# Product Guide: Control This page shows the steps of [Quick Start Guide: Any Business](https://begenuin.com/developers/get-started/any-business), opened for this choice. ## Get Started Most of your setup is prepared for you. Octo, Genuin's Supervised Intelligence interface, drafts each step from your website and brand context and shows it to you rendered; you confirm, edit, or decline. Five steps take you from a business account to your own media network, the same from a solo podcaster to a national retailer. - [Add context](https://begenuin.com/developers/browse-by-products/supervised-intelligence/brand-context-and-website-crawler): Connect the website crawler and add guidelines, audience notes, catalog, partner rules, and policies; every proposal gets closer to what you would have built. - [24/7 support on every plan](https://begenuin.com/developers/get-started/any-business/24-7-octo-support-how-octo-brings-in-account-managers-developers-and-ops): Ask in plain language from BCC or any docs page; an account manager, developer, or Ops engineer joins the thread when a person is needed. - [Everything by API and SDK](https://begenuin.com/developers/get-started/any-business/business-account-api-provisioning-oauth-and-the-resource-map): Create and operate a Business Account programmatically: OAuth for partners, keys for owners, and every product as a resource. Each article ends with its calls. ### Step 1: Set Up Your Account - [Create your Business Account on Brand Control Center (BCC)](https://begenuin.com/developers/get-started/any-business/create-business-account-bcc): When you finish, you will have a Business Account on Brand Control Center (BCC), the centralized hub for your brand on Genuin, with your first brand created, a sandbox API key, and an empty media network waiting for content. Your part takes about 3 minutes. No card, no contract. - [Can I run several brands or clients from one account?](https://begenuin.com/developers/get-started/any-business/founders-business-owners-questions-and-answers): Yes. One Business Account holds several communities, each with its own brand kit; roles can be scoped per community. Agencies usually run one brand per client inside the agency's Business Account instead. - [What do I need ready before I start?](https://begenuin.com/developers/get-started/any-business/founders-business-owners-questions-and-answers): A work email, a logo and colors, access to your website's head or DNS, and any content sources (podcast RSS, YouTube, a catalog). Everything else is created in BCC as you go. - [Do I have to configure all of this myself?](https://begenuin.com/developers/get-started/any-business/founders-business-owners-questions-and-answers): No. Octo does the work at every step: it selects, generates, creates, and adds, and you approve, edit, or decline. The only things you do yourself are verify your email, sign the agreement, enter payout details, and approve code changes it opens for your developer. - [How do I get API keys and which environments exist?](https://begenuin.com/developers/get-started/any-business/developers-engineering-questions-and-answers): A sandbox key is issued at account creation under Settings → Developers; a live key is issued at go-live. Sandbox data is isolated and keeps working for staging after launch. Keys are scoped to a Business Account and a role and rotate with a 24-hour grace period. - [Can an agency run networks for several clients?](https://begenuin.com/developers/get-started/any-business/agencies-partners-resellers-questions-and-answers): Yes. The partner program gives agencies a multi-brand Business Account on BCC with scoped roles and a reseller share on the networks they bring; one brand per client inside the agency's Business Account is the usual pattern. - [Do my publishers each need their own account, or can I run them all from mine?](https://begenuin.com/developers/get-started/any-business/media-supply-aggregators-questions-and-answers): Run them from one Business Account on BCC: your aggregator is the anchor brand and each publisher is a brand under it, with its own brand kit, brand safety profile, and reports. Your team switches between them in the header; a publisher invited into their brand sees only theirs. - [How do I keep each advertiser's creative, brand safety, and billing separate?](https://begenuin.com/developers/get-started/any-business/media-demand-aggregators-questions-and-answers): Each advertiser is a brand under your Business Account with its own creative library, brand safety profile, billing profile, and reports; Campaign Manager roles are scoped per client brand and the brand switcher moves your team between them. - Related: [How Do You Add Admins to Maintain Quality and Governance in Your Community?](https://begenuin.com/developers/get-started/any-business/how-do-you-add-admins-to-maintain-quality-and-governance-in-your-community), [How plans and pricing work](https://begenuin.com/developers/get-started/any-business/how-plans-and-pricing-work), [Generate an access token](https://begenuin.com/developers/developer-resources/api/generate-access-token-using-authentication-api) - [Set your brand identity: name, logo, colors, and voice](https://begenuin.com/developers/get-started/any-business/set-brand-identity): When you finish, every player, feed, email, and partner listing Genuin renders for you will carry your brand without any further styling work. Your part takes about 5 minutes. - [What do I need ready before I start?](https://begenuin.com/developers/get-started/any-business/founders-business-owners-questions-and-answers): A work email, a logo and colors, access to your website's head or DNS, and any content sources (podcast RSS, YouTube, a catalog). Everything else is created in BCC as you go. - [What brand assets do I need, and where do they show up?](https://begenuin.com/developers/get-started/any-business/marketers-growth-questions-and-answers): A square logo, a wordmark, primary and accent colors, a typeface, a one-line description, and a voice. They render on every player, email, partner listing, and Studio caption. - [How does Studio decide what to clip, and can I edit it?](https://begenuin.com/developers/get-started/any-business/content-community-creators-questions-and-answers): It finds moments by transcript, audio energy, and on-screen signals, reframes, captions in your brand voice, and proposes a group. Everything lands in Drafts for approval, and your edits train its preferences. - Related: [What Are the Different User Experiences in Genuin?](https://begenuin.com/developers/get-started/any-business/what-are-the-different-user-experiences-in-genuin), [How moderation and brand safety work for publishers](https://begenuin.com/developers/browse-by-products/control/how-are-moderation-and-brand-safety-applied-for-destination-brands-publishers-and-the-genuin-ecosystem), [Deliver contextual feeds with page, user, and location context](https://begenuin.com/developers/developer-resources/sdk/contextual-embeds-how-they-work-and-how-to-configure-them) - [Connect your website, app, and podcast feed](https://begenuin.com/developers/get-started/any-business/connect-properties): When you finish, Genuin knows which domains, apps, and content sources belong to you, so embeds load only where you allow them and your existing content can be turned into video. Your part takes about 5 minutes; domain verification can take up to 24 hours if DNS is slow. - [What do I need ready before I start?](https://begenuin.com/developers/get-started/any-business/founders-business-owners-questions-and-answers): A work email, a logo and colors, access to your website's head or DNS, and any content sources (podcast RSS, YouTube, a catalog). Everything else is created in BCC as you go. - [How do I make Octo smarter about my brand?](https://begenuin.com/developers/get-started/any-business/founders-business-owners-questions-and-answers): Point the website crawler at your properties and add what it cannot see under Brand → Context: guidelines, audience notes, catalog, partner rules, policies, technical notes, and legal paper. Every approval and inline edit teaches it too, and corrections you make to its brand summary outweigh the crawl. - [How do I verify a domain or an app?](https://begenuin.com/developers/get-started/any-business/developers-engineering-questions-and-answers): Domains verify by DNS TXT record or a meta tag in the head; subdomains inherit. Apps verify on the first SDK call from a registered bundle ID. - [The player renders a preview ribbon or nothing at all. What do I check?](https://begenuin.com/developers/get-started/any-business/developers-engineering-questions-and-answers): In order: the domain is verified (yellow badge means not yet), the loader has the right brand ID, the placement ID exists on the published grid, the size on the element is allowed for that placement, and the page is not blocked by your CSP. Sandbox keys always show the ribbon. - [How do I integrate my ad server, CDP, CMS, or commerce platform?](https://begenuin.com/developers/get-started/any-business/agencies-partners-resellers-questions-and-answers): Technology partners integrate through the REST API and webhooks and are listed as Marketplace capabilities; ad servers receive the grid as line items and commerce platforms connect as catalog sources. - Related: [Embed the Genuin Web SDK on your website](https://begenuin.com/developers/developer-resources/sdk/how-do-you-embed-and-configure-the-genuin-web-sdk-on-your-website), [Integrate the Genuin Android SDK](https://begenuin.com/developers/developer-resources/sdk/how-to-integrate-and-power-your-brand-community-in-android-apps), [How Auto Login works](https://begenuin.com/developers/developer-resources/overview/genuin-auto-login) - [Invite your team and assign roles](https://begenuin.com/developers/get-started/any-business/invite-team-assign-roles): When you finish, the people who run content, revenue, and engineering each have the access they need and nothing more, and you have an audit trail from day one. Your part takes about 2 minutes per person. - [Can I run several brands or clients from one account?](https://begenuin.com/developers/get-started/any-business/founders-business-owners-questions-and-answers): Yes. One Business Account holds several communities, each with its own brand kit; roles can be scoped per community. Agencies usually run one brand per client inside the agency's Business Account instead. - [Who can sign and change billing details?](https://begenuin.com/developers/get-started/any-business/finance-billing-questions-and-answers): Only the Owner role can sign agreements and change billing; Revenue can approve partners and read payouts; Analysts are read-only. Every change is in the audit log. - [What security controls can we enforce on our side?](https://begenuin.com/developers/get-started/any-business/legal-privacy-security-questions-and-answers): Role-scoped