying its reach through fully secure, video-powered, community-driven infrastructure. As Chidansh Bhatt, our Chief AI Officer, says: 👉 “We want every brand to grow without losing itself.” Owning your AI is the future of brand relevance. The pilot phase of AI is over. Time to fly. Stop making everyone else’s AI smarter and start making yours unforgettable.https://media.begenuin.com/temp_video/693ffefb4d3281038c756469_1765802079873.mp42025-12-15T12:34:43.758Znohttps://begenuin.com/video/patience-is-overrated-were-taught-to-wait-for2025-12-15https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1765801277883.pngMatt WurstPatience is overrated. We're taught to wait for perfect conditions. For permission. For the "right moment" when all the stars align and risk approaches zero. But waiting for optimal circumstances is how opportunities die. Not every situation calls for patience. Sometimes the cost of waiting exceeds the risk of moving. Sometimes "good enough now" beats "perfect later." Because while you're waiting for ideal conditions, someone else is already building with what they have. Action creates data. Waiting creates doubt. And momentum? That's not something you can schedule. Perfect timing is a luxury most innovations can't afford. So maybe stop waiting for permission to be brilliant. The market doesn't care about your approval process.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1765801277883.mp42025-12-15T12:23:39.54Znohttps://begenuin.com/video/no-its-not-in-store-its-not-all-things-ai-its2025-12-10https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1765367632995.pngMatt WurstNo, it's not "in-store." It's not "all things AI." It's video. To be more precise: Video-powered community... community-powered video. Retailers keep trying to squeeze more value out of the same surfaces. Banners. Hero modules. PDP optimization. But the consumer is telling us something obvious. They want video. They trust video. They buy from video. The real opportunity is not more video ads. It’s a fully owned, always-on, scrollable video layer inside your own site or app. A place where creators, partners & consumers show what works. A place where intent shows up in seconds. A place that prints time spent and new media dollars. Retail media in 2026 is not about MORE inventory. It’s about the right inventory, the right placementment, the right forum, and the right format... Yup, it's video.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1765367632995.mp42025-12-10T11:54:14.622Znohttps://begenuin.com/video/publishers-dont-need-to-fight-for-off-platform2025-12-10https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1765367473310.pngMatt WurstPublishers don’t need to fight for off-platform traffic that disappears into someone else’s feed. They don’t need to hand over context to an AI agent scraping their pages. They "Publishers don’t need another video player. They don’t need to fight for off-platform traffic that disappears into someone else’s feed. They definitely don’t need to hand over context to an AI agent scraping their pages. What they need is a video environment that rewires how audiences engage. Video that sits on their site. Video that extends every article. Video that keeps people from bouncing. Video that sponsors actually want to be a part of. Video that turns attention into revenue you own, not revenue you lease. The future of publishing is not chasing social. It’s building a video experience people never have to leave. What they need is a video environment that rewires how audiences engage. Video that sits on their site. Video that extends every article. Video that keeps people from bouncing. Video that sponsors actually want to be a part of. Video that turns attention into revenue you own, not revenue you lease. The future of publishing is not chasing social. It’s building a video experience people never have to leave."https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1765367473310.mp42025-12-10T11:52:12.446Znohttps://begenuin.com/video/stop-believing-the-myths-start-protecting-your2025-12-16https://media.begenuin.com/uploads/thumbnails/693811c65cd8a155511e84c2_1765282702211.pngGenuinStop believing the myths. Start protecting your brand. As more retailers, publishers, and consumer-centric brands integrate AI into their processes and services, it’s critical to separate fact from fiction, reality from hype, and possibility from fantasy. Here’s the simple truth: the way most brands are using AI today could make them obsolete in the near future. As we continue building for both brand safety and consumer experience, we’ve identified some of the biggest AI myths that could destroy a brand. Don’t get caught in the loop.https://media.begenuin.com/temp_video/693811c65cd8a155511e84c2_1765282702211.mp42025-12-16T09:28:21.150686Znohttps://begenuin.com/video/the-creator-economy-bubble-is-about-to-burst-and2025-12-08https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1765194859184.pngMatt WurstThe Creator Economy Bubble Is about to burst... and that’s a good thing. It's one of the biggest myths in our industry: that follower count equals influence and influence equals creativity. Spoiler: it doesn’t. But here’s the twist: When the bubble pops, the REAL creators finally win. The ones building, designing, experimenting, and shaping culture long before the algorithm noticed. This week I break down why 2026 will reset the creator economy... and why that reset is exactly what brands, platforms, and creators actually need. Because the bubble isn’t the end of the story. It’s the beginning of the truth.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1765194859184.mp42025-12-08T11:54:42.463Znohttps://begenuin.com/video/21650919f70014062025-11-26https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1764132421399.pngBhargav Patelhttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1764132421399.mp42025-11-26T04:47:12.115Znohttps://begenuin.com/video/creator-avatar-marketplace-which-becomes-the2025-11-23https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1763924845570.pngBhargav PatelCreator avatar marketplace which becomes the distributors for brands that share brand content on social platforms and generate authentic awareness to bring consumers back to brand destinations.https://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1763924845570.mp42025-11-23T19:08:49.293Znohttps://begenuin.com/video/agents-should-be-learning-from-what-works-for2025-11-23https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1763924699202.pngBhargav PatelAgents should be learning from what works for brand and apply such efforts to drive higher engagement on styles and generative effects that automatically applies for Generative contextual continuity!!https://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1763924699202.mp42025-11-23T19:06:15.648Znohttps://begenuin.com/video/object-insert-into-any-video2025-11-23https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1763906462336.pngBhargav PatelObject insert into any video..https://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1763906462336.mp42025-11-23T14:01:19.273Znohttps://begenuin.com/video/mwurst-customer-centric-organic-content-generation2025-11-23https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1763868077072.pngBhargav Patel@mwurst Customer centric organic content generation!https://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1763868077072.mp42025-11-23T03:21:43.49Znohttps://begenuin.com/video/marvel-style-end-to-end-stories2025-11-23https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1763867353310.pngBhargav PatelMarvel style end to end stories!!!https://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1763867353310.mp42025-11-23T03:09:32.85Znohttps://begenuin.com/video/limitless-inception-style2025-11-22https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1763852114864.pngBhargav PatelLimitless inception style ..https://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1763852114864.mp42025-11-22T22:55:40.49Znohttps://begenuin.com/video/would-love-to-see-next-level-of-marvel-coming-out2025-11-22https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1763831689435.pngBhargav PatelWould love to see next level of Marvel coming out of full Agentic system.https://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1763831689435.mp42025-11-22T17:15:25.968Znohttps://begenuin.com/video/21567a6e2d0014032025-11-21https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1763643935703.pngBhargav Patelhttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1763643935703.mp42025-11-21T14:40:30.624157Znohttps://begenuin.com/video/21557ae65e00143f2025-11-20https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1763610470490.pngBhargav Patelhttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1763610470490.mp42025-11-20T03:47:56.992Znohttps://begenuin.com/video/2155662aa480143d2025-11-20https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1763607753288.pngBhargav Patelhttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1763607753288.mp42025-11-20T03:02:39.439Znohttps://begenuin.com/video/genuin-is-not-just-technology-its-a-new-kind-of2025-11-19https://media.begenuin.com/uploads/thumbnails/691dbc0d6be46bd52552d31b_1763557468627.pngGenuinGenuin is not just technology. It’s a new kind of media network. Every time a new retailer, consumer brand, or publisher integrates Genuin, our premium network expands, reaching audiences in the moments that matter most. We’re already embedded inside many of the apps and sites people use daily, driving more time on site, deeper engagement, higher conversion, and smarter media opportunities. Genuin transforms native environments into discovery feeds powered by short-form video. And we’re on track to surpass 200M+ monthly consumers, segmented by region, demographic, and real purchase intent. More surfaces. More communities. More reach. For advertisers who move first, outcomes scale fast... even with leaner budgets. Authentic engagement in contextually relevant moments. Who says no?https://media.begenuin.com/temp_video/691dbc0d6be46bd52552d31b_1763557468627.mp42025-11-19T13:04:34.756Znohttps://begenuin.com/video/214fa2b2c680140d2025-11-18https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1763414364712.pngBhargav Patelhttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1763414364712.mp42025-11-18T15:48:29.820125Znohttps://begenuin.com/video/chidansh-kirtan-sanch-14-harshit2025-11-17https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1763411232697.pngBhargav Patel@chidansh @kirtan @Sanch14 @harshithttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1763411232697.mp42025-11-17T20:27:49.741Znohttps://begenuin.com/video/214ec9f3a28014412025-11-17https://media.begenuin.com/uploads/thumbnails/d3407989-4bf1-4d70-b4ed-295684cdb0d1_1763385923325.pngGenuin🚨 We’re proud to announce the launch of our partnership with iHeartMedia, bringing Genuin’s generative video infrastructure to one of the most iconic and far-reaching media networks in the world. iHeart Highlights are live across iHeart’s web, mobile, and in-app experiences, embedding scrollable, short-form video clips directly into stations, podcasts and show channels. This launch marks a major milestone in our mission to build a new kind of video network, one that lives inside trusted digital environments, connects audiences with content they love, and helps brands and media partners turn engagement into revenue. Through Genuin, iHeart is now unlocking new ways to drive retention, discovery, and monetization.https://media.begenuin.com/temp_video/d3407989-4bf1-4d70-b4ed-295684cdb0d1_1763385923325.mp42025-11-17T13:27:32.822Znohttps://begenuin.com/video/214daf5fb40016932025-11-17https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1763255314333.pngBhargav Patelhttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1763255314333.mp42025-11-17T03:08:53.768Znohttps://begenuin.com/video/214c157c8200149a2025-11-16https://media.begenuin.com/uploads/thumbnails/d3407989-4bf1-4d70-b4ed-295684cdb0d1_1763295188154.pngGenuinIn this Genuin Connections clip, IRCODE CEO and Founder Matty Beckerman shares his bold vision for making “to IRCode” as common as “to Google.” He explains how his team is building a new consumer behavior around effortless visual interaction — where scanning an image, ad, or product becomes second nature. Beckerman discusses how IRCode is redefining everyday engagement through computer vision and AI, creating a world where any surface can instantly connect you to deeper stories, commerce, and experiences.https://media.begenuin.com/temp_video/d3407989-4bf1-4d70-b4ed-295684cdb0d1_1763295188154.mp42025-11-16T12:22:55.105Znohttps://begenuin.com/video/214c1559cf8014882025-11-16https://media.begenuin.com/uploads/thumbnails/d3407989-4bf1-4d70-b4ed-295684cdb0d1_1763295169396.pngGenuinIn this clip from Genuin Connections, Matty Beckerman, CEO and Founder of IRCODE, explains why traditional QR codes have become an eyesore for both consumers and creators. He shares how clunky, intrusive design has made scanning feel annoying and outdated — and why the next wave of visual technology needs to blend seamlessly with creativity, storytelling, and user experience. From luxury car ads to fine art, Matty reveals how IRCODE is redefining scannable interactions without ruining the aesthetic.https://media.begenuin.com/temp_video/d3407989-4bf1-4d70-b4ed-295684cdb0d1_1763295169396.mp42025-11-16T12:23:30.335Znohttps://begenuin.com/video/214c14f5fc0014982025-11-16https://media.begenuin.com/uploads/thumbnails/d3407989-4bf1-4d70-b4ed-295684cdb0d1_1763295104505.pngGenuinIn this clip from Genuin Connections, Matty Beckerman, CEO and Founder of IRCODE, explains why traditional QR codes have become an eyesore for both consumers and creators. He shares how clunky, intrusive design has made scanning feel annoying and outdated — and why the next wave of visual technology needs to blend seamlessly with creativity, storytelling, and user experience. From luxury car ads to fine art, Matty reveals how IRCODE is redefining scannable interactions without ruining the aesthetic.https://media.begenuin.com/temp_video/d3407989-4bf1-4d70-b4ed-295684cdb0d1_1763295104505.mp42025-11-16T12:18:26.494Znohttps://begenuin.com/video/harshit-chidansh-mooncho-sanch-14-kirtan-check-it2025-11-16https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1763255775707.pngBhargav Patel@harshit @chidansh @mooncho @Sanch14 @kirtan Check it out!https://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1763255775707.mp42025-11-16T01:17:05.472Znohttps://begenuin.com/video/chidansh-sanch-14-moon-check-this-out2025-11-15https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1763225023623.pngBhargav Patel@chidansh @Sanch14 @Moon Check this out!https://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1763225023623.mp42025-11-15T16:45:51.999Znohttps://begenuin.com/video/in-this-genuin-connections-clip-ircode-ceo-and2025-11-10https://media.begenuin.com/uploads/thumbnails/690e54ad99f98797e42ed328_1762792229605.pngGenuinIn this Genuin Connections segment, IRCODE Founder and CEO Matty Beckerman breaks down how his technology is transforming the way we interact with the world around us. With IRCODE, the image itself becomes the code — no QR codes, watermarks, or embedded tags required. Using advanced computer vision and AI, anyone can scan everyday objects, ads, or content with their phone and instantly access personalized digital experiences. Beckerman explains how this breakthrough is redefining ownership, interaction, and connectivity across media, retail, and entertainment.https://media.begenuin.com/temp_video/690e54ad99f98797e42ed328_1762792229605.mp42025-11-10T16:33:29.417Znohttps://begenuin.com/video/in-this-genuin-connections-highlight-ircode-ceo-0sgr2025-11-10https://media.begenuin.com/uploads/thumbnails/690e54baf485c5b9f99d0df4_1762792089769.pngGenuinIn this Genuin Connections highlight, IRCODE CEO and Founder Matty Beckerman explains how advanced computer vision AI powers the company’s breakthrough technology. Instead of relying on external tags or barcodes, IRCODE recognizes the image itself — generating a unique digital fingerprint for every visual. Beckerman describes how thousands of micro-patterns within each image create an unrepeatable signature, allowing instant recognition, attribution, and interactivity. It’s a glimpse into how AI-driven vision is reshaping the future of media, ownership, and real-world engagement.https://media.begenuin.com/temp_video/690e54baf485c5b9f99d0df4_1762792089769.mp42025-11-10T16:28:16.976Znohttps://begenuin.com/video/in-this-genuin-connections-highlight-ircode-ceo2025-11-10https://media.begenuin.com/uploads/thumbnails/690e548d991b7c0ecaaab090_1762792046896.pngGenuinIn this Genuin Connections highlight, IRCODE CEO and Founder Matty Beckerman reveals how television advertising is evolving into a fully interactive experience — without QR codes. He explains how IRCODE technology lets viewers scan commercials directly from their screens to engage, shop, or learn more in real time. No remotes. No redirects. Just seamless interaction between audience and brand. Beckerman also teases a stealth street campaign in Boston that showcased how visual scanning is redefining the future of TV, OOH, and cross-platform engagement.https://media.begenuin.com/temp_video/690e548d991b7c0ecaaab090_1762792046896.mp42025-11-10T16:27:34.533Znohttps://begenuin.com/video/can-i-have-your-attention-please-every-marketer2025-11-10https://media.begenuin.com/uploads/thumbnails/6911d6505cc9de221d76ec53_1762777234130.pngGenuinCan I have your attention, please? 𝘼𝙩𝙩𝙚𝙣𝙩𝙞𝙤𝙣 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗿𝗲𝗮𝗰𝗵. Every marketer says they want engagement. But what they actually buy is “viewability.” Viewability is table stakes. At Genuin, we’ve learned that when video lives 𝘪𝘯𝘴𝘪𝘥𝘦 trusted publisher environments (not buried in social clutter) attention AND intention skyrocket. (Yes, we have the data to prove it.) Publishers earn higher CPMs. Advertisers see better outcomes. And audiences actually choose to watch. Because when attention becomes intention, that’s when community begins.https://media.begenuin.com/temp_video/6911d6505cc9de221d76ec53_1762777234130.mp42025-11-10T12:20:44.29Znohttps://begenuin.com/video/ted-just-expanded-genuin-product-and-feature2025-11-07https://media.begenuin.com/uploads/thumbnails/690ddd82cc88294a61126dc0_1762517334238.pngGenuinTED just expanded Genuin product and feature integration to its desktop and mobile web user experiences! Our video carousels and feeds shine in apps, on websites, and with so much audience traffic coming from mobile browsers, this update makes discovery and engagement more seamless across TED's entire ecosystem. From home page to search results, Genuin’s embeddable Placements are customizable, configurable, and contextual, ensuring every TED visitor enjoys a smooth, scrollable video experience across devices. The results: 🔹 Smarter discovery 🔹 Stickier engagement 🔹 More opportunities for connection This is community-powered media, built for today’s cross platform, cross-device user journey.https://media.begenuin.com/temp_video/690ddd82cc88294a61126dc0_1762517334238.mp42025-11-07T12:09:00.839Znohttps://begenuin.com/video/oreo-just-invested-40-million-in-ai-to-make-its2025-11-03https://media.begenuin.com/uploads/thumbnails/uploads/thumbnails/d6ae9f14-b380-497d-8a5c-c97cb5a4d982.pngMatt WurstOreo just invested $40 million in AI to make its content, from TikTok vids to Super Bowl ads. Not agencies. Not creators. Just… AI. It’s the next phase of “efficiency...” and it’s coming for the creative class. The layoff wave isn’t coming. It’s here. Amazon just cut 14,000 jobs. With another 15K on the way. Target, Starbucks, Charter Communications, UPS, Paramount all following suit. And every company says the same thing: “𝘞𝘦’𝘳𝘦 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘭𝘦𝘢𝘯𝘦𝘳, 𝘧𝘢𝘴𝘵𝘦𝘳, 𝘮𝘰𝘳𝘦 𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘵.” Because many AI tools + processes are actually cheaper, faster & better than human output. Sorry, it's just the reality. So maybe the question isn’t who gets replaced by AI… It’s what AI tools can help us to protect our brands... and our jobs... to ensure we can still deliver... and still matter?https://media.begenuin.com/temp_video/90fadf13-a262-4e48-adf5-f10c857fdf04.mp42025-11-03T11:28:54.43Znohttps://begenuin.com/video/most-marketers-still-think-ai-is-here-just-to2025-10-27https://media.begenuin.com/uploads/thumbnails/68ff8b9462fcd2ab0d23bdc0_1761578084566.pngGenuinMost marketers still think AI is here just to make things faster or cheaper. But as Genuin’s Chief AI Officer Chidansh Bhatt explains, that mindset is already outdated. Efficiency is the baseline. The real promise of AI is impact. In this clip, Chidansh breaks down how new advances — across AI models, hardware, connectivity, and social platforms — are unlocking smarter decisions, richer creative experiences, and more meaningful interactions. This isn’t about replacing what marketers do. It’s about amplifying their ability to deliver the right message, to the right person, in the right moment — automatically. AI is becoming a growth engine, not just a productivity tool. If you want to stay ahead of the marketing curve, this is a mindset shift you can’t ignore. Watch the myth get busted.https://media.begenuin.com/temp_video/68ff8b9462fcd2ab0d23bdc0_1761578084566.mp42025-10-27T15:14:53.209Znohttps://begenuin.com/video/ai-is-transforming-more-than-just-marketing-its2025-10-27https://media.begenuin.com/uploads/thumbnails/68ff8bbf23901051f8fc2fd8_1761578045752.pngGenuinAI is transforming more than just marketing. It’s reshaping everyday engagement. In this clip, Chidansh Bhatt, Chief AI Officer at Genuin, shares where digital communities are heading in the next 2 to 3 years. Spoiler: It’s a massive shift. We’re moving into an agentic, multimodal era — where content doesn’t wait to be found. It finds you. Where buying groceries or ordering dinner becomes an entertaining journey instead of a chore. Where discovery, personalization, and participation happen seamlessly, without friction or endless searching. Brands that embrace this shift will move from passive engagement to active, intelligent experience design — powered by AI that understands intent, context, and excitement. This is the future of digital communities: immersive, intuitive, and actually fun.https://media.begenuin.com/temp_video/68ff8bbf23901051f8fc2fd8_1761578045752.mp42025-10-27T15:14:15.431Znohttps://begenuin.com/video/when-a-bunch-of-marketers-in-their-30-s-40-s-and2025-10-27https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1761561051674.pngMatt WurstWhen a bunch of marketers in their 30s, 40s, and 50s get together, we somehow always end up talking about… teenagers. Not budgets. Not brands. Just vibes and virality. Because today’s teens aren’t just scrolling — they’re shaping the next decade of attention, behavior, and buying power. According to the latest data, 46% of U.S. teens say TikTok is their favorite app. Instagram trails at 31%. Facebook didn’t even make the podium. So what does that mean for marketers? I break it down (with minimal dancing) in this week’s What I Learned.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1761561051674.mp42025-10-27T10:31:19.654Znohttps://begenuin.com/video/here-at-ana-masters-day-3-dispatch-time-the2025-10-24https://media.begenuin.com/uploads/thumbnails/68fb6a79458b1fc67ba77660_1761307896079.pngGenuinHere at ANA Masters (Day 3 Dispatch time!), the biggest theme of all may be AI + commerce. And for good reason. We’ve moved beyond experimentation. AI isn’t just changing how we shop anymore… it’s redefining why we buy. Shelly Palmer jolted the room into action, and now we're all aligned. The time is now. ChatGPT is now embedded in Shopify, Etsy, and Walmart. Consumers aren’t searching, they’re asking. And if your product data isn’t clean, structured & credible, you’ll be invisible in the AI-sles (yes, I just made that up). There's already an OpenAI browser... and will soon be a ChatGPT SSO -- “Sign in with ChatGPT,” turning AI into an identity layer.https://media.begenuin.com/temp_video/68fb6a79458b1fc67ba77660_1761307896079.mp42025-10-24T12:11:54.848Znohttps://begenuin.com/video/commerce-medias-gold-rush-is-on-and-im-here-for2025-10-23https://media.begenuin.com/uploads/thumbnails/68f9ab5d69a4cf6ac348979e_1761219866589.pngGenuinCommerce Media’s Gold Rush is on. 💰 And I'm here for it! Every brand, retailer & consumer-centric org is launching a new “media network,” seeing revenue opportunities, building solutions, chasing attribution. So here’s some wisdom culled from my first day at ANA Masters: Innovation and user experience are still very much lagging compared to the hype. And even many of the legacy media networks are pushing content that still feels like ads. It’s time to evolve from clicks to connection... from ads to experiences. 🎥 Here's my first Dispatch from ANA Masters... on where commerce media goes next.https://media.begenuin.com/temp_video/68f9ab5d69a4cf6ac348979e_1761219866589.mp42025-10-23T11:44:37.737Znohttps://begenuin.com/video/ever-heard-of-adcp-yeah-almost-no-one-at-ana-had2025-10-23https://media.begenuin.com/uploads/thumbnails/68fa12f4b0afdef39b821f23_1761219611103.pngGenuinEver heard of AdCP? Yeah… almost no one at ANA had either. 