# Distribute your feeds across 7K+ apps and sites

![Network distribution: add brand partners, distribute content across the network, and accept partner content into your ecosystem.](https://cdn.sanity.io/images/lnrtvsvr/development/df187fd98f8e4f8d780bb7f63816d98be6b96344-1188x639.jpg)
*Screen. Network distribution: add brand partners, distribute content across the network, and accept partner content into your ecosystem.*

When you finish, feeds you control are running inside the Genuin network of more than 7,000 apps and sites, each feed shaped by a dimension you chose (keywords, brands, categories, topics, page context), with ads and sponsorships wrapped around your content so you earn from every view and can measure and address the people who watched. Your part takes about 10 minutes.

## Before you begin

- A live hub (see [Launch your first community: your owned-and-operated space](https://begenuin.com/developers/get-started/any-business/launch-first-community)) with classified content (see [Upload your videos or connect your social profile](https://begenuin.com/developers/get-started/any-business/upload-or-connect)).

## What a feed is

A feed is a slice of your library selected by a dimension, ranked by [Maya](https://begenuin.com/developers/get-started/any-business/supervised-intelligence-what-it-does-and-where-to-start#maya-genuin-s-orchestrator) for the page it renders on. You can create as many as you need:

| Dimension | Example feed | Where it tends to run |
| --- | --- | --- |
| Keywords | Every clip tagged "trail running" | Keywords Player anchors on partner pages that mention the term (see [Keywords Player](https://begenuin.com/developers/get-started/any-business/keywords-player)) |
| Brands | Clips featuring one brand partner's products | That partner's placements, or category pages across the network |
| Categories | Your "Recipes" category | Food and lifestyle sites and apps in the network |
| Topics | A season, an event, a launch | Timely placements for the window you set |
| Page context | Whatever matches the page the viewer is on | Any placement; Maya picks per view (see [Onsite: contextual placements across homepage, category, and product pages](https://begenuin.com/developers/get-started/any-business/onsite-contextual-placements-across-homepage-category-and-product-pages) and [Personalization and relevance: how Maya ranks every feed](https://begenuin.com/developers/get-started/any-business/personalization-and-relevance-how-maya-ranks-every-feed)) |

![Diagram: a feed is a slice of your library selected by a dimension. Your library of classified content branches into five feeds, one per dimension: keywords (every clip tagged “trail running”), brands (one brand partner’s products), categories (your “Recipes” category), topics (a season, an event, a launch), and page context (whatever matches the page). Every feed runs into the Genuin network of more than 7,000 apps and sites, and Maya ranks each feed for the page it renders on.](https://cdn.sanity.io/images/lnrtvsvr/development/2a3be396436b7c8fcb5cb91cd02873384b079d98-720x362.svg)
*Each feed is a slice of your one library, chosen by a dimension and ranked by Maya for every page in the Genuin network.*

## What Octo does

![Diagram: six steps in two lanes. Octo: 1, proposes your first feeds from your classification: the keywords and categories with the most content, a brand feed for each brand partner it knows about, and a page-context feed; 2, proposes where each feed may run (anywhere in the network with matching context, a partner list, or placements you have been granted) and what wraps it: Genuin network demand, your own sponsorships and Paid Partner Posts, or both, with both brand safety profiles applied and floors from yours; 3, previews each feed, what is in it and how many videos, and its expected reach across the Genuin network. You: 4, approve the feed list, each feed’s dimension and value, where it may run, and what wraps it, and edit, pause, or remove any feed; 5, choose Approve and distribute, and views begin within minutes. Octo: 6, proposes new feeds as your library grows, with views reported by feed, dimension, partner, and placement. Result: your feeds running across the Genuin network, each pausable and editable at any time.](https://cdn.sanity.io/images/lnrtvsvr/development/3df107c8c7ff50eda553716fb3ce438237eb2f8e-720x801.svg)
*Octo proposes the feeds, where they run, and what wraps them; you approve and distribute.*

1. Octo, Genuin's Supervised Intelligence interface, proposes your first feeds from the dimensions in the table above, chosen from your classification: the keywords and categories with the most content, a brand feed for each brand partner it knows about, and a page-context feed for the network.
2. For each feed Octo proposes where it may run (anywhere in the network with matching context, a partner list, or specific placements you have been granted, [Network distribution: place your content in partner inventory](https://begenuin.com/developers/get-started/any-business/network-distribution-place-your-content-in-partner-inventory)), applying both brand safety profiles, and what wraps it: Genuin network ads, your own sponsorships and Paid Partner Posts, or both (see [Monetization models on Genuin: a decision guide](https://begenuin.com/developers/get-started/any-business/monetization-models-on-genuin-a-decision-guide) and [Paid Partner Posts and Paid Partner Takeovers](https://begenuin.com/developers/get-started/any-business/paid-partner-posts-and-paid-partner-takeovers)), with floors from your brand safety profile.
3. Octo shows the preview of each feed (what is in it, how many videos) and its expected reach across the 7,000+ apps and sites.

## What you approve

- The feed list, each feed's dimension and value, where it may run, and what wraps it. Edit, pause, or remove any of them.
- Choose **Approve and distribute**. Views begin within minutes, reported by feed, dimension, partner, and placement, and Octo proposes new feeds as your library grows.

## Make Octo smarter

- Name the brands, categories, and events that matter to you this quarter under Brand → Context; Octo builds feeds around them first and times topic feeds to your calendar.

**Need help?** Octo is available 24/7 in Brand Control Center (BCC) and on every page of these docs. Ask it in plain language; when the answer needs a person, Octo brings the right account manager, developer, or Ops engineer into the same thread and stays on it until it is solved. Every Business Account owner has this, on every plan (see [24/7 Octo support: how Octo brings in account managers, developers, and Ops](https://begenuin.com/developers/get-started/any-business/24-7-octo-support-how-octo-brings-in-account-managers-developers-and-ops)).

## What you get

- Feeds by dimension running across the network, each pausable and editable at any time.
- Revenue from ads and sponsorships wrapped around your content (see [Revenue reporting, payouts, and the Creator Wallet](https://begenuin.com/developers/get-started/any-business/revenue-reporting-payouts-and-the-creator-wallet)).
- Attribution and addressability on every distributed view, feeding your segments (see [Audience segments: onsite, offsite, and offline signals](https://begenuin.com/developers/get-started/any-business/audience-segments-onsite-offsite-and-offline-signals)) and your margin report (see [Margin reporting: revenue per impression and net margin on ad spend](https://begenuin.com/developers/get-started/any-business/margin-reporting-revenue-per-impression-and-net-margin-on-ad-spend)).