access, two-factor enforcement, SSO for BCC on Enterprise, per-environment API keys with rotation, domain and app allow-lists, signed webhooks, and an exportable audit log. - [Can an agency run networks for several clients?](https://begenuin.com/developers/get-started/any-business/agencies-partners-resellers-questions-and-answers): Yes. The partner program gives agencies a multi-brand Business Account on BCC with scoped roles and a reseller share on the networks they bring; one brand per client inside the agency's Business Account is the usual pattern. - Related: [How moderation and brand safety work for publishers](https://begenuin.com/developers/browse-by-products/control/how-are-moderation-and-brand-safety-applied-for-destination-brands-publishers-and-the-genuin-ecosystem), [Sign up for a business account](https://begenuin.com/developers/get-started/any-business/sign-up-for-business-account) Notes for your choices: - For Creators & Podcasters: Business Account on [Brand Control Center (BCC)](https://begenuin.com/developers/get-started/any-business/glossary): one account, one brand (your show or your name; no legal entity needed). Skip the brand switcher and team roles unless you have a co-host, who joins as a Host. Connect your podcast RSS or YouTube in [Connect your website, app, and podcast feed](https://begenuin.com/developers/get-started/any-business/connect-properties) so Studio starts cutting clips while you finish the other steps. - For Consumer Brands: Business Account on [Brand Control Center (BCC)](https://begenuin.com/developers/get-started/any-business/glossary): one account for the company, one brand per product line or market, and the brand switcher in the header to move between them; shared brand kit elements (logo, colors) are set once and overridden per brand. Connect the product catalog and creator content folders alongside your domains and apps. Invite Marketing, Revenue, and Developer roles at the account level; scope Content roles per brand. - For Online Retailers: Business Account on [Brand Control Center (BCC)](https://begenuin.com/developers/get-started/any-business/glossary): one account for the retailer; the storefront is the anchor brand and each private label or banner is its own brand under it, switchable from the header. Connect the catalog with margin fields, every domain and app, and your loyalty program as a source for the ID graph later. Roles for Retail Media, Merchandising, Ad Ops, and Engineering; require two-factor authentication and scope Ad Ops to the brands they sell. - For Consumer Services: Business Account on [Brand Control Center (BCC)](https://begenuin.com/developers/get-started/any-business/glossary): one account, usually one brand (your product or service); add a second brand only for a separately branded product. Verify your web app and mobile apps in [Connect your website, app, and podcast feed](https://begenuin.com/developers/get-started/any-business/connect-properties) and connect webinars, demos, and help-center videos as sources. Invite Content and Developer roles; the Developer owns the embed and auto login. - For Media & Entertainment: Business Account on [Brand Control Center (BCC)](https://begenuin.com/developers/get-started/any-business/glossary): one account for the group, one brand per title, station, or property, each with its own brand kit, guidelines, and reports, and the brand switcher to move between them. Roles are scoped per brand (an editor sees only their title) with group-level Revenue and Admin roles across all. Connect every domain and app, your video archive, and live event feeds. - For Media Supply Aggregator: Business Account on [Brand Control Center (BCC)](https://begenuin.com/developers/get-started/any-business/glossary): one account for the aggregator as the anchor brand, and one brand per publisher, app, or site you represent (imported in bulk from a CSV or the Partner API; see [REST API: authentication and keys](https://begenuin.com/developers/get-started/any-business/rest-api-authentication-and-keys)). Each publisher brand carries its own brand kit, brand safety profile, and reports; your team moves between them with the brand switcher, and a publisher can be invited into only their brand. Roles: Network Admin and Revenue at the account level, Publisher Manager scoped per brand, Engineering for the SDK and sellers.json work. Connect your own domains first; publisher properties are verified per brand in [Connect your website, app, and podcast feed](https://begenuin.com/developers/get-started/any-business/connect-properties) or delegated to the publisher. - For Media Demand Aggregator: Business Account on [Brand Control Center (BCC)](https://begenuin.com/developers/get-started/any-business/glossary): one account for the aggregator as the anchor brand, and one brand per advertiser or client you buy for (created from a CSV or the Partner API; see [REST API: authentication and keys](https://begenuin.com/developers/get-started/any-business/rest-api-authentication-and-keys)), so creative, brand safety, budgets, and reports are separated per client and switchable from the header. Roles: Account Admin and Finance at the account level, Campaign Manager and Analyst scoped per client brand, Engineering for [AdCP](https://begenuin.com/developers/get-started/any-business/adcp-make-your-inventory-discoverable-to-ai-buyer-agents), DSP, and tag integration. Connect your own domain and verify each client's domains in [Connect your website, app, and podcast feed](https://begenuin.com/developers/get-started/any-business/connect-properties) only where you will run onsite placements for them; offsite buying needs no property verification. - For Developers: You own: the white-label subdomain's DNS record, app registration for the SDK, and the QA and Live API keys. Hand off the brand kit to marketing. - For Marketers: You own: brand kit, voice, description, and content sources. Decide which channels and campaigns will feed Studio. Hand off verification to a developer. - For Revenue: You own: the legal entity, billing contact, and the role that will sign the services agreement. Confirm every domain and app that will carry ads is registered. - For Growth: KPI set: watch time per user, return rate, members. Brand kit contrast and voice affect completion rates; connect every content source so the library grows without production effort. - For Monetization: KPI set: time to first revenue. Enter your legal entity and billing details now and give the signer the right role, so the services agreement is one step when you reach it. - For Onsite: Your brand kit is what every onsite placement inherits, so set colors against your real page backgrounds, not white. Verify every domain and subdomain where a placement will render (see [Connect your website, app, and podcast feed](https://begenuin.com/developers/get-started/any-business/connect-properties)); an unverified domain renders a preview ribbon. Connect the content sources whose video belongs next to your pages: your YouTube channel, help videos, and product media. ([Set your brand identity: name, logo, colors, and voice](https://begenuin.com/developers/get-started/any-business/set-brand-identity), [Connect your website, app, and podcast feed](https://begenuin.com/developers/get-started/any-business/connect-properties), [Onsite: contextual placements across homepage, category, and product pages](https://begenuin.com/developers/get-started/any-business/onsite-contextual-placements-across-homepage-category-and-product-pages), [Web SDK: install and configure](https://begenuin.com/developers/get-started/any-business/web-sdk-install-and-configure)) - For Offsite: Offsite tags carry your brand kit into other people's placements, so the logo and wordmark must read at 300 × 250 and 320 × 480. Verify your domain even if you run no onsite placements; attribution for offsite viewers who come to your site depends on it. ([Set your brand identity: name, logo, colors, and voice](https://begenuin.com/developers/get-started/any-business/set-brand-identity), [Connect your website, app, and podcast feed](https://begenuin.com/developers/get-started/any-business/connect-properties), [Offsite: generate IAB-standard tags for your media plan](https://begenuin.com/developers/get-started/any-business/offsite-generate-iab-standard-tags-for-your-media-plan), [Player card sizes and IAB footprint spec](https://begenuin.com/developers/get-started/any-business/player-card-sizes-and-iab-footprint-spec)) - For Monetize: Add your legal entity and billing contact early; agreements and seller files are generated from them. Give the Revenue role to whoever will approve partners and sign. Verify every domain and app that will carry ads, because ads.txt is per domain. ([Create your Business Account on Brand Control Center (BCC)](https://begenuin.com/developers/get-started/any-business/create-business-account-bcc), [Invite your team and assign roles](https://begenuin.com/developers/get-started/any-business/invite-team-assign-roles), [Set up ads.txt and sellers.json](https://begenuin.com/developers/get-started/any-business/set-up-ads-txt-and-sellers-json), [Plans, billing, and invoices](https://begenuin.com/developers/get-started/any-business/plans-billing-and-invoices)) - For Network: Your public brand name and description are what other networks and brand partners see in the directory, so write the description for a partner, not a viewer. Connect every property; partners can be granted placements only on verified ones. ([Set your brand identity: name, logo, colors, and voice](https://begenuin.com/developers/get-started/any-business/set-brand-identity), [Connect your website, app, and podcast feed](https://begenuin.com/developers/get-started/any-business/connect-properties), [Network distribution: place your content in partner inventory](https://begenuin.com/developers/get-started/any-business/network-distribution-place-your-content-in-partner-inventory), [Network models in depth: Owned, Extended O&O, Commerce Media, Retail Media](https://begenuin.com/developers/get-started/any-business/network-models-in-depth-owned-extended-o-o-commerce-media-retail-media)) - For Control: Roles start here: assign Content, Revenue, Developer, and Analyst roles with least privilege, scope them per community if you run several brands, and turn on two-factor authentication. The audit log records every change from this moment. ([Invite your team and assign roles](https://begenuin.com/developers/get-started/any-business/invite-team-assign-roles), [Control: roles, moderation, brand safety, and guidelines](https://begenuin.com/developers/get-started/any-business/control-roles-moderation-brand-safety-and-guidelines), [Security, data residency, and compliance](https://begenuin.com/developers/get-started/any-business/security-data-residency-and-compliance)) - For Studio: Brand voice (plain, warm, expert, playful) and