😏 But they will. Soon. Here's my Day 2 Dispatch from ANA Masters of Marketing. AdCP, the Ad Context Protocol, is basically OpenRTB for the AI era. It’s an open framework that lets AI agents (buyers, sellers, and everyone in between) actually talk to each other, negotiating, planning, and executing campaigns in real time. It’s early. Like “header bidding in 2015” early. But it’s coming fast. And it might just be the missing link between today’s programmatic mess and tomorrow’s agentic economy. I was on a mission to educate and evangelize.https://media.begenuin.com/temp_video/68fa12f4b0afdef39b821f23_1761219611103.mp42025-10-23T11:40:24.146Znohttps://begenuin.com/video/relevance-is-the-missing-ingredient-in-most2025-10-20https://media.begenuin.com/uploads/thumbnails/9f7150a8-9e26-4762-b4a1-bee4f1eeb7d1_1760972894795.pngAmar BalikaiRelevance is the missing ingredient in most digital inspiration platforms. Whether it’s Houzz, Home Depot, or Pinterest, you’re often flooded with endless images that have nothing to do with what you actually need. I’ll type in something like “living room with mahogany built-ins” and end up scrolling through thousands of random results, just hoping to find one that fits. Then I hand that image to a contractor and say, “This—do this.” But what if that process was smarter? If an app knew more about the building—its style, market level, or neighborhood—it could curate ideas that actually fit the context. Imagine seeing design inspiration that’s specific to your property type or price point. That kind of contextual personalization would completely change the experience from cluttered browsing to meaningful discovery.https://media.begenuin.com/temp_video/9f7150a8-9e26-4762-b4a1-bee4f1eeb7d1_1760972894795.mp42025-10-20T15:08:33.1Znohttps://begenuin.com/video/the-question-that-doesnt-get-asked-enoughwho2025-10-20https://media.begenuin.com/uploads/thumbnails/9f7150a8-9e26-4762-b4a1-bee4f1eeb7d1_1760972462076.pngAmar BalikaiThe question that doesn’t get asked enough—who really owns a community? Is it the users who build and nurture it, or the investors and companies who hold the equity? I understand why founders eventually sell or why CEOs make business decisions that shift priorities, but something gets lost when ownership drifts away from the people who actually make a community thrive. When that happens, the space loses its authenticity, and people stop listening to one another. Instead of genuine interaction, we’re left with responses that feel automated, statistical, and empty. Maybe it’s my age or nostalgia talking, but I believe communities should belong to the people who live in them, whether that’s online, in a building, or in a neighborhood. True ownership comes from shared trust, mutual support, and a sense of belonging.https://media.begenuin.com/temp_video/9f7150a8-9e26-4762-b4a1-bee4f1eeb7d1_1760972462076.mp42025-10-20T15:01:25.898Znohttps://begenuin.com/video/ai-chatbots-are-starting-to-find-their-place-in2025-10-20https://media.begenuin.com/uploads/thumbnails/9f7150a8-9e26-4762-b4a1-bee4f1eeb7d1_1760972059411.pngAmar BalikaiAI chatbots are starting to find their place in the property management world, but the use cases are still pretty basic. Most questions are simple: What time does the pool open? How do I reserve the club room? When does management leave for the day? We’ve experimented with it at Desk Intelligence, and while I see the potential, we haven’t fully rolled it out yet. The biggest concern is accuracy and responsibility—if the chatbot gives the wrong information, the building is the one held accountable. We also have to make sure each user stays properly siloed to prevent unauthorized access, like someone trying to check another resident’s account. Over time, I think adoption will grow, but for now, especially in luxury buildings, people still prefer a quick call downstairs or a real-time message to the front desk. Simpler, faster, and more personal.https://media.begenuin.com/temp_video/9f7150a8-9e26-4762-b4a1-bee4f1eeb7d1_1760972059411.mp42025-10-20T14:54:48.517Znohttps://begenuin.com/video/heres-the-real-risk-of-building-on-someone-elses2025-10-20https://media.begenuin.com/uploads/thumbnails/9f7150a8-9e26-4762-b4a1-bee4f1eeb7d1_1760971574618.pngAmar BalikaiHere's the real risk of building on someone else’s platform. We have seen it happen over and over again in tech. You build something great, and then the platform changes, restricts access, or shuts you down entirely. It’s happened with blogging platforms and now with big players like Broadcom, which bought VMware and eliminated free licensing. Companies that built entire infrastructures on tools like Bitnami are now stuck with massive bills, and most are choosing to pay rather than rebuild. For us at Desk Intelligence, we started with PHP, then moved into JavaScript and Node.js, but I often question whether that shift creates more dependency than flexibility. Partnerships are powerful, but they also carry risk. As cloud infrastructure evolves, I am seriously considering how and when to take more ownership—before that next big change catches us off guard.https://media.begenuin.com/temp_video/9f7150a8-9e26-4762-b4a1-bee4f1eeb7d1_1760971574618.mp42025-10-20T14:46:47.343Znohttps://begenuin.com/video/mwurst-chidansh-imagine-fantasy-sports-simulated2025-10-11https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1760189316800.pngBhargav Patel@mwurst @chidansh Imagine fantasy sports simulated with your thoughts in a community of people having same interests that prompt to generate this type of entire series.https://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1760189316800.mp42025-10-11T13:36:45.913Znohttps://begenuin.com/video/20ede4345980146b2025-10-10https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1760134475345.pngBhargav Patelhttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1760134475345.mp42025-10-10T22:17:02.136Znohttps://begenuin.com/video/lets-unpack-the-fine-line-between-helpful2025-10-08https://media.begenuin.com/uploads/thumbnails/c76d62e6-3192-4937-a0ce-4153e0c5b83f_1759943402826.pngRodhmir LabadieLet's unpack the fine line between helpful personalization and intrusive targeting. As a consumer, I welcome tailored shopping suggestions that enhance the buying journey. But when ads feel like they’ve mined private conversations across platforms, trust erodes. From a builder’s perspective, however, the challenge is different: cutting through overwhelming digital noise. To deliver value without crossing boundaries, product leaders must design systems anchored in unique identifiers, an “ID” or “DNA”—that ensure relevance while respecting control. The takeaway: personalization works when it empowers, not when it overreaches.https://media.begenuin.com/temp_video/c76d62e6-3192-4937-a0ce-4153e0c5b83f_1759943402826.mp42025-10-08T17:11:29.373Znohttps://begenuin.com/video/the-path-from-awareness-to-action-is-rarely2025-10-08https://media.begenuin.com/uploads/thumbnails/c76d62e6-3192-4937-a0ce-4153e0c5b83f_1759943302371.pngRodhmir LabadieThe path from awareness to action is rarely linear. I might see someone demo a new cleaning product one week, and only later start searching for it. That gap, between impression and intent, is where the noise creeps in. It’s not the media’s fault. It’s the algorithm, deciding what it thinks I need in that moment. For builders and brands, the challenge is clear: craft messages that cut through the noise, but also flex across platforms. Sometimes that means being sharp and concise. Other times, playful and casual. The key is matching the tone to the channel—on the user’s terms, not the algorithm’s.https://media.begenuin.com/temp_video/c76d62e6-3192-4937-a0ce-4153e0c5b83f_1759943302371.mp42025-10-08T17:09:14.354Znohttps://begenuin.com/video/when-you-bring-in-third-party-products-or-tools2025-10-08https://media.begenuin.com/uploads/thumbnails/c76d62e6-3192-4937-a0ce-4153e0c5b83f_1759943219069.pngRodhmir LabadieWhen you bring in third-party products or tools, you are inheriting decisions that have already been made—architecturally, strategically, even culturally. The problem is when the integration forces workarounds or concessions that compromise the natural DNA of your own product. I have seen situations where one partner brings asymmetrical value, whether through insights or strong opinions, and it ends up tilting the balance in ways that do not serve the organization. The real risk is erosion of brand value on both sides. As builders, we have to be careful that partnerships enhance, rather than dilute, the core product.https://media.begenuin.com/temp_video/c76d62e6-3192-4937-a0ce-4153e0c5b83f_1759943219069.mp42025-10-08T17:07:34.163Znohttps://begenuin.com/video/as-a-builder-i-want-to-know-everything-i-can2025-10-08https://media.begenuin.com/uploads/thumbnails/c76d62e6-3192-4937-a0ce-4153e0c5b83f_1759943136212.pngRodhmir LabadieAs a builder, I want to know everything I can about my user. Today’s digital world is full of noise, mixed signals, and skewed information, and cutting through it requires more than mass segmentation. That’s why I believe in trying to get as much of a unified identity as possible, almost like a user’s “DNA.” Instead of over-generalizing with products designed for broad, dollar-driven segments, we now have the power to personalize more deeply. To define our communities. To know who we’re building for. Because ultimately, I want to say: I’m the right fit for you—and to do that, I need to know you as intimately as possible.https://media.begenuin.com/temp_video/c76d62e6-3192-4937-a0ce-4153e0c5b83f_1759943136212.mp42025-10-08T17:06:14.715Znohttps://begenuin.com/video/when-i-step-back-and-think-about-ai-i-see-it-in2025-10-08https://media.begenuin.com/uploads/thumbnails/c76d62e6-3192-4937-a0ce-4153e0c5b83f_1759943034165.pngRodhmir LabadieWhen I step back and think about AI, I see it in many forms—large language models, stable diffusion, RAG systems, vector databases. It is the most nebulous technology we’ve ever encountered as a society, and we still haven’t caught up to the data loads from just a few years ago. At its core, AI is brilliant at pattern recognition. That means you often end up with two paths: deterministic outcomes where the answer is clear, and non-deterministic outcomes where the situation is wide open and context is everything. The real superpower of AI is in those open-field scenarios, where no precedent exists and the system has to make contextual decisions.https://media.begenuin.com/temp_video/c76d62e6-3192-4937-a0ce-4153e0c5b83f_1759943034165.mp42025-10-08T17:04:31.453Znohttps://begenuin.com/video/community-always-comes-first-and-yes-it-is-a2025-10-08https://media.begenuin.com/uploads/thumbnails/c76d62e6-3192-4937-a0ce-4153e0c5b83f_1759942944415.pngRodhmir LabadieCommunity always comes first. And yes, it is a chicken-and-egg problem, because you can't have community without content, but you also cannot create meaningful content without the voice of the community. What I have seen is that when you give people the right medium, they will create. They'll write, post, share, and talk. That activity is what fuels connection. Content sparks the conversations, but it is the community that gives it shape and staying power. Build for both, and they reinforce each other.https://media.begenuin.com/temp_video/c76d62e6-3192-4937-a0ce-4153e0c5b83f_1759942944415.mp42025-10-08T17:03:10.193Znohttps://begenuin.com/video/context-shapes-how-we-experience-every2025-10-08https://media.begenuin.com/uploads/thumbnails/c76d62e6-3192-4937-a0ce-4153e0c5b83f_1759942851492.pngRodhmir LabadieContext shapes how we experience every interaction. When I open Instagram, my mindset is completely different from when I open LinkedIn. The same message that feels right in one place can feel off in another. As builders, we cannot treat all channels the same. Each platform primes us to engage differently, which means our approach to content and communication has to flex with that context. If we ignore it, we lose relevance. If we design with it, we create stronger connections.https://media.begenuin.com/temp_video/c76d62e6-3192-4937-a0ce-4153e0c5b83f_1759942851492.mp42025-10-08T17:01:36.267Znohttps://begenuin.com/video/if-i-could-unify-all-user-attributes-across2025-10-08https://media.begenuin.com/uploads/thumbnails/c76d62e6-3192-4937-a0ce-4153e0c5b83f_1759942751228.pngRodhmir LabadieIf I could unify all user attributes across ecosystems into a single platform, the impact would be huge. From a business perspective, it would mean faster speed to market, stronger products with less risk, and greater confidence when simulating potential outcomes. Whether it is a one-time product launch or shaping the brand experience over many years, better information leads to better decisions. And in marketing, that is everything. If your brand becomes known for consistently making the best decisions, you win. If not, you are just guessing and hoping the outcome sticks.https://media.begenuin.com/temp_video/c76d62e6-3192-4937-a0ce-4153e0c5b83f_1759942751228.mp42025-10-08T16:59:41.033Znohttps://begenuin.com/video/the-holidays-are-coming-fast-and-i-can-already2025-10-08https://media.begenuin.com/uploads/thumbnails/c76d62e6-3192-4937-a0ce-4153e0c5b83f_1759942640228.pngRodhmir LabadieThe holidays are coming fast, and I can already feel how AI is going to reshape my shopping decisions. From picking gifts for family and friends to navigating bigger macro trends in e-commerce, these tools will become central to how we buy. As builders, we’re moving past one-size-fits-all messaging (postcards, TV, generic ads) into channels that demand nuance. What I say on LinkedIn is crisp and clear; on TikTok, it’s casual and playful. AI can help us adapt across these spaces—meeting consumers where they are and making the experience feel personal.https://media.begenuin.com/temp_video/c76d62e6-3192-4937-a0ce-4153e0c5b83f_1759942640228.mp42025-10-08T16:58:26.709Znohttps://begenuin.com/video/genuin-is-live-with-groomit-as-one-of-the-fastest2025-10-07https://media.begenuin.com/uploads/thumbnails/68e4fae7ee6cb9ab57c79afa_1759837143174.pngGenuinGenuin is LIVE with Groomit 🐶♥️ As one of the fastest-growing brands in petcare, GroomIt is redefining what it means to engage, connect & build loyalty in a space where competition (not to mention consumer expectations) are higher than ever. Emerging brands like GroomIt aren’t just chasing clicks; they’re creating meaningful communities that drive retention, revenue, and long-term impact. With Genuin’s embedded video infrastructure, GroomIt is unlocking new ways to inspire pet parents, foster authentic conversations, and grow their business, all within their own ecosystem.https://media.begenuin.com/temp_video/68e4fae7ee6cb9ab57c79afa_1759837143174.mp42025-10-07T11:39:10.725Znohttps://begenuin.com/video/product-spotlight-genuin-studio-because-creating2025-10-02https://media.begenuin.com/uploads/thumbnails/68de595101230c089905f2c4_1759402927577.pngGenuinProduct Spotlight: Genuin Studio, because creating and publishing video shouldn’t be complicated. That’s why we built Studio — a one-stop shop for content creation across your brand’s owned ecosystem, now available on desktop and our Genuin Studio app. ✅ On desktop, brands and publishers can upload assets, import from social, and instantly publish into communities. ✅ On mobile SDK, creators and users can record, upload, join brand challenges, and even earn rewards directly into their wallets. With Studio, brands activate creators, empower communities, and turn user-generated content into authentic engagement — all while unlocking new revenue streams. Simple. Scalable. Rewarding.https://media.begenuin.com/temp_video/68de595101230c089905f2c4_1759402927577.mp42025-10-02T11:02:16.64Znohttps://begenuin.com/video/eric-sheinkop-ceo-of-the-desire-company-explains-foe52025-09-29https://media.begenuin.com/uploads/thumbnails/68da5f668ea862a4c99c87fc_1759163805697.pngGenuinEric Sheinkop, CEO of The Desire Company, explains why relevance is the true driver of immersive video experiences. Instead of interrupting audiences with ads, brands must create content that feels like a destination—educational, valuable, and delivered by trusted third-party experts. Eric emphasizes that when content is relevant and value-driven, people lean in, engage more deeply, and form lasting connections with the brand.https://media.begenuin.com/temp_video/68da5f668ea862a4c99c87fc_1759163805697.mp42025-09-29T16:36:52.482Znohttps://begenuin.com/video/eric-sheinkop-ceo-of-the-desire-company-issues-a2025-09-29https://media.begenuin.com/uploads/thumbnails/68da5f6697e8eba20c3e770a_1759163786733.pngGenuinEric Sheinkop, CEO of The Desire Company, issues a clear warning for retailers: evolve or risk irrelevance. With consumers able to purchase directly from factories or through Amazon Basics, retailers must seize this moment to build authentic, lasting relationships with their audiences. Eric explains how owning customer connections and delivering meaningful value is the key to preserving their role in the marketplace and avoiding a rapid decline in relevance.https://media.begenuin.com/temp_video/68da5f6697e8eba20c3e770a_1759163786733.mp42025-09-29T16:36:34.079Znohttps://begenuin.com/video/eric-sheinkop-ceo-of-the-desire-company-explains2025-09-29https://media.begenuin.com/uploads/thumbnails/68da5f67a389b282cb67eda5_1759163759555.pngGenuinEric Sheinkop, CEO of The Desire Company, explains how brands can achieve true personalization by pairing expert-led content with AI-driven targeting. Using the example of an innovative power charger, he shows how credibility is built by featuring real experts—paramedics, rock climbers, and musicians—demonstrating authentic use cases. AI then ensures this content reaches the right niche audiences, extending the immersive brand experience seamlessly from social media to platforms like Paramount Plus. Eric highlights how this approach transforms brand perception and deepens emotional connection.https://media.begenuin.com/temp_video/68da5f67a389b282cb67eda5_1759163759555.mp42025-09-29T16:36:08.164Znohttps://begenuin.com/video/eric-sheinkop-ceo-of-the-desire-company-shows-how2025-09-29https://media.begenuin.com/uploads/thumbnails/68da5f6b12c416eab6954fde_1759163740770.pngGenuinEric Sheinkop, CEO of The Desire Company, shows how relevant, value-driven content boosts traffic to product detail pages (PDPs) and builds consumer purchase confidence. He explains how personalized content educates shoppers, reassures them at the point of purchase, and extends the experience with post-purchase resources like how-to videos. By creating contextual continuity across the buyer journey, brands can turn PDPs into trust-building hubs that drive both conversion and long-term customer loyalty.https://media.begenuin.com/temp_video/68da5f6b12c416eab6954fde_1759163740770.mp42025-09-29T16:35:49.067Znohttps://begenuin.com/video/eric-sheinkop-ceo-of-the-desire-company2025-09-29https://media.begenuin.com/uploads/thumbnails/68da5f6ecab165da10b3a020_1759163708096.pngGenuinEric Sheinkop, CEO of The Desire Company, highlights why educational content—without a sales pitch—can be a powerful tool for building customer loyalty. By offering product education, brands attract audiences directly to their own platforms, creating owned relationships rather than relying solely on retailers. Eric explains how this strategy unlocks valuable first-party data, strengthens audience control, and reduces dependence on retail media networks. He shows why education-driven engagement not only deepens trust but also helps brands reclaim power and foster long-term loyalty.https://media.begenuin.com/temp_video/68da5f6ecab165da10b3a020_1759163708096.mp42025-09-29T16:35:17.294Znohttps://begenuin.com/video/eric-sheinkop-ceo-of-the-desire-company-redefines2025-09-29https://media.begenuin.com/uploads/thumbnails/68da5f70c98d866ca18a0bf0_1759163621367.pngGenuinEric Sheinkop, CEO of The Desire Company, redefines personalization in online retail. Instead of generic greetings or surface-level customization, he argues true personalization connects consumers with the right expert for their unique needs. Using examples like OmniCharge, Eric explains how AI streamlines content editing, highlights the most valuable insights, and helps match shoppers with experts whose use cases are most relevant. This approach creates immersive, authentic experiences that build trust and deepen consumer engagement. https://media.begenuin.com/temp_video/68da5f70c98d866ca18a0bf0_1759163621367.mp42025-09-29T16:33:50.377Znohttps://begenuin.com/video/eric-sheinkop-ceo-of-the-desire-company-breaks2025-09-29https://media.begenuin.com/uploads/thumbnails/68da5f722cb5eae5369c1ac1_1759163583565.pngGenuinEric Sheinkop, CEO of The Desire Company, breaks down the difference between generic influencer content and authentic, expert-driven storytelling. While influencers often focus on casual discovery moments (like trying a new protein ice cream) professionals highlight real use cases tied to their craft. From makeup artists preparing celebrities for the red carpet to fitness experts recommending products for specific results, these scenarios spotlight function, credibility, and practical recommendations. Eric reveals why use case–driven content consistently outperforms influencer hype by putting the product’s value and application front and center.https://media.begenuin.com/temp_video/68da5f722cb5eae5369c1ac1_1759163583565.mp42025-09-29T16:34:46.151Znohttps://begenuin.com/video/this-is-how-its-done-when-we-talk-about2025-09-25https://media.begenuin.com/uploads/thumbnails/68d5206f1741516bc8641b15_1758798220075.pngGenuinThis is how it's done! When we talk about connecting brands and consumers at every touchpoint along the user journey, look no further than the auto shopping experience across the CARSOME ecosystem. Generative video experience and revenue infrastructure is now embedded across their family of properties — Carlist, One2car.com, Mobil123.com, Carmudi Indonesia — spanning web and app. From homepages to every car detail page and search results, the experience is consistent, contextual, and engaging. ✅ Carousels and feed scrolls bring discovery to life. ✅ Contextual embeds ensure relevance. ✅ And great cars ensure happy consumers. That’s how Genuin turns consumer journeys into connected, monetizable experiences. Check it out for yourselfhttps://media.begenuin.com/temp_video/68d5206f1741516bc8641b15_1758798220075.mp42025-09-25T11:03:45.201Znohttps://begenuin.com/video/20c366627d00142f2025-09-24https://media.begenuin.com/uploads/thumbnails/source_deleted.jpgOnePiecehttps://media.begenuin.com/temp_video/source_deleted.mp42025-09-24T10:14:23.302363Znohttps://begenuin.com/video/most-ai-today-comes-with-a-hidden-tax-your-brand2025-09-21https://media.begenuin.com/uploads/thumbnails/68d00621585dec971e95507b_1758463633777.pngGenuinMost AI today comes with a hidden tax: your brand identity. When your company trains someone else’s AI, your identity is fed back into the mothership. Your insights, your IP, your creativity risk being diluted. That’s how brands start to sound the same. That’s not innovation. That’s erosion. At Genuin, we’re flipping the model: ✔️ Your brand grows. ✔️ Your data stays secure. ✔️ Your identity stays yours. Here’s what we mean when we say “Protected with AI.”https://media.begenuin.com/temp_video/68d00621585dec971e95507b_1758463633777.mp42025-09-21T14:16:24.951Znohttps://begenuin.com/video/chidansh-ai-director-at-work-already-lol2025-09-18https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1758061748797.pngBhargav Patel@chidansh AI Director at work already lolhttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1758061748797.mp42025-09-18T00:37:20.27Znohttps://begenuin.com/video/20b2eb0f3e8014092025-09-18https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1758155781303.pngBhargav Patelhttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1758155781303.mp42025-09-18T00:37:01.439Znohttps://begenuin.com/video/pricecom-isnt-just-helping-shoppers-save-theyre2025-11-12https://media.begenuin.com/uploads/thumbnails/68c9f0cea494f9421c69f24e_1758106759038.pngGenuinPrice.com isn’t just helping shoppers save... they’re helping them connect. And now, they’re doing it with Genuin. As leaders in redefining how consumers discover, compare, and save, now, Price.com is going a step further: building a video-powered community experience with their incredible partners to drive deeper engagement, loyalty & commerce. Together, we're turning every shopper into a creator, advocate, and participant, sharing real savings, smart hacks, and trusted recommendations across their owned channels. The future of commerce isn’t just transactional. It’s community-driven, content-fueled, and brand-owned. Welcome to the new media network era! !https://media.begenuin.com/temp_video/68c9f0cea494f9421c69f24e_1758106759038.mp42025-11-12T10:55:08.94148Znohttps://begenuin.com/video/dynamic-contextual-placements-that-adapt-in-real2025-09-15https://media.begenuin.com/uploads/thumbnails/68c82fec2166afd942c433e0_1757952302190.pngGenuin𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁: 𝗣𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁𝘀: Dynamic, contextual placements that adapt in real time, bringing AI-curated community video into the ecosystems of retailers, consumer services, and media publishers. They don’t just sit on a page. They monetize onsite by adapting to each consumer’s journey, surfacing the most relevant experiences across your brand, community, or group feeds. ✅ Generative Placement Logic: AI-curated, context-aware, real-time. ✅ Multi-Level Integration: Brand, Community, and Group placements. ✅ Smart Controls: Filters, algorithms, and moderation settings built in. ✅ Fully Configurable: Managed in the Brand Control Center, launch with just a few lines of code. - For 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀, Placements drive shoppable discovery and retail media revenue. - For 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀, they boost engagement, retention, and loyalty. - For 𝗺𝗲𝗱𝗶𝗮 & 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀, they unlock new contextual ad inventory. The future of AdTech + AI is here: onsite monetization that feels natural, not disruptive. Engaging experiences that connect people to content, communities, and products at the exact moment of relevance.https://media.begenuin.com/temp_video/68c82fec2166afd942c433e0_1757952302190.mp42025-09-15T16:05:22.595Znohttps://begenuin.com/video/20ac86b1fe8014ee2025-09-15https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1757869557615.pngBhargav Patelhttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1757869557615.mp42025-09-15T13:02:13.142Znohttps://begenuin.com/video/20a22300800014032025-09-11https://media.begenuin.com/uploads/thumbnails/uploads/thumbnails/00f2853a-2c82-434a-b07e-cb8526a7a34d.pngSmitshahhttps://media.begenuin.com/temp_video/050c7b17-055e-42ce-ba20-329b50406464.mp42025-09-11T12:11:55.773Znohttps://begenuin.com/video/timing-is-everything-opportunities-with-ai-abound2025-09-10https://media.begenuin.com/uploads/thumbnails/68c15d53e2c07d9e2a174897_1757510170538.pngGenuinTiming is everything. Opportunities with AI abound! Yet many companies are still treating it as a threat. We see it differently: ➡️ Protect your community, not lose it. ➡️ Safeguard your data, not give it away. ➡️ Grow at unprecedented scale, without losing your identity. The biggest threat for brands using AI isn’t job loss. It isn’t weaker critical thinking. It’s brand irrelevance. Your brand becoming obsolete. Just a few weeks into his new role, our Chief AI Officer, Chidansh Bhatt, explains why this moment in AI + media isn’t just about tools... it’s about building the infrastructure for the future.https://media.begenuin.com/temp_video/68c15d53e2c07d9e2a174897_1757510170538.mp42025-09-10T13:16:20.652Znohttps://begenuin.com/video/2096c8587c8015a22025-09-07https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1757211723999.pngBhargav Patelhttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1757211723999.mp42025-09-07T02:22:25.621Znohttps://begenuin.com/video/mwurst-rahulsheth2025-09-06https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1757126153778.pngBhargav Patel@mwurst @rahulshethhttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1757126153778.mp42025-09-06T02:36:55.741Znohttps://begenuin.com/video/chidansh-lol-this-is-what-i-am-talking-about2025-09-05https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1757035221403.pngBhargav Patel@chidansh Lol this is what I am talking about!!!https://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1757035221403.mp42025-09-05T01:21:11.931Znohttps://begenuin.com/video/product-spotlight-genuin-sponsored-communities2025-09-04https://media.begenuin.com/uploads/thumbnails/68b92b93faa665ebe634d060_1756980573991.pngGenuin🔦 Product Spotlight: Genuin Sponsored Communities: Video-powered experiences embedded directly into your website and app. For retailers & publishers, it’s not just another tool... it’s a revenue unlock. For advertisers, it’s media that actually hits different. Genuin’s Sponsored Communities flip the script by turning your owned channels into the kind of media network Big Social wishes it could be: where context, content & community finally work in your favor. ✅ Reach real people based on interest, not lazy intent ✅ Relevance powered by vertical video that pulls you in, not banner ads you scroll past ✅ Own first-party + zero-party engagement data (no gatekeepers, no guessing) ✅ Community-driven, never algorithm-dictated This is the next generation of media. Where brands don’t just rent attention… they own the stage and earn the spotlight.https://media.begenuin.com/temp_video/68b92b93faa665ebe634d060_1756980573991.mp42025-09-04T10:09:47.554Znohttps://begenuin.com/video/my-son-starts-high-school-today-last-night-i-gave2025-09-04https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1756897743213.pngGenuinMy son starts high school today. 