# Manage and track sponsorship campaigns

Learn how to follow sponsorship statuses, edit, schedule, pause, resume, copy, or delete campaigns, read their analytics, and export CSV reports in your Business Account.

The **Paid Partnership** section of **Monetize** in your Business Account gives campaign owners one view of every sponsorship and its status. You can edit, pause, resume, or copy a campaign yourself, without help from Genuin support.

Each sponsorship has its own analytics to evaluate performance and plan the next campaign. You can also export sponsorship data as a CSV file and load it into your BI (business intelligence) and reporting pipelines.

Sponsorships are one of the revenue sources in Monetize. For the whole product, see [Monetize: what it does and where to start](https://begenuin.com/developers/browse-by-products/monetize/monetize-what-it-does-and-where-to-start). To set up a new campaign, see [Create a paid partnership](https://begenuin.com/developers/browse-by-products/monetize/how-do-i-create-a-sponsorship-campaign-in-the-business-account).

## Sponsorship statuses

Every sponsorship campaign shows one of these statuses on its card:

| Status | Meaning |
| --- | --- |
| Draft | The configuration is saved, but the campaign isn't sent or scheduled yet. |
| Proposal Sent | You sent the proposal to the other brand, and it's waiting for a response. |
| Proposal Received | The other brand sent you a proposal to review. |
| Rectification Sent | You edited a received proposal and sent it back. |
| Rectification Received | The other brand edited the proposal and sent it back. |
| Scheduled | The campaign is ready and goes live automatically at its start time. |
| Live | The campaign is running and delivering content. |
| Paused | Someone paused the campaign, and its delivery is stopped. |
| Expired | The end date passed before the budget ran out. |
| Finished | The total budget is exhausted. |
| Rejected | The receiving brand rejected the proposal. |

A campaign you schedule yourself goes from Draft to Scheduled to Live. A proposal moves to Scheduled only when the receiving brand accepts it, either directly or after a rectification. A rejected proposal moves to Rejected.

![The Sponsorship tab in your Business Account, listing sponsorship cards with Draft, Live, Expired, and Scheduled status chips, and a draft's three-dot menu open with Edit Draft, Schedule to LIVE, and Delete Draft.](https://cdn.sanity.io/images/lnrtvsvr/development/83c1f2ea173de75a8f2ca667790939fb6051c60e-1440x878.jpg)
*Each campaign card shows its status chip at the top left.*

### Status changes

- You move a Draft to Scheduled yourself. A Draft never goes live on its own.
- A Scheduled campaign becomes Live automatically at its start date and time.
- A Live campaign becomes Finished when its budget is exhausted, or Expired when its end date passes first. A spent budget ends the campaign early.
- **Pause Paid Partnership** moves a Live campaign to Paused and stops its content delivery.
- **Resume Paid Partnership** reactivates a Paused or Expired campaign when its dates and configuration are still valid.

## Edit rules by status

What you can change depends on the campaign's status:

| Field | Draft or Scheduled | Live |
| --- | --- | --- |
| Title | Yes | Yes |
| Posts | Yes | Yes |
| Video View CPM | Yes | No |
| Total Paid Partnership Budget | Yes | No |
| Partnering Brand | Yes | No |
| Start Date | Yes | No |
| End Date | Yes | Yes |
| Payment Type | Yes | No |

Once a campaign is Live, you can't change its CPM, budget, partnering brand, start date, or payment type. For example, track a Live campaign's impressions and apply what you learn to the CPM of your next campaign.