the one-line description drive every caption and title Studio drafts. Connect content sources now: podcast RSS, YouTube, folders, the product catalog. The Inbox starts filling immediately; nothing publishes until you approve. ([Set your brand identity: name, logo, colors, and voice](https://begenuin.com/developers/get-started/any-business/set-brand-identity), [Connect your website, app, and podcast feed](https://begenuin.com/developers/get-started/any-business/connect-properties), [Studio: produce brand video from podcasts, long-form, and catalogs](https://begenuin.com/developers/get-started/any-business/studio-produce-brand-video-from-podcasts-long-form-and-catalogs)) - For Supervised Intelligence: Octo acts with the permissions of the role using it, so roles set in [Invite your team and assign roles](https://begenuin.com/developers/get-started/any-business/invite-team-assign-roles) bound what it can do. Create the sandbox API key now for your developers' staging work. ([Invite your team and assign roles](https://begenuin.com/developers/get-started/any-business/invite-team-assign-roles), [Create your Business Account on Brand Control Center (BCC)](https://begenuin.com/developers/get-started/any-business/create-business-account-bcc), [Supervised Intelligence: the orchestration and generative commerce layer](https://begenuin.com/developers/get-started/any-business/supervised-intelligence-the-orchestration-and-generative-commerce-layer), [REST API: authentication and keys](https://begenuin.com/developers/get-started/any-business/rest-api-authentication-and-keys)) - For Marketplace: Marketplace is where Supervised Intelligence gets its skills: AI capabilities, the tools they call, and the models they run on. Its tabs need the Marketplace permission on a role, so give it to whoever will manage Supervised Intelligence's capabilities when you [Invite your team and assign roles](https://begenuin.com/developers/get-started/any-business/invite-team-assign-roles). ([Add AI capabilities, tools, and models from the Marketplace](https://begenuin.com/developers/browse-by-products/marketplace/add-ai-capabilities-tools-and-models-from-the-marketplace), [Invite your team and assign roles](https://begenuin.com/developers/get-started/any-business/invite-team-assign-roles)) - For Healthcare & Wellness: Example: Northwind Health, a regional hospital system with a wellness publication. The brand kit is sampled from northwindhealth.example; the properties to connect are the main site, the patient portal, and the Northwind Wellness app; the team is clinicians on the content side plus the people who own revenue and the embed. - For Travel & Hospitality: Example: Horizon Journeys, an online travel agency with a destinations magazine. The brand kit is sampled from horizonjourneys.example; the properties to connect are the booking site, the destinations magazine, and the Horizon app; the team is travel creators on the content side plus the people who own revenue and the embed. - For Auto: Example: Summit Motors, a regional dealer group with a used-car marketplace. The brand kit is sampled from summitmotors.example; the properties to connect are the dealer sites, the used-car marketplace, and the service app; the team is product specialists on the content side plus the people who own revenue and the embed. - For Music: Example: Riverline Records, an independent label with a ticketing and merch site. The brand kit is sampled from riverline.example; the properties to connect are the label site, the ticketing site, and the merch store; the team is artists on the content side plus the people who own revenue and the embed. - For Sports: Example: Metro Athletic, a sports network with team and league sites. The brand kit is sampled from metroathletic.example; the properties to connect are the network site, the team sites, and the scores app; the team is analysts on the content side plus the people who own revenue and the embed. - For Food & Delivery: Example: QuickBite, a food-delivery app and restaurant marketplace. The brand kit is sampled from quickbite.example; the properties to connect are the ordering site, the QuickBite app, and the restaurant partner portal; the team is restaurant owners on the content side plus the people who own revenue and the embed. - For Beauty & Fashion: Example: Lumen Beauty, a direct-to-consumer skincare and cosmetics brand. The brand kit is sampled from lumenbeauty.example; the properties to connect are the storefront, the Lumen app, and the lookbook; the team is beauty creators on the content side plus the people who own revenue and the embed. - For Finance & Insurance: Example: Harbor Bank, a community bank with a personal-finance hub. The brand kit is sampled from harborbank.example; the properties to connect are the public site, online banking, and the Harbor mobile app; the team is advisors on the content side plus the people who own revenue and the embed. - For Education: Example: Brightpath Learning, an online course provider with a campus network. The brand kit is sampled from brightpath.example; the properties to connect are the course catalog, the learner portal, and the Brightpath app; the team is instructors on the content side plus the people who own revenue and the embed. - For Home & Decor: Example: Hearthstone Home, a furniture and decor retailer. The brand kit is sampled from hearthstone.example; the properties to connect are the storefront, the room-planner app, and the inspiration magazine; the team is interior designers on the content side plus the people who own revenue and the embed. - For Consumer Electronics: Example: Volt Gear, an electronics retailer with a reviews site. The brand kit is sampled from voltgear.example; the properties to connect are the storefront, the reviews site, and the Volt app; the team is reviewers on the content side plus the people who own revenue and the embed. - For Gaming: Example: PixelForge, a game studio with a community portal. The brand kit is sampled from pixelforge.example; the properties to connect are the studio site, the community portal, and the launcher; the team is streamers on the content side plus the people who own revenue and the embed. - For Media & Entertainment: Example: Daily Current, a news and streaming publisher. The brand kit is sampled from dailycurrent.example; the properties to connect are the news site, the streaming app, and the newsletters; the team is reporters on the content side plus the people who own revenue and the embed. - For Real Estate: Example: Keystone Realty, a brokerage with a listings site. The brand kit is sampled from keystonerealty.example; the properties to connect are the listings site, the agent portal, and the Keystone app; the team is agents on the content side plus the people who own revenue and the embed. ### Step 2: Launch Media Network - [What a media network is on Genuin](https://begenuin.com/developers/get-started/any-business/what-is-a-media-network): A media network on Genuin is your brand's own distribution and monetization system: the places your video appears (your site, your apps, partner sites, the open web), the audience that watches it, and the revenue those views create. Reading time about 4 minutes; nothing to configure. - [What exactly is a media network on Genuin, and do I need one?](https://begenuin.com/developers/get-started/any-business/founders-business-owners-questions-and-answers): It is your own distribution and monetization system: the placements where your video appears, the communities that hold the content, and the demand that pays for views. If you have an audience or a site and want video that earns, you need one; the same five steps apply whether you are a podcaster or a retailer. - [How is this different from just posting on YouTube or TikTok?](https://begenuin.com/developers/get-started/any-business/founders-business-owners-questions-and-answers): Those platforms own the audience, the data, and most of the revenue. On Genuin the video renders on your properties under your brand, the viewer relationship and data stay yours, and you set the demand sources; distribution into the Genuin network adds reach without giving that up. - [We hold advertiser budgets, not inventory. What does getting started mean for us?](https://begenuin.com/developers/get-started/any-business/media-demand-aggregators-questions-and-answers): You set up a Business Account on BCC with one client brand per advertiser and buy across the network: packages and Paid Partner Posts directly, programmatic through your DSP with Genuin as a seller, and AdCP for buyer agents. There is nothing to embed unless a client also runs onsite placements. - Related: [How Media Brands and Publishers Add Advertiser Brands and Creators to Their Network](https://begenuin.com/developers/get-started/any-business/how-media-brands-and-publishers-add-advertiser-brands-and-creators-to-their-network), [Connect Your Brand Network to Add Consumer Brands](https://begenuin.com/developers/get-started/any-business/how-do-you-connect-your-brand-network-and-add-consumer-brands) - [Choose your network model: Owned, Extended, Commerce, or Retail](https://begenuin.com/developers/get-started/any-business/choose-network-model): When you finish, your network has a model, and BCC shows only the settings, demand sources, and reports that model uses. Your part takes about 3 minutes and can be changed later without losing anything. - [Which network model should I pick: Owned, Extended O&O, Commerce, or Retail?](https://begenuin.com/developers/get-started/any-business/founders-business-owners-questions-and-answers): Owned if you want video and revenue share on your own site; Extended O&O if you want Genuin to run your brand as a destination on partner inventory as a managed service; Commerce if you have first-party data and a catalog; Retail if you need every impression priced to margin with your ad server as system of record. You can move up a level later without rebuilding. - Related: [What is a Commerce Media Network?](https://begenuin.com/developers/get-started/any-business/what-is-a-commerce-media-network), [What Are the Different Ways to Monetize My Network?](https://begenuin.com/developers/browse-by-products/monetize/what-are-the-different-ways-to-monetize-my-network) - [Register your placements on the Hierarchical Grid](https://begenuin.com/developers/get-started/any-business/register-placements): When you finish, every place your video will appear has an address on one map that inventory, feed layout, and reporting all share, so a placement you create today reports correctly forever. Your part takes about 10 minutes for a typical site; retailers with many templates can import a sheet. - [The player renders a preview ribbon or nothing at all. What do I check?](https://begenuin.com/developers/get-started/any-business/developers-engineering-questions-and-answers): In order: the