😳 Last night I gave him the classic “dad pep talk” about how these next four years are the most important of his life, where you figure out who you are, what you love, and what you stand for. For me, high school was where I discovered creativity, independence… and maybe even peaked. For him, my only advice: lean into the uncomfortable. That’s where the growth happens. A good reminder for all of us.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1756897743213.mp42025-09-04T00:34:05.972Znohttps://begenuin.com/video/nobody-likes-to-hear-i-told-you-so-it-stings-it2025-09-03https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1756897684423.pngMatt WurstNobody likes to hear “I told you so.” It stings. It feels smug. It shuts people down. But sometimes being right isn’t enough. Influence isn’t about proving a point. It’s about what happens next time. So let's talk about reframing “I told you so” from gloating into a reminder: my perspective is worth listening to. Said with humility (and maybe a little humor), it’s less about ego, more about building trust. Because influence isn’t just about being right. It’s about being heard.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1756897684423.mp42025-09-03T11:09:05.46Znohttps://begenuin.com/video/208cdbf8470014c22025-09-03https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1756878682279.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1756878682279.mp42025-09-03T05:52:45.812Znohttps://begenuin.com/video/208cdb42ac0014b42025-09-03https://media.begenuin.com/uploads/thumbnails/1756878219806.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1756878219806.mp42025-09-03T05:51:16.041Znohttps://begenuin.com/video/trying-this-out-chidansh2025-09-01https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1756742101181.pngBhargav PatelTrying this out! @chidanshhttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1756742101181.mp42025-09-01T16:00:56.049Znohttps://begenuin.com/video/how-can-we-make-generative-contextual-continuity2025-08-30https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1756584503180.pngBhargav PatelHow can we make generative contextual continuity with these types of AI combined with community prompts? @chidansh @mwursthttps://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1756584503180.mp42025-08-30T20:10:17.418Znohttps://begenuin.com/video/20761bc05f8014542025-08-25https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1755841295801.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1755841295801.mp42025-08-25T09:49:39.131Znohttps://begenuin.com/video/before-building-anything-the-fastest-way-to2025-08-22https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1755883168081.pngMatt WurstBefore building anything, the fastest way to validate an idea is with a high-converting landing page. If people sign up, you’re onto something. If they don’t, you just saved months of work.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1755883168081.mp42025-08-22T17:20:50.587Znohttps://begenuin.com/video/the-kill-features-framework-is-a-useful-model-to2025-08-22https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1755862340345.pngMatt WurstThe KILL Features Framework is a useful model to keep top of mind as you scale and grow your product.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1755862340345.mp42025-08-22T11:34:07.451Znohttps://begenuin.com/video/how-to-a-price-a-new-platform-theres-competitor2025-08-22https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1755861468384.pngMatt WurstHow to a price a new platform… there’s competitor base pricing and value-based pricing. The best strategy aligns with your unique value, not what the competition is doing https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1755861468384.mp42025-08-22T11:19:17.861Znohttps://begenuin.com/video/206b60ad318014312025-08-21https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1755755188667.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1755755188667.mp42025-08-21T05:48:33.317Znohttps://begenuin.com/video/206b5fec5a8014182025-08-21https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1755755103014.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1755755103014.mp42025-08-21T05:46:44.047Znohttps://begenuin.com/video/franklyn-west-ceo-ashley-miles-shares-why-now-is2025-08-21https://media.begenuin.com/uploads/thumbnails/68a5f6479df6b659fa3f5c40_1755709910566.pngGenuinFranklyn West CEO Ashley Miles shares why now is the perfect time to rethink how business gets done. From reimagining your model and monetization to integrating AI and liquid talent, Ashley’s advice is simple: stay open-minded, curious, and optimistic. The future belongs to those who embrace change.https://media.begenuin.com/temp_video/68a5f6479df6b659fa3f5c40_1755709910566.mp42025-08-21T14:34:15.166Znohttps://begenuin.com/video/franklyn-west-ceo-ashley-miles-shares-how-brands2025-08-21https://media.begenuin.com/uploads/thumbnails/68a5f65765881ecaf8ad3055_1755709842972.pngGenuinFranklyn West CEO Ashley Miles shares how brands can integrate AI as an efficiency tool while overcoming the biggest barrier — change management. Learn why successful adoption requires both a bottoms-up embrace by employees and a top-down strategy that inspires, enhances, and removes fear from the system.https://media.begenuin.com/temp_video/68a5f65765881ecaf8ad3055_1755709842972.mp42025-08-21T14:34:15.163Znohttps://begenuin.com/video/franklyn-west-ceo-ashley-miles-explains-why2025-08-21https://media.begenuin.com/uploads/thumbnails/68a5f65e3e1f8cf728a88047_1755709769743.pngGenuinFranklyn West CEO Ashley Miles explains why brands should prioritize owned and operated experiences to create genuine, scalable, and cost-efficient engagement. Discover how keeping customers within your brand ecosystem builds stronger relationships, sustainable revenue, and authentic community — with partnerships serving as a powerful complement, not the core.https://media.begenuin.com/temp_video/68a5f65e3e1f8cf728a88047_1755709769743.mp42025-08-21T14:34:15.159Znohttps://begenuin.com/video/franklyn-west-founder-ceo-ashley-miles-reveals-kbfo2025-08-21https://media.begenuin.com/uploads/thumbnails/68a5f7c11c4a2a1ee11ea004_1755709531633.pngGenuinFranklyn West founder & CEO Ashley Miles reveals her playbook for scaling disruptor brands into 9-figure and billion-dollar businesses. From problem-solving and driving revenue to building high-impact teams, Ashley shares how she infuses momentum into companies to help them reach their full potential — and why she set out to make a broader impact on the business community.https://media.begenuin.com/temp_video/68a5f7c11c4a2a1ee11ea004_1755709531633.mp42025-08-21T14:34:15.155Znohttps://begenuin.com/video/franklyn-west-founder-ceo-ashley-miles-reveals2025-08-22https://media.begenuin.com/uploads/thumbnails/68a5f7dc15b9b3b2ed0a4000_1755709408850.pngGenuinFranklyn West founder & CEO Ashley Miles reveals her playbook for scaling disruptor brands into 9-figure and billion-dollar businesses. From problem-solving and driving revenue to building high-impact teams, Ashley shares how she infuses momentum into companies to help them reach their full potential — and why she set out to make a broader impact on the business community.https://media.begenuin.com/temp_video/68a5f7dc15b9b3b2ed0a4000_1755709408850.mp42025-08-22T10:55:01.840857Znohttps://begenuin.com/video/franklyn-west-ceo-ashley-miles-breaks-down-what-a2025-08-21https://media.begenuin.com/uploads/thumbnails/68a5f8075d0485bb0b40cb56_1755709363321.pngGenuinFranklyn West CEO Ashley Miles breaks down what a modern brand community truly means — and why it’s about ownership, expertise, and putting the customer first. Learn how to know your audience better than anyone else, deliver the content and experiences they want today, and stay 3–5 steps ahead to meet their future needs.https://media.begenuin.com/temp_video/68a5f8075d0485bb0b40cb56_1755709363321.mp42025-08-21T14:34:15.148Znohttps://begenuin.com/video/2063a6e87800140e2025-08-18https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1755495922461.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1755495922461.mp42025-08-18T05:47:58.708Znohttps://begenuin.com/video/2063a6519d0014122025-08-18https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1755495851715.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1755495851715.mp42025-08-18T05:46:44.128Znohttps://begenuin.com/video/real-talk-saturday-wtf-is-superintelligence2025-08-21https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1755346191603.pngMatt WurstReal Talk Saturday: WTF is superintelligence? Besides my nickname in high school, it's going to become the next super annoying term you can't escape. 🧠💰 With respect to AI, Mark Zuckerberg says #superintelligence is “in sight”… and he’s spending billions to get there. While others automate jobs, Meta’s building AI to help you be a better friend...and yes, it’ll probably live in your glasses. Is this the next leap in personal empowerment... or just the world’s priciest tech flex?https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1755346191603.mp42025-08-21T02:05:00.891Znohttps://begenuin.com/video/having-a-bloated-media-stack-isnt-a-sign-of2025-08-21https://media.begenuin.com/uploads/thumbnails/689b1958cfb1d7d313876c05_1755005397369.pngGenuinHaving a bloated media stack isn’t a sign of sophistication. It’s a sign of fragmentation. 6 adtech and content vendors. Countless handoffs. High costs. No efficiency. In an age of AI, we now know one embedded infrastructure replaces them all. One partner to power your content, community, media, and measurement... Genuin. Let’s make your platform the networkhttps://media.begenuin.com/temp_video/689b1958cfb1d7d313876c05_1755005397369.mp42025-08-21T14:34:15.144Znohttps://begenuin.com/video/dive-into-our-latest-video-where-we-unveil2025-08-21https://media.begenuin.com/uploads/thumbnails/6893a720f77ddbdf2081ad1a_1754921979784.pngGenuinDive into our latest video where we unveil essential tips for maximizing your content visibility! Discover strategies that will elevate your online presence and pull in your target audience. Don't miss out on these insider secrets—watch now and boost your engagement!https://media.begenuin.com/temp_video/6893a720f77ddbdf2081ad1a_1754921979784.mp42025-08-21T14:34:15.141Znohttps://begenuin.com/video/discover-how-we-reimagined-content-creation-by2025-08-21https://media.begenuin.com/uploads/thumbnails/6895d4a009bec2f06704379a_1754921979867.pngGenuinDiscover how we reimagined content creation by prioritizing user needs over technology! Our short, AI-assisted videos bring 10 captivating talks to life, helping you find the perfect match for your interests in seconds. Don’t miss out—innovate your ideas now!https://media.begenuin.com/temp_video/6895d4a009bec2f06704379a_1754921979867.mp42025-08-21T14:34:15.137Znohttps://begenuin.com/video/what-comes-after-chatgpt-i-spent-months2025-08-21https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1754910508815.pngMatt WurstWhat comes AFTER ChatGPT? I spent months experimenting with LLMs for marketing strategy, and while they’re helpful, they still fall short on one thing: judgment. Then I discovered something new... And we may be on the verge of the next leap: the Hierarchical Reasoning Model (a.k.a: HRM), an AI breakthrough that thinks more like we do. It’s 100x faster, needs way less data, and can tackle complex reasoning in ways today’s models simply can’t. Marketers, strategists, builders: This isn’t just another tool. Iteration is inevitable. AOL after Compuserve. Google after Infoseek. Spotify after Napster. Facebook after Friendster. TikTok after Vine. iPhone after BlackBerry. HRM could also be the start of a smarter era of work. So I dug in, learned about it, and now share what HRM is and why it matters.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1754910508815.mp42025-08-21T02:05:00.882Znohttps://begenuin.com/video/20519ad7340014002025-08-11https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1754890461841.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1754890461841.mp42025-08-11T05:35:11.24Znohttps://begenuin.com/video/publishers-entertainment-media-brands-think-they2025-08-21https://media.begenuin.com/uploads/thumbnails/689334112ad481ff0404aa2d_1754493989834.pngGenuinPublishers, entertainment & media brands think they have video figured out. But for content, product & UX leads, we have the data: Your audience wants more than autoplay. They want to join, participate & belong. Genuin turns your static video player into an embeddable, interactive community engine, turns your site or app into a social experience... and turns your viewers into community members. It’s time to evolve from content consumption to community participation. (Pssst: And for GenAI-first publishers, monetizing your conversations with our Generative Contextual Continuity is quite the value prop, just sayin'...)https://media.begenuin.com/temp_video/689334112ad481ff0404aa2d_1754493989834.mp42025-08-21T14:34:15.133Znohttps://begenuin.com/video/20404a863b80140e2026-03-19https://media.begenuin.com/uploads/thumbnails/b78ed0cb-2292-43cd-bb9e-45e0eabb1c83_1773920594201.pngDevanshu ShahFrom hackathons to deployments, every engineer at Genuin is empowered to innovate. This is what a culture of ownership looks like.https://media.begenuin.com/temp_video/b78ed0cb-2292-43cd-bb9e-45e0eabb1c83_1754309508195.mp42026-03-19T11:45:17.469Znohttps://begenuin.com/video/when-brands-embed-genuin-into-their-site-and-app2025-08-21https://media.begenuin.com/uploads/thumbnails/688ca7692be4f60255df5d33_1754077391544.pngGenuinWhen brands embed Genuin into their site and app, they see a lift in engagement, time on site, and revenue almost instantly. That makes product, content, and growth teams happy. And while not everyone can talk about it (yet)*, it's been a game-changer for their brands, their partners, and their consumers. 🎥 From the street to your scroll, here's what some had to say.https://media.begenuin.com/temp_video/688ca7692be4f60255df5d33_1754077391544.mp42025-08-21T14:34:15.129Znohttps://begenuin.com/video/20304807d60014712025-07-29https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1753771106371.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1753771106371.mp42025-07-29T06:59:31.906Znohttps://begenuin.com/video/20303049c880146e2025-07-29https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1753769121483.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1753769121483.mp42025-07-29T06:07:38.217Znohttps://begenuin.com/video/20302f9b1f80145b2025-07-29https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1753769037146.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1753769037146.mp42025-07-29T06:06:12.598Znohttps://begenuin.com/video/2023472bb00014022025-07-24https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1753335943189.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1753335943189.mp42025-07-24T05:47:26.908Znohttps://begenuin.com/video/20234571de0014012025-07-24https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1753335738019.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1753335738019.mp42025-07-24T05:43:44.119Znohttps://begenuin.com/video/2020b62a8800154b2025-07-23https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1753249824256.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1753249824256.mp42025-07-23T05:52:13.679Znohttps://begenuin.com/video/201e1dce220014a42025-07-22https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1753162773265.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1753162773265.mp42025-07-22T05:40:53.03Znohttps://begenuin.com/video/201e1d651f8015202025-07-22https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1753162723665.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1753162723665.mp42025-07-22T05:40:02.807Znohttps://begenuin.com/video/in-this-episode-of-genuin-connections-dana-hork2025-08-21https://media.begenuin.com/uploads/thumbnails/687850409c36fb043172b82c_1752752249694.pngGenuinIn this episode of Genuin Connections, Dana Hork, Founder of Beers with Friends and formerly at Walmart at Wonder, breaks down why the best brands today build with their communities, not just for them. Drawing from her experience at Walmart, Wonder & in web3, Dana shares how true community engagement extends beyond customers to include employees, partners, vendors, and even local governments. It’s not just flavor-of-the-month voting gimmicks—it’s about meaningful participation, authenticity, and alignment across all touchpoints. - Why brand-building is becoming more democratized - The 360° definition of community - How values are expressed through partnerships and consistency https://media.begenuin.com/temp_video/687850409c36fb043172b82c_1752752249694.mp42025-08-21T14:34:15.122Znohttps://begenuin.com/video/what-good-is-a-big-idea-if-it-never-gets-made-in2025-08-21https://media.begenuin.com/uploads/thumbnails/687780788c12ad38f07b6926_1752663521704.pngGenuinWhat good is a big idea if it never gets made? In this Genuin Connections episode, Dana Hork, co-founder of Beers with Friends, shares how she and her partner James built their brand on the principle of “remarkable makeable”—ideas that are creative and executable. Too often, creativity is dismissed as impractical. Dana flips that script by explaining why putting constraints at the core of your innovation process actually unlocks better outcomes. 💡 Watch to learn: - How to turn creativity into business reality - Why "makeable" builds momentum - The role of constraints in sparking innovation https://media.begenuin.com/temp_video/687780788c12ad38f07b6926_1752663521704.mp42025-08-21T14:34:15.118Znohttps://begenuin.com/video/how-do-you-innovate-inside-a-giant-organization2025-08-21https://media.begenuin.com/uploads/thumbnails/6877807949809447baceb367_1752663457026.pngGenuinHow do you innovate inside a giant organization without getting buried in red tape? In this Genuin Connections clip, Dana Hork shares the inside story of how she helped evolve Walmart’s social media strategy. Her advice for marketers in large companies: align on strategy early, then execute fast and flexibly. Dana explains how she built trust at the top to: - Secure buy-in for social investment - Build real-time brand relevance - Defend the brand in the comments section - Give her team the freedom to make decisions at speedhttps://media.begenuin.com/temp_video/6877807949809447baceb367_1752663457026.mp42025-08-21T14:34:15.114Znohttps://begenuin.com/video/200eaad14180172f2025-07-16https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1752644285433.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1752644285433.mp42025-07-16T05:41:04.152Znohttps://begenuin.com/video/beer-business-sports-and-marketing-in-this-fun2025-08-21https://media.begenuin.com/uploads/thumbnails/68764f87855e3dcf56be20d9_1752585105416.pngGenuinBeer, business, sports, and marketing! In this fun clip from Genuin Connections, Dana Hork (CEO, Beers with Friends) and host Matt Wurst share laughs and sharp insights about what it really means to drive business forward through great creative. Dana explains her agency’s philosophy: deliver standout work, build momentum, and hand off the ball when needed—with a toast along the way. Matt jumps in with his signature wit, mixing metaphors and highlighting the magic of sports, beer, and storytelling.https://media.begenuin.com/temp_video/68764f87855e3dcf56be20d9_1752585105416.mp42025-08-21T14:34:15.11Znohttps://begenuin.com/video/what-does-it-really-take-to-earn-attentionand2025-08-21https://media.begenuin.com/uploads/thumbnails/68763f18b4f23c3b4c90b362_1752580193779.pngGenuinWhat does it really take to earn attention—and action—from today’s consumers? In this episode of Genuin Connections, Dana Hork, CEO of Beers with Friends, introduces her signature “Brand in a Can” framework. She breaks it down into three essential components every modern brand must align: 1️⃣ Ingredients: Mission, vision, and values—the unchanging core of your brand. 2️⃣ Actions & Assets: How you show up in the world and embody your values. 3️⃣ Impression: The emotional residue you leave behind, which builds trust over time. Dana’s advice is clear: When these three layers are in sync, brands resonate, convert, and sustain loyalty. https://media.begenuin.com/temp_video/68763f18b4f23c3b4c90b362_1752580193779.mp42025-08-21T14:34:15.106Znohttps://begenuin.com/video/authenticity-cant-be-mass-producedbut-it-can-be2025-08-21https://media.begenuin.com/uploads/thumbnails/68763d2a7df00193245cb136_1752580072294.pngGenuinAuthenticity can’t be mass-produced—but it can be scaled. In this Genuin Connections episode, Dana Hork, Founder of Beers with Friends and former marketing leader at Walmart, shares how empowering employees to tell local stories can transform a brand’s voice and impact. Dana recounts her experience launching a decentralized social program across hundreds of stores—turning associates into advocates and storytellers. The result? Hyperlocal, authentic content that connected more deeply with communities than any top-down campaign ever could.https://media.begenuin.com/temp_video/68763d2a7df00193245cb136_1752580072294.mp42025-08-21T14:34:15.102Znohttps://begenuin.com/video/2001d293920015142025-07-11https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1752213320070.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1752213320070.mp42025-07-11T05:57:48.191Znohttps://begenuin.com/video/2001d19e8b8015132025-07-11https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1752213148647.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1752213148647.mp42025-07-11T05:55:41.602Znohttps://begenuin.com/video/2001d0145000177c2025-07-11https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1752213017028.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1752213017028.mp42025-07-11T05:52:20.978Znohttps://begenuin.com/video/1fff37a32000143c2025-07-10https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1752125949174.