![The Configuration page of the Walmart Deals sponsorship with its Draft status chip highlighted, showing Sponsorship Title, Sponsorship Type, selected posts, Sponsoring Brand, placement, and impression tracking fields.](https://cdn.sanity.io/images/lnrtvsvr/development/19ca5a7153499ed08ba65c6c72193d81894d05a0-1440x878.jpg)
*The status chip at the top right tells you which edit rules apply.*

## Three-dot menu actions

Each campaign's three-dot menu offers the actions its status allows:

| Status | Actions | Notes |
| --- | --- | --- |
| Draft | Edit, Delete, Schedule to Live | Deleting a draft asks for confirmation. |
| Proposal Sent | Edit, Copy to Draft, View Proposal, Delete | Deleting asks for confirmation. |
| Proposal Received | Review Proposal | Review it, then accept, reject, or rectify its terms. |
| Rectification Sent | View Proposal | It's waiting for the other brand's response. |
| Rectification Received | View Proposal | Review it, then accept or reject it. |
| Scheduled | Edit, Delete | Only the brand that started the campaign can delete it. |
| Live | Edit, Copy to Draft, Pause | Editing is limited to the title, posts, and end date. |
| Paused | Edit, Resume | Someone paused it. Resume checks the dates and configuration first. |
| Expired | Edit, Resume | A sponsorship that reached its natural end. You might need to update its dates before you resume it. |
| Finished | Edit, Resume | Its total budget is exhausted. Increase the budget or extend the period before you resume it. |
| Rejected | Edit, Copy to Draft | The receiving brand rejected the proposal. That brand sees Review Proposal instead of Edit. |

## Schedule a draft

A draft needs every required field before it can go live.

1. Complete every required field in the draft.
2. Open the draft's three-dot menu and click **Schedule to LIVE**.
   ![The Sponsorship tab with a draft's three-dot menu open, showing Edit Draft, Schedule to LIVE, and Delete Draft, with Schedule to LIVE highlighted.](https://cdn.sanity.io/images/lnrtvsvr/development/df4420b54d24e44f7318b165c185b44941a4abfc-1440x878.jpg)
   *Step 2: Click Schedule to LIVE in the draft's menu.*
   ![The Review and Confirm Sponsorship page for a draft, listing its title, type, sponsors, placement, platform, position, and posts, with the Schedule Sponsored Post button highlighted.](https://cdn.sanity.io/images/lnrtvsvr/development/7dc278666f6587c2b1ec7576be8ce595cdd3ed7b-1440x879.jpg)
   *Step 2: The Review page lists the draft's details, with Schedule Sponsored Post at the bottom.*

Business Account schedules the campaign and shows the confirmation **Sponsorship scheduled.**

![The Sponsorship tab with a Sponsorship scheduled notification at the top right and the first campaign card now marked with a Scheduled status chip.](https://cdn.sanity.io/images/lnrtvsvr/development/baa09f5cf708aa6e47f60ce372abbdddc498910a-1440x879.jpg)
*The draft's status changes to Scheduled.*

If a required field is empty, Business Account doesn't schedule the draft and opens **Complete sponsorship details before scheduling to go live**. Click **Complete Draft**, fill in the missing fields, then schedule the draft again.

![The Complete sponsorship details before scheduling to go live window, saying required fields remain, with Cancel and the highlighted Complete Draft button.](https://cdn.sanity.io/images/lnrtvsvr/development/e29afd6b85d4dd0b3978663be82a2f7c07de0ab0-1440x901.jpg)
*Click Complete Draft to fill in the missing fields.*

## Delete a draft

1. Open the draft's three-dot menu and click **Delete Draft**.
   ![The Sponsorship tab with a draft's three-dot menu open, showing Edit Draft, Schedule to LIVE, and Delete Draft, with Delete Draft highlighted.](https://cdn.sanity.io/images/lnrtvsvr/development/6d128ba3e95bbc973080f4bbfc75d7fba427f478-1440x879.jpg)
   *Step 1: Click Delete Draft in the draft's menu.*
2. In the confirmation window, click **Delete** to confirm.
   ![The Delete draft? window, warning that a deleted draft can't be restored, with Cancel and the highlighted Delete button.](https://cdn.sanity.io/images/lnrtvsvr/development/55df13d9349587cf254bd050d6ca4cbd24e699fc-1440x900.jpg)
   *Step 2: Deleting a draft can't be undone.*

Business Account shows the message **Draft deleted.**

You can't delete a sponsorship once it's live.