domain is verified (yellow badge means not yet), the loader has the right brand ID, the placement ID exists on the published grid, the size on the element is allowed for that placement, and the page is not blocked by your CSP. Sandbox keys always show the ribbon. - [How should I structure communities and groups?](https://begenuin.com/developers/get-started/any-business/marketers-growth-questions-and-answers): One community per brand, five to twelve groups named the way the audience thinks (Episodes, Clips, Behind the scenes; or your top categories), each tied to a grid context so feeds can be matched to pages. - [Can I bulk-create placements?](https://begenuin.com/developers/get-started/any-business/operations-ad-ops-support-questions-and-answers): Yes. Import the grid as CSV with one row per placement from Network → Grid → Import/Export; the same file generates package listings and partner ad server line items. - [How do I onboard hundreds of properties without doing it by hand?](https://begenuin.com/developers/get-started/any-business/media-supply-aggregators-questions-and-answers): Create brands, properties, page types, and placements in bulk from a CSV import or the Partner API, then let each publisher verify its own domain or verify centrally. The Hierarchical Grid you end up with is the single spine your reports and sell sheet read from. - Related: [Create a placement and map it to the shopper journey](https://begenuin.com/developers/browse-by-products/onsite/how-can-contextual-feed-placements-transform-the-consumer-journey-across-your-website-or-app) - [Pick your first player experience](https://begenuin.com/developers/get-started/any-business/pick-player-experience): When you finish, each placement on your grid has a player experience assigned, and you have seen each one rendered with your brand kit. Your part takes about 5 minutes. - [Which video experience belongs on which page?](https://begenuin.com/developers/get-started/any-business/marketers-growth-questions-and-answers): Shorts on content pages, Shoppable on product and category pages, Community in member or post-purchase areas, Live & Q&A for events and drops. A placement can allow more than one, and the best fit is chosen for each viewer. - [Can I ship a house player across all my publishers and still let each one look like itself?](https://begenuin.com/developers/get-started/any-business/media-supply-aggregators-questions-and-answers): Yes: set one house player experience and brand kit at the anchor and override per publisher brand; a custom player SDK build is available for a fully house look. Each publisher's placements inherit the house defaults unless their brand overrides them. - Related: [Deliver contextual feeds with page, user, and location context](https://begenuin.com/developers/developer-resources/sdk/contextual-embeds-how-they-work-and-how-to-configure-them) Notes for your choices: - For Creators & Podcasters: Model: Owned. One property (your site), one page type (Episode page), one placement, Shorts. Add a Home placement after launch. - For Consumer Brands: Model: Commerce Media. Grid mirrors Home, Category, PDP, Post-purchase; Shoppable on PDPs and categories, Community post-purchase, Live & Q&A for drops. - For Online Retailers: Model: Retail Media. Import the grid from your ad server's ad units and site templates; context from your product taxonomy; Shoppable everywhere, Shorts on editorial; floors by target net margin. - For Consumer Services: Model: Owned. Page types Home, Category, Article, Support, App home; Shorts plus Community; Shoppable only if you sell online. - For Media & Entertainment: Model: Extended O&O. Import the grid from your ad server's ad units; Shorts on article and episode pages, Live & Q&A for events and talent. Launch destinations are named in the agreement. - For Media Supply Aggregator: Model: Extended O&O at scale. Register one property per publisher brand on the [Hierarchical Grid](https://begenuin.com/developers/get-started/any-business/the-hierarchical-grid-one-spine-for-inventory-layout-and-reporting), with page types and placements imported from your existing ad-tag inventory map (see [Register your placements on the Hierarchical Grid](https://begenuin.com/developers/get-started/any-business/register-placements)); choose a house player experience and let each publisher brand override it (see [Pick your first player experience](https://begenuin.com/developers/get-started/any-business/pick-player-experience)). The grid is what rolls your whole supply up into one report and one sell sheet. - For Media Demand Aggregator: Model: Demand partner and package buyer rather than inventory owner. You do not register placements; instead map the Genuin network's inventory to your buying taxonomy under Monetize > Buying (see [What a media network is on Genuin](https://begenuin.com/developers/get-started/any-business/what-is-a-media-network) and [Package Listing and Discovery](https://begenuin.com/developers/get-started/any-business/package-listing-and-discovery)) and, for clients with their own sites, register their properties on the grid under their brand (see [Register your placements on the Hierarchical Grid](https://begenuin.com/developers/get-started/any-business/register-placements)). Pick the player experience your creative set is produced for (see [Pick your first player experience](https://begenuin.com/developers/get-started/any-business/pick-player-experience)). - For Developers: You own: exporting the placement grid and mapping placement IDs to your templates and ad units. Reserve each embed's footprint so the page doesn't shift when it renders. - For Marketers: You own: which page types get video, which experiences run where, and the context taxonomy your feeds are ranked against. Think in customer journeys, not templates. - For Revenue: You own: the brand type and which demand sources it switches on, the CPMs you ask for, and the placement sizes buyers pay for. - For Growth: KPI set: pages per session, session length. Place video where the journey continues and allow more than one experience per placement so the best fit is chosen for each viewer. - For Monetization: KPI set: eCPM, fill, revenue per embed. Pick the brand type that matches your business and register placements in the sizes buyers pay for. - For Onsite: Onsite is the Owned model's core. Register one page type per template where video should appear and one placement per slot, following the Onsite layout table (see [Onsite: contextual placements across homepage, category, and product pages](https://begenuin.com/developers/get-started/any-business/onsite-contextual-placements-across-homepage-category-and-product-pages)). Attach the page's context (category tree, product taxonomy, article topics) at the page-type level so each page gets the most relevant video. Start with Shorts on content pages and Shoppable on product pages. ([Choose your network model: Owned, Extended, Commerce, or Retail](https://begenuin.com/developers/get-started/any-business/choose-network-model), [Register your placements on the Hierarchical Grid](https://begenuin.com/developers/get-started/any-business/register-placements), [Onsite: contextual placements across homepage, category, and product pages](https://begenuin.com/developers/get-started/any-business/onsite-contextual-placements-across-homepage-category-and-product-pages), [Player card sizes and IAB footprint spec](https://begenuin.com/developers/get-started/any-business/player-card-sizes-and-iab-footprint-spec)) - For Offsite: Offsite tags are generated from groups, not placements, but the grid still matters: register a property for each DSP or partner you traffic through so offsite impressions report as rows beside onsite. Choose IAB sizes you will actually traffic (see [Player card sizes and IAB footprint spec](https://begenuin.com/developers/get-started/any-business/player-card-sizes-and-iab-footprint-spec)). ([Register your placements on the Hierarchical Grid](https://begenuin.com/developers/get-started/any-business/register-placements), [Offsite: generate IAB-standard tags for your media plan](https://begenuin.com/developers/get-started/any-business/offsite-generate-iab-standard-tags-for-your-media-plan), [Ad tag reference: VAST, IAB sizes, and macros](https://begenuin.com/developers/get-started/any-business/ad-tag-reference-vast-iab-sizes-and-macros), [Player card sizes and IAB footprint spec](https://begenuin.com/developers/get-started/any-business/player-card-sizes-and-iab-footprint-spec)) - For Monetize: Pick the model by demand sources you will switch on: Owned for network share only, Extended O&O to have Genuin run distribution and partner sales for you as a managed service, Commerce or Retail for in-video commerce and margin reporting. Every placement on the grid carries a floor and a brand safety profile, so register placements with the sizes buyers pay for. ([Choose your network model: Owned, Extended, Commerce, or Retail](https://begenuin.com/developers/get-started/any-business/choose-network-model), [Register your placements on the Hierarchical Grid](https://begenuin.com/developers/get-started/any-business/register-placements), [Monetization models on Genuin: a decision guide](https://begenuin.com/developers/get-started/any-business/monetization-models-on-genuin-a-decision-guide), [Network models in depth: Owned, Extended O&O, Commerce Media, Retail Media](https://begenuin.com/developers/get-started/any-business/network-models-in-depth-owned-extended-o-o-commerce-media-retail-media)) - For Network: This is the step Network owns. Choose the model (see [Network models in depth: Owned, Extended O&O, Commerce Media, Retail Media](https://begenuin.com/developers/get-started/any-business/network-models-in-depth-owned-extended-o-o-commerce-media-retail-media)), register the grid, and decide which placements may carry partner content and which groups may travel. Extended O&O destinations appear on your grid as properties you do not own. ([What a media network is on Genuin](https://begenuin.com/developers/get-started/any-business/what-is-a-media-network), [Choose your network model: Owned, Extended, Commerce, or Retail](https://begenuin.com/developers/get-started/any-business/choose-network-model), [Register your placements on the Hierarchical Grid](https://begenuin.com/developers/get-started/any-business/register-placements), [Extended O&O: how managed syndication works end to end](https://begenuin.com/developers/get-started/any-business/extended-o-o-how-managed-syndication-works-end-to-end)) - For Control: Every placement carries a brand safety profile and player controls (autoplay, captions, share) set at the page-type level and narrowed at the placement. Decide them on the grid before you embed so templates never need a code change. ([Register your placements on the Hierarchical Grid](https://begenuin.com/developers/get-started/any-business/register-placements), [Control: roles, moderation, brand safety, and guidelines](https://begenuin.com/developers/get-started/any-business/control-roles-moderation-brand-safety-and-guidelines), [Embed configuration reference](https://begenuin.com/developers/get-started/any-business/embed-configuration-reference)) - For Studio: Studio adapts each video to the placement sizes on your grid, so register the sizes you will use before generating; a 9:16 feed and a 300 × 250 card need different crops. Player experiences decide what Studio tags: products for Shoppable, hooks for Shorts. ([Register your placements on the Hierarchical Grid](https://begenuin.com/developers/get-started/any-business/register-placements), [Pick your first player experience](https://begenuin.com/developers/get-started/any-business/pick-player-experience), [Studio: produce brand video from podcasts, long-form, and catalogs](https://begenuin.com/developers/get-started/any-business/studio-produce-brand-video-from-podcasts-long-form-and-catalogs), [Player card sizes and IAB footprint spec](https://begenuin.com/developers/get-started/any-business/player-card-sizes-and-iab-footprint-spec)) - For Supervised Intelligence: Octo answers questions along the grid, so a clean grid with real context is what makes its answers useful. Commerce and Retail models switch on Supervised Intelligence's Resolve capability for in-video commerce. ([Choose your network model: Owned, Extended, Commerce, or Retail](https://begenuin.com/developers/get-started/any-business/choose-network-model), [Register your placements on the Hierarchical Grid](https://begenuin.com/developers/get-started/any-business/register-placements), [Supervised Intelligence: the orchestration and generative commerce layer](https://begenuin.com/developers/get-started/any-business/supervised-intelligence-the-orchestration-and-generative-commerce-layer), [The Hierarchical Grid: one spine for inventory, layout, and reporting](https://begenuin.com/developers/get-started/any-business/the-hierarchical-grid-one-spine-for-inventory-layout-and-reporting)) - For Marketplace: Genuin tools such as Analytics, Curate, and Monetization are ready to enable under Marketplace > Tools, so the capabilities you add can work with your network from the start. Provider integrations need one sign-in per brand. ([Add AI capabilities, tools, and models from the Marketplace](https://begenuin.com/developers/browse-by-products/marketplace/add-ai-capabilities-tools-and-models-from-the-marketplace)) - For Healthcare & Wellness: Example: Northwind Health runs Owned (Extended O&O when you syndicate to health publishers). Placements are registered on condition pages, provider profiles, service-line pages, and the wellness blog, with Shorts on condition pages and Live & Q&A for webinars with clinicians. - For Travel & Hospitality: Example: Horizon Journeys runs Commerce Media (bookable placements onsite, reach offsite). Placements are registered on destination pages, hotel detail pages, search results, and booking confirmations, with Shoppable on hotel pages and Shorts on destination guides. - For Auto: Example: Summit Motors runs Commerce Media (Retail Media when OEMs buy your placements). Placements are registered on vehicle detail pages, inventory search, model pages, and service booking, with Shoppable on vehicle detail pages and Keywords player on model pages. - For Music: Example: Riverline Records runs Extended O&O (syndicate sessions to music publishers and venues). Placements are registered on artist pages, event pages, release pages, and the merch store, with Live & Q&A on artist pages and a Rewarded Video Wall on presale pages. - For Sports: Example: Metro Athletic runs Extended O&O (syndicate highlights to partner publishers and venues). Placements are registered on game pages, team pages, scores and schedules, and ticketing, with Shorts on game pages and Live & Q&A for post-game shows. - For Food & Delivery: Example: QuickBite runs Commerce Media (orderable placements onsite, reach offsite). Placements are registered on restaurant pages, dish detail pages, search results, and order confirmation, with Shoppable on dish pages and Shorts on the home feed. - For Beauty & Fashion: Example: Lumen Beauty runs Commerce Media (Retail Media when partner brands buy placements). Placements are registered on product detail pages, collection pages, the lookbook, and checkout, with Shoppable on product pages and Community Wall on the lookbook. - For Finance & Insurance: Example: Harbor Bank runs Owned (Extended O&O to local news and real-estate partners). Placements are registered on product pages (mortgages, savings, cards), calculators, branch pages, and the learning hub, with Shorts on product pages and Live & Q&A for webinars. - For Education: Example: Brightpath Learning runs Owned (Extended O&O to education publishers). Placements are registered on course pages, instructor profiles, the catalog, and the learner dashboard, with Shorts on course pages and Community Wall in the learner dashboard. - For Home & Decor: Example: Hearthstone Home runs Retail Media (brands that sell through you buy placements). Placements are registered on product detail pages, room and collection pages, the inspiration magazine, and checkout, with Shoppable on product and room pages and Shorts in the magazine. - For Consumer Electronics: Example: Volt Gear runs Retail Media (brands you carry buy placements and co-op). Placements are registered on product detail pages, comparison pages, category pages, and support, with Shoppable on product pages and Keywords player on comparison pages. - For Gaming: Example: PixelForge runs Extended O&O (syndicate clips to gaming publishers and creator sites). Placements are registered on game pages, patch-note pages, the community portal, and the store, with Community Wall in the portal and Shorts on game pages. - For Media & Entertainment: Example: Daily Current runs Extended O&O (syndicate to partner publishers and run a network). Placements are registered on article pages, section fronts, show pages, and the streaming home, with Shorts on article pages and Horizontal player on show pages. - For Real Estate: Example: Keystone Realty runs Commerce Media (lead placements onsite, reach offsite). Placements are registered on listing pages, neighborhood pages, agent profiles, and search results, with Shoppable on listing pages and Shorts on neighborhood pages. ### Step 3: Publish Brand Community - [Upload your videos or connect your social profile](https://begenuin.com/developers/get-started/any-business/upload-or-connect): When you finish, Genuin has your existing videos, has sorted them into communities, groups, categories, topics, and keywords for you, and has generated a landing page (your content hub) from them. Your part takes about 10 minutes of your time; the AI does the rest in the background. - [Do I have to create communities, groups, and categories myself?](https://begenuin.com/developers/get-started/any-business/founders-business-owners-questions-and-answers): No. Upload your videos or connect your social profile and the AI assigns every video to a community, a group, categories, topics, and keywords, then generates your content hub from them. You review and move anything it got wrong; most people change nothing. - [How should I structure communities and groups?](https://begenuin.com/developers/get-started/any-business/marketers-growth-questions-and-answers): One community per brand, five to twelve groups named the way the audience thinks (Episodes, Clips, Behind the scenes; or your top categories), each tied to a grid context so feeds can be matched to pages. - Related: [Generate and publish clips from long-form videos](https://begenuin.com/developers/browse-by-products/control/how-to-generate-clips-from-long-form-videos-and-publish-them-in-the-community-media-network), [Create communities and groups](https://begenuin.com/developers/get-started/any-business/create-communities-and-groups) - [Launch your first community: your owned-and-operated space](https://begenuin.com/developers/get-started/any-business/launch-first-community): When you finish, your content hub is live on its own address, your first community is public, and you own the space: the audience relationship, the data, and every feed that leaves it. Your part takes about 5 minutes. - [What has to be true before I can go live?](https://begenuin.com/developers/get-started/any-business/founders-business-owners-questions-and-answers): A verified domain with the loader on one page, a saved brand kit, at least one placement with an experience, 30 published videos (or 10 with scheduling in Canvas, part of Supervised Intelligence), accepted guidelines, and a privacy notice link. BCC checks each automatically and links to the fix. - [How do I reach the 30 videos a feed needs without a production team?](https://begenuin.com/developers/get-started/any-business/marketers-growth-questions-and-answers): Thirty published videos is the go-live minimum: below it, a feed loops instead of ranking. Connect sources (podcast, YouTube, catalog), select up to ten long-form items, and let Studio cut, caption, and group the clips; approve in Drafts. Canvas keeps the library growing on your cadence. - [What should the first 30 videos be?](https://begenuin.com/developers/get-started/any-business/content-community-creators-questions-and-answers): Clips from your strongest existing long-form content, cut by Studio for hooks, plus product videos if you have a catalog. Thirty is the floor for a feed to rank rather than loop; freshness is the next strongest driver. - [Should I upload to my hub or to YouTube first?](https://begenuin.com/developers/get-started/any-business/content-community-creators-questions-and-answers): Upload to your hub first. The AI classifies it, then Curate and Schedule syndicate it to YouTube, TikTok, and Instagram with a link back, so you keep the first-party view of who watched and can wrap ads and sponsorships around the original. - Related: [Embed the Genuin Web SDK on your website](https://begenuin.com/developers/developer-resources/sdk/how-do-you-embed-and-configure-the-genuin-web-sdk-on-your-website), [Create a placement and map it to the shopper journey](https://begenuin.com/developers/browse-by-products/onsite/how-can-contextual-feed-placements-transform-the-consumer-journey-across-your-website-or-app) - [Post to your hub, then curate and schedule to other platforms](https://begenuin.com/developers/get-started/any-business/post-curate-schedule): When you finish, new videos go to your content hub first and reach YouTube, TikTok, Instagram, and the rest on a schedule you set, so your O&O is the source and the platforms are the syndication. Your part takes about 5 minutes to set up; then it is the way you post. - [Do I need a developer to launch?](https://begenuin.com/developers/get-started/any-business/founders-business-owners-questions-and-answers): No