# Choose your network model: Owned, Extended, Commerce, or Retail

![Your brand type sets the default network model: Owned, Extended, Commerce, or Retail is recommended from the category you confirm.](https://cdn.sanity.io/images/lnrtvsvr/development/324d6fb00b651cdd6651ebbc333a0a6307ab5555-1200x751.jpg)
*Screen. Your brand type sets the default network model: Owned, Extended, Commerce, or Retail is recommended from the category you confirm.*

When you finish, your network has a model, and Brand Control Center (BCC) shows only the settings, demand sources, and reports that model uses. Your part takes about 3 minutes and can be changed later without losing anything.

![Diagram: three stages from left to right. First, what Octo weighs: your company type, where your audience is, any catalog or loyalty program, and first-party purchase data you may use. Second, one network model: Owned, Extended O&O, Commerce, or Retail, recommended by Octo and approved by you. Third, BCC built around that model: it shows only the settings, demand sources, and reports the model uses, plus a checklist for that model on the BCC home screen.](https://cdn.sanity.io/images/lnrtvsvr/development/a87524f49c28ce894c887c1402d71bd4a70932b5-720x306.svg)
*What Octo learns about you points to one network model, and BCC then shows only what that model uses.*

## Before you begin

- Know where your audience is today: mostly on your properties, mostly elsewhere, or both.
- Know whether you hold first-party purchase or loyalty data you are allowed to use for advertising.

## Choose your path

**Pick a network model to see what it switches on**

- **Owned**: Pick the Owned Network when you want video on your own site and apps, with revenue share from Genuin network demand. It’s the default for creators and company websites.
  - Built for: Creators, Company websites
  - What switches on:
    - Owned (This model): Onsite embeds; Network distribution; Revenue share
  - Demand sources start with: Revenue share only
  - You can change the model later without losing anything.
- **Extended O&O**: Pick the Extended Network (Extended O&O) when you’re a publisher or media company and want your brand to run as a destination across owned domains and partner inventory, operated by Genuin as a managed service.
  - Built for: Publishers, Media companies
  - What switches on:
    - Owned: Onsite embeds; Network distribution; Revenue share
    - Extended O&O (This model): Extended O&O syndication; Paid Partner packages; Ad server
  - You can change the model later without losing anything.
- **Commerce**: Pick the Commerce Media Network when you’re a consumer brand with an audience and first-party data, and want shoppable placements onsite and reach offsite.
  - Built for: Consumer brands
  - What switches on:
    - Owned: Onsite embeds; Network distribution; Revenue share
    - Extended O&O: Extended O&O syndication; Paid Partner packages; Ad server
    - Commerce (This model): Shoppable player; In-video linkouts; ID graph; Supervised Intelligence
  - You can change the model later without losing anything.
- **Retail**: Pick the Retail Media Network when you’re a retailer and want every impression across site, app, and partners priced to margin, with closed-loop attribution.
  - Built for: Retailers
  - What switches on:
    - Owned: Onsite embeds; Network distribution; Revenue share
    - Extended O&O: Extended O&O syndication; Paid Partner packages; Ad server
    - Commerce: Shoppable player; In-video linkouts; ID graph; Supervised Intelligence
    - Retail (This model): Partner ad server support; Margin reporting; Blocklists; AdCP listing
  - Demand sources start with: All off until you authorize sellers
  - Also makes more Get Started steps required, such as adding brand and demand partners and authorizing sellers.

## What Octo does

![Diagram: who does what, in four steps across two lanes. Octo: 1, recommends a model from your company type, where your audience is, and the data you hold; its pick is highlighted with the reason in one line. 2, lists what the model switches on and which Get Started cards become required for it. You: 3, keep the model or pick a different card, and Octo re-plans the later steps around it. 4, choose Approve model; BCC now shows only what that model uses. Result: your network has a model and a checklist for it, and you can change it later. Your part takes about 3 minutes.](https://cdn.sanity.io/images/lnrtvsvr/development/d0e2fd2d084a8e56a96e93e8a1976891b2877e4a-720x583.svg)
*Octo recommends a model and explains it; you keep it or pick another, then approve.*

1. Octo, Genuin's Supervised Intelligence interface, recommends a model from what it has learned: company type, whether your audience is mostly on your properties, whether it found a catalog or loyalty program, and whether you have first-party purchase data you may use. The recommendation shows the four models above with its pick highlighted and the reason in one line.
2. Octo lists what the model switches on and which Get Started cards become required for it (Retail adds [Add brand partners and demand partners](https://begenuin.com/developers/get-started/any-business/add-partners) and [Sign your agreement and authorize sellers](https://begenuin.com/developers/get-started/any-business/sign-agreement), for example).

## What you approve

- The model. Pick a different card if you disagree; Octo re-plans the later steps around it.
- Choose **Approve model**. BCC now shows only the settings, demand sources, and reports that model uses, and Octo's checklist on the BCC home screen mirrors these five steps.

## Make Octo smarter

- Tell Octo where your audience is and what data you hold ("80 percent of our views are on YouTube"; "we have a loyalty program but no purchase file") under Brand → Context; it changes the recommendation and the defaults it proposes in Step 5.

**Need help?** Octo is available 24/7 in BCC and on every page of these docs. Ask it in plain language; when the answer needs a person, Octo brings the right account manager, developer, or Ops engineer into the same thread and stays on it until it is solved. Every Business Account owner has this, on every plan (see [24/7 Octo support: how Octo brings in account managers, developers, and Ops](https://begenuin.com/developers/get-started/any-business/24-7-octo-support-how-octo-brings-in-account-managers-developers-and-ops)).

## What you get

- A model-specific checklist in the BCC home screen that mirrors these five steps.
- Defaults for demand sources (Owned starts with revenue share only; Retail starts with everything off until you authorize sellers in [Sign your agreement and authorize sellers](https://begenuin.com/developers/get-started/any-business/sign-agreement)).