# Solve seven retail media problems with Genuin

Match the problems retail media teams run into most, from capped inventory to slow creative, to the feature in your Business Account that addresses each one.

Retail media earns margin on traffic a retailer already has, which is why it grows fast. It's also why it hits the same walls everywhere. The pages run out of ad slots, the audience scrolls past, the creative arrives late, and the numbers arrive later. This page takes the seven problems retail media teams raise most often and names the feature that answers each, with a link to the page that explains it. For the model itself, start with [What a retail media network is and how Genuin builds one](https://begenuin.com/developers/get-started/core-concepts/what-is-a-retail-media-network).

| Problem | What Genuin does | Where |
| --- | --- | --- |
| Inventory is capped by page slots | Video feeds on product, category, and editorial pages, in apps, and on your hosted social experience's domain | Grow > On Site; Settings > Ad Configuration |
| Audiences don't engage | Communities with sparks, comments, shares, and reposts, plus rewards and email | Manage; Grow > Rewards and Email |
| Creative arrives late | Clip It, bulk uploads, social imports on a schedule, Auto Create, AI avatars | Curate; the Genuin Studio tools |
| Reporting lags the campaign | Report, with a Real Time tab by the hour | Report |
| Too many people need access | Permissions per section | Settings > Manage User Roles |
| Ads land in the wrong place | Placements ranked by the page's context | Grow > On Site > Placement |
| Content doesn't sell | Link-outs from every video, under domain rules you set | Settings > Linkout Controls |

## 1. Inventory is capped by the slots on the page

Once a product page's sponsored slots are sold, the next advertiser goes elsewhere. Genuin adds a surface that doesn't run out: a feed of short videos that a shopper scrolls, where each video can carry a link, a sponsor, or an ad. Feeds run as embeds and placements on your pages, in your apps through the SDKs, and on a hosted social experience on your own domain. The ad slots inside them are filled by presets under **Settings** > **Ad Configuration**, from Google Ad Manager, InfyTV, Triton, or a custom VAST or VMAP endpoint. Sponsors buy Partnered Posts, takeovers, and in-stream ads by CPM. See [Embed your social experience on your website](https://begenuin.com/developers/browse-by-products/onsite/can-your-website-become-community-hub-without-building-a-new-platform) and [How a Retail Media Network keeps control of its advertising](https://begenuin.com/developers/get-started/core-concepts/how-can-retail-media-networks-take-back-control-of-their-advertising).

## 2. Audiences don't engage with campaign content

A banner is looked at; a community is joined. Communities and groups hold the videos from your sellers, creators, and shoppers, and every post can be sparked, commented on, shared, and reposted, with the engagement tools switchable per embed. On top of that, rewards go to members who share your content to their own social accounts, and [email](https://begenuin.com/developers/browse-by-products/onsite/can-your-community-become-an-all-in-one-crm-newsletter-and-customer-support-hub) reaches them from your own sender. Partner brands' content comes in through the Network with the access you grant; see [Add endemic brands and invite non-endemic brands](https://begenuin.com/developers/get-started/core-concepts/how-retailers-can-add-endemic-and-invite-non-endemic-brands-in-their-retail-media-network).

## 3. Creative arrives late

Video inventory needs video, and waiting on a production pipeline for every campaign is what makes it late. Four sources keep the feeds full without one. [Clip It](https://begenuin.com/developers/browse-by-products/control/can-you-automatically-turn-long-videos-into-short-viral-clips-for-your-community) cuts long product videos into short clips. [Bulk uploads](https://begenuin.com/developers/browse-by-products/control/can-you-upload-short-form-content-in-bulk-and-instantly-publish-it-to-your-brand-community) publish a catalogue of files at once. The [Scheduler](https://begenuin.com/developers/browse-by-products/control/scheduler-in-business-account) imports and publishes from social accounts on a timetable. And the AI writes community and group details on request and generates videos from an avatar you build. See [How AI works in Genuin Studio](https://begenuin.com/developers/get-started/intro-guide/developers/user-guide/genuin-studio/introduction/ai-for-genuin-studio/adaptive-genuin-intelligence-for-genuin-studio). Everything still waits in **Curate** for your approval.