for a creator or a site on a tag manager: the embed is one snippet pasted once. Yes for auto login, mobile apps, or conversion tracking, which take a developer about a day in total. - [What is the minimum integration?](https://begenuin.com/developers/get-started/any-business/developers-engineering-questions-and-answers): One async script in the head and one div per placement. No build step, no SDK initialization code, no backend. React, Next.js, and mobile packages exist with the same attributes. - [How do I pass page context so the feed matches the page?](https://begenuin.com/developers/get-started/any-business/developers-engineering-questions-and-answers): Set data-genuin-context on the placement element with key:value pairs (category, product IDs, topics). Context narrows the page type's grid context; it never widens it. - [Should I upload to my hub or to YouTube first?](https://begenuin.com/developers/get-started/any-business/content-community-creators-questions-and-answers): Upload to your hub first. The AI classifies it, then Curate and Schedule syndicate it to YouTube, TikTok, and Instagram with a link back, so you keep the first-party view of who watched and can wrap ads and sponsorships around the original. - Related: [Generate and publish clips from long-form videos](https://begenuin.com/developers/browse-by-products/control/how-to-generate-clips-from-long-form-videos-and-publish-them-in-the-community-media-network), [Activate Creator Programs and Manage Access for Communities and Groups](https://begenuin.com/developers/find-your-use-cases/activate-creator-programs-manage-access), [Embed your social experience on your website](https://begenuin.com/developers/browse-by-products/onsite/can-your-website-become-community-hub-without-building-a-new-platform) - [Distribute your feeds across 7K+ apps and sites](https://begenuin.com/developers/get-started/any-business/distribute-feeds-network): When you finish, feeds you control are running inside the Genuin network of more than 7,000 apps and sites, each feed shaped by a dimension you chose (keywords, brands, categories, topics, page context), with ads and sponsorships wrapped around your content so you earn from every view and can measure and address the people who watched. Your part takes about 10 minutes. - [How long does it take to go live?](https://begenuin.com/developers/get-started/any-business/founders-business-owners-questions-and-answers): The summary at the top of this page adds it up for the business type, role, and goal you pick: the minutes for each essential and recommended step, plus a minute to confirm each step prepared for you. Most paths come to 51 to 116 minutes of hands-on work; a podcaster can be live in an afternoon. Domain verification can add up to a day and enterprise signatures depend on your signatory. Extended O&O destinations take four to six weeks from signature. - [What has to be true before I can go live?](https://begenuin.com/developers/get-started/any-business/founders-business-owners-questions-and-answers): A verified domain with the loader on one page, a saved brand kit, at least one placement with an experience, 30 published videos (or 10 with scheduling in Canvas, part of Supervised Intelligence), accepted guidelines, and a privacy notice link. BCC checks each automatically and links to the fix. - [How do I get API keys and which environments exist?](https://begenuin.com/developers/get-started/any-business/developers-engineering-questions-and-answers): A sandbox key is issued at account creation under Settings → Developers; a live key is issued at go-live. Sandbox data is isolated and keeps working for staging after launch. Keys are scoped to a Business Account and a role and rotate with a 24-hour grace period. - [What changes when we switch from sandbox to live?](https://begenuin.com/developers/get-started/any-business/developers-engineering-questions-and-answers): The live key replaces the sandbox key in the loader, the preview ribbon disappears, and reports stop being labelled sandbox. Nothing else in the markup changes. - [What is the difference between posting on social platforms and distributing a feed on Genuin?](https://begenuin.com/developers/get-started/any-business/marketers-growth-questions-and-answers): On a platform you rent reach you cannot measure or address afterward and the platform keeps the ad revenue. A distributed feed is yours: you choose its dimension (keywords, brands, categories, topics, page context) and where it runs across 7K+ apps and sites, the ads and sponsorships inside it pay you, and every view is attributed and addressable. - [How is consent captured and honored?](https://begenuin.com/developers/get-started/any-business/legal-privacy-security-questions-and-answers): The SDK reads your CMP string (GDPR, US privacy, GPP) or a consent flag you set; consent is honored per viewer and per purpose for personalization, segments, and attribution; a privacy notice link is required in the player before go-live. - [Where do I see incidents and who do I contact?](https://begenuin.com/developers/get-started/any-business/operations-ad-ops-support-questions-and-answers): The status page covers SDK, API, player delivery, and ad serving; support is docs and community on Free, email next business day on Self-serve, and a named CSM with incident response within one hour on Enterprise. - Related: [Schedule content across multiple communities](https://begenuin.com/developers/browse-by-products/control/how-do-i-schedule-content-distribution-across-multiple-brand-communities), [Working of Sponsored posts and takeovers](https://begenuin.com/developers/browse-by-products/monetize/how-do-sponsored-posts-and-takeovers-work-in-placements), [How Auto Login works](https://begenuin.com/developers/developer-resources/overview/genuin-auto-login) Notes for your choices: - For Creators & Podcasters: Connect your YouTube or podcast feed; the AI cuts episodes into clips and builds your hub. Launch it, post new episodes to the hub first and schedule them out to YouTube and TikTok, then distribute an Episodes feed across the network with revenue share on from day one. - For Consumer Brands: Upload product and creator video; the AI classifies by product category and use occasion and builds a hub with shoppable feeds. Launch, syndicate from the hub, and distribute brand and category feeds with your sponsorships wrapped in. - For Online Retailers: Upload or connect catalog video; the AI classifies by category and keyword. Launch the hub, embed category feeds on PDPs and category pages, and distribute category and brand feeds across the network with endemic sponsorships wrapped in and margin reported per feed. - For Consumer Services: Connect your YouTube and help-center videos; the AI groups them by customer need. Launch the hub, embed a feed on support and product pages, syndicate tips from the hub, and distribute a keyword feed so your explainers appear where people search for them. - For Media & Entertainment: Connect your channels; the AI maps shows and sections to groups and builds the hub. Launch on your domain, embed feeds through your CMS, syndicate from the hub, and distribute section and topic feeds across the network with Paid Partner packages wrapped in. - For Media Supply Aggregator: Each publisher brand gets its own content hub, built by the AI from the publisher's archive or social profiles (see [Upload your videos or connect your social profile](https://begenuin.com/developers/get-started/any-business/upload-or-connect)) and launched on the publisher's domain or a Genuin address (see [Launch your first community: your owned-and-operated space](https://begenuin.com/developers/get-started/any-business/launch-first-community)). Your anchor brand curates across hubs: a network-wide feed by category, keyword, or page context distributed into every publisher placement and across the Genuin network (see [Distribute your feeds across 7K+ apps and sites](https://begenuin.com/developers/get-started/any-business/distribute-feeds-network)), with ads and sponsorships you sell wrapped around it. - For Media Demand Aggregator: Your content is advertiser creative and creator content you license: upload it per client brand (see [Upload your videos or connect your social profile](https://begenuin.com/developers/get-started/any-business/upload-or-connect)) so the AI classifies it by category and keyword, launch a lightweight hub per client as the creative library and landing destination (see [Launch your first community: your owned-and-operated space](https://begenuin.com/developers/get-started/any-business/launch-first-community)), and use Studio to adapt each asset to every placement size and partner brand kit (see [Post to your hub, then curate and schedule to other platforms](https://begenuin.com/developers/get-started/any-business/post-curate-schedule)). Distribution for you is buying: Paid Partner Posts, Takeovers, and network feeds that carry your clients' sponsorships (see [Distribute your feeds across 7K+ apps and sites](https://begenuin.com/developers/get-started/any-business/distribute-feeds-network) and [Paid Partner Posts and Paid Partner Takeovers](https://begenuin.com/developers/get-started/any-business/paid-partner-posts-and-paid-partner-takeovers)). - For Developers: You own: the optional embed of hub feeds into your templates (one snippet per embed), pointing your domain at the hub, and passing page context so feeds match the page. No code is needed to launch the hub itself. - For Marketers: You own: reviewing the AI classification (groups, categories, topics, keywords), the hub's look, the syndication schedule per platform, and which feeds to distribute by which dimension. - For Revenue: You own: which feeds carry Genuin ads versus your own sponsorships, brand safety for distributed feeds, and reading distributed-feed revenue by feed and partner. - For Growth: KPI set: hub sessions, watch time per user, followers, syndicated views that return to the hub. Post to the hub first; links back on every syndicated post are the growth loop. - For Monetization: KPI set: distributed views, eCPM on wrapped ads, sponsorship revenue per feed. Launch, then distribute at least one feed so paid partnerships have inventory to run in. - For Onsite: Your content hub is the first onsite surface: launch it on a Genuin address or your domain, then embed any feed from it into your existing pages with one snippet. The AI's categories, topics, and keywords become the page contexts feeds match against. ([Launch your first community: your owned-and-operated space](https://begenuin.com/developers/get-started/any-business/launch-first-community), [Onsite: contextual placements across homepage, category, and product pages](https://begenuin.com/developers/get-started/any-business/onsite-contextual-placements-across-homepage-category-and-product-pages), [Vertical