![The Sponsorship tab with a Draft deleted notification at the top right and the deleted draft gone from the list of campaign cards.](https://cdn.sanity.io/images/lnrtvsvr/development/a95cd9be42ed0ed0b961f49f9f4ae0c893b4430d-1440x880.jpg)
*The confirmation that the draft is gone.*

## Edit a Live sponsorship

On an active sponsorship, you can add or remove posts and change post-level metadata.

1. Open the sponsorship's three-dot menu and click **Edit Paid Partnership**.
   ![The Sponsorship tab with the Live Walmart Deals campaign's three-dot menu open, showing Edit Sponsorship, Copy to Draft, and Pause Sponsorship, with Edit Sponsorship highlighted.](https://cdn.sanity.io/images/lnrtvsvr/development/edac9923d85df12d3acadbf5d9e06fb6d4ec8355-1440x878.jpg)
   *Step 1: Click Edit Sponsorship in a Live campaign's menu.*
2. Add or remove posts, or change the metadata of a post.
3. Click **Next** to finalize the details.
4. In the pop-up, click **Save** to keep your changes, or **Discard** to drop them.
   ![The Save changes? window over the Content Priority step of Edit Sponsorship, with Discard and the highlighted Save button.](https://cdn.sanity.io/images/lnrtvsvr/development/2d5b7947be667873795a49de7d2fe111e28d4059-1440x881.jpg)
   *Step 4: Save keeps your edits; Discard drops them.*

Business Account shows the message **Changes saved.**

![The Sponsorship tab with a Changes saved notification at the top right, above the list of sponsorship campaign cards.](https://cdn.sanity.io/images/lnrtvsvr/development/5ff036947484e5a371e7ffda013b790be06e98b5-1440x879.jpg)
*The confirmation that your edits are saved.*

## Copy a Live sponsorship to a draft

Copy a campaign that performs well to relaunch it quickly as a new draft.

1. Open the Live sponsorship's three-dot menu and click **Copy to Draft**.
   ![The Live Walmart Deals campaign's three-dot menu in the Sponsorship tab, showing Edit Sponsorship, Copy to Draft, and Pause Sponsorship, with Copy to Draft highlighted.](https://cdn.sanity.io/images/lnrtvsvr/development/d3c5ddbae4021b32fcb593f46057ee98672e7448-1440x877.jpg)
   *Step 1: Copy to Draft appears in a Live campaign's menu.*

Business Account shows the message **Sponsorship copied.**

![The Sponsorship tab with a Sponsorship copied notification and a new Draft card for Walmart Deals highlighted at the top of the list.](https://cdn.sanity.io/images/lnrtvsvr/development/4cc7d3d0410cfa08e58f81c6331c581204dc1c7f-1440x878.jpg)
*The copy appears as a new draft.*

## Pause a sponsorship

Pausing a Live sponsorship sets it to Paused and stops its delivery. For example, pause a campaign that underperforms, then resume it later with updates.

1. Open the Live sponsorship's three-dot menu and click **Pause Paid Partnership**.
   ![The Live Walmart Deals campaign's three-dot menu in the Sponsorship tab, showing Edit Sponsorship, Copy to Draft, and Pause Sponsorship, with Pause Sponsorship highlighted.](https://cdn.sanity.io/images/lnrtvsvr/development/fd9c1143ce6df65843c7c031857a19357e07bb76-1440x878.jpg)
   *Step 1: Pause Sponsorship appears in a Live campaign's menu.*
2. In the **Pause Paid Partnership?** window, click **Pause Paid Partnership**.
   ![The Pause sponsorship? window, explaining that pausing stops ad delivery and spending and that you can resume anytime, with Cancel and Pause Sponsorship.](https://cdn.sanity.io/images/lnrtvsvr/development/1072dccea8719b87021152ea1f8fb0afc63ac0a4-1440x901.jpg)
   *Step 2: Pausing stops ad delivery and spending right away.*

The status message reads **Sponsorship paused.**

![The Sponsorship tab with a Sponsorship paused notification at the top right and the Walmart Deals card now showing a Paused status chip.](https://cdn.sanity.io/images/lnrtvsvr/development/7b5d9c55a7f525c342877a5f66bbc91751aef390-1440x880.jpg)
*The campaign card now shows Paused.*

## Resume a sponsorship

You can resume a sponsorship that's paused or has ended. Its end date must be in the future: if the end date has passed, update the dates before you resume the campaign.