## 4. Reporting lags the campaign

**Report** reads every view, spark, comment, share, repost, and link click as it happens. The **Real Time** tab charts views, users, and watch time by the hour for the current day, and the other tabs cover daily, weekly, and monthly users, completion rate, retention, churn, earnings, and spendings for any range. Each post and each embed has its own analytics. See [Track content interactions in Report](https://begenuin.com/developers/get-started/business-account/how-can-brands-track-and-analyze-content-interactions-in-reports).

![The Report page on the Real Time tab, with tiles for Views, Avg. Watch Time per view, and VCR, and a bar chart of views by hour with Views, Users, and Watch Time sub-tabs.](https://cdn.sanity.io/images/lnrtvsvr/development/86a3fe04910e4f0d78ad7c025b63176d9bca7e18-1600x777.png)
*The Real Time tab charts the current day by hour.*

## 5. Too many people need access

A retail media team spans sellers, planners, moderators, and finance. **Settings** > **Manage User Roles** grants permissions per section of your Business Account. A media seller can work in **Monetize** and **Manage** > **Network** without reaching **Moderate** or **Settings**, and a community manager the reverse. Partner brands never log into your account; they see only what the relationship shares.

## 6. Ads land in the wrong place

A placement reads the page it sits on, or the product URL and context your site passes, and ranks videos against it. Descriptions, generated descriptions, and transcripts are searched. The result is weighted mostly to context with a smaller share to recency, and refreshed every 15 minutes. So the videos beside a product relate to that product, and a sponsor's post runs where its subject is. See [Deliver contextual feeds with page, user, and location context](https://begenuin.com/developers/developer-resources/sdk/contextual-embeds-how-they-work-and-how-to-configure-them).

## 7. Content doesn't sell

Every video can carry a link, and the link-out button opens the product page in the app's browser or the external one. **Settings** > **Linkout Controls** decides which domains links can use, from your own brand domains only up to any relevant domain, and when the button appears. **Manage** > **Links** blocks a link or a whole domain. See [Control what viewers see and can do on embedded videos](https://begenuin.com/developers/browse-by-products/onsite/how-can-brands-manage-overlay-components-and-controls-for-embedded-content). Report counts the clicks; attribution to a sale runs through the Google Tag Manager ID, pixel URL, or VAST tag on a paid partnership.

## Limitations

- **Purchase happens on your store.** Link-outs open your product page; there is no checkout inside the feed.
- **Placement ranking is contextual, not predictive.** Videos are matched to page context and interests; there's no model that moves ads between pages on performance.
- **Conversion needs your tags.** Report measures views, engagement, and clicks; sales attribution comes from the tracking you attach to a paid partnership.

## See also

- [What a retail media network is and how Genuin builds one](https://begenuin.com/developers/get-started/core-concepts/what-is-a-retail-media-network)
- [How a Retail Media Network keeps control of its advertising](https://begenuin.com/developers/get-started/core-concepts/how-can-retail-media-networks-take-back-control-of-their-advertising)
- [Add endemic brands and invite non-endemic brands to your retail media network](https://begenuin.com/developers/get-started/core-concepts/how-retailers-can-add-endemic-and-invite-non-endemic-brands-in-their-retail-media-network)
- [Set up a community sponsorship](https://begenuin.com/developers/browse-by-products/monetize/how-will-a-brand-manage-community-sponsorships-to-generate-revenue-and-add-more-value-to-members)
- [Track programmatic ad performance](https://begenuin.com/developers/browse-by-products/monetize/what-analytics-are-available-for-programmatic-advertising-on-genuin)