Video Player Placement](https://begenuin.com/developers/browse-by-products/onsite/vertical-video-player-placement), [Keywords Player](https://begenuin.com/developers/browse-by-products/onsite/keywords-player)) - For Offsite: The hub is the landing destination every offsite tag points back to, and a Genuin-domain hub can be allowlisted by buyers and partners. Syndicated posts carry a link back to it so offsite viewers become hub viewers you can measure. ([Launch your first community: your owned-and-operated space](https://begenuin.com/developers/get-started/any-business/launch-first-community), [Generative Destination on a Genuin Domain](https://begenuin.com/developers/browse-by-products/offsite/generative-destination-on-a-genuin-domain), [Post to your hub, then curate and schedule to other platforms](https://begenuin.com/developers/get-started/any-business/post-curate-schedule), [Offsite: generate IAB-standard tags for your media plan](https://begenuin.com/developers/get-started/any-business/offsite-generate-iab-standard-tags-for-your-media-plan)) - For Monetize: Ads and sponsorships wrap your distributed feeds from the first view; revenue share needs nothing more than launch. Keywords, categories, and brand tags assigned by the AI are what packages and feeds are sold against, so review them once before [Distribute your feeds across 7K+ apps and sites](https://begenuin.com/developers/get-started/any-business/distribute-feeds-network). Each feed you distribute can also be sold as a package, with an outcome forecast attached (see [Packages: sell outcomes to brands and demand partners](https://begenuin.com/developers/get-started/any-business/packages-sell-outcomes-to-brands-and-demand-partners)). ([Distribute your feeds across 7K+ apps and sites](https://begenuin.com/developers/get-started/any-business/distribute-feeds-network), [Monetization models on Genuin: a decision guide](https://begenuin.com/developers/get-started/any-business/monetization-models-on-genuin-a-decision-guide), [Paid Partner Posts and Paid Partner Takeovers](https://begenuin.com/developers/get-started/any-business/paid-partner-posts-and-paid-partner-takeovers), [Genuin Network Revenue Share](https://begenuin.com/developers/browse-by-products/monetize/genuin-network-revenue-share), [Packages: sell outcomes to brands and demand partners](https://begenuin.com/developers/get-started/any-business/packages-sell-outcomes-to-brands-and-demand-partners), [Package Builder](https://begenuin.com/developers/browse-by-products/monetize/package-builder)) - For Network: Launch lists your network for distribution across 7K+ apps and sites. Build feeds by keyword, brand, category, topic, or page context and choose where each may run; partner content you accept fills the hub faster. ([Distribute your feeds across 7K+ apps and sites](https://begenuin.com/developers/get-started/any-business/distribute-feeds-network), [Network distribution: place your content in partner inventory](https://begenuin.com/developers/get-started/any-business/network-distribution-place-your-content-in-partner-inventory), [Content Distribution (Outbound)](https://begenuin.com/developers/browse-by-products/network/content-distribution-outbound), [Accept partner content into your ecosystem](https://begenuin.com/developers/get-started/any-business/accept-partner-content-into-your-ecosystem)) - For Control: The AI's classification is editable: move a video, rename a group, or block a keyword and the feeds follow. Guidelines are accepted at launch and the Standard moderation baseline is on; brand safety profiles gate where feeds may run. ([Launch your first community: your owned-and-operated space](https://begenuin.com/developers/get-started/any-business/launch-first-community), [Moderation Baselines and Queue](https://begenuin.com/developers/browse-by-products/control/moderation-baselines-and-queue), [Brand Safety Profile](https://begenuin.com/developers/browse-by-products/control/brand-safety-profile), [Control: roles, moderation, brand safety, and guidelines](https://begenuin.com/developers/get-started/any-business/control-roles-moderation-brand-safety-and-guidelines)) - For Studio: Studio clips what you upload or connect, writes captions in your voice, and prepares each syndicated cut and cover. [Canvas](https://begenuin.com/developers/get-started/any-business/canvas-run-your-network-with-growth-and-monetization-agents), part of Supervised Intelligence, can keep the hub growing on a cadence and run the curate-and-schedule routine for you. ([Upload your videos or connect your social profile](https://begenuin.com/developers/get-started/any-business/upload-or-connect), [Post to your hub, then curate and schedule to other platforms](https://begenuin.com/developers/get-started/any-business/post-curate-schedule), [Clip Generation from Long-form](https://begenuin.com/developers/browse-by-products/studio/clip-generation-from-long-form), [Canvas Growth Fleet](https://begenuin.com/developers/browse-by-products/supervised-intelligence/canvas-growth-fleet)) - For Supervised Intelligence: Classification into communities, groups, categories, topics, and keywords is Supervised Intelligence's work; ask Octo which keywords have the most content, which feeds to create first, and where they would run best before you distribute. ([Upload your videos or connect your social profile](https://begenuin.com/developers/get-started/any-business/upload-or-connect), [Distribute your feeds across 7K+ apps and sites](https://begenuin.com/developers/get-started/any-business/distribute-feeds-network), [Ask](https://begenuin.com/developers/browse-by-products/supervised-intelligence/supervised-intelligence-ask), [Personalization and relevance: how Maya ranks every feed](https://begenuin.com/developers/get-started/any-business/personalization-and-relevance-how-maya-ranks-every-feed)) - For Marketplace: Clone a capability that helps run the hub, such as content curation, from the Capability Marketplace, connect its tools, and enable it in Supervised Intelligence. Capabilities that run in the background, such as clip generation, show their progress on the capability's page. ([Add AI capabilities, tools, and models from the Marketplace](https://begenuin.com/developers/browse-by-products/marketplace/add-ai-capabilities-tools-and-models-from-the-marketplace), [Marketplace: what it does and where to start](https://begenuin.com/developers/browse-by-products/marketplace/marketplace-what-it-does-and-where-to-start)) - For Healthcare & Wellness: Example: Northwind Health launches a hub with Heart Health, Nutrition, New Parents, and Healthy Aging as communities, seeded with clinician explainers, patient stories, and nutrition and fitness tips; the first distribution feeds are Heart Health, Nutrition, and New Parents keyword feeds. - For Travel & Hospitality: Example: Horizon Journeys launches a hub with Beach Escapes, City Breaks, Family Travel, and Adventure as communities, seeded with destination guides, hotel and room tours, and packing and planning tips; the first distribution feeds are Beach Escapes, City Breaks, and Family Travel feeds. - For Auto: Example: Summit Motors launches a hub with EV Owners, Trucks & Towing, First Car, and Service & Care as communities, seeded with vehicle walkarounds, test drives, and maintenance tips; the first distribution feeds are EV Owners, Trucks & Towing, and model-year feeds. - For Music: Example: Riverline Records launches a hub with one per artist plus Indie, Hip-hop, and Live Sessions rooms as communities, seeded with live sessions, behind-the-scenes clips, and artist Q&As; the first distribution feeds are Live Sessions, per-artist, and tour-city feeds. - For Sports: Example: Metro Athletic launches a hub with one per team plus Fantasy, Youth Sports, and Training rooms as communities, seeded with highlights, press conferences, and training and analysis clips; the first distribution feeds are per-team, Fantasy, and game-day feeds. - For Food & Delivery: Example: QuickBite launches a hub with Late Night, Healthy Choices, Family Dinner, and Local Favorites as communities, seeded with dish videos, kitchen tours, and ordering tips; the first distribution feeds are Late Night, Healthy Choices, and city feeds. - For Beauty & Fashion: Example: Lumen Beauty launches a hub with Skincare Routines, Makeup Looks, Hair, and Clean Beauty as communities, seeded with tutorials, product routines, and creator reviews; the first distribution feeds are Skincare Routines, Makeup Looks, and new-launch feeds. - For Finance & Insurance: Example: Harbor Bank launches a hub with First Home, Small Business, Retirement Planning, and Student Money as communities, seeded with explainers on saving, borrowing, and home buying, plus local business stories; the first distribution feeds are First Home, Small Business, and Retirement feeds. - For Education: Example: Brightpath Learning launches a hub with Data Skills, Design, Languages, and Career Change as communities, seeded with lesson previews, instructor Q&As, and student projects; the first distribution feeds are Data Skills, Design, and Career Change feeds. - For Home & Decor: Example: Hearthstone Home launches a hub with Living Rooms, Small Spaces, Outdoor, and Renovation as communities, seeded with room makeovers, product demos, and styling tips; the first distribution feeds are Small Spaces, Outdoor, and seasonal feeds. - For Consumer Electronics: Example: Volt Gear launches a hub with Home Audio, Smart Home, Gaming Gear, and Creators' Kit as communities, seeded with unboxings, comparisons, and setup guides; the first distribution feeds are Smart Home, Gaming Gear, and launch-week feeds. - For Gaming: Example: PixelForge launches a hub with one per title plus Speedruns, Mods, and Esports rooms as communities, seeded with gameplay clips, patch notes explained, and creator highlights; the first distribution feeds are per-title, Speedruns, and patch-day feeds. - For Media & Entertainment: Example: Daily Current launches a hub with Politics, Business, Culture, and Local as communities, seeded with news explainers, show clips, and interviews; the first distribution feeds are Business, Culture, and breaking-news feeds. - For Real Estate: Example: Keystone Realty launches a hub with First-time Buyers, Sellers, Neighborhoods, and Investors as communities, seeded with listing tours, neighborhood guides, and buying and selling explainers; the first distribution feeds are First-time Buyers, Neighborhoods, and new-listing feeds. ### Step 4: Add Users - [Bring your audience in with auto login and SSO](https://begenuin.com/developers/get-started/any-business/auto-login-sso): When you finish, people who are already signed in to your site or app are signed in to Genuin too, so they can follow, post, buy, and be recognized across every placement without a second login. Your part takes about 30 minutes of developer