1. Open the sponsorship's three-dot menu and click **Resume Paid Partnership**.
   ![The three-dot menus of an Expired and a Paused campaign in the Sponsorship tab, each showing Edit Sponsorship and a highlighted Resume Sponsorship option.](https://cdn.sanity.io/images/lnrtvsvr/development/0c0cf93e9d744d1949d5124920fcdf4aba1d4ee6-1440x878.jpg)
   *Step 1: Resume Sponsorship appears on paused and expired campaigns.*
2. In the **Resume Paid Partnership?** window, click **Resume Paid Partnership**.
   ![The Resume sponsorship? window, saying the budget is exhausted or the period has expired and asking you to increase the budget or extend the period, with Resume Sponsorship.](https://cdn.sanity.io/images/lnrtvsvr/development/b38e3d3ffa0876ba8a5dbf16625af867fbc5046b-1440x880.jpg)
   *Step 2: Increase the budget or extend the period if the campaign ran out.*
3. After you confirm, select **Resume Sponsored Post**.
   ![The Review page of a sponsorship, showing impression tracking, earnings with CPM, budget, period, and pacing, the payment type, and the highlighted Resume Sponsored Post button.](https://cdn.sanity.io/images/lnrtvsvr/development/c2052d46f465c8f8381b0d8d828d5e5494773a4a-1440x879.jpg)
   *Step 3: Select Resume Sponsored Post to finish resuming the campaign.*

## Filter sponsorships

In **Monetize** > **Paid Partnership**, you can filter campaigns by:

- **Status**: Live, Draft, Expired, Paused, Scheduled to go live, Proposal Received, Proposal Sent, or Rejected.
- **Brands**.
- **Paid Partnership**: the paid partnership type, such as Partnered Post or Partnered Takeover.

The tab doesn't offer sort or view options.

![The Filters panel in the Sponsorship tab, with Status, Brands, and Sponsorship tabs and status checkboxes for Live, Draft, Expired, and Scheduled, plus a disabled Pending for approval.](https://cdn.sanity.io/images/lnrtvsvr/development/383d97ed64980df39e4adf187c754ae776cda303-1440x881.jpg)
*Open the filter icon to narrow the list of campaigns.*

![A design mockup of the three filter tabs: Status with Paused and Scheduled to go Live options, Brands with a search and a brand list, and Sponsorship Type with three types.](https://cdn.sanity.io/images/lnrtvsvr/development/b288bcca529439453f6bee6e1c701d14bfa14062-1478x499.jpg)
*Filter by status, brand, or sponsorship type.*

## View sponsorship analytics

Analytics for each sponsorship appear in the right-hand panel.

- One view is a 3-second video play. CPM (cost per mille) is calculated on this definition of a view.
- Revenue is calculated as `Revenue = (Impressions / 1000) × CPM`.
- Views on a live sponsorship are counted and shown on the sponsorship in the list.

For the definition of every metric, see the [sponsorship metrics spec sheet](https://docs.google.com/spreadsheets/d/1oTmXUv3dQ4eLkyDo8_uJtK1EB3otsbQcrx48jlMmwT8/edit?gid=2123767513#gid=2123767513).

## Download CSV reports

From **Monetize** > **Paid Partnership**, you can download two kinds of CSV file:

- **Sample CSV**: a file that shows the CSV format. Open the [sample CSV file](https://docs.google.com/spreadsheets/d/1PAnl1S49_pWS1-8v0B6luwJltmasD54yzExlHJb63f0/edit?usp=sharing) to see it.
- **Actual Data**: the sponsorship data for your campaigns.