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1752125949174.mp42025-07-10T05:40:52.773Znohttps://begenuin.com/video/discover-the-perfect-gift-with-ogonuts-premium2025-08-22https://media.begenuin.com/uploads/thumbnails/5c5f35f7-f0e5-4767-97f9-c119620ed655_1732886176674.pngDev TejotDiscover the perfect gift with OgoNuts Premium Gift Boxes! Our exquisite selection of nuts and snacks is crafted to delight and impress on any occasion. Whether it's a festive celebration, a corporate gift, or a special event, OgoNuts has you covered with our customizable gift options. - The variety of gift boxes available - The premium quality and delicious assortment of nuts and snacks - Our eco-friendly and stylish packaging - Customization options for bulk ordershttps://media.begenuin.com/temp_video/5c5f35f7-f0e5-4767-97f9-c119620ed655_1723035677183.mp42025-08-22T19:25:50.157477Znohttps://begenuin.com/video/1ffc9ee7a68014102025-07-09https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1751953126810.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1751953126810.mp42025-07-09T05:28:44.378Znohttps://begenuin.com/video/lets-stop-calling-everything-ai-and-start2025-07-04https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1751630714792.pngMatt WurstLet's Stop Calling Everything AI, and Start Automating and Orchestrating Today feels like the perfect day to declare independence from the term "Artificial Intelligence." Because let’s be honest... it’s become a lazy catch-all for anything involving machine learning, augmentation, or adaptive tech. We’re WAAAAY past that. AI was never the revolution. It was the spark. In marketing, media & tech, “AI” now means everything and nothing. So let’s rebuild the lexicon with real cornerstones: 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧. 𝐎𝐫𝐜𝐡𝐞𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧. 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧. Because 📊 insights without action = noise; 📉 dashboards without execution = decoration; and 🧠 creative without strategy = crap. If you/your team is still manually chasing follow-ups, editing copy with an AI tool, or exporting assets one at a time… you're not really using AI. You’re using a calculator with a glow-up. 🎯 Build smarter. 🚀 Scale faster. 💡 Operate sharper.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1751630714792.mp42025-07-04T12:06:17.455Znohttps://begenuin.com/video/1fed3877a98014342025-07-03https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1751522041940.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1751522041940.mp42025-07-03T05:56:19.748Znohttps://begenuin.com/video/1fed37c5068014332025-07-03https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1751521898739.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1751521898739.mp42025-07-03T05:54:48.204Znohttps://begenuin.com/video/1fed36359b0014322025-07-03https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1751521774634.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1751521774634.mp42025-07-03T05:51:25.723Znohttps://begenuin.com/video/1feaa24c6900141f2025-07-02https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1751435250876.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1751435250876.mp42025-07-02T05:49:47.688Znohttps://begenuin.com/video/1feaa1272100141e2025-07-02https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1751435131297.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1751435131297.mp42025-07-02T05:47:21.32Znohttps://begenuin.com/video/1fe62395578014922025-06-30https://media.begenuin.com/uploads/thumbnails/487a95e0-c29f-4238-8a1b-e39958314343_1751284279563.pngDev Tejothttps://media.begenuin.com/temp_video/487a95e0-c29f-4238-8a1b-e39958314343_1751284279563.mp42025-06-30T11:56:01.528Znohttps://begenuin.com/video/1fe621e5978014782025-06-30https://media.begenuin.com/uploads/thumbnails/487a95e0-c29f-4238-8a1b-e39958314343_1751284199903.pngDev Tejothttps://media.begenuin.com/temp_video/487a95e0-c29f-4238-8a1b-e39958314343_1751284199903.mp42025-06-30T11:52:21.32Znohttps://begenuin.com/video/1fd609360e00143b2025-06-24https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1750744083443.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1750744083443.mp42025-06-24T05:50:34.416Znohttps://begenuin.com/video/1fd60812058014332025-06-24https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1750743903451.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1750743903451.mp42025-06-24T05:48:06.731Znohttps://begenuin.com/video/an-incredible-day-4-at-cannes-with-big-meetings2025-08-21https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1750393629640.pngGenuinAn incredible day 4 at Cannes, with big meetings, but insights, big athletes and celebrities, and the most amazing sunset from the beautiful LVMH villa.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1750393629640.mp42025-08-21T14:34:15.098Znohttps://begenuin.com/video/discover-the-future-of-marketing-in-the-attention2025-08-21https://media.begenuin.com/uploads/thumbnails/68548e316b3890692468b4a3_1750419008720.pngGenuinA Cannes Farewell... And what if I told you that my biggest takeaway is that The Creator Economy is yesterday’s news? Well, kind of... After 96 hours at Cannes Lions, a few things are clear: We're expanding the way we think... From creator to attention economy. And the rules have changed. 🧠 AI isn’t just assisting creativity. It’s co-authoring it. 📦 Commerce media is the new main stage. 🎯 Purpose needs proof, not platitudes. 💦 Everyone has backsweat when it's 90 degrees and 100 humidity. 🌍 The Global South is shaping global stories. 📱 And brands? They’re not just hiring creators—they’re becoming them. I'm sunburned. I'm tired. But buzzing. My final dispatch from Cannes 2025.https://media.begenuin.com/temp_video/68548e316b3890692468b4a3_1750419008720.mp42025-08-21T14:34:15.094Znohttps://begenuin.com/video/discover-the-transformative-impact-of-purpose2025-08-21https://media.begenuin.com/uploads/thumbnails/6853af58a5f40388459dcc20_1750316148413.pngGenuinMidweek at Cannes Lions focuses on purpose-driven marketing. Brands are moving beyond profit to make a positive impact. Discussions emphasize aligning brand values with social causes to drive authenticity and consumer trust. It's not just about AI, personalization, "moats," or even just about selling products. It's about creating, selling, and delivering against purpose.https://media.begenuin.com/temp_video/6853af58a5f40388459dcc20_1750316148413.mp42025-08-21T14:34:15.089Znohttps://begenuin.com/video/dive-into-a-world-of-inspiration-as-we-explore2025-08-21https://media.begenuin.com/uploads/thumbnails/6853af2b7dafc24c07f52671_1750316148412.pngGenuinDive into a world of inspiration as we explore innovative techniques to boost your creative thinking! Discover tips, tricks, and stories that will ignite your imagination and transform your creative process. Don't miss out on unlocking your potential!https://media.begenuin.com/temp_video/6853af2b7dafc24c07f52671_1750316148412.mp42025-08-21T14:34:15.085Znohttps://begenuin.com/video/discover-how-ai-is-revolutionizing-the-way-we2025-08-21https://media.begenuin.com/uploads/thumbnails/6852755608af4ff9d4126cd7_1750293019706.pngGenuinDiscover how AI is revolutionizing the way we search for information! This video dives into the shift from traditional search to AI-driven answers, emphasizing the desires of a new generation seeking immediate solutions. Are you ready to embrace this change in technology?https://media.begenuin.com/temp_video/6852755608af4ff9d4126cd7_1750293019706.mp42025-08-21T14:34:15.081Znohttps://begenuin.com/video/explore-the-transformative-impact-of-ai-on2025-08-21https://media.begenuin.com/uploads/thumbnails/68525c950fe1137c64a9ae34_1750230323073.pngGenuinLive from Day 2 at Cannes Lions 2025: The AI hype is out of control. But the real story isn’t about AI taking our jobs. It’s about AI rewriting the job descriptions for every CMO, product lead, and creative out there. Your team’s skills: Perishable. What stays? Curiosity. Creativity. Critical thinking. In this AI-powered world, leaders need to pivot their teams (and themselves) before the machines do it for them. Let’s talk durable skills, constant reinvention, and the real gap in marketing today. Explore the transformative impact of AI on marketing and creativity. Discover how AI isn’t replacing creatives but enhancing their work, and learn the essential skills needed to pivot successfully in this rapidly evolving landscape.https://media.begenuin.com/temp_video/68525c950fe1137c64a9ae34_1750230323073.mp42025-08-21T14:34:15.077Znohttps://begenuin.com/video/discover-how-to-harmonize-ai-with-your-life2025-08-21https://media.begenuin.com/uploads/thumbnails/685194da147649c5d89baaff_1750177551123.pngGenuinGenuin CMO Matt Wurst talks on the Microsoft Beach stage about the state of AI in marketing, across the generations. Discover how to harmonize AI with your life through the power of orchestration. Embrace a community-driven approach to organization and learn how AI can transform chaos into clarity. This enlightening discussion reveals vital strategies for all generations to thrive in a digital age!https://media.begenuin.com/temp_video/685194da147649c5d89baaff_1750177551123.mp42025-08-21T14:34:15.073Znohttps://begenuin.com/video/explore-how-gen-z-is-navigating-the-ai-landscape2025-08-21https://media.begenuin.com/uploads/thumbnails/685117a390e658fc173bfbc2_1750145180130.pngGenuinAt Microsoft Beach yesterday, Matt Wurst joined an incredible crew to unpack Gen Z, creativity, trust, and the evolving role of AI. Some key takeaways: - Gen Z isn’t using AI... they’re shaping it. - Context > content. Always. - Brand still beats algorithm when it comes to connection. - Authenticity wins... but only if it’s participatory. With Genuin, we’re not building content machines. We’re building community memory... AI agents that learn, adapt, and elevate real voices. Because culture isn’t generated. It’s co-created. Thanks to Microsoft and fellow panelists Willa Bennett from Cosmopolitan, Jennifer English from Diageo, Franziska Gregor from Serviceplan Group, and more!https://media.begenuin.com/temp_video/685117a390e658fc173bfbc2_1750145180130.mp42025-08-21T14:34:15.069Znohttps://begenuin.com/video/day-one-and-it-was-full-of-creativity-innovation2025-08-21https://media.begenuin.com/uploads/thumbnails/d3407989-4bf1-4d70-b4ed-295684cdb0d1_1750088258708.pngGenuinDay One and it was full of creativity, innovation, and connecting with old and new smart people in our space. The future is bright, whether you’re an AI lead ecosystem or an influencer and creator facilitator.https://media.begenuin.com/temp_video/d3407989-4bf1-4d70-b4ed-295684cdb0d1_1750088258708.mp42025-08-21T14:34:15.066Znohttps://begenuin.com/video/cannes-lions-kicks-off-now-i-just-landed-its2025-08-21https://media.begenuin.com/uploads/thumbnails/d3407989-4bf1-4d70-b4ed-295684cdb0d1_1749998354752.pngGenuinCannes Lions kicks off... now. I just landed, it's Father's Day, and the creative chaos is already brewing. Welcome to Day Zero of "𝐂𝐚𝐧𝐧𝐞𝐬 𝐢𝐧 𝐚 𝐂𝐚𝐧" (because I'm staying in the smallest AirBNB of all-time)... but these will also be your bite-sized backstage daily passes to the themes, trends, takeaways, and truths behind the Croisette craziness. Can't wait to make sense of the madness together.https://media.begenuin.com/temp_video/d3407989-4bf1-4d70-b4ed-295684cdb0d1_1749998354752.mp42025-08-21T14:34:15.062Znohttps://begenuin.com/video/1fb9b2de3900140b2025-06-13https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1749793262898.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1749793262898.mp42025-06-13T05:43:12.578Znohttps://begenuin.com/video/1fb9b254fc00140a2025-06-13https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1749793203816.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1749793203816.mp42025-06-13T05:42:06.063Znohttps://begenuin.com/video/1fb48f56a30014112025-06-12https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1749620850293.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1749620850293.mp42025-06-12T07:46:51.008511Znohttps://begenuin.com/video/1fb48d84350014102025-06-11https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1749620680334.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1749620680334.mp42025-06-11T05:45:24.588Znohttps://begenuin.com/video/1fb48ccf100014082025-06-11https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1749534344507.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1749534344507.mp42025-06-11T05:43:53.272Znohttps://begenuin.com/video/1fb1f9c7b50014042025-06-10https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1749534153294.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1749534153294.mp42025-06-10T05:44:14.098Znohttps://begenuin.com/video/discover-how-ted-transformed-by-allowing2025-08-21https://media.begenuin.com/uploads/thumbnails/6846bbc5b9f454e42ea1f689_1749466132840.pngGenuinWhat happens when you hand your brand to the world? TED did it with TEDx—and the results were transformative. In this Genuin Connections episode, Tricia Maia, Head of Product at TED, reflects on how TEDx became one of the strongest communities in TED’s ecosystem—and what that means for building digital-first, community-powered content spaces today. Tricia draws smart parallels between TEDx’s open-yet-structured model and the evolving digital landscape. Hear her perspective on balancing creativity with control, trust with moderation, and how giving a little away can generate exponential impact.https://media.begenuin.com/temp_video/6846bbc5b9f454e42ea1f689_1749466132840.mp42025-08-21T14:34:15.058Znohttps://begenuin.com/video/when-do-you-build-when-do-you-buy-and-when-is-it2025-08-21https://media.begenuin.com/uploads/thumbnails/6846bab71b92d00b303de7ed_1749465944087.pngGenuinWhen do you build? When do you buy? And when is it smarter to just partner? In this Genuin Connections episode, TED’s Head of Product, Tricia Maia, breaks down the evolution of TED’s product philosophy—from bespoke builds to strategic partnerships. She shares how shrinking budgets and shifting audience needs have reshaped TED’s approach to technology, especially when it comes to embedding short-form video into their owned platforms.https://media.begenuin.com/temp_video/6846bab71b92d00b303de7ed_1749465944087.mp42025-08-21T14:34:15.054Znohttps://begenuin.com/video/discover-the-evolving-landscape-of-content2025-08-21https://media.begenuin.com/uploads/thumbnails/6846ba272433d01b093f3d7c_1749465739183.pngGenuinIs a YouTube view worth more than one on your own site? Depends who you ask—and Tricia Maia has thoughts. In this Genuin Connections episode, TED's Head of Product dives into the tension between creating for attention-starved audiences on big platforms and building meaningful, controlled experiences on TED's own app and website. From the rise of short-form content to TED's strategic move toward Genuin-powered community features, Tricia unpacks the real value of owning your audience, shaping discovery, and resisting the doomscroll void.https://media.begenuin.com/temp_video/6846ba272433d01b093f3d7c_1749465739183.mp42025-08-21T14:34:15.05Znohttps://begenuin.com/video/unlock-the-power-of-effective-communication-this2025-08-21https://media.begenuin.com/uploads/thumbnails/6846b8f94e30127df4d0517a_1749465556265.pngGenuinWhat if the world’s best public speaking lessons weren’t reserved for keynote stages? In this episode of Genuin Connections, TED’s Head of Product, Tricia Maia, shares her mission to democratize world-class communication skills. From boardrooms to one-on-ones, Tricia explores how TED Shorts and community-powered learning can help anyone become a more confident, compelling speaker. Discover how TED is using video, feedback loops, and scalable content to empower people everywhere with the tools to express their ideas clearly and impactfully.https://media.begenuin.com/temp_video/6846b8f94e30127df4d0517a_1749465556265.mp42025-08-21T14:34:15.046Znohttps://begenuin.com/video/explore-how-passionate-voices-and-curated2025-08-21https://media.begenuin.com/uploads/thumbnails/6846b844a207bbba6ffbf5fe_1749465375022.pngGenuinWhat if TED didn’t just present ideas—but empowered others to evolve them? In this Genuin Connections episode, Tricia Maia, TED’s Head of Product, explores how trusted community members can help scale curation, spark meaningful dialogue, and drive topic innovation. With limited internal bandwidth, the future lies in igniting passion from the outside in.https://media.begenuin.com/temp_video/6846b844a207bbba6ffbf5fe_1749465375022.mp42025-08-21T14:34:15.038Znohttps://begenuin.com/video/explore-the-transformative-potential-of-ai-in2025-08-21https://media.begenuin.com/uploads/thumbnails/6846b7059f9e805bb0fc134b_1749465171302.pngGenuinHow is TED thinking about AI? Tricia Maia breaks it down into three key vectors: personalization, creation, and moderation. In this Genuin Connections episode, TED’s Head of Product shares how AI can deliver more tailored content, help scale community safety, and (eventually) meet TED’s high bar for content creation. While the tech isn’t fully there yet on the creative side, the pace of innovation is undeniable—and full AI integration is closer than we think.https://media.begenuin.com/temp_video/6846b7059f9e805bb0fc134b_1749465171302.mp42025-08-21T14:34:15.034Znohttps://begenuin.com/video/discover-how-ted-is-transforming-the-way-we2025-08-21https://media.begenuin.com/uploads/thumbnails/6846b6b81ba47bc455c13aa3_1749465171302.pngGenuinTED is so much more than 18-minute talks. Tricia Maia explains how format innovation is unlocking new ways to grow audiences and spread ideas. In this Genuin Connections episode, Tricia Maia, TED’s Head of Product shares how the organization is expanding into audio, short-form video, and Genuin-powered formats to meet people where they are—without compromising quality or impact.https://media.begenuin.com/temp_video/6846b6b81ba47bc455c13aa3_1749465171302.mp42025-08-21T14:34:15.03Znohttps://begenuin.com/video/1faf67c7380014042025-06-09https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1749447850925.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1749447850925.mp42025-06-09T05:47:00.381Znohttps://begenuin.com/video/1faf675fea0014032025-06-09https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1749447786860.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1749447786860.mp42025-06-09T05:46:08.29Znohttps://begenuin.com/video/so-did-meta-just-like-nuke-the-marketing-industry2025-06-07https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1749296902942.pngMatt WurstSo did Meta just, like, nuke the marketing industry? In my "𝘙𝘦𝘢𝘭 𝘛𝘢𝘭𝘬 𝘚𝘢𝘵𝘶𝘳𝘥𝘢𝘺" this morning, I dove into the AI reckoning and how they're trying out-human the machine. Meta said that by 2026, ad creation will be fully automated. No agencies. No planners. No junior roles. Just AI. Upload a product. Set a budget. BAM! Campaign’s live. For small businesses... Cool. But terrifying for anyone who thought “entry-level” was still a thing. Meanwhile Anthropic says half of those jobs vanish in 5 years. This isn’t just about marketing. It’s a full-on workforce extinction event. So… what now?https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1749296902942.mp42025-06-07T11:49:16.279Znohttps://begenuin.com/video/1fa82f28a10014142025-06-06https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1749189284388.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1749189284388.mp42025-06-06T10:28:28.252Znohttps://begenuin.com/video/1fa82ed4a000141c2025-06-06https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1749189120531.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1749189120531.mp42025-06-06T10:27:45.06Znohttps://begenuin.com/video/subscription-plan-brainstorming-discussion-for2025-06-06https://media.begenuin.com/uploads/thumbnails/b78ed0cb-2292-43cd-bb9e-45e0eabb1c83_1749204510905.pngDevanshu ShahSubscription plan brainstorming discussion for backend 🧠🔥https://media.begenuin.com/temp_video/b78ed0cb-2292-43cd-bb9e-45e0eabb1c83_1749204510905.mp42025-06-06T10:11:54.68Znohttps://begenuin.com/video/1fa7b161960014022025-06-06https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1749189040781.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1749189040781.mp42025-06-06T05:53:45.249Znohttps://begenuin.com/video/1fa51b27138014032025-06-05https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1749102310556.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1749102310556.mp42025-06-05T05:46:52.619Znohttps://begenuin.com/video/1fa51a7f228014032025-06-05https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1749102236732.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1749102236732.mp42025-06-05T05:45:32.129Znohttps://begenuin.com/video/1fa518d8d78014022025-06-05https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1749015674124.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1749015674124.mp42025-06-05T05:41:57.1Znohttps://begenuin.com/video/1fa2857ca20014f12025-06-04https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1749015610112.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1749015610112.mp42025-06-04T05:41:34.811Znohttps://begenuin.com/video/ankitbdesai-desaiankitb-nayan-smit-next-level-ai2025-06-04https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1749001965773.pngBhargav Patel@ankitbdesai @desaiankitb @nayan @smit Next level AI Outcome… Gyan sathe gammat…https://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1749001965773.mp42025-06-04T01:53:51.066Znohttps://begenuin.com/video/1f9ff89ed50015cb2025-06-03https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1748930012549.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1748930012549.mp42025-06-03T05:55:19.781Znohttps://begenuin.com/video/1f9ff857d78015ca2025-06-03https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1748929885315.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1748929885315.mp42025-06-03T05:54:43.849Znohttps://begenuin.com/video/1f9ff6fdeb0015c62025-06-03https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1748929783183.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1748929783183.mp42025-06-03T05:51:48.234Znohttps://begenuin.com/video/1f9d652de08017b22025-06-02https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1748843520933.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1748843520933.mp42025-06-02T05:54:47.979Znohttps://begenuin.com/video/1f95a77cc10017232025-05-30https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1748583820783.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1748583820783.mp42025-05-30T05:45:41.474Znohttps://begenuin.com/video/1f95a6f8970017342025-05-30https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1748583740853.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1748583740853.mp42025-05-30T05:44:35.906Znohttps://begenuin.com/video/1f931a2f230015482025-05-29https://media.begenuin.com/uploads/thumbnails/254db75a-105c-418a-8c44-b70d9ef23715_1748498208754.pngSaloni Jivanihttps://media.begenuin.com/temp_video/254db75a-105c-418a-8c44-b70d9ef23715_1748498208754.mp42025-05-29T05:58:30.755Znohttps://begenuin.com/video/1f9319e41e80154a2025-05-29https://media.begenuin.com/uploads/thumbnails/254db75a-105c-418a-8c44-b70d9ef23715_1748498187517.pngSaloni Jivanihttps://media.begenuin.com/temp_video/254db75a-105c-418a-8c44-b70d9ef23715_1748498187517.mp42025-05-29T05:57:53.926Znohttps://begenuin.com/video/1f908a07060016d52025-05-28https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1748412221425.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1748412221425.mp42025-05-28T06:05:07.324Znohttps://begenuin.com/video/1f908983ac0016d42025-05-28https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1748412051645.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1748412051645.mp42025-05-28T06:04:00.491Znohttps://begenuin.com/video/1f9087ea780016d22025-05-28https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1748411840082.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1748411840082.mp42025-05-28T06:00:30.886Znohttps://begenuin.com/video/1f9086f5330016d12025-05-28https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1748411746271.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1748411746271.mp42025-05-28T05:58:25.22Znohttps://begenuin.com/video/1f9084fe308016d12025-05-28https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1748324739335.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1748324739335.mp42025-05-28T05:54:08.975Znohttps://begenuin.com/video/1f8deda00a8015552025-05-27https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1748324628599.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1748324628599.mp42025-05-27T05:44:59.907Znohttps://begenuin.com/video/1f8b6c957a0016172025-05-26https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1748240551600.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1748240551600.mp42025-05-26T06:24:37.596Znohttps://begenuin.com/video/1f8b6afd510015062025-05-26https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1748240276659.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1748240276659.mp412025-05-26T06:24:21.748Znohttps://begenuin.com/video/1f83a7ca828014ea2025-05-23https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1747979917778.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1747979917778.mp42025-05-23T06:00:02.981Znohttps://begenuin.com/video/1f83a761e00014c42025-05-23https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1747979843576.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1747979843576.mp42025-05-23T05:59:09.676Znohttps://begenuin.com/video/1f810e6a6a8017ba2025-05-22https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1747892648396.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1747892648396.mp42025-05-22T05:46:29.236Znohttps://begenuin.com/video/1f810dcab78017b52025-05-22https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1747892578353.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1747892578353.mp42025-05-22T05:45:08.509Znohttps://begenuin.com/video/1f7e79c9810016d32025-05-21https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1747806101743.