While the download runs, Business Account shows a status message:

| Result | Message |
| --- | --- |
| Download started | CSV download started |
| Download complete | CSV downloaded successfully |
| Download failed | Failed to download CSV. Try again. |

![The Sponsorship tab with the download icon highlighted next to the Sponsorships heading, shown alongside the three-dot menus of a draft, a Live, and an Expired campaign.](https://cdn.sanity.io/images/lnrtvsvr/development/5fa2cc89e45d3171e9482501e116ebd505f706ba-1440x880.jpg)
*Click the download icon next to Sponsorships to export a CSV file.*

## Permissions

Your user role decides what you can do with sponsorship campaigns:

| User role | Actions allowed |
| --- | --- |
| Owner | Create, edit, delete, and view |
| Admin | Create, edit, delete, and view |
| Content Manager | Create, edit, delete, and view |
| Viewer | View only. Viewers can't create, edit, or delete. |

For every permission, see the [permissions matrix](https://docs.google.com/spreadsheets/d/1tMjQx1aytpl0JKFxEIrW3BBT4Ji933_SiWSbDuILKkg/edit?gid=878754748#gid=878754748&range=HG1:HR1). Learn more about [Business Account roles and scoped roles](https://begenuin.com/developers/browse-by-products/control/business-account-roles-and-scoped-roles).

## Troubleshooting

### A draft can't be scheduled

Scheduling is blocked when a required field is empty, and Business Account shows "Complete all required fields before scheduling". Complete every required field, then schedule the draft again.

### A sponsorship isn't delivering

Check each of these:

- The sponsorship **State** is **Live**.
- The **End date** is in the future.
- The **Budget** isn't exhausted.
- The **Placement** is enabled in **Ad Config**.
- The placement is part of an **active ad preset**. Learn more about [ad monetization presets](https://begenuin.com/developers/browse-by-products/monetize/how-can-a-brand-configure-and-control-ad-monetization-using-presets-in-the-brand-control-center).
- The preset has the toggle for the sponsorship's type turned on: **Partnered Post** (under **In-Feed**) or **Partnered Takeover**.
- The page matches the sponsorship's targeting (URLs, keywords, or location), if it has any.
- The page has been reloaded. Changes to a sponsorship or preset reach the SDK only after a reload.

### Resume fails

Resume fails when the dates are invalid or in the past, or when required configuration is missing. Update the configuration, especially the dates, and resume the campaign again.

### An action or save fails

When a lifecycle action fails, Business Account shows one of these messages. Try the action again.

- "Failed to schedule sponsorship. Try again"
- "Failed to pause sponsorship. Try again"
- "Failed to resume sponsorship. Try again"
- "Failed to delete sponsorship. Try again"
- "Failed to copy to draft. Try again"

When saving a new draft or your edits fails, you see "Failed to save the draft. Try again" or "Failed to save changes. Try again".

## Limitations

- **Complete before scheduling**: You can't schedule a campaign until every required field is complete.
- **No automatic launch for drafts**: A Draft goes live only after you schedule it.
- **Limited Live edits**: Once a sponsorship is Live, you can change only its title, posts, and end date.
- **Paused stops delivery**: A paused sponsorship shows no content until you resume it.
- **Future end date to resume**: A campaign whose end date has passed needs new dates before you can resume it.
- **Early end on budget**: A campaign moves to Finished as soon as its budget is exhausted, even before its end date.
- **Role-based access**: The Owner, Admin, Content Manager, and Viewer roles decide who can manage sponsorships.

## See also

- [Paid Partner Post](https://begenuin.com/developers/browse-by-products/monetize/paid-partner-post)
- [Create a paid partnership](https://begenuin.com/developers/browse-by-products/monetize/how-do-i-create-a-sponsorship-campaign-in-the-business-account)
- [Get started with paid partnerships](https://begenuin.com/developers/browse-by-products/monetize/how-a-brand-can-get-started-with-sponsorships-in-business-account)
- [How sponsored posts and takeovers work](https://begenuin.com/developers/browse-by-products/monetize/how-do-sponsored-posts-and-takeovers-work-in-placements)
- [Set up a community sponsorship](https://begenuin.com/developers/browse-by-products/monetize/how-will-a-brand-manage-community-sponsorships-to-generate-revenue-and-add-more-value-to-members)