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1747806101743.mp42025-05-21T05:43:19.432Znohttps://begenuin.com/video/1f7e795c2a0016d22025-05-21https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1747806042127.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1747806042127.mp42025-05-21T05:42:27.412Znohttps://begenuin.com/video/1f7be831c60016292025-05-20https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1747719851492.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1747719851492.mp42025-05-20T05:46:47.727Znohttps://begenuin.com/video/1f7be7b63a0016272025-05-20https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1747719782236.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1747719782236.mp42025-05-20T05:45:46.652Znohttps://begenuin.com/video/1f7953851380159f2025-05-19https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1747633306711.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1747633306711.mp42025-05-19T05:43:31.831Znohttps://begenuin.com/video/1f7952d3d80015ba2025-05-19https://media.begenuin.com/uploads/thumbnails/86d1393f-23c4-4b68-8c99-2416e8202c61_1747633237543.pngNitin Vaghelahttps://media.begenuin.com/temp_video/86d1393f-23c4-4b68-8c99-2416e8202c61_1747633237543.mp42025-05-19T05:42:04.936Znohttps://begenuin.com/video/1f719cb23280145a2025-05-16https://media.begenuin.com/uploads/thumbnails/254db75a-105c-418a-8c44-b70d9ef23715_1747374462771.pngSaloni Jivanihttps://media.begenuin.com/temp_video/254db75a-105c-418a-8c44-b70d9ef23715_1747374462771.mp412025-05-16T05:50:46.671Znohttps://begenuin.com/video/1f719c8cbc8014592025-05-16https://media.begenuin.com/uploads/thumbnails/254db75a-105c-418a-8c44-b70d9ef23715_1747374447636.pngSaloni Jivanihttps://media.begenuin.com/temp_video/254db75a-105c-418a-8c44-b70d9ef23715_1747374447636.mp42025-05-16T05:49:11.246Znohttps://begenuin.com/video/1f6f14853a8015222025-05-15https://media.begenuin.com/uploads/thumbnails/254db75a-105c-418a-8c44-b70d9ef23715_1747289546585.pngSaloni Jivanihttps://media.begenuin.com/temp_video/254db75a-105c-418a-8c44-b70d9ef23715_1747289546585.mp42025-05-15T06:13:25.153Znohttps://begenuin.com/video/1f6f141ea28015212025-05-15https://media.begenuin.com/uploads/thumbnails/254db75a-105c-418a-8c44-b70d9ef23715_1747289533246.pngSaloni Jivanihttps://media.begenuin.com/temp_video/254db75a-105c-418a-8c44-b70d9ef23715_1747289533246.mp42025-05-15T06:12:32.604Znohttps://begenuin.com/video/1f6f14173e8015202025-05-15https://media.begenuin.com/uploads/thumbnails/254db75a-105c-418a-8c44-b70d9ef23715_1747202799870.pngSaloni Jivanihttps://media.begenuin.com/temp_video/254db75a-105c-418a-8c44-b70d9ef23715_1747202799870.mp42025-05-15T06:12:28.892Znohttps://begenuin.com/video/1f6f13c2178015232025-05-15https://media.begenuin.com/uploads/thumbnails/254db75a-105c-418a-8c44-b70d9ef23715_1747202822688.pngSaloni Jivanihttps://media.begenuin.com/temp_video/254db75a-105c-418a-8c44-b70d9ef23715_1747202822688.mp42025-05-15T06:11:46.447Znohttps://begenuin.com/video/1f69ee202700144d2025-05-13https://media.begenuin.com/uploads/thumbnails/254db75a-105c-418a-8c44-b70d9ef23715_1747116702346.pngSaloni Jivanihttps://media.begenuin.com/temp_video/254db75a-105c-418a-8c44-b70d9ef23715_1747116702346.mp42025-05-13T06:13:20.579Znohttps://begenuin.com/video/1f69ee01ee8014422025-05-13https://media.begenuin.com/uploads/thumbnails/254db75a-105c-418a-8c44-b70d9ef23715_1747116679217.pngSaloni Jivanihttps://media.begenuin.com/temp_video/254db75a-105c-418a-8c44-b70d9ef23715_1747116679217.mp42025-05-13T06:13:06.613Znohttps://begenuin.com/video/1f5f9a427f8015072025-05-09https://media.begenuin.com/uploads/thumbnails/254db75a-105c-418a-8c44-b70d9ef23715_1746770176831.pngSaloni Jivanihttps://media.begenuin.com/temp_video/254db75a-105c-418a-8c44-b70d9ef23715_1746770176831.mp42025-05-09T05:57:43.577Znohttps://begenuin.com/video/1f5f9a2f998015012025-05-09https://media.begenuin.com/uploads/thumbnails/254db75a-105c-418a-8c44-b70d9ef23715_1746770141834.pngSaloni Jivanihttps://media.begenuin.com/temp_video/254db75a-105c-418a-8c44-b70d9ef23715_1746770141834.mp42025-05-09T05:57:33.939Znohttps://begenuin.com/video/1f5f99bbbb0015352025-05-09https://media.begenuin.com/uploads/thumbnails/254db75a-105c-418a-8c44-b70d9ef23715_1746770162380.pngSaloni Jivanihttps://media.begenuin.com/temp_video/254db75a-105c-418a-8c44-b70d9ef23715_1746770162380.mp42025-05-09T05:56:35.235Znohttps://begenuin.com/video/1f58b4015200147b2025-08-21https://media.begenuin.com/uploads/thumbnails/681a10ed3547db3a13f4a97c_1746538750540.pngGenuinEngaging Content Marketing Secrets: In this clip from Genuin Connections, Genuin CMO Matt Wurst speaks with Jennifer Kattula, GM and CMO of Microsoft Advertising, about the real secret to effective content marketing: relevance over self-promotion. Jennifer explains how technology marketers often focus too much on product features, missing the human element. She shares how Microsoft Advertising embraces a challenger mindset—crafting content that connects, engages, and earns attention by focusing on what really matters to the customer: value, not vanity.https://media.begenuin.com/temp_video/681a10ed3547db3a13f4a97c_1746538750540.mp4412025-08-21T14:34:15.026Znohttps://begenuin.com/video/1f58b400e60014892025-08-21https://media.begenuin.com/uploads/thumbnails/681a0f903fca90a9c68b746b_1746538750540.pngGenuinDriving Business Growth Through Marketing: In this Genuin Connections episode, Genuin CMO Matt Wurst speaks with Jennifer Kattula, GM and CMO of Microsoft Advertising, about why modern marketing must go beyond brand buzz and become a measurable driver of business growth. In this clip, Jennifer shares how she’s reshaped Microsoft Advertising’s marketing philosophy around outcomes—linking marketing efforts directly to revenue, customer retention, and platform adoption. For marketers looking to prove impact, her growth-first mindset offers a powerful blueprint.https://media.begenuin.com/temp_video/681a0f903fca90a9c68b746b_1746538750540.mp4502025-08-21T14:34:15.021Znohttps://begenuin.com/video/1f58b4001600147a2025-08-21https://media.begenuin.com/uploads/thumbnails/681a0fab5fe0d46a3c4b7c93_1746538750540.pngGenuinBuilding Ethical Platforms in 2024: In this powerful Genuin Connections clip, Genuin CMO Matt Wurst and Microsoft Advertising CMO Jennifer Kattula reflect on the growing responsibility of business leaders in building ethical, sustainable digital platforms. With billions of users impacted by product decisions, Jennifer emphasizes the importance of anticipating unintended consequences—and the duty of marketers, technologists, and platform leaders to think critically and act responsibly. A timely conversation on leadership, accountability, and shaping the future of social media with intention.https://media.begenuin.com/temp_video/681a0fab5fe0d46a3c4b7c93_1746538750540.mp4452025-08-21T14:34:15.016Znohttps://begenuin.com/video/1f58aef5a800149b2025-08-21https://media.begenuin.com/uploads/thumbnails/681a0e4570dfd2128c2f4892_1746538088468.pngGenuinConversational AI is the Future! In this episode of Genuin Connections, Genuin CMO Matt Wurst speaks with Jennifer Kattula, GM and CMO of Microsoft Advertising, about how conversational AI is redefining the way we interact with the digital world. In this clip, Jennifer explains how tools like Microsoft Copilot are becoming the new entry point to the internet—reshaping everything from search to shopping to productivity. Hear her bold prediction on why conversational interfaces will simplify experiences and shift how brands engage with consumers.https://media.begenuin.com/temp_video/681a0e4570dfd2128c2f4892_1746538088468.mp4572025-08-21T14:34:15.012Znohttps://begenuin.com/video/1f58aef2ed0014882025-08-21https://media.begenuin.com/uploads/thumbnails/681a0e2c536f4e153ee79f57_1746538088468.pngGenuinCustomer Access Drives Product Innovation: In this episode of Genuin Connections, Genuin CMO Matt Wurst chats with Jennifer Kattula, GM and CMO of Microsoft Advertising, about the value of connecting product teams directly with customers. In this clip, Jennifer shares how real-world insights from marketers—delivered firsthand, not secondhand—drive more impactful product development. By inviting engineers into customer forums and behind closed doors, Microsoft ensures empathy meets evidence. Because sometimes, hearing the pain point directly hits harder than a PowerPoint.https://media.begenuin.com/temp_video/681a0e2c536f4e153ee79f57_1746538088468.mp4482025-08-21T14:34:15.001Znohttps://begenuin.com/video/1f58adba4400149a2025-08-21https://media.begenuin.com/uploads/thumbnails/681a0cd53f3b369c25c335fa_1746537926294.pngGenuinMarketing's Human Touch in 2024: In this Genuin Connections episode, Matt Wurst and Microsoft Ads CMO Jennifer Kattula explore the tension between generative AI’s capabilities and the enduring value of human creativity in marketing. In this clip, Jennifer reflects on the wave of AI-generated content flooding social platforms and warns against the loss of originality and taste. She shares how marketers can—and must—leverage AI for speed and scale, while preserving uniqueness, brand identity, and creative IP as the ultimate differentiators.https://media.begenuin.com/temp_video/681a0cd53f3b369c25c335fa_1746537926294.mp4692025-08-21T14:34:14.996Znohttps://begenuin.com/video/1f58adba3c8014992025-08-21https://media.begenuin.com/uploads/thumbnails/681a0cbd29eab71a9dc420a9_1746537926295.pngGenuinStreamlining Workflows for Business Impact: In this episode of Genuin Connections, CMO Matt Wurst sits down with Jennifer Kattula, GM and CMO of Microsoft Advertising, to discuss how AI is reshaping marketing from the inside out. In this clip, Jennifer shares how her team is organizing internal AI hackathons to explore where generative tools can streamline workflows, boost productivity, and spark innovation—without relying on developers or data scientists. Learn how Microsoft Ads is building practical AI use cases with real business impact, and how marketers can turn experiments into scalable products.https://media.begenuin.com/temp_video/681a0cbd29eab71a9dc420a9_1746537926295.mp4542025-08-21T14:34:14.992Znohttps://begenuin.com/video/1f57ddbe228014842025-05-06https://media.begenuin.com/uploads/thumbnails/254db75a-105c-418a-8c44-b70d9ef23715_1746510610676.pngSaloni Jivanihttps://media.begenuin.com/temp_video/254db75a-105c-418a-8c44-b70d9ef23715_1746510610676.mp42025-05-06T05:51:13.236Znohttps://begenuin.com/video/1f57ddb3b180148b2025-05-06https://media.begenuin.com/uploads/thumbnails/254db75a-105c-418a-8c44-b70d9ef23715_1746510573855.pngSaloni Jivanihttps://media.begenuin.com/temp_video/254db75a-105c-418a-8c44-b70d9ef23715_1746510573855.mp42025-05-06T05:51:08.343Znohttps://begenuin.com/video/1f57dd899d8014832025-05-06https://media.begenuin.com/uploads/thumbnails/254db75a-105c-418a-8c44-b70d9ef23715_1746510597572.pngSaloni Jivanihttps://media.begenuin.com/temp_video/254db75a-105c-418a-8c44-b70d9ef23715_1746510597572.mp42025-05-06T05:50:46.446Znohttps://begenuin.com/video/1f57d36e638014752025-05-06https://media.begenuin.com/uploads/thumbnails/254db75a-105c-418a-8c44-b70d9ef23715_1746509258994.pngSaloni Jivanihttps://media.begenuin.com/temp_video/254db75a-105c-418a-8c44-b70d9ef23715_1746509258994.mp42025-05-06T05:28:41.931Znohttps://begenuin.com/video/1f57d34da68014882025-05-06https://media.begenuin.com/uploads/thumbnails/254db75a-105c-418a-8c44-b70d9ef23715_1746509222751.pngSaloni Jivanihttps://media.begenuin.com/temp_video/254db75a-105c-418a-8c44-b70d9ef23715_1746509222751.mp42025-05-06T05:28:25.283Znohttps://begenuin.com/video/mandating-ai-in-every-classroom-sounds-totally-gsqb2025-05-13https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1746188318270.pngMatt WurstMandating AI in every classroom? Sounds totally chill.... But wait! I thought we were disbanding the Department of Education? So who's gonna regulate and manage this? Have you been keeping up with the progressive, yet uncoordinated, unclear new executive order pushing AI into K-12 schools? AI in education could be amazing... but only if we do it right. (Spoiler: we’re not.) Here’s the good, the bad & the highly questionable.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1746188318270.mp4492025-05-13T04:57:57.63Znohttps://begenuin.com/video/what-is-a-partner-and-what-is-a-vendor-in-todays2025-09-11https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1745840103874.pngMatt WurstWhat is a partner? And what is a vendor? In today’s buzzword soup of “strategic synergies” and “exclusive collabs,” the meaning of partner has lost all meaning. Real partnerships require skin in the game: shared risks, not just shared headlines. Here's how to spot the difference, and why it’s time to stop faking the intimacy.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1745840103874.mp4632025-09-11T14:10:11.736102Znohttps://begenuin.com/video/1f3499fb7f8014062025-08-21https://media.begenuin.com/uploads/thumbnails/6807944fb87b57476fb9ef2a_1745327379392.pngGenuinHow do you know if you have PMF? Hitting product-market fit isn’t about gut feelings—it’s measurable. One of the best tests? The 40% rule. PMF isn’t just about revenue—it’s about deep user commitment. If no one would miss your product, you don’t have PMF—yet. Keep iterating, keep listening, and keep refining. You’ll get there.https://media.begenuin.com/temp_video/6807944fb87b57476fb9ef2a_1745327379392.mp41212025-08-21T14:34:14.988Znohttps://begenuin.com/video/1f348984ca0014032025-08-08https://media.begenuin.com/uploads/thumbnails/c9d63edb-fc8f-44ca-8979-c80e2a87e7e4_1745325222768.pngNileshhttps://media.begenuin.com/temp_video/c9d63edb-fc8f-44ca-8979-c80e2a87e7e4_1745325222768.mp41422025-08-08T05:31:53.51Znohttps://begenuin.com/video/1f24d9221780140f2025-05-13https://media.begenuin.com/uploads/thumbnails/11018931-ff5f-4d85-aab8-6a0266b0dad7_1744798767781.pngSmit Shahhttps://media.begenuin.com/temp_video/11018931-ff5f-4d85-aab8-6a0266b0dad7_1744798767781.mp45212025-05-13T05:07:08.593Znohttps://begenuin.com/video/1f235e838f0014112025-08-21https://media.begenuin.com/uploads/thumbnails/3cab012b-7632-4f14-9dba-d5403280ad35_1744749157007.pngBhargav PatelHow soon before AI does the chores and dirty work we don't want to do?https://media.begenuin.com/temp_video/3cab012b-7632-4f14-9dba-d5403280ad35_1744749157007.mp46352025-08-21T01:36:01.67Znohttps://begenuin.com/video/1f14141f7c00148f2025-08-21https://media.begenuin.com/uploads/thumbnails/67f6ed7ec81e3c22879a0bb8_1744236093895.pngGenuinVSP Vision's VP of Innovation, Ruth Yomtoubian, outlines the internal engine behind effective innovation, from building the right team to implementing mechanisms that fuel both discovery and distribution. She emphasizes that innovation isn’t just about spotting trends—it's about translating them through storytelling to bring the organization along for the journey. 📣 Curious how innovation leaders actually scale bold ideas inside complex orgs? Don’t miss this clip, or and the full episode.https://media.begenuin.com/temp_video/67f6ed7ec81e3c22879a0bb8_1744236093895.mp411272025-08-21T14:34:14.984Znohttps://begenuin.com/video/1f1410f9ed00148e2025-08-21https://media.begenuin.com/uploads/thumbnails/67f6ec2c4ccdef0955071c6c_1744235678667.pngGenuinIn this excerpt from Genuin Connections, Ruth Yomtoubian, VP of Global Innovation at VSP Vision, reveals how emerging tech is transforming our relationship with the five senses—and what it means for marketers and healthcare innovators alike. She shares insights from VSP’s Future of Senses report, spotlighting trends in vision, hearing, taste, smell, and even the sensory challenges many face in overstimulating environments like dental and optical offices. This is more than a conversation about healthcare—it's about redefining experience itself. 🔍 Want to hear how AI, sensory tech, and human-centered design intersect? Watch and listen to the full episode.https://media.begenuin.com/temp_video/67f6ec2c4ccdef0955071c6c_1744235678667.mp411162025-08-21T14:34:14.98Znohttps://begenuin.com/video/1f1410f57380148d2025-08-21https://media.begenuin.com/uploads/thumbnails/67f6ec567c273625f702f292_1744235678667.pngGenuinIn this thought-provoking Genuin Connections clip, VSP innovation lead Ruth Yomtoubian explores AI’s deeper potential—not just to boost productivity, but to build trust, clarity, and space for better thinking. She shares a vision where AI helps cut through the noise, automates the distractions, and empowers teams with the best tools to focus on what really matters. It's not just about efficiency—it's about unlocking a more human, thoughtful workplace. ✨ Want to hear how VSP Vision is approaching AI with intention and purpose? Check out the full conversation.https://media.begenuin.com/temp_video/67f6ec567c273625f702f292_1744235678667.mp410772025-08-21T14:34:14.977Znohttps://begenuin.com/video/1f140f774f80148b2025-08-21https://media.begenuin.com/uploads/thumbnails/67f6eac57e89a714361ff0cb_1744235480740.pngGenuinIn this heartfelt Genuin Connections excerpt, Ruth Yomtoubian shares how growing up in a multicultural immigrant community in Silicon Valley shaped her grounded, human-first approach to innovation. She reflects on how cultural heritage, curiosity, and a respect for history gave her the tools to rise above hype-driven "faux innovation" and focus on building real impact through tech. This is innovation as both nature and nurture—rooted in values, lived experiences, and genuine connections. 🌎 For more on how Ruth blends past, present, and purpose into her leadership at VSP Vision, listen to the full episode.https://media.begenuin.com/temp_video/67f6eac57e89a714361ff0cb_1744235480740.mp410802025-08-21T14:34:14.973Znohttps://begenuin.com/video/1f140f71f080148a2025-08-21https://media.begenuin.com/uploads/thumbnails/67f6eaf18d7ce4208a57a51e_1744235480740.pngGenuinIn this clip from Genuin Connections, Ruth Yomtoubian of VSP Vision breaks down how AI is moving beyond the hype—and being put to real use in enhancing healthcare experiences for everyone in the ecosystem. She explains how VSP is leveraging AI to bridge insights across clients, providers, patients, and members—creating more connected, personalized care. No more debating whether AI is “good or bad.” The focus now? Making it useful, intentional, and human-centric. 💡 Curious how AI is reshaping complex, multi-stakeholder industries? Listen to the full conversation for more.https://media.begenuin.com/temp_video/67f6eaf18d7ce4208a57a51e_1744235480740.mp411512025-08-21T14:34:14.97Znohttps://begenuin.com/video/1f140b76af00148c2025-08-21https://media.begenuin.com/uploads/thumbnails/67f6e989a2b99df6bcb64b5f_1744234956380.pngGenuinIn this Genuin Connections excerpt, Ruth Yomtoubian challenges the outdated “not built here” mindset and advocates for a more collaborative, ecosystem-driven approach to innovation. She explains why organizations shouldn’t waste time reinventing the wheel—especially when world-class tools and startups already exist to accelerate their mission. Innovation today is less about building everything in-house and more about assembling the right partners to move faster and smarter. 💡 If you're still stuck in the “skunkworks” mindset, this is the reset you need.https://media.begenuin.com/temp_video/67f6e989a2b99df6bcb64b5f_1744234956380.mp410992025-08-21T14:34:14.966Znohttps://begenuin.com/video/1f140b71450014892025-09-10https://media.begenuin.com/uploads/thumbnails/67f6e963afd191d7967e55e7_1744234956380.pngGenuinIn this Genuin Connections excerpt, Ruth Yomtoubian shares how VSP Vision is taking a deliberate, human-centered approach to AI—starting with those on the front lines: providers. She reveals how the team created a “provider lift” scorecard to prioritize what matters most across VSP’s network of private practices. The goal? A more cohesive experience that gives providers the tools—and support—they need to thrive in an AI-powered future. 📊 For more on how intentional strategy meets scalable innovation, check out the entire episode.https://media.begenuin.com/temp_video/67f6e963afd191d7967e55e7_1744234956380.mp411372025-09-10T06:47:39.379192Znohttps://begenuin.com/video/career-growth-isnt-a-straight-line-its-a-jungle2025-05-13https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1744111316065.pngMatt WurstCareer growth isn’t a straight line. It’s a jungle gym. Here's how not taking myself too seriously actually helped me grow faster, smarter, and with way less burnout. ✅ Prioritize people, not promotions ✅ Lead with creativity, not conformity ✅ Laugh at the chaos — it’s not that serious Growth isn't about climbing. It’s about connecting, creating, and occasionally zlooping (watch the video, it’ll make sense). If you're rethinking your next move, this one's for you.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1744111316065.mp412312025-05-13T04:58:09.41Znohttps://begenuin.com/video/1f1046ec600014182025-08-21https://media.begenuin.com/uploads/thumbnails/ed8678cd-9485-4d39-9807-1b0250e4a639_1744108526889.pngTech Enthusiastshere’s the scoophttps://media.begenuin.com/temp_video/ed8678cd-9485-4d39-9807-1b0250e4a639_1744108526889.mp411952025-08-21T01:53:28.693Znohttps://begenuin.com/video/1f104305088014162025-08-21https://media.begenuin.com/uploads/thumbnails/ed8678cd-9485-4d39-9807-1b0250e4a639_1744108006417.pngTech Enthusiasts@serenawilliams is a powerhousehttps://media.begenuin.com/temp_video/ed8678cd-9485-4d39-9807-1b0250e4a639_1744108006417.mp412042025-08-21T01:53:28.615Znohttps://begenuin.com/video/1f103464c780140a2025-05-13https://media.begenuin.com/uploads/thumbnails/b1e8beb5-b16a-4bf1-86fa-62fdcf27ce57_1744106081826.pngAnkithttps://media.begenuin.com/temp_video/b1e8beb5-b16a-4bf1-86fa-62fdcf27ce57_1744106081826.mp412332025-05-13T04:10:36.123Znohttps://begenuin.com/video/1f103285338014152025-08-21https://media.begenuin.com/uploads/thumbnails/ed8678cd-9485-4d39-9807-1b0250e4a639_1744105851949.pngTech Enthusiastshttps://media.begenuin.com/temp_video/ed8678cd-9485-4d39-9807-1b0250e4a639_1744105851949.mp412182025-08-21T02:05:00.878Znohttps://begenuin.com/video/1f0fe226040014122025-08-21https://media.begenuin.com/uploads/thumbnails/ed8678cd-9485-4d39-9807-1b0250e4a639_1744095302964.pngTech EnthusiastsDaniel Gross predicted India's massive IT exports could soon just become GPT-4 tokens. But instead of doom, Sam Altman sees a huge opportunity—here's how India can keep winning.https://media.begenuin.com/temp_video/ed8678cd-9485-4d39-9807-1b0250e4a639_1744095302964.mp412012025-08-21T02:05:00.874Znohttps://begenuin.com/video/1f0fe0f4c50014102025-08-21https://media.begenuin.com/uploads/thumbnails/ed8678cd-9485-4d39-9807-1b0250e4a639_1744095163492.pngTech EnthusiastsInstagram, meet the Gemini app🤝 We're excited to be here to share updates, stories, and ideas from our Gemini team and community. Join us on @googlegemini and let us know what you'd like to see on our page in the comments! #ChatWithGeminihttps://media.begenuin.com/temp_video/ed8678cd-9485-4d39-9807-1b0250e4a639_1744095163492.mp412082025-08-21T02:05:00.871Znohttps://begenuin.com/video/1f0fda2aff00140f2025-08-21https://media.begenuin.com/uploads/thumbnails/ed8678cd-9485-4d39-9807-1b0250e4a639_1744094272445.pngTech Enthusiasts🚀 Looking to stay ahead of the competition? In this video, we dive deep into Waxwing AI’s Research feature to show you how to uncover valuable insights on competitors, audience behavior, and trending market data — all in one place! From analyzing demographics to spotting trends, we’ll walk you through how Waxwing can elevate your marketing strategies. 📊 #waxwingai #competitiveanalysis #martech #businessintelligence #marketingdigitalhttps://media.begenuin.com/temp_video/ed8678cd-9485-4d39-9807-1b0250e4a639_1744094272445.mp412242025-08-21T02:05:00.867Znohttps://begenuin.com/video/1f0ddce0490015292025-05-13https://media.begenuin.com/uploads/thumbnails/f625207b-3493-49a5-9d37-bbd1d2428050_1744027526555.jpgMeyerhttps://media.begenuin.com/temp_video/57c7b464-3f43-4ae4-848b-4f3a73dd0249_1744027526555.mp412432025-05-13T05:10:02.873Znohttps://begenuin.com/video/1f0ddc44068015262025-05-13https://media.begenuin.com/uploads/thumbnails/9b5cea8a-b346-4652-933d-c8cd68804c7b_1744027446876.jpgKellyhttps://media.begenuin.com/temp_video/5b0cbb61-3bc8-4ad9-8728-51acdcf1d928_1744027446876.mp412892025-05-13T05:06:08.482Znohttps://begenuin.com/video/1f0dd19bf600151e2025-05-13https://media.begenuin.com/uploads/thumbnails/54548bc8-6598-4b5f-85cb-0a95a67c4d33_1744026042603.jpgBerryhttps://media.begenuin.com/temp_video/1dfa8bb7-85db-4159-87b0-9ef434063c6f_1744026042603.mp412512025-05-13T04:59:31.272Znohttps://begenuin.com/video/1f0dcc68808015162025-05-13https://media.begenuin.com/uploads/thumbnails/e436a6e9-18a0-4988-b4f1-8790c631c635_1744025365646.jpgReese Jenkinshttps://media.begenuin.com/temp_video/bfcf5f9d-9632-4c42-af3c-cfd81eab5371_1744025365646.mp412522025-05-13T05:12:13.426Znohttps://begenuin.com/video/1f0dc337b080156c2025-05-13https://media.begenuin.com/uploads/thumbnails/15f3c49b-4970-4517-abe7-ea077fa91a18_1744024159829.jpgKelsie Millerhttps://media.begenuin.com/temp_video/e69992b0-b25c-4e5e-ae90-cd8db9726451_1744024159829.mp413432025-05-13T05:04:11.035Znohttps://begenuin.com/video/1f0dc1b1bf0015112025-05-13https://media.begenuin.com/uploads/thumbnails/43d85624-550b-4d6d-83e4-aeffeca75d69_1744023956263.jpgessie2512https://media.begenuin.com/temp_video/f98f890c-3ac6-4f28-bf26-6d1d9df01ba3_1744023956263.mp411892025-05-13T05:00:41.343Znohttps://begenuin.com/video/1f0dbcfbfb8015672025-05-13https://media.begenuin.com/uploads/thumbnails/0ba0d4c5-6c9d-4eeb-98c3-e415de1abf3d_1744023342790.jpgadamsjillhttps://media.begenuin.com/temp_video/bc430f8f-73f9-4cd8-b904-5512dac74f95_1744023342790.mp413032025-05-13T04:59:25.325Znohttps://begenuin.com/video/think-youre-great-at-handling-workplace-conflict2025-05-13https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1743945247454.pngMatt WurstThink you're great at handling workplace conflict? You’re probably not. (Especially if you just nodded "yes.") Early in my career, I thought avoiding tension made me “professional.” Turns out, it just made things worse. Real leadership isn’t about dodging drama—it’s about recognizing misalignment, asking better questions, and staying curious when it’s easier to shut down. Here’s how i've larned to shift from conflict avoidance to conflict capacity. It’s not easy. But it’s worth it.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1743945247454.mp413422025-05-13T05:07:58.905Znohttps://begenuin.com/video/1f0b3518be0015072025-05-13https://media.begenuin.com/uploads/thumbnails/5a4f7e66-7efb-495a-bee6-6fa97778d2dc_1743938426405.jpglunagutierrez15https://media.begenuin.com/temp_video/a924cd7f-adb6-41aa-a24c-2f301206fe42_1743938426405.mp413312025-05-13T05:06:03.91Znohttps://begenuin.com/video/1f0b3348840015522025-05-13https://media.begenuin.com/uploads/thumbnails/cbed1f96-5bfa-47c6-bebe-4d974a01d0d5_1743938187627.jpgHaleighhttps://media.begenuin.com/temp_video/c104c532-0c6c-4b39-be4c-c9e057656f7f_1743938187627.mp413402025-05-13T05:02:05.963Znohttps://begenuin.com/video/1f0b1cfa5c0015512025-05-13https://media.begenuin.com/uploads/thumbnails/37b806be-c059-4d01-bcd7-839a1e18824f_1743935264138.jpgColton 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Phillipshttps://media.begenuin.com/temp_video/ad7ee8c1-e882-42c3-8e15-2dacd242cb9c_1743607730259.mp416782025-05-13T04:05:18.136Znohttps://begenuin.com/video/1f0159d0be0014122025-05-13https://media.begenuin.com/uploads/thumbnails/d9129ac4-306b-4d8e-b21a-3942eeadfae1_1743607693170.jpgoliviaperezhttps://media.begenuin.com/temp_video/82ff28bc-a229-4b36-8e2f-b8808e59a01f_1743607693170.mp417422025-05-13T05:00:30.902Znohttps://begenuin.com/video/1f015556b900140f2025-05-13https://media.begenuin.com/uploads/thumbnails/73b0f5d9-538d-4633-abe3-71bac9b4ebdf_1743607106050.pngray1508https://media.begenuin.com/temp_video/ce43319c-07d8-4909-876c-e954f333d190_1743607106050.mp416592025-05-13T05:03:25.416Znohttps://begenuin.com/video/1f015518f58014102025-05-13https://media.begenuin.com/uploads/thumbnails/fc38f9f4-2411-4a5c-a518-78380f3ee280_1743607073695.pngJermaine 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Bryanhttps://media.begenuin.com/temp_video/cad548ff-b343-4d4e-b23d-9c1e60c0b0b2_1743606832291.mp416212026-02-18T09:41:42.873Znohttps://begenuin.com/video/1efe5430848014f42026-02-18https://media.begenuin.com/uploads/thumbnails/thumbnail_1771407711907.pngElinor Rhodeshttps://media.begenuin.com/temp_video/a1f7abbc-d2ab-417e-99eb-4fe2b6ee3019_1743506294292.mp417492026-02-18T09:41:57.764Znohttps://begenuin.com/video/1efe5418030014d12026-02-18https://media.begenuin.com/uploads/thumbnails/thumbnail_1771407725460.pngquintinhttps://media.begenuin.com/temp_video/28d529e0-20ec-46d9-b4ea-59bd73dff46e_1743506278953.mp417572026-02-18T09:42:12.983Znohttps://begenuin.com/video/as-womens-history-month-wraps-im-taking-a-moment2025-05-13https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1743417154559.pngMatt WurstAs Women’s History Month wraps, I’m taking a moment to share one lesson from last week, that really stuck with me. At Comscore’s “HerStory” event, Elizabeth Donovan said her self-care is Sunday afternoons spent getting organized—and honestly, it hit me hard. Sometimes, clearing your deck is the most powerful way to show up fresh, focused, and ready to lead. I recorded this quick video on a Sunday night (naturally) to share more.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1743417154559.mp418262025-05-13T05:09:07.486Znohttps://begenuin.com/video/1ef9abbfbc8014362025-05-13https://media.begenuin.com/uploads/thumbnails/34383664-484d-442b-9fcb-a145d1a45444_1743349998774.jpgBernadinehttps://media.begenuin.com/temp_video/7c889c97-b7f6-42d6-b658-a5dfaf3ea2a5_1743349998774.mp418552025-05-13T05:05:52.857Znohttps://begenuin.com/video/1ef9aa4f6e0014352025-05-13https://media.begenuin.com/uploads/thumbnails/0e0d9baf-f9f6-4eed-a27f-bd17656b452f_1743349808333.jpgMorrishttps://media.begenuin.com/temp_video/db3a4104-3763-4027-9d56-3c86fbf0cace_1743349808333.mp418342025-05-13T05:08:56.726Znohttps://begenuin.com/video/1ef9aa05398014342025-05-13https://media.begenuin.com/uploads/thumbnails/3426fdf5-d076-46bd-a512-231e512c0ade_1743349769938.jpgArielhttps://media.begenuin.com/temp_video/7e9d405f-6e71-40cd-9e99-febf80f6d6ea_1743349769938.mp418722025-05-13T05:00:57.099Znohttps://begenuin.com/video/1ef9a8af0c8014512025-05-13https://media.begenuin.com/uploads/thumbnails/98ae52b7-ab9e-4caf-9de0-d16e5aec58c2_1743349593834.jpgWilbur Jordanhttps://media.begenuin.com/temp_video/d4732d4c-59b3-4b89-abee-988913e15deb_1743349593834.mp419292025-05-13T05:04:39.44Znohttps://begenuin.com/video/1ef9a886118014502025-05-13https://media.begenuin.com/uploads/thumbnails/a78dda0b-4081-4dfa-92c6-faada5d1dcc9_1743349572461.jpgClare 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Millerhttps://media.begenuin.com/temp_video/bc3eab10-a06f-4160-81a4-4fe0d5b4913b_1743178426107.mp419832025-05-13T05:11:57.429Znohttps://begenuin.com/video/1ef48cea9c0014102025-05-13https://media.begenuin.com/uploads/thumbnails/222d4497-d300-4f6b-919a-f81858abe320_1743178179437.jpgTommiehttps://media.begenuin.com/temp_video/2fa82a60-f508-4efa-83df-377240879b65_1743178179437.mp421502025-05-13T05:06:44.835Znohttps://begenuin.com/video/1ef48b1abb80140d2025-05-13https://media.begenuin.com/uploads/thumbnails/fd7aaacf-aa65-452f-ab5c-65a8527563fe_1743177948562.jpgbrittany1990https://media.begenuin.com/temp_video/9977869a-5795-4698-a81a-d1396d329b12_1743177948562.mp419942025-05-13T04:56:52.496Znohttps://begenuin.com/video/1ef489927d80140a2026-02-18https://media.begenuin.com/uploads/thumbnails/thumbnail_1771407824563.pngJoyce Fordhttps://media.begenuin.com/temp_video/879d1b44-63c9-46c4-a8db-cee613f1ac46_1743177745120.mp420032026-02-18T09:43:48.679Znohttps://begenuin.com/video/1ef480d39d0014072025-05-13https://media.begenuin.com/uploads/thumbnails/d6c7ffcf-55e0-40a5-8f2f-f57689e899f8_1743176597258.jpgKara Watkinshttps://media.begenuin.com/temp_video/5a9354f5-dda3-4a04-bac3-4d64e8cbd191_1743176597258.mp420542025-05-13T04:59:34.633Znohttps://begenuin.com/video/1ef47f0bfc80140b2025-05-13https://media.begenuin.com/uploads/thumbnails/675c16c4-9da2-4ead-884d-ac774db1f9d7_1743176368124.jpgashton1988https://media.begenuin.com/temp_video/2e79ae09-80da-4e1a-9cd3-c81e1e1f323c_1743176368124.mp420362025-05-13T04:56:02.631Znohttps://begenuin.com/video/1ef47be4bb0014082025-05-13https://media.begenuin.com/uploads/thumbnails/ce8661c7-c5c8-44db-acce-910808152679_1743175953034.jpgMauricio Alexanderhttps://media.begenuin.com/temp_video/4554fe02-3f3a-4484-8633-4f129f9d110c_1743175953034.mp420402025-05-13T05:11:51.608Znohttps://begenuin.com/video/1ef3e01ee78016a02025-05-13https://media.begenuin.com/uploads/thumbnails/304bcc9b-5ab2-409e-ada5-a0830afa6a68_1743155536735.pngAlphonso Wheelerhttps://media.begenuin.com/temp_video/8c579887-2799-4a69-a63b-73e260f78ff5_1743155536735.mp421222025-05-13T05:03:16.273Znohttps://begenuin.com/video/1ef3df940800169f2025-05-13https://media.begenuin.com/uploads/thumbnails/73b70eed-87ec-46d7-9414-5b859da2df65_1743155466169.pngjameson2209https://media.begenuin.com/temp_video/dba8bcb7-2dc4-4a88-8f37-f157aa73c417_1743155466169.mp420752025-05-13T05:04:54.613Znohttps://begenuin.com/video/1ef1980b3a0014152025-05-13https://media.begenuin.com/uploads/thumbnails/7137a714-f281-43e5-9437-af72b3179c25_1743078972386.jpgbryant1507https://media.begenuin.com/temp_video/9ecaf471-703d-41e1-a7e6-8c8b4f163512_1743078972386.mp421472025-05-13T04:57:11.599Znohttps://begenuin.com/video/1ef197890a8014312025-05-13https://media.begenuin.com/uploads/thumbnails/c5100ea0-bc74-4cba-9c65-8f11d879e883_1743078905840.jpgDiazhttps://media.begenuin.com/temp_video/17d2e241-efe7-4889-8753-288600a97a19_1743078905840.mp422012025-05-13T05:03:23.402Znohttps://begenuin.com/video/1ef195c67980142e2025-05-13https://media.begenuin.com/uploads/thumbnails/f57e260c-f480-43e8-8a01-3efcde376da7_1743078680377.jpgSherriehttps://media.begenuin.com/temp_video/fecb739f-a186-4d55-a40d-15c6378330c4_1743078680377.mp421332025-05-13T05:02:53.009Znohttps://begenuin.com/video/1ef195a24a00142d2025-05-13https://media.begenuin.com/uploads/thumbnails/5ffac78b-83db-4134-981f-6286c7b24a44_1743078661712.jpgmarisa1983https://media.begenuin.com/temp_video/6506f99e-5e2e-4a80-9cbe-e3495d9f0637_1743078661712.mp420562025-05-13T05:09:02.436Znohttps://begenuin.com/video/1ef19190e18014122025-05-13https://media.begenuin.com/uploads/thumbnails/7b3a31d5-602c-4f1b-8a2a-960a2461a88b_1743078130830.jpgMonty Johnsonhttps://media.begenuin.com/temp_video/4087b0e5-ab64-443f-87e0-664b5109619b_1743078130830.mp421592025-05-13T05:07:27.888Znohttps://begenuin.com/video/1ef186668b8014282026-02-18https://media.begenuin.com/uploads/thumbnails/thumbnail_1771407861252.pngPierrehttps://media.begenuin.com/temp_video/88153e64-4691-4e61-a62d-9619006a344b_1743076657725.mp420992026-02-18T09:44:24.951Znohttps://begenuin.com/video/1ef1863da10014252026-02-18https://media.begenuin.com/uploads/thumbnails/thumbnail_1771407877796.pngMarcia Rhodeshttps://media.begenuin.com/temp_video/84579b61-f0d4-41a2-8590-55482b9f0bf7_1743076638592.mp421782026-02-18T09:44:41.462Znohttps://begenuin.com/video/1ef185a0f48014072026-02-18https://media.begenuin.com/uploads/thumbnails/thumbnail_1771407837237.pngAveryhttps://media.begenuin.com/temp_video/7b07e092-86e5-4d4f-9838-6548b093939e_1743076555420.mp420832026-02-18T09:44:01.593Znohttps://begenuin.com/video/1ef1856cd90014242026-02-18https://media.begenuin.com/uploads/thumbnails/thumbnail_1771407891020.pngKristi Stonehttps://media.begenuin.com/temp_video/a26febea-de87-48f8-b0bf-e6c35c53f63c_1743076528415.mp421452026-02-18T09:44:55.391Znohttps://begenuin.com/video/1eef4fc9d10014fd2025-05-13https://media.begenuin.com/uploads/thumbnails/6be0384f-6a59-4634-98d4-b6935a10d074_1743002399471.jpgKaryn Floreshttps://media.begenuin.com/temp_video/08112d7e-5271-4ce9-b635-dbd4dbf74e85_1743002399471.mp421712025-05-13T04:58:15.418Znohttps://begenuin.com/video/1eef4d96cb00150c2025-05-13https://media.begenuin.com/uploads/thumbnails/b1e5828d-0097-41f8-abd8-f0d1c83fdee7_1743002113458.pngRobinsonhttps://media.begenuin.com/temp_video/1a4aa783-4077-4026-8084-37cd833190f8_1743002113458.mp422762025-05-13T04:13:47.31Znohttps://begenuin.com/video/1eef4b8b728014f82025-05-13https://media.begenuin.com/uploads/thumbnails/4acf9cba-5911-46cd-aa3b-02375648f535_1743001841252.jpgWanda Kimhttps://media.begenuin.com/temp_video/a2a70031-a0c0-4ba4-ae61-fb7abe9fbc1e_1743001841252.mp421932025-05-13T05:05:22.927Znohttps://begenuin.com/video/1eef44c4950015082025-05-13https://media.begenuin.com/uploads/thumbnails/247f0455-3119-44d7-9dd3-8a826459867a_1743000956537.jpgNevahttps://media.begenuin.com/temp_video/9190d4f8-79cd-4d47-b9be-1c6246af160d_1743000956537.mp422702025-05-13T05:04:39.407Znohttps://begenuin.com/video/1eeeb3ad438014ec2025-05-13https://media.begenuin.com/uploads/thumbnails/6c61ad82-8cb0-4dee-96d4-b8bc44a2cfcc_1742981934435.jpgmarisa1983https://media.begenuin.com/temp_video/0b546b15-a765-453e-af11-86e72c3550be_1742981934435.mp422402025-05-13T05:07:04.143Znohttps://begenuin.com/video/1eecd26cc70014e72025-05-13https://media.begenuin.com/uploads/thumbnails/595b2001-27f8-49d8-a198-8ac45169f7cf_1742918861732.jpgKiley Jordanhttps://media.begenuin.com/temp_video/8eea386d-30d1-4fe1-abc2-fc6d11adf4ab_1742918861732.mp423222025-05-13T04:10:14.825Znohttps://begenuin.com/video/1eecd140010014e42025-08-21https://media.begenuin.com/uploads/thumbnails/08d25e8e-fd78-48b5-a11e-7865800c2b1e_1742918705967.jpgVasquezhttps://media.begenuin.com/temp_video/33f40a64-babd-434c-902b-8464b72a6669_1742918705967.mp422802025-08-21T02:13:13.397Znohttps://begenuin.com/video/1eecce7c4b0014d22025-09-10https://media.begenuin.com/uploads/thumbnails/bf38382e-d3c9-4c61-ad34-7475194cdbf9_1742918339637.jpgBerryhttps://media.begenuin.com/temp_video/fd020235-e9e0-486d-815f-381358935437_1742918339637.mp422872025-09-10T07:30:41.644822Znohttps://begenuin.com/video/youve-heard-it-before-working-harder-working2025-05-13https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1742812544305.pngMatt WurstYou've heard it before. Working Harder ≠ Working Smarter. Ever start your day crushing it, only to hit a mental brick wall by mid-afternoon? More coffee, a quick walk—nothing brings back that early focus. Turns out, our brains aren’t built for nonstop grinding. Here’s what actually works for me: ✅ Work in sprints. 60–90 min deep focus, then break. ✅ Match tasks to brain gears. Deep work in the morning, meetings later. ✅ Take real breaks. Scrolling = not a break. Movement = a reset. Productivity isn’t about working more—it’s about working better. It doesn't matter if you're remote, hybrid, in-office, a solopreneur, a boss, an intern... whatever.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1742812544305.mp424072025-05-13T05:00:36.536Znohttps://begenuin.com/video/1eea29a6f78014122025-05-13https://media.begenuin.com/uploads/thumbnails/6398275c-9bcb-479c-90ae-f42f7a450ccd_1742829628569.jpgDiana Howellhttps://media.begenuin.com/temp_video/76ccffec-708a-47bf-8e82-e92e4faf0224_1742829628569.mp423332025-05-13T05:01:13.508Znohttps://begenuin.com/video/1eea2985398014182025-05-13https://media.begenuin.com/uploads/thumbnails/6648426d-fe5f-4225-bb93-c7bbd0834ca4_1742829612176.jpgBriana Moorehttps://media.begenuin.com/temp_video/0cddb635-20cf-447d-bdfd-4692c5bc885d_1742829612176.mp423522025-05-13T05:00:05.636Znohttps://begenuin.com/video/1eea2962a60014152025-05-13https://media.begenuin.com/uploads/thumbnails/4fb02e8c-8549-42fd-a6ff-8f451d329006_1742829594556.jpgBetty Colemanhttps://media.begenuin.com/temp_video/061c4ab6-d799-4e37-b115-a1b3ae284d51_1742829594556.mp424412025-05-13T05:05:33.509Znohttps://begenuin.com/video/1ee9dc5ea080140e2025-08-21https://media.begenuin.com/uploads/thumbnails/b56e40a8-3e5b-4ff3-86ad-1bddd6091c55_1742819500342.jpgEllishttps://media.begenuin.com/temp_video/0fbaa1d8-79d6-473c-bce4-e4d78415124f_1742819500342.mp423642025-08-21T02:13:13.393Znohttps://begenuin.com/video/cancelling-dei-is-not-just-bad-for-humanity-its2025-05-13https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1742208297161.pngMatt WurstCancelling DEI is not just bad for humanity. It's bad for business. So what's it going to take for us to see more corporate courage as opposed to cowardly compliance? The past 2 months have exposed a harsh reality: some of the biggest brands and execs are caving to government pressure and rolling back DEI efforts. And consumers are noticing. 🚨 Target’s foot traffic is down 7.9% YoY after erasing DEI commitments. 📉 Walmart saw a 5.2% drop after similar cutbacks. 🔥 Costco? Holding the line—and foot traffic is up 4.8%. Correlation ≠ causation, but the message is clear: values matter.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1742208297161.mp429992025-05-13T05:12:58.472Znohttps://begenuin.com/video/1ece56583a8014092025-08-21https://media.begenuin.com/uploads/thumbnails/67d338f1bc5685be86e63c3d_1741895961152.pngGenuinSocial media was supposed to make it easier for brands to reach their audience. So why is it harder than ever? In this clip from Genuin’s live webinar From Agencies to Agents: How AI Is Changing Brand Communities, Dr. Ankit Desai (Chief Data Product Officer, Genuin) and Matt Wurst (CMO, Genuin) unpack: ✅ How social media algorithms force brands into a “pay-to-play” model. ✅ Why limited data access is hurting brand performance. ✅ The reality of content ownership—and how brands can take back control. Brands shouldn’t have to rent their audiences from social platforms. Watch this to learn how to reclaim your community and data!https://media.begenuin.com/temp_video/67d338f1bc5685be86e63c3d_1741895961152.mp431262025-08-21T14:34:14.958Znohttps://begenuin.com/video/1ece5468d18014082025-08-21https://media.begenuin.com/uploads/thumbnails/67d3379edb50e17a8fdcc005_1741895709621.pngGenuinOur attention spans are shrinking, and short-form video is taking over. But what does this mean for brands and community engagement? In this clip from Genuin’s live webinar From Agencies to Agents: How AI Is Changing Brand Communities, Dr. Ankit Desai (Chief Data Product Officer, Genuin) breaks down: ✅ Why attention spans are getting shorter—and what it means for content consumption. ✅ How short videos are replacing long-form content for learning and engagement. ✅ The rise of :30-second content as the new standard for brand communication. Short-form video isn’t just a trend—it’s a necessity. Watch now to see how brands can adapt and thrive!https://media.begenuin.com/temp_video/67d3379edb50e17a8fdcc005_1741895709621.mp431992025-08-21T14:34:14.954Znohttps://begenuin.com/video/1ece54676d8014072025-08-21https://media.begenuin.com/uploads/thumbnails/67d337c74ecdbe5ebda17351_1741895709621.pngGenuinWhat if AI could not only generate content but also shape your entire content strategy? That’s exactly what Genuin’s Generator AI does—acting as the creative engine behind community-driven content. In this clip from Genuin’s live webinar From Agencies to Agents: How AI Is Changing Brand Communities, Dr. Ankit Desai (Chief Data Product Officer, Genuin) explains how Generator AI: ✅ Suggests post ideas and auto-generates captions. ✅ Matches video styles with brand aesthetics for consistency. ✅ Streamlines content planning and engagement strategies. AI isn’t just a tool—it’s the future of scalable, smart content creation. Watch now to see how brands can leverage Generator AI to build stronger communities!https://media.begenuin.com/temp_video/67d337c74ecdbe5ebda17351_1741895709621.mp431702025-08-21T14:34:14.95Znohttps://begenuin.com/video/1ece54669c8014062025-08-21https://media.begenuin.com/uploads/thumbnails/67d3377098a8702c9a321a76_1741895709621.pngGenuinAI is already transforming community management—but what’s next? Genuin’s latest evolution, Distributor AI, completes the cycle, forming what we call G-O-D AI (Generator, Operator, Distributor). In this clip from Genuin’s live webinar From Agencies to Agents: How AI Is Changing Brand Communities, Dr. Ankit Desai (Chief Data Product Officer, Genuin) and Matt Wurst (CMO, Genuin) break down: ✅ How AI is evolving beyond automation to actively manage and grow communities. ✅ What Genuin’s G-O-D AI means for the future of marketing. ✅ The next frontier of AI-driven content distribution and engagement. This isn’t just theory—it’s the next revolution in AI-powered community management. Watch now to see what’s coming next!https://media.begenuin.com/temp_video/67d3377098a8702c9a321a76_1741895709621.mp430162025-08-21T14:34:14.946Znohttps://begenuin.com/video/1ece52324a0014052025-08-21https://media.begenuin.com/uploads/thumbnails/67d336643d981bd8b5072032_1741895414795.pngGenuinAI is revolutionizing community engagement, making interactions more personalized, efficient, and impactful. But how do brands strike the right balance between automation and human connection? In this clip from Genuin’s live webinar From Agencies to Agents: How AI Is Changing Brand Communities, Dr. Ankit Desai (Chief Data Product Officer, Genuin) and David Berkowitz (Founder, Serial Marketer & AI Marketers Guild) join Matt Wurst (CMO, Genuin) to discuss: ✅ How AI continuously learns community preferences to enable real-time, personalized engagement. ✅ The emotional vs. practical aspects of AI-powered community interactions. ✅ How AI agents can instantly connect like-minded members—turning passive audiences into active participants.https://media.begenuin.com/temp_video/67d336643d981bd8b5072032_1741895414795.mp431962025-08-21T14:34:14.942Znohttps://begenuin.com/video/1ece522dfb8014042025-08-21https://media.begenuin.com/uploads/thumbnails/67d3363be6ba67bbc58b7db2_1741895414796.pngGenuin🚨 LIVE DEMO ALERT! 🚨 For the first time ever, we’re pulling back the curtain on Genuin’s Operator AI—a game-changing advancement in AI-powered community engagement. This isn’t just theory—it’s AI in action. In this exclusive debut, we’ll showcase: ✅ How Operator AI transforms real-time community interactions. ✅ The power of AI-driven engagement, moderation, and personalization. ✅ Why brands and creators can now scale their communities like never before. Don’t miss this first-look at the future of AI-powered brand communities. Be among the first to witness Operator AI in action!https://media.begenuin.com/temp_video/67d3363be6ba67bbc58b7db2_1741895414796.mp432082025-08-21T14:34:14.938Znohttps://begenuin.com/video/1ece522ce38014072025-08-21https://media.begenuin.com/uploads/thumbnails/67d33614a8273d570ab3e735_1741895414796.pngGenuinWhat makes a brand community truly successful? It’s not just about broadcasting messages—it’s about fostering real interactions among members. In this clip from Genuin’s live webinar From Agencies to Agents: How AI Is Changing Brand Communities, David Berkowitz (Founder, Serial Marketer & AI Marketers Guild) and Matt Wurst (CMO, Genuin) discuss: ✅ Why brand communities need real member interactions, not just one-way messaging. ✅ The evolution from social engagement to relationship-building. ✅ How brands can create a sense of belonging and connection. Building a strong community is harder than just “talking at” an audience. Watch this to learn how brands can bring people together in meaningful ways!https://media.begenuin.com/temp_video/67d33614a8273d570ab3e735_1741895414796.mp430532025-08-21T14:34:14.934Znohttps://begenuin.com/video/1ec5eb0ec28015522025-08-21https://media.begenuin.com/uploads/thumbnails/e7c743ac-4b47-440e-b21c-d160647bba6f_1729667876783.jpgdhttps://media.begenuin.com/temp_video/3bb558b3-6da9-4530-9581-485448cb35d0_1729667876783.mp433872025-08-21T01:48:31.54Znohttps://begenuin.com/video/1ebb89513880172b2025-08-21https://media.begenuin.com/uploads/thumbnails/67c9971b3f2dc6ebe4265c2e_1741265107499.pngGenuinWhy Connecting People Creates Lasting Impact in Business -- In this Genuin Connections episode, Genuin CMO Matt Wurst talks with David Teicher, Co-founder & CEO of Qru, about the true power of human connection in business. David shares a personal story about how his career was shaped not just by opportunities, but by the relationships he built along the way. From his early days at Ad Age to leading Brand Innovators, he discovered that the most fulfilling part of his work wasn’t just networking—it was bringing the right people together and watching those connections evolve into something bigger. 🔹 Why relationship-building is the foundation of long-term success 🔹 How connecting the right people can spark unexpected opportunities 🔹 The impact of community-driven networking beyond business transactions At the end of the day, business isn’t just about deals—it’s about people, partnerships, and the lasting impact of meaningful connections.https://media.begenuin.com/temp_video/67c9971b3f2dc6ebe4265c2e_1741265107499.mp435092025-08-21T14:34:14.93Znohttps://begenuin.com/video/1ebb8950b98016a12025-08-21https://media.begenuin.com/uploads/thumbnails/67c99772249483d2ded90bc9_1741265107496.pngGenuinWhat Brands Get Wrong About Community Building. In this Genuin Connections episode, Genuin CMO Matt Wurst and David Teicher, Co-founder & CEO of Qru, break down one of the biggest missteps brands make when trying to build authentic communities—focusing too much on acquiring new customers while neglecting existing fans. David highlights how CRM and loyalty programs are often underutilized or reduced to simple email lists, instead of being seen as powerful community engagement tools. The reality? Customers who have already bought from you aren’t just numbers in a database—they’re potential brand advocates if activated the right way. 🔹 Why CRM & loyalty programs should be at the heart of community-building 🔹 How brands miss out by prioritizing new customers over existing fans 🔹 The shift from transactional marketing to true brand fandom Too many brands treat community as just a social media play, but it’s so much more. The real opportunity? Investing in the people who already believe in your brand.https://media.begenuin.com/temp_video/67c99772249483d2ded90bc9_1741265107496.mp435542025-08-21T14:34:14.926Znohttps://begenuin.com/video/1ebb894bf980172a2025-08-21https://media.begenuin.com/uploads/thumbnails/67c9974fea0efb7708e7a789_1741265107499.pngGenuinUnlocking Authenticity: The Psychology Behind Community Building -- In this episode of Genuin Connections, Genuin CMO Matt Wurst and David Teicher, Co-founder & CEO of Qru, break down the psychology of authentic connections and why personal storytelling is essential to building real communities.https://media.begenuin.com/temp_video/67c9974fea0efb7708e7a789_1741265107499.mp435432025-08-21T14:34:14.922Znohttps://begenuin.com/video/1ebb850dab80169e2025-08-21https://media.begenuin.com/uploads/thumbnails/67c995c89e7cfa413640ed60_1741264549727.pngGenuinCracking the Code: Keeping Your Brand Culturally Relevant - In this Genuin Connections episode, Genuin CMO Matt Wurst and David Teicher, Co-founder & CEO of Qru, tackle one of the biggest challenges in marketing today—staying culturally relevant in an ever-evolving landscape. David breaks down why every marketer is obsessed with culture and how brands can authentically show up in sports, music, entertainment, and creator-driven spaces. But being relevant isn’t a one-time achievement—it’s an ongoing challenge where today’s success doesn’t guarantee tomorrow’s impact. 🔹 The never-ending challenge of staying embedded in culture 🔹 How AI, media planning, and personalization are reshaping brand engagement 🔹 The loneliness of leadership and why CMOs need stronger networks With CMOs often navigating these challenges in isolation, David also explores how bringing marketing leaders together fosters better decision-making and strategic insight.https://media.begenuin.com/temp_video/67c995c89e7cfa413640ed60_1741264549727.mp434862025-08-21T14:34:14.918Znohttps://begenuin.com/video/1ebb850bb280169d2025-08-21https://media.begenuin.com/uploads/thumbnails/67c9959c2be7ba13a87b46c8_1741264549727.pngGenuinThe Rise of Niche Community Marketing: What’s Next for Media? In this episode of Genuin Connections, Genuin CMO Matt Wurst sits down with David Teicher, Co-founder and CEO of Qru (formerly of Brand Innovators), to explore the evolving landscape of content, connection, and marketing. In this clip, David discusses a major shift happening in the digital space—the move away from mass audiences and toward smaller, highly engaged niche communities. He reflects on the early days of blogging, when influencers weren’t defined by massive followings but by deep expertise and passionate, loyal audiences. This shift, he argues, is redefining how brands think about community, engagement, and the future of media. 🔹 Why are niche communities becoming more valuable than ever? 🔹 How can brands leverage smaller, highly engaged audiences for better impact? 🔹 What lessons can we learn from the early days of influencer marketing?https://media.begenuin.com/temp_video/67c9959c2be7ba13a87b46c8_1741264549727.mp435832025-08-21T14:34:14.914Znohttps://begenuin.com/video/1ebb850b6c0017252025-08-21https://media.begenuin.com/uploads/thumbnails/67c99575a12543b78bbb0b1e_1741264549728.pngGenuinElevate Your Brand: Embrace Smaller Voices for Success -- In this Genuin Connections episode, Genuin CMO Matt Wurst and David Teicher, Co-founder & CEO of Qru, dive into why brands should rethink their approach to influencer marketing and community engagement. Instead of chasing big-name influencers with massive followings, David highlights the power of smaller, passionate voices—the people who already love your brand. He explains how brands can create genuine, mutually beneficial relationships by giving these voices a platform, resources, and amplification. 🔹 Why brands should invest in authentic brand advocates over mega influencers 🔹 How empowering smaller creators leads to deeper engagement and long-term loyalty 🔹 The shift from transactional influencer deals to true community-building It’s not about selling—it’s about showing understanding and creating real connections with the people who matter most.https://media.begenuin.com/temp_video/67c99575a12543b78bbb0b1e_1741264549728.mp434262025-08-21T14:34:14.91Znohttps://begenuin.com/video/customers-leave-cluesai-helps-you-act-before-they2025-08-21https://media.begenuin.com/uploads/thumbnails/638c70ed-2ee0-4b11-b8af-4d81e18a1241_1740977070105.pngYash ShahCustomers leave clues—AI helps you act before they walk away! 🚪✨https://media.begenuin.com/temp_video/638c70ed-2ee0-4b11-b8af-4d81e18a1241_1740977070105.mp436282025-08-21T02:04:02.771Znohttps://begenuin.com/video/thinking-like-an-entrepreneur-isnt-about-starting2025-05-13https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1741001403045.pngMatt WurstThinking like an entrepreneur isn’t about starting a business—it’s about spotting opportunities, solving problems, and making things happen. The best entrepreneurs don’t wait for permission. They adapt. They take action. They create value. The old “wait for instructions” mindset? Dead. The future belongs to those who move fast, test ideas, and learn as they go. You don’t need funding or a big plan—just a sharp eye, a bias for action, and the willingness to start small.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1741001403045.mp436772025-05-13T04:51:53.408Znohttps://begenuin.com/video/turning-customer-feedback-into-gold-with-ai2025-08-21https://media.begenuin.com/uploads/thumbnails/638c70ed-2ee0-4b11-b8af-4d81e18a1241_1740976367832.pngYash ShahTurning customer feedback into gold with AI-powered insights! 💡✨https://media.begenuin.com/temp_video/638c70ed-2ee0-4b11-b8af-4d81e18a1241_1740976367832.mp437272025-08-21T02:05:00.863Znohttps://begenuin.com/video/1ea9e65f8b80148d2025-05-13https://media.begenuin.com/uploads/thumbnails/ac601f36-c5f3-4a45-850c-ba08edc5650d_1740673324180.jpgmartinez2004https://media.begenuin.com/temp_video/095eeec7-1be1-4348-890d-aa83ef602c1e_1740673324180.mp438472025-05-13T03:08:25.771Znohttps://begenuin.com/video/1ea93f43ae0014a12025-05-13https://media.begenuin.com/uploads/thumbnails/fac5375b-bcf9-4e9c-b578-4c0b72232f53_1740651422469.pngangelyoung15https://media.begenuin.com/temp_video/c6bc3684-adc7-4ac3-8c44-cb65055fc5c5_1740651422468.mp439632025-05-13T01:53:24.902Znohttps://begenuin.com/video/1ea93f19fb00149e2025-05-12https://media.begenuin.com/uploads/thumbnails/40626000-cedd-4d04-b025-7dc8bf3b818f_1740651404900.pngwillisholland15https://media.begenuin.com/temp_video/64fad39f-18db-4ff8-9a77-3c546d43ef5f_1740651404900.mp438932025-05-12T22:47:56.889Znohttps://begenuin.com/video/1ea93e773a00149d2025-05-13https://media.begenuin.com/uploads/thumbnails/35bf1aca-e660-48d2-82f2-9fd61f4c97f2_1740651319154.pngHallhttps://media.begenuin.com/temp_video/5cd69d4b-b3fb-4546-b785-7007ca982ff4_1740651319154.mp439272025-05-13T00:51:46.702Znohttps://begenuin.com/video/1ea92f89ae80148c2025-05-13https://media.begenuin.com/uploads/thumbnails/84dbccd1-7c4f-46bd-9a7f-f21b96cc0368_1740649362945.pngErnestine Blackhttps://media.begenuin.com/temp_video/c5559858-b5cd-4264-b035-bfe784d530ac_1740649362945.mp439832025-05-13T04:54:42.667Znohttps://begenuin.com/video/1ea92f66d88014892025-05-13https://media.begenuin.com/uploads/thumbnails/1c2bf132-2595-4643-a46e-1980408ec4bb_1740649346917.pngLorena Rhodeshttps://media.begenuin.com/temp_video/525dbd3c-2e6e-4a66-beaf-2fb80abc7def_1740649346917.mp437632025-05-13T01:46:52.508Znohttps://begenuin.com/video/1ea4d29c7800141e2025-05-13https://media.begenuin.com/uploads/thumbnails/21535e65-6557-44f3-b479-a47fe9507a48_1740502967095.pngIzabella Wilsonhttps://media.begenuin.com/temp_video/f86f2cd1-6323-4aa6-b4cc-88737e76cefd_1740502967095.mp440012025-05-13T01:46:24.893Znohttps://begenuin.com/video/1ea4b9a1018014262025-08-21https://media.begenuin.com/uploads/thumbnails/ecb789c3-33f2-436a-a950-748a9ca8fb07_1740499692032.jpghayesbethhttps://media.begenuin.com/temp_video/108ea08c-8715-4c3b-8f7d-b1830b9f91fc_1740499692032.mp438922025-08-21T02:13:13.389Znohttps://begenuin.com/video/1ea4b6cfbc0014242025-05-12https://media.begenuin.com/uploads/thumbnails/a1075ad5-5bf8-4497-a0bc-78014a76cef2_1740499323421.jpgRonnie Richardshttps://media.begenuin.com/temp_video/a1503b21-ac60-45e3-9003-73e10e8e4158_1740499323421.mp439392025-05-12T20:51:04.816Znohttps://begenuin.com/video/1ea4ac4d8b0014162026-02-18https://media.begenuin.com/uploads/thumbnails/thumbnail_1771410337212.pngkayla1991https://media.begenuin.com/temp_video/d2b8a918-23ef-4980-b0ad-f906b688c11d_1740497944546.mp439242026-02-18T10:25:46.934Znohttps://begenuin.com/video/1ea4ab4dcd0014132026-02-18https://media.begenuin.com/uploads/thumbnails/thumbnail_1771410368378.pngRusselhttps://media.begenuin.com/temp_video/c722692f-7fee-47f2-8d6d-b3e463c89f74_1740497813334.mp440102026-02-18T10:26:17.586Znohttps://begenuin.com/video/1ea4a8adb500140f2025-08-21https://media.begenuin.com/uploads/thumbnails/80d6961a-b4d7-4e7b-a621-3bc991cea003_1740497469010.jpgJonathon Hickshttps://media.begenuin.com/temp_video/72fb475e-a87f-4fd8-939b-06a95d7dbe8b_1740497469010.mp441682025-08-21T02:13:13.364Znohttps://begenuin.com/video/1ea4a64f4f00141b2025-05-13https://media.begenuin.com/uploads/thumbnails/74c00cd0-87e2-4e0a-9b40-811158bd1119_1740497155324.pngMorenohttps://media.begenuin.com/temp_video/fd3babaf-36de-40cb-9160-4f16eb167561_1740497155324.mp440902025-05-13T03:50:55.779Znohttps://begenuin.com/video/how-ai-can-enhance-market-research-and-validation2025-08-21https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1740442596451.pngMatt WurstHow AI can enhance market research and validation: if you’re launching a product without validating demand, it’s a huge gamble but in 2025, AI can give you a huge edge spotting trend before they go mainstream.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1740442596451.mp439692025-08-21T02:05:00.859Znohttps://begenuin.com/video/5-how-do-you-nail-your-products-one-liner-a-great2025-08-21https://media.begenuin.com/uploads/thumbnails/58405dab-9029-4ad1-a3d5-eaf6cc344c33_1740433630517.pngDmitriy DryaginHow do you nail your product’s one-liner... A great product is useless if no one understands what it does in seconds. Features don’t sell—clear positioning does. The best brands distill their value into a simple, memorable one-liner:https://media.begenuin.com/temp_video/58405dab-9029-4ad1-a3d5-eaf6cc344c33_1740433630517.mp440982025-08-21T02:03:18.65Znohttps://begenuin.com/video/6-do-you-know-when-to-go-wide-and-when-to-stay2025-08-21https://media.begenuin.com/uploads/thumbnails/58405dab-9029-4ad1-a3d5-eaf6cc344c33_1740433600318.pngDmitriy DryaginDo you know when to "Go Wide" and when to "Stay Niche?" The biggest brands didn’t start by trying to reach everyone—they dominated a niche first.https://media.begenuin.com/temp_video/58405dab-9029-4ad1-a3d5-eaf6cc344c33_1740433600318.mp441572025-08-21T02:03:18.647Znohttps://begenuin.com/video/1ea2bc70a90014382025-08-21https://media.begenuin.com/uploads/thumbnails/58405dab-9029-4ad1-a3d5-eaf6cc344c33_1740432924921.pngDmitriy DryaginMarket research used to take weeks—digging through reports, running surveys, and analyzing endless spreadsheets. But in 2025? AI does the heavy lifting so PMs can focus on insights, not busy work.https://media.begenuin.com/temp_video/58405dab-9029-4ad1-a3d5-eaf6cc344c33_1740432924921.mp440332025-08-21T02:05:00.855Znohttps://begenuin.com/video/1ea2bc19858014372025-05-13https://media.begenuin.com/uploads/thumbnails/58405dab-9029-4ad1-a3d5-eaf6cc344c33_1740432897435.pngDmitriy DryaginAI is becoming ubiquitous, but here’s the real question: Do you actually need it? Or more accurately, what do you need? The best AI-powered features solve real problems, not just add complexity. Here’s how to decide if AI is the right call:https://media.begenuin.com/temp_video/58405dab-9029-4ad1-a3d5-eaf6cc344c33_1740432897435.mp440962025-05-13T02:54:29.402Znohttps://begenuin.com/video/1ea2bb8c7e8014362025-08-21https://media.begenuin.com/uploads/thumbnails/58405dab-9029-4ad1-a3d5-eaf6cc344c33_1740432826975.pngDmitriy DryaginTraditional A/B testing takes weeks—running one version, waiting for data, tweaking, and repeating. AI does it in real-time.https://media.begenuin.com/temp_video/58405dab-9029-4ad1-a3d5-eaf6cc344c33_1740432826975.mp439472025-08-21T02:04:02.767Znohttps://begenuin.com/video/1ea2bb2c3a8014352025-05-13https://media.begenuin.com/uploads/thumbnails/58405dab-9029-4ad1-a3d5-eaf6cc344c33_1740432772298.pngDmitriy DryaginUser growth looks great on paper, but if people aren’t sticking around, the numbers don’t mean much. DAU, WAU, and MAU are helpful, but they don’t tell the full story.https://media.begenuin.com/temp_video/58405dab-9029-4ad1-a3d5-eaf6cc344c33_1740432772298.mp441522025-05-13T03:55:18.787Znohttps://begenuin.com/video/saying-yes-wont-unlock-success-saying-no-will2025-05-13https://media.begenuin.com/uploads/thumbnails/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1740396030386.pngMatt WurstSaying "yes" won’t unlock success. Saying "no" will. Most people think “yes” is the magic word that creates opportunities. Builds relationships. Opens doors. But here’s the truth: "No" builds careers. "No" protects your time. "No" prevents disasters. Yet, we’re wired from childhood to avoid it. Especially in startups—where FOMO is real, and saying no feels like missing out. But saying yes to everything means doing nothing well. This week, I learned why mastering "no" is the real power move.https://media.begenuin.com/temp_video/4195cb4f-0f25-4d3d-a8df-090a84451c5d_1740396030386.mp441822025-05-13T03:55:49.209Znohttps://begenuin.com/video/1e92a29e6c80148c2025-08-21https://media.begenuin.com/uploads/thumbnails/67b4a5eb3ce5c831cc862d94_1739892695084.pngGenuinDay in the life of a product manager!https://media.begenuin.com/temp_video/67b4a5eb3ce5c831cc862d94_1739892695084.mp446142025-08-21T14:34:14.906Znohttps://begenuin.com/video/1e921bfa2100152b2025-02-18https://media.begenuin.com/uploads/thumbnails/f8d3a978-96d7-4cb4-bb51-90b5e0e6458f_1739875043752.pngRosemary Vasquezhttps://media.begenuin.com/temp_video/120658be-cecf-4a55-8efe-4fe24626858b_1739875043752.mp42025-02-18T10:37:32.829Znohttps://begenuin.com/video/1e90246e2c00142a2025-08-21https://media.begenuin.com/uploads/thumbnails/479fda12-9da9-42d9-978b-f9715f71ae95_1739809041278.jpgDebora Jordanhttps://media.begenuin.com/temp_video/0d00297f-e6c4-4477-b4fe-29c53b4fd946_1739809041278.mp446092025-08-21T01:48:31.536Znohttps://begenuin.com/video/1e901b10ab8014272026-02-18https://media.begenuin.com/uploads/thumbnails/thumbnail_1771410403330.pngjosiah1983https://media.begenuin.com/temp_video/5c776811-5bc6-4ab5-a07f-f599636e9a55_1739807817557.mp445992026-02-18T10:26:49.109Znohttps://begenuin.com/video/1e901b07540014192026-02-18https://media.begenuin.com/uploads/thumbnails/thumbnail_1771410520088.pngrichardshttps://media.begenuin.com/temp_video/eb65e566-364f-4aab-a4b9-a98a77b6d0cf_1739807812306.mp447672026-02-18T10:28:46.086Znohttps://begenuin.com/video/1e9016c7898014252026-02-18https://media.begenuin.com/uploads/thumbnails/thumbnail_1771410449855.pngArmstronghttps://media.begenuin.com/temp_video/a2b8ad06-a665-4257-be64-a0105aea00cf_1739807257910.mp445222026-02-18T10:27:36.89Znohttps://begenuin.com/video/1e9016bed48014222025-08-21https://media.begenuin.com/uploads/thumbnails/cefe218c-599e-434d-a345-298ffd7e3b30_1739807252020.jpgjake2505https://media.begenuin.com/temp_video/4be2b764-9634-4d3b-97f1-e705cd7b7e1a_1739807252020.mp445382025-08-21T01:24:49.411Znohttps://begenuin.com/video/1e9015b0820014212025-05-13https://media.begenuin.com/uploads/thumbnails/65e2bc10-0730-4524-bd75-5149a1e2ebc2_1739807114336.jpgessie2512https://media.begenuin.com/temp_video/34cff8fe-e609-43ba-8f51-1c6cee7df31a_1739807114336.mp446582025-05-13T03:00:29.537Znohttps://begenuin.com/video/1e9011293d00141e2025-05-13https://media.begenuin.com/uploads/thumbnails/0175ef02-d97c-4ee3-853b-09366d41e6f3_1739806517746.jpgJoan Hayeshttps://media.begenuin.com/temp_video/a1a45ede-3810-444c-bbb7-df266f624dfd_1739806517746.mp445792025-05-13T00:58:32.213Znohttps://begenuin.com/video/1e900e377d00141c2025-05-13https://media.begenuin.com/uploads/thumbnails/cd52838c-6e5f-4b24-9777-1c4fd08fede5_1739806132298.jpgMaxine Morrishttps://media.begenuin.com/temp_video/b10d1ed7-b4a9-4962-83ff-390fe3d4b0af_1739806132298.mp446382025-05-13T04:48:31.635Znohttps://begenuin.com/video/1e900df43e80140e2025-05-13https://media.begenuin.com/uploads/thumbnails/226ab1a2-5a13-4766-bee3-97183c1aea71_1739806100755.jpgTonihttps://media.begenuin.com/temp_video/98f8abda-b29b-468a-a10d-2a7e81c73d9f_1739806100755.mp447372025-05-13T03:49:38.473Znohttps://begenuin.com/video/1e8f9441d90014022025-02-17https://media.begenuin.com/uploads/thumbnails/fcc5b90b-d2f0-4549-8520-2182bba0467d_1739790148681.jpgGrayson Mendozahttps://media.begenuin.com/temp_video/df92acf2-8c50-498a-a11f-408365394578_1739790148681.mp42025-02-17T11:02:39.838Znohttps://begenuin.com/video/1e8f739c938014002025-05-13https://media.begenuin.com/uploads/thumbnails/36ae1abd-69ed-4386-adda-6c7f605a9d99_1739785868119.jpgPrestonhttps://media.begenuin.com/temp_video/8d4c824b-7d82-420c-a429-c3f0b57caae7_1739785868119.mp447662025-05-13T03:59:03.607Znohttps://begenuin.com/video/1e88efa1428014c02025-08-21https://media.begenuin.com/uploads/thumbnails/67afaf31a240d97e2bee3dea_1739567233567.pngGenuinAI-Powered UX: How to Get It Right. Best practices for integrating AI into user experiences without making it overwhelming. "The best AI feels invisible—it enhances, not disrupts."https://media.begenuin.com/temp_video/67afaf31a240d97e2bee3dea_1739567233567.mp444372025-08-21T14:34:14.902Znohttps://begenuin.com/video/1e88e3a2068014de2025-08-21https://media.begenuin.com/uploads/thumbnails/67afa9bdc3033c7e42479f7f_1739565667313.pngGenuinThe Viral Loop Explained: How Dropbox and Airbnb designed growth loops into their product. "Great products grow themselves—if you design them to."https://media.begenuin.com/temp_video/67afa9bdc3033c7e42479f7f_1739565667313.mp445562025-08-21T14:34:14.899Znohttps://begenuin.com/video/1e82c1df9c0014b92025-08-21https://media.begenuin.com/uploads/thumbnails/67ac85d21937f95e76c0b0a2_1739359905462.pngGenuinIn this episode of Genuin Connections, Matt Wurst sits down with Marcelo Bukin—creator, storyteller, and connector—to discuss the essence of impactful storytelling. Marcelo shares why true human connection is at the heart of every great story and how authenticity attracts meaningful relationships. He explains that before we can connect with others, we must first connect with ourselves. 📌 Key Insights: - Why human connection is the foundation of powerful storytelling - The role of authenticity in attracting the right audience - How self-awareness strengthens your ability to connect with others Watch now to discover how embracing your most authentic self leads to deeper, more meaningful connections.https://media.begenuin.com/temp_video/67ac85d21937f95e76c0b0a2_1739359905462.mp445662025-08-21T14:34:14.895Znohttps://begenuin.com/video/1e82c1caed0014b02025-08-21https://media.begenuin.com/uploads/thumbnails/67ac86141f3a6dfa8b6bfd17_1739359905457.pngGenuinIn this episode of Genuin Connections, Matt Wurst speaks with Marcelo Bukin—creator, storyteller, and leadership thinker—about the critical role of self-awareness in workplace engagement. Marcelo reveals a staggering truth: 8 in 10 people are not engaged in their work. He explores how lack of fulfillment leads to widespread frustration and disengagement—and why self-awareness is the first step toward change. 📌 Key Insights: - Why self-awareness is essential for career satisfaction - The shocking reality of workplace disengagement - How to break free from the 80% and find meaningful work Watch now to uncover strategies for a more purpose-driven, engaged professional life.https://media.begenuin.com/temp_video/67ac86141f3a6dfa8b6bfd17_1739359905457.mp444822025-08-21T14:34:14.891Znohttps://begenuin.com/video/1e82c1caa80014b82025-08-21https://media.begenuin.com/uploads/thumbnails/67ac84a9832429bc9488da35_1739359905500.pngGenuinIn this episode of Genuin Connections, Matt Wurst speaks with Marcelo Bukin—creator, storyteller, and visionary—about tapping into your inner energy to discover your true purpose. Marcelo explains that fulfillment doesn’t come from external validation but from looking inward, embracing your unique gifts, and aligning your work with what truly makes you feel alive. 📌 Key Insights: - How to connect with your inner energy and purpose - Why true fulfillment starts from within, not external validation - The power of conscious choices in work, creativity, and entrepreneurship Watch now to gain a fresh perspective on finding your purpose and living with intention.https://media.begenuin.com/temp_video/67ac84a9832429bc9488da35_1739359905500.mp446672025-08-21T14:34:14.887Znohttps://begenuin.com/video/1e82c1c88a0014b72025-08-21https://media.begenuin.com/uploads/thumbnails/67ac8479554c77f107908219_1739359905522.pngGenuinIn this episode of Genuin Connections, Matt Wurst sits down with Marcelo Bukin—creator, brand strategist, and storyteller—to break down the four essential elements of a successful brand. Marcelo shares his proven method for defining a brand’s purpose, niche, and unique value, ensuring long-term impact and differentiation in the marketplace. 📌 Key Insights: - The four branding essentials every business needs - Why niching down is critical for brand success - How to define your unique value proposition and stand out Watch now to learn how to apply these branding principles to elevate your business.https://media.begenuin.com/temp_video/67ac8479554c77f107908219_1739359905522.mp445502025-08-21T14:34:14.884Znohttps://begenuin.com/video/1e82c1c7208014af2025-08-21https://media.begenuin.com/uploads/thumbnails/67ac864fd15e33ce513c9c90_1739359905457.pngGenuinIn this episode of Genuin Connections, Matt Wurst sits down with Marcelo Bukin—creator, content producer, and storyteller—to explore the deeper meaning of happiness, purpose, and human connection. Marcelo shares insights from his global experiences and explains why true fulfillment isn’t found in material things but in presence, purpose, and meaningful relationships. 📌 Key Insights: - Why happiness is about connection, not consumption - The impact of deep, positive relationships on well-being - How to cultivate inner peace by embracing presence and purpose Watch now to gain valuable perspectives on redefining happiness in your own life.https://media.begenuin.com/temp_video/67ac864fd15e33ce513c9c90_1739359905457.mp446422025-08-21T14:34:14.88Znohttps://begenuin.com/video/1e82c1c4850014b62025-08-21https://media.begenuin.com/uploads/thumbnails/67ac84e95c80124c99698973_1739359905478.pngGenuinIn this episode of Genuin Connections, Matt Wurst sits down with Marcelo Bukin—creator, storyteller, and world traveler—to explore how his rebellious spirit and global adventures shaped his understanding of human connection. From backpacking across continents to communicating beyond language barriers, Marcelo shares how curiosity, emotions, and energy transcend cultural differences to create powerful bonds. 📌 Key Insights: How travel fosters deep human connection The role of curiosity and adventure in personal growth Why emotions and energy matter more than words Watch now to hear Marcelo’s inspiring journey from backpacking to storytelling.https://media.begenuin.com/temp_video/67ac84e95c80124c99698973_1739359905478.mp444802025-08-21T14:34:14.876Znohttps://begenuin.com/video/1e564a7a5d8014ff2025-05-13https://media.begenuin.com/uploads/thumbnails/83fb683a-7b77-4c4f-b56f-6722c44ca4e1_1737867876679.jpghartcraighttps://media.begenuin.com/temp_video/030a026c-fe9f-47fd-a72d-26afccac0444_1737867876679.mp431322025-05-13T02:50:48.824Znohttps://begenuin.com/video/1e4d33ca1b0015572025-08-21https://media.begenuin.com/uploads/thumbnails/6791163f770b9a8c54eeb9ee_1737562904056.pngGenuinEmpowering Artists to Build Their Own Fan Ecosystems In this episode of Genuin Connections, Matt Wurst and Marc Scarpa, founder and CEO of DeFiance Media, dive into how artists like Taylor Swift and Lady Gaga can bypass traditional gatekeepers to create their own fan ecosystems. Marc explains how custom platforms empower creators to retain 100% of their revenue while offering fans a richer, more personalized experience. Discover how this model challenges the dominance of social media platforms, transforming them from gatekeepers into marketing tools. 📌 Key insights: - Why artists are moving beyond traditional platforms - The benefits of direct-to-fan ecosystems - How social media shifts to a supporting role in fan engagement Explore how creators can reclaim their relationships, revenue, and communities! #CreatorEconomy #FanEngagement #DigitalCommunities #GenuinConnections #MediaInnovationhttps://media.begenuin.com/temp_video/6791163f770b9a8c54eeb9ee_1737562904056.mp416562025-08-21T14:34:14.872Znohttps://begenuin.com/video/1e4d33c8c60015562025-08-21https://media.begenuin.com/uploads/thumbnails/6791160b51c0cac5f1d94324_1737562904056.pngGenuinBuilding Authentic Connections & the Future of Community Engagement In this debut episode of Genuin Connections, Matt Wurst sits down with Marc Scarpa, founder and CEO of DeFiance Media, to explore how community-driven content creation has evolved over the past three decades. Marc reflects on pioneering live participatory media in the 1990s and how those innovations have shaped today's platforms like Facebook Live. Learn how authentic connections, real-time storytelling, and integrated experiences are redefining the future of community engagement. 📌 Key insights: - The origins of live participatory media - How to create authentic connections in communities - The role of UX/UI and storytelling in engagement Watch now to uncover actionable ideas for your own community-building strategies! #CommunityEngagement #MediaInnovation #GenuinConnections #MarketingLeadership #ContentCreationhttps://media.begenuin.com/temp_video/6791160b51c0cac5f1d94324_1737562904056.mp415402025-08-21T14:34:14.868Znohttps://begenuin.com/video/1e4d33c7458015552025-08-21https://media.begenuin.com/uploads/thumbnails/679115dc43f44eb4004a24ff_1737562904056.pngGenuinHarnessing Data for Storytelling: Connect Deeper with Your Audience Genuin Connections: Using Data to Tell Stories That Truly Connect with Audiences In this insightful episode of Genuin Connections, Matt Wurst and Marc Scarpa, founder and CEO of DeFiance Media, discuss the powerful intersection of storytelling and data analytics. Marc shares how understanding audience behavior and tapping into the cultural zeitgeist enable brands to craft authentic, impactful stories. Learn why clean, independent editorial content resonates most and how brands can leverage data to drive deeper connections. 📌 Key insights: - The role of data in crafting compelling narratives - Why independent, authentic content outperforms pay-to-play media - How to identify stories that resonate with cultural trends Discover actionable strategies to harness data for storytelling success! #Storytelling #DataAnalytics #ContentMarketing #GenuinConnections #MediaLeadershiphttps://media.begenuin.com/temp_video/679115dc43f44eb4004a24ff_1737562904056.mp416232025-08-21T14:34:14.865Znohttps://begenuin.com/video/1e4d33bfc70015542025-08-21https://media.begenuin.com/uploads/thumbnails/67911756d02e3844b6985f11_1737562904056.pngGenuinDecentralized Storytelling and Navigating the New Economy In this episode of Genuin Connections, Matt Wurst and Marc Scarpa, founder and CEO of DeFiance Media, delve into the rise of decentralized storytelling in the new economy. Marc reflects on the evolution of social media—from 6 Degrees to Facebook—and explains how today’s decentralized platforms empower subcultures to thrive independently while remaining profitable. Explore how the fragmentation of information creates both challenges and opportunities for storytelling in a maxi-distributed world. 📌 Key insights: - The evolution of social media and storytelling - How decentralized platforms empower niche subcultures - Navigating the challenges of fragmented information Learn how to harness the power of decentralized storytelling in today’s media landscape! #DecentralizedMedia #Storytelling #NewEconomy #GenuinConnections #MediaInnovationhttps://media.begenuin.com/temp_video/67911756d02e3844b6985f11_1737562904056.mp415242025-08-21T14:34:14.861Znohttps://begenuin.com/video/1e4d33bcaa8015da2025-08-21https://media.begenuin.com/uploads/thumbnails/67911863597d5de4779d31a6_1737562904056.pngGenuinUnlocking Brand Success: Ditch Data-Driven Strategies Genuin Connections: Why Brands Should Ditch Data-Driven Strategies to Unlock Success In this thought-provoking episode of Genuin Connections, Matt Wurst and Marc Scarpa, founder and CEO of DeFiance Media, challenge the dominance of data-driven strategies in branding. Marc explains why relying solely on data stifles innovation and prevents brands from becoming market leaders. Discover how to strike the right balance between data insights and creative intuition to craft bold, game-changing strategies. 📌 Key insights: - The pitfalls of over-relying on data for brand strategy - Why innovation thrives beyond data-driven decisions - How brands can lead markets instead of following trends Uncover the secrets to building bold, innovative brands that stand out! #BrandStrategy #Innovation #CreativeLeadership #GenuinConnections #MarketingInsightshttps://media.begenuin.com/temp_video/67911863597d5de4779d31a6_1737562904056.mp415662025-08-21T14:34:14.857Znohttps://begenuin.com/video/1e4d318eda0015502025-08-21https://media.begenuin.com/uploads/thumbnails/67911795b8606e54f1e658b1_1737562612196.pngGenuinThe Future of Storytelling: Connecting Communities Through Technology Genuin Connections: Technology & Community: The Future of Storytelling In this thought-provoking episode of Genuin Connections, Matt Wurst and Marc Scarpa, founder and CEO of DeFiance Media, explore how technology is reshaping the future of storytelling and fostering community-driven media. Marc discusses the emergence of the "new economy," focusing on topics like blockchain, AI, and green tech, and highlights the importance of aligning storytelling with cultural and social impact. Discover how a targeted approach to content can drive meaningful connections. 📌 Key insights: - How technology is redefining storytelling and community engagement - The role of the "new economy" in shaping media narratives - Why a narrow focus on impactful topics fosters deeper connections Uncover how to connect communities and tell stories that matter in a tech-driven world! #Storytelling #CommunityEngagement #EmergingTech #GenuinConnections #MediaInnovationhttps://media.begenuin.com/temp_video/67911795b8606e54f1e658b1_1737562612196.mp416272025-08-21T14:34:14.853Znohttps://begenuin.com/video/1e4d318cdd80154f2025-08-21https://media.begenuin.com/uploads/thumbnails/679117270562466e2ef9ab9d_1737562612196.pngGenuinMeet Roxanna: How We Use AI, and The First Digital News Anchor Revolutionizing Media Genuin Connections: How the First Digital News Anchor Revolutionizing Media In this captivating episode of Genuin Connections, Matt Wurst and Marc Scarpa, founder and CEO of DeFiance Media, introduce Roxanna—the world's first digital twin news anchor. Discover how AI is revolutionizing the media industry, from scripting and fact-checking to creating custom visuals for complex topics like blockchain and emerging technologies. Learn how AI-powered tools are shaping the future of news and entertainment while elevating storytelling to new heights. 📌 Key insights: - Roxanna: The first AI-powered digital news anchor - How AI enhances content creation and fact-checking - Tackling complex topics with generative AI visuals Dive into the cutting-edge world of AI-driven media innovation! #AIInnovation #DigitalTwin #FutureOfMedia #GenuinConnections #NewsTechhttps://media.begenuin.com/temp_video/679117270562466e2ef9ab9d_1737562612196.mp415522025-08-21T14:34:14.849Znohttps://begenuin.com/video/1e473362498014272025-05-13https://media.begenuin.com/uploads/thumbnails/fb35f711-1984-4256-bc8c-2b0016f0a058_1737361531403.pngMarcoshttps://media.begenuin.com/temp_video/87e931e9-61d3-423f-b2e1-e7b33c6bbd83_1737361531403.mp421862025-05-13T01:47:30.888Znohttps://begenuin.com/video/1e4166951e0014172025-05-13https://media.begenuin.com/uploads/thumbnails/410799db-b521-4636-99c7-328922c3467a_1737166909795.pngNanniehttps://media.begenuin.com/temp_video/908fd54b-95f2-4cc2-80bf-eb4692fc3e88_1737166909795.mp422582025-05-13T03:52:42Znohttps://begenuin.com/video/1e3d5647710017912025-05-13https://media.begenuin.com/uploads/thumbnails/948ce8d0-fded-4f17-96a6-06383ddc3f1c_1737030559822.pngSaloni 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What’s your reaction? 🤔 Turns out, we’re less mad when AI delivers bad news than when humans do. AI tools are viewed as fairer than humans, seen as unbiased and unemotiona when the outcome is negative. But when AI’s biases are exposed, the trust crumbles. ⚠️ Key takeaways from a revealing new study for companies and leaders: - Transparency matters. - Educate employees about AI’s strengths and flaws. - Regularly audit AI systems for fairness. 🤖 As AI takes over high-stakes decisions, understanding perceptions is crucial for trust and equity. 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Valley’s prediction about personalised AI chatbot back then goes so right in today’s day and age. 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OpenAI till date recap, summary of what all OpenAI has launched till now in their sprint of 12 days. Still there is more to come; agents may be? What do you think? Write it in the comment.https://media.begenuin.com/temp_video/b1e8beb5-b16a-4bf1-86fa-62fdcf27ce57_1734404691360.mp447932025-05-13T02:48:08.413Znohttps://begenuin.com/video/day-612-you-can-now-video-call-chatgpt2025-05-12https://media.begenuin.com/uploads/thumbnails/b1e8beb5-b16a-4bf1-86fa-62fdcf27ce57_1734244946285.pngAnkitDay 6/12 you can now video call ChatGPT.https://media.begenuin.com/temp_video/b1e8beb5-b16a-4bf1-86fa-62fdcf27ce57_1734244946285.mp447372025-05-12T23:48:48.413Znohttps://begenuin.com/video/day-712-chatgpt-releases-projects2025-05-13https://media.begenuin.com/uploads/thumbnails/b1e8beb5-b16a-4bf1-86fa-62fdcf27ce57_1734244387908.pngAnkitDay 7/12 ChatGPT releases projectshttps://media.begenuin.com/temp_video/b1e8beb5-b16a-4bf1-86fa-62fdcf27ce57_1734244387908.mp448222025-05-13T01:47:48.033Znohttps://begenuin.com/video/day-5-12-from-openais-12-days-sprint-of-launching-wijn2025-05-12https://media.begenuin.com/uploads/thumbnails/b1e8beb5-b16a-4bf1-86fa-62fdcf27ce57_1733971901736.pngAnkitDay 5 / 12 from OpenAI’s 12 days sprint of launching features. Apple intelligence = ChatGPT now! Really? Is Siri dying? ChatGPT into camera of Apple this looks scary isn’t it?https://media.begenuin.com/temp_video/b1e8beb5-b16a-4bf1-86fa-62fdcf27ce57_1733971901736.mp447762025-05-12T13:54:30.17Znohttps://begenuin.com/video/day-5-12-from-openais-12-days-sprint-of-launching2025-05-13https://media.begenuin.com/uploads/thumbnails/b1e8beb5-b16a-4bf1-86fa-62fdcf27ce57_1733971816611.pngAnkitDay 5 / 12 from OpenAI’s 12 days sprint of launching features. Apple intelligence = ChatGPT now! Really? Is Siri dying?https://media.begenuin.com/temp_video/b1e8beb5-b16a-4bf1-86fa-62fdcf27ce57_1733971611530.mp448882025-05-13T01:47:38.381Znohttps://begenuin.com/video/day-512-openai-launching-new-features-now-chatgpt2025-05-12https://media.begenuin.com/uploads/thumbnails/b1e8beb5-b16a-4bf1-86fa-62fdcf27ce57_1733971429030.pngAnkitDay 5/12 OpenAI launching new features. Now ChatGPT is an integral part of Apple Intelligence. 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Kimhttps://media.begenuin.com/temp_video/0bc0cd6c-9095-4173-a311-feabc767db6b_1733836766978.mp419502025-05-13T03:52:32.306Znohttps://begenuin.com/video/1dde0f92060014172025-05-13https://media.begenuin.com/uploads/thumbnails/286f2fcd-d7ef-4a04-b3f3-c418c91fb9a3_1733833616155.pngHillhttps://media.begenuin.com/temp_video/08836d55-1b0c-4de2-8524-720b6c2ac98e_1733833616155.mp451632025-05-13T04:48:55.745Znohttps://begenuin.com/video/1dde0caf1c8014142025-05-13https://media.begenuin.com/uploads/thumbnails/901dd47f-5cbf-4708-9dea-94ca2543ab7a_1733833235006.jpgUlysses Fleminghttps://media.begenuin.com/temp_video/130d201a-d1e9-405b-916b-003772f0531a_1733833235006.mp419092025-05-13T04:50:13.508Znohttps://begenuin.com/video/1dde0c33c30014112025-09-04https://media.begenuin.com/uploads/thumbnails/bd81bcc4-7fce-4c7a-a70a-5a8f19d22339_1733833181146.pngJimit Shahhttps://media.begenuin.com/temp_video/a002a3ed-5c6d-46aa-bd00-28bf6a99dcf8_1733833181146.mp451972025-09-04T07:05:49.646Znohttps://begenuin.com/video/1dde09b9cf00140d2025-05-13https://media.begenuin.com/uploads/thumbnails/83692e0a-bafa-4df5-a1c0-ec0af92cd4e1_1733832858291.jpgjohttps://media.begenuin.com/temp_video/2cb731a7-ccc2-42b9-9f99-809d48c4e087_1733832858291.mp450782025-05-13T03:58:36.023Znohttps://begenuin.com/video/1ddd52912e0017982025-05-13https://media.begenuin.com/uploads/thumbnails/95ae8efc-26c6-498e-81d2-9a32c1de01c5_1733808849745.jpgGlenda Reynoldshttps://media.begenuin.com/temp_video/f557bdb8-ff62-4f7b-bf56-8157de2cf0ed_1733808849745.mp449872025-05-13T04:47:02.82Znohttps://begenuin.com/video/1ddd51c1d800141e2025-05-13https://media.begenuin.com/uploads/thumbnails/beb17e82-207d-42ed-89a9-a69c46024b8c_1733808743777.jpgjosiah1983https://media.begenuin.com/temp_video/1ffd003a-6e8f-47e3-8366-705c83ea72d7_1733808743777.mp451412025-05-13T02:48:12.028Znohttps://begenuin.com/video/1ddd50bc140017972025-05-13https://media.begenuin.com/uploads/thumbnails/52077a45-eb68-4fc1-ab28-b91671e45cbb_1733808600912.jpgMalcolmhttps://media.begenuin.com/temp_video/0d7d7cfd-07a6-4719-8ed7-094db1413190_1733808600911.mp450452025-05-13T02:54:49.009Znohttps://begenuin.com/video/1ddd14c63b00178d2025-05-13https://media.begenuin.com/uploads/thumbnails/026b8352-216a-409e-ac05-8cd76597d995_1733800743354.pngBart Martinezhttps://media.begenuin.com/temp_video/3fb81401-cbd0-40ef-92e5-91849a86901d_1733800743354.mp451912025-05-13T02:47:34.627Znohttps://begenuin.com/video/rip-content-creators-openai-just-launched-sora-5eh02025-05-12https://media.begenuin.com/uploads/thumbnails/b1e8beb5-b16a-4bf1-86fa-62fdcf27ce57_1733772377576.pngAnkitRIP content creators? OpenAI just launched Sora for public use. The world’s most powerful and advanced video model. Christmas came early, Sora is here! Details about OpenAl's Sora: • Videos up to 1080p and 20s long, in widescreen, vertical, or square • Text to video, image to video, video to video • A beautiful storyboarding tool to precisely direct your video creation • Featured and Recent feeds so you can draw inspiration from the community • Built in safeguards to create transparency and prevent abuse • Available as part of your Plus subscription, or with 10x more usage/higher resolution as part of a Pro subscription • Rolling out starting today at http://sora.comhttps://media.begenuin.com/temp_video/b1e8beb5-b16a-4bf1-86fa-62fdcf27ce57_1733772377576.mp446062025-05-12T23:50:14.312Znohttps://begenuin.com/video/rip-content-creators-openai-just-launched-sora2025-08-20https://media.begenuin.com/uploads/thumbnails/b1e8beb5-b16a-4bf1-86fa-62fdcf27ce57_1733771314940.pngAnkitToday is Day 3 of Shipmas 2024: Let's watch it together! RIP content creators? OpenAI just launched Sora for public use. The world’s most powerful and advanced video model. Christmas came early, Sora is here! Details about OpenAl's Sora: • Videos up to 1080p and 20s long, in widescreen, vertical, or square • Text to video, image to video, video to video • A beautiful storyboarding tool to precisely direct your video creation • Featured and Recent feeds so you can draw inspiration from the community • Built in safeguards to create transparency and prevent abuse • Available as part of your Plus subscription, or with 10x more usage/higher resolution as part of a Pro subscription • Rolling out starting today at http://sora.comhttps://media.begenuin.com/temp_video/b1e8beb5-b16a-4bf1-86fa-62fdcf27ce57_1733771314940.mp446472025-08-20T21:37:02.03393Znohttps://begenuin.com/video/1ddbe0207e8017c02026-02-18https://media.begenuin.com/uploads/thumbnails/399d544f-9346-4623-a294-d83356834ab1_1733760294654.pngjameson2209https://media.begenuin.com/temp_video/6badd806-324e-44dc-a2d4-7c065b5f0f2a_1733760294654.mp450202026-02-18T16:14:10.310569Znohttps://begenuin.com/video/1ddbdec1e78017bd2025-05-13https://media.begenuin.com/uploads/thumbnails/fe3ae7d3-aabc-4d6b-b27d-630352f25453_1733760116126.jpgLara Murphyhttps://media.begenuin.com/temp_video/b43f9cee-4cac-4c22-829e-c605cce86910_1733760116126.mp449712025-05-13T03:49:06.215Znohttps://begenuin.com/video/1ddbdc9adc00176b2025-05-13https://media.begenuin.com/uploads/thumbnails/f27643fa-5a29-4cc4-8312-04b79b0c7c43_1733759830752.jpgalexanderhttps://media.begenuin.com/temp_video/1cffc0d4-d469-442b-811f-e1d66572ca0c_1733759830752.mp448092025-05-13T03:50:51.199Znohttps://begenuin.com/video/1ddbda112c0017682025-05-13https://media.begenuin.com/uploads/thumbnails/bab5dc70-c284-41c2-a858-8a8e03b41161_1733759497649.jpgsara1805https://media.begenuin.com/temp_video/efb6f331-d89d-4814-a2b1-9896204d7f37_1733759497649.mp448762025-05-13T03:51:58.22Znohttps://begenuin.com/video/1ddb9e5f038017b52025-05-13https://media.begenuin.com/uploads/thumbnails/28505667-4a2c-46e6-8814-7e17cbf55d5e_1733751670409.jpglewis1207https://media.begenuin.com/temp_video/49a3bfc6-36a1-431e-879d-144f223020d8_1733751670409.mp449022025-05-13T01:48:15.419Znohttps://begenuin.com/video/1ddb7958570017ae2025-05-13https://media.begenuin.com/uploads/thumbnails/3060ad7e-e1df-439c-8a2c-4c759d484463_1733746824157.jpgkristin1507https://media.begenuin.com/temp_video/d824c4e4-fee1-4ffe-8dc4-8963155ce71d_1733746824157.mp449332025-05-13T00:55:41.021Znohttps://begenuin.com/video/212-days-of-openai-announcements2025-05-13https://media.begenuin.com/uploads/thumbnails/b1e8beb5-b16a-4bf1-86fa-62fdcf27ce57_1733584519925.pngAnkitThis is Day 2 of 12 Days of openai livestream's and today they announced How OpenAl's latest model could detect the origin of genetic diseases.https://media.begenuin.com/temp_video/b1e8beb5-b16a-4bf1-86fa-62fdcf27ce57_1733584519925.mp444692025-05-13T01:52:20.322Znohttps://begenuin.com/video/1dd6858e8f0014282025-08-21https://media.begenuin.com/uploads/thumbnails/6754542d9ca2abca79986bf1_1733580641797.pngGenuinUnlocking Retail Media's Evolution and Media Convergence Secrets! In this clip from "The Brand Blueprint for 2025" webinar, Alex Gardner, CRO of Index Exchange, delves into the evolution of retail media and the exciting opportunities in today’s converging media landscape. 💡 Key Highlights: - The historical relationship between retailers and consumers and its modern transformation. - How streaming and brand communities are driving new consumer engagement opportunities. - Leveraging retailer data to connect with consumers both onsite and across the open web. - The convergence of media environments—streaming, outdoor, and more—for smarter, targeted interactions. Discover how retail media is evolving and what it means for brands and consumers in 2025.https://media.begenuin.com/temp_video/6754542d9ca2abca79986bf1_1733580641797.mp416082025-08-21T14:34:14.845Znohttps://begenuin.com/video/1dd6858d498014272025-08-21https://media.begenuin.com/uploads/thumbnails/6754539e554651cc87daf123_1733580641797.pngGenuinUnlocking AI's Role in Future Commerce Strategies In this clip from "The Brand Blueprint for 2025" webinar, Matt Wurst, CMO of Genuin, shares predictions for how AI will reshape commerce strategies by 2025. 💡 Key Highlights: - The evolution of commerce media networks and AI-powered contextual interactions. - Balancing automation with human touch to maintain authenticity. - Leveraging zero-party data for personalized, privacy-respecting experiences. - Building scalable community media networks and dynamic content libraries.https://media.begenuin.com/temp_video/6754539e554651cc87daf123_1733580641797.mp415702025-08-21T14:34:14.841Znohttps://begenuin.com/video/1dd6858d490014262025-08-21https://media.begenuin.com/uploads/thumbnails/6754537fb2c95559b25e6a49_1733580641825.pngGenuinUnlocking Content Creation: The Power of Generative AI Revealed! In this clip from "The Brand Blueprint for 2025" webinar, Matt Wurst, CMO of Genuin, shares how Core AI and Generative AI are transforming content creation and community engagement. 💡 Key Highlights: - AI-powered personalization, insights, and content moderation to optimize user experiences. - Generative AI tools for faster, cost-effective video content creation. - Advanced AI engagement tools driving innovation in content and commerce.https://media.begenuin.com/temp_video/6754537fb2c95559b25e6a49_1733580641825.mp415682025-08-21T14:34:14.838Znohttps://begenuin.com/video/1dd6857ec70014252025-08-21https://media.begenuin.com/uploads/thumbnails/675453e685b55f9c2eab0a87_1733580641797.pngGenuinBoost Your Sales with Short Form Video Strategies! In this clip from "The Brand Blueprint for 2025" webinar, Jill Cruz from Publicis Groupe reveals how short-form video is revolutionizing sales and shopping experiences. 💡 Key Highlights: - Product demos that improve conversion rates and boost engagement. - Visual storytelling driving stronger brand recall. - Retailers leveraging video content to enhance the shopping journey.https://media.begenuin.com/temp_video/675453e685b55f9c2eab0a87_1733580641797.mp415542025-08-21T14:34:14.834Znohttps://begenuin.com/video/1dd6857e2f00141c2025-08-21https://media.begenuin.com/uploads/thumbnails/675453f362f0b76f2b130baa_1733580641797.pngGenuinUnlocking the POWER of Zero-party Data for Brands! In this clip from "The Brand Blueprint for 2025" webinar, Matt Wurst, CMO of Genuin, explains why zero-party data is a game-changer for brands seeking deeper consumer insights. 💡 Key Highlights: - What zero-party data is: voluntarily shared consumer preferences and actions. - How it surpasses first-party data in richness and value. - Leveraging brand-owned ecosystems to gather meaningful consumer insights.https://media.begenuin.com/temp_video/675453f362f0b76f2b130baa_1733580641797.mp416032025-08-21T14:34:14.83Znohttps://begenuin.com/video/1dd6857d2d00141b2025-08-21https://media.begenuin.com/uploads/thumbnails/675453657fe4ee47a0aa6756_1733580641845.pngGenuinUnlocking the Power of Community in Consumer Engagement In this excerpt from "The Brand Blueprint for 2025" webinar, Matt Wurst, CMO of Genuin, explores how community-driven engagement transforms consumer relationships and fuels loyalty. 💡 Key Highlights: - Emotional connections that turn consumers into community builders. - Incentive and rewards models empowering creators and driving engagement. - Engagement as a non-linear value driver—before and after purchase.https://media.begenuin.com/temp_video/675453657fe4ee47a0aa6756_1733580641845.mp416142025-08-21T14:34:14.826Znohttps://begenuin.com/video/1dd683ee098014242025-08-21https://media.begenuin.com/uploads/thumbnails/6754547a8582bcf64d39bed8_1733580428185.pngGenuinUnlocking the Secrets of Retail Media Success In this clip from "The Brand Blueprint for 2025" webinar, Alex Gardner, CRO of Index Exchange, unpacks why retail media is thriving and how it creates impactful consumer experiences. 💡 Key Highlights: - Retail media’s omni-channel approach: meeting consumers where they are. - High engagement rates driven by tailored messaging aligned with consumer interests. - The role of authenticity in diverse environments, from streaming to traditional impression-based channels. - How converging variables create valuable experiences for consumers while delivering strong ROI for marketers and brands.https://media.begenuin.com/temp_video/6754547a8582bcf64d39bed8_1733580428185.mp415312025-08-21T14:34:14.822Znohttps://begenuin.com/video/1dd683e3518014232025-08-21https://media.begenuin.com/uploads/thumbnails/675454c20d9e2a2dcc41008a_1733580428163.pngGenuinUnlocking Market Potential: The Future of AI and Commerce In this clip from "The Brand Blueprint for 2025" webinar, Alex Gardner, CRO of Index Exchange, shares insights into how AI is revolutionizing commerce and unlocking new market opportunities. 💡 Key Highlights: - Empowering brands to bring assets to market efficiently and impactfully. - The "Holy Grail" of attribution: connecting ad engagement to actual purchases. - Innovative possibilities, like adjusting advertising and inventory based on real-time insights. - How AI is driving smarter, more dynamic strategies for brands and retailers.https://media.begenuin.com/temp_video/675454c20d9e2a2dcc41008a_1733580428163.mp415852025-08-21T14:34:14.819Znohttps://begenuin.com/video/1dd683e1a90014222025-08-21https://media.begenuin.com/uploads/thumbnails/6754554ef61ffef77e044c55_1733580428163.pngGenuinUnlocking AI: Transforming Retail Media Strategies! In this clip from "The Brand Blueprint for 2025" webinar, Jill Cruz from Publicis Groupe reveals how AI and creative innovation are reshaping retail media strategies. 💡 Key Highlights: - Why brands need end-to-end solutions and strong partnerships with retail media networks. - Leveraging data to enhance not just media planning but also creative and consumer experiences. - Moving beyond boring banner ads—AI-driven data unlocks better, more engaging creative.https://media.begenuin.com/temp_video/6754554ef61ffef77e044c55_1733580428163.mp416122025-08-21T14:34:14.815Znohttps://begenuin.com/video/1dd683de4800141a2025-08-21https://media.begenuin.com/uploads/thumbnails/6754558af582c73a448f3c68_1733580428163.pngGenuinCreators Drive Success in Community Media Networks! In this clip from "The Brand Blueprint for 2025" webinar, Matt Wurst, CMO of Genuin, highlights the pivotal role creators play in thriving community media networks. 💡 Key Highlights: - The focus on entertaining and informative content that sells seamlessly. - How white-label solutions embed into brand-hosted destinations for a frictionless user journey. - Creators as partners: revenue sharing, exclusive ownership, and their stake in community success. - Why putting the community first drives authentic engagement and meaningful results.https://media.begenuin.com/temp_video/6754558af582c73a448f3c68_1733580428163.mp415282025-08-21T14:34:14.811Znohttps://begenuin.com/video/1dd683dd7e0014212025-08-21https://media.begenuin.com/uploads/thumbnails/6754553256e2c5915ad98dd1_1733580428163.pngGenuinUnlocking 2025's $3 Billion Travel Spending Boom! In this clip from "The Brand Blueprint for 2025" webinar, Elizabeth Donovan of Marriott Media Network highlights the explosive growth in travel spending and its impact on the advertising ecosystem. 💡 Key Highlights: - Key trends in retail, commerce, and travel shaping the future of ad networks. - The projected $3 billion in travel ad spending for 2025—what it means for the industry. - How ad dollars are shifting to capitalize on new opportunities in the travel sector.https://media.begenuin.com/temp_video/6754553256e2c5915ad98dd1_1733580428163.mp415602025-08-21T14:34:14.806Znohttps://begenuin.com/video/1dd683dd5b8014202025-08-21https://media.begenuin.com/uploads/thumbnails/6754548d41a473c41d66b1d3_1733580428183.pngGenuinHow AI Transforms Company Strategies and Engagement In this clip from "The Brand Blueprint for 2025" webinar, Matt Wurst, CMO of Genuin, discusses how AI is shaping company strategies and enhancing engagement. 💡 Key Highlights: - The role of AI in established companies vs. newer, AI-first organizations. - Proprietary AI technology for both consumer-facing and behind-the-scenes applications. - How AI powers community engagement, hyper-targeted content delivery, and operational efficiency.https://media.begenuin.com/temp_video/6754548d41a473c41d66b1d3_1733580428183.mp415752025-08-21T14:34:14.802Znohttps://begenuin.com/video/1dd683dc5c00141f2025-08-21https://media.begenuin.com/uploads/thumbnails/6754550c45f8bacd581c5a99_1733580428163.pngGenuinRevolutionizing Retail: The Future of Smart Shopping In this clip from "The Brand Blueprint for 2025" webinar, Jill Cruz from Publicis Groupe explores how smart shopping tools are transforming the retail experience. 💡 Key Highlights: - How virtual assistants are enhancing product discovery and personalization. - Smarter shopping experiences: from Thanksgiving desserts to curated ingredient lists. - Insights from Walmart, Instacart, and the Ascendant Network on the future of retail innovation.https://media.begenuin.com/temp_video/6754550c45f8bacd581c5a99_1733580428163.mp415662025-08-21T14:34:14.797Znohttps://begenuin.com/video/1dd683cea70014162025-08-21https://media.begenuin.com/uploads/thumbnails/675455d4a2d1c9f8f45217e2_1733580412041.pngGenuinUnlocking Retail Media's Hidden Goldmine for RMNs In this clip from "The Brand Blueprint for 2025" webinar, Matt Wurst, CMO of Genuin, reveals how Retail Media Networks (RMNs) can unlock untapped opportunities through innovative content strategies. 💡 Key Highlights: - 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THAT'S $2,400 It includes unlimited access to the o1 reasoning model, which is smarter, faster, and better at solving complex problems than ever before. This model can even analyze images now, making it a powerhouse for tasks like coding, math, and science. Pro users also get an exclusive "o1 pro mode" that uses extra computing power for the hardest questions.It's designed for researchers and professionals who need cutting-edge Al tools daily.This plan also bundles GPT-40 and Advanced Voice features for an all-in-one premium experience. While the price is steep, OpenAl says it's aimed at those who need top-tier Al performance. 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