time. - [Do I need a developer to launch?](https://begenuin.com/developers/get-started/any-business/founders-business-owners-questions-and-answers): No for a creator or a site on a tag manager: the embed is one snippet pasted once. Yes for auto login, mobile apps, or conversion tracking, which take a developer about a day in total. - [How does auto login work and what does Genuin see?](https://begenuin.com/developers/get-started/any-business/developers-engineering-questions-and-answers): Your server signs a short-lived JWT with your user ID and the claims you choose; the SDK exchanges it for a Genuin session. Genuin never sees passwords or your user table. SSO providers can be registered so their tokens validate directly. - [Does Octo change our code, and who approves it?](https://begenuin.com/developers/get-started/any-business/developers-engineering-questions-and-answers): Where you connect a repository or CMS, Octo opens embeds, SDK updates, auto login, and ads.txt changes as pull requests or CMS changes for your developer to approve; it never deploys on its own. Without a connection it hands your developer the exact snippet and page. - Related: [How Auto Login works](https://begenuin.com/developers/developer-resources/overview/genuin-auto-login), [How privacy and consent work with zero-party data](https://begenuin.com/developers/browse-by-products/control/how-does-genuin-ensure-privacy-and-consent-with-zero-party-data) - [Invite creators, hosts, and contributors](https://begenuin.com/developers/get-started/any-business/invite-creators): When you finish, the people who make content for your brand (hosts, employees, creators, superfans) can post into your groups under rules you set, and their earnings are tracked from the first post. Your part takes about 10 minutes. - [How do I bring creators, ambassadors, or customers into the content?](https://begenuin.com/developers/get-started/any-business/marketers-growth-questions-and-answers): Invite them by email or creator link, assign a tier (Host, Contributor, or Member creator, whose posts go through moderation), and run a Quest: a brief with a deadline and a reward. Entries pass moderation and rewards settle into Creator Wallets. - [How do I run a Quest that actually gets entries?](https://begenuin.com/developers/get-started/any-business/content-community-creators-questions-and-answers): Write the brief in plain words, pick the group and a deadline, and stack rewards: a small guaranteed reward for valid entries, a larger prize, a revenue share, and a featured placement. Most networks see entries within a day. - [How do creator tiers work?](https://begenuin.com/developers/get-started/any-business/content-community-creators-questions-and-answers): Hosts can go live, pin, and answer Q&A with posts straight to feed; Contributors post to assigned groups straight to feed; Member creators post to open groups through the moderation queue. - [How do live sessions work and what happens to them afterwards?](https://begenuin.com/developers/get-started/any-business/content-community-creators-questions-and-answers): A Host schedules a Live & Q&A session with questions and polls; the replay is kept and Studio turns it into Shorts clips automatically. - Related: [Activate Creator Programs and Manage Access for Communities and Groups](https://begenuin.com/developers/find-your-use-cases/activate-creator-programs-manage-access), [Manage cash credit balances and payouts](https://begenuin.com/developers/browse-by-products/network/how-do-we-manage-cash-credit-balances-and-payouts), [Set up automatic content approval](https://begenuin.com/developers/browse-by-products/control/how-do-i-automatically-approve-content-based-on-pre-defined-brand-community-and-platform-guidelines) - [Set moderation and brand safety](https://begenuin.com/developers/get-started/any-business/moderation-brand-safety): When you finish, every post, comment, and video on your network passes rules you chose before anyone sees it, and advertisers have a brand-safety profile to buy against. Your part takes about 10 minutes. - [How do I set floors, and what moves eCPM?](https://begenuin.com/developers/get-started/any-business/revenue-ad-sales-yield-questions-and-answers): Floors are per placement on the grid; BCC proposes them from your brand safety profile and context. A higher brand safety profile, richer context, verified sellers, and viewability all raise what buyers pay; blocklists lower fill and the Ad quality report shows what each rule costs. - [How does moderation work day to day?](https://begenuin.com/developers/get-started/any-business/content-community-creators-questions-and-answers): A classifier plus your keyword and topic lists score every post; flagged items are held, removed, or labelled by source; the queue has SLA timers, assignment, bulk actions, and an appeal flow; a weekly digest summarizes it. - [What can partners and buyers see about our audience?](https://begenuin.com/developers/get-started/any-business/legal-privacy-security-questions-and-answers): Segment sizes and names, never members or identifiers; cohort membership can be shared with partners only if you enable it; brand safety profiles are visible by design. - [How do I run the moderation queue and what are the SLAs?](https://begenuin.com/developers/get-started/any-business/operations-ad-ops-support-questions-and-answers): The queue shows flagged items by source with SLA timers, assignment, bulk actions, and appeals; set hold, remove, or label per source, and read the weekly digest. Baselines are Standard or Strict, both editable. - Related: [Set up automatic content approval](https://begenuin.com/developers/browse-by-products/control/how-do-i-automatically-approve-content-based-on-pre-defined-brand-community-and-platform-guidelines) - [Add brand partners and demand partners](https://begenuin.com/developers/get-started/any-business/add-partners): When you finish, the companies who will pay for your audience (brands, agencies, programmatic buyers, and other networks) are connected to your network, and the companies whose content you want are connected too. Your part takes about 10 minutes for the first partner. - [What types of brands can be part of my network, and how do I decide who belongs?](https://begenuin.com/developers/get-started/any-business/founders-business-owners-questions-and-answers): Any brand that brings an asset your network uses: audience, content, inventory, data, a catalog, or demand. Classify each on five axes (assets, role, market relationship, company type, scale) and BCC proposes the permissions, split, and ranking weight; competitive brands go to the exclusion list. - [Can I accept other brands' content, and what can they do?](https://begenuin.com/developers/get-started/any-business/content-community-creators-questions-and-answers): Yes, into named groups under your rules: they can appear in those groups, carry their brand on the post, be ranked in your feeds, and earn a share you set; they cannot appear elsewhere, change your brand kit, bypass moderation, or collect viewer data. - [How do I keep ads.txt current when partners change?](https://begenuin.com/developers/get-started/any-business/operations-ad-ops-support-questions-and-answers): BCC re-crawls daily and alerts the Revenue role if a line disappears; adding a demand partner that sells your inventory adds a line and shows the diff for approval. - [How is revenue split between partners?](https://begenuin.com/developers/get-started/any-business/agencies-partners-resellers-questions-and-answers): Splits are set when the partnership is created and accepted in both BCCs; distributed views count toward each side's share and settle through the normal payout cycle. - [How do I buy inventory from a network on Genuin?](https://begenuin.com/developers/get-started/any-business/agencies-partners-resellers-questions-and-answers): Request a package from your own BCC (or through an AI buyer agent over AdCP), accept the brand safety profile, submit creative for approval, and settle through your own BCC; buyers get a free account if they do not have one. - Related: [Distribute your content to partner sites with paid partnerships](https://begenuin.com/developers/browse-by-products/monetize/how-can-you-start-distributing-your-brand-communities-across-the-network-while-controlling-placement-and-setting-payouts), [The Partner Content Support for Embeds & Placements feature enables brands to display approved content from partner brands directly within their websites and applications using Genuin Embeds and Placements.](https://begenuin.com/developers/get-started/any-business/how-do-i-display-partner-brand-content-in-embeds-and-placements), [Connect Programmatic Demand Partners In Contextually Relevant Placements](https://begenuin.com/developers/find-your-use-cases/connect-programmatic-demand-partners), [Connect Your Brand Network to Add Consumer Brands](https://begenuin.com/developers/get-started/any-business/how-do-you-connect-your-brand-network-and-add-consumer-brands) - [Offer member subscriptions: free and paid tiers](https://begenuin.com/developers/get-started/any-business/offer-member-subscriptions-free-and-paid-tiers): When you finish, your social experience has a Free member tier and, where you want one, paid tiers that unlock content, groups, live sessions, or perks, with checkout, renewals, and receipts handled for you and every member assigned to a tier. Takes about 10 minutes. - [Can members pay for access, and can some members stay free?](https://begenuin.com/developers/get-started/any-business/content-community-creators-questions-and-answers): Yes. Every network has a Free member tier; paid tiers add a price and unlock communities, groups, live sessions, ad-free viewing, downloads, or perks you choose. Members can be added or imported on any tier, comped onto a paid tier, or bundled with a plan you already sell. - [How do subscription tiers show up in revenue reporting?](https://begenuin.com/developers/get-started/any-business/revenue-ad-sales-yield-questions-and-answers): By tier and community under Reports > Revenue, alongside sponsorships, programmatic, and commerce, and paid out on the same calendar as the rest of your revenue. - Related: [Bring your audience in with auto login and SSO](https://begenuin.com/developers/get-started/any-business/auto-login-sso), [Subscriptions, bundles, and paid access](https://begenuin.com/developers/get-started/any-business/subscriptions-bundles-and-paid-access), [Subscriptions and Paid Access](https://begenuin.com/developers/browse-by-products/monetize/subscriptions-and-paid-access), [Revenue reporting, payouts, and the Creator Wallet](https://begenuin.com/developers/get-started/any-business/revenue-reporting-payouts-and-the-creator-wallet) Notes for your choices: - For Creators & Podcasters: Invite co-hosts as Hosts; skip auto login until you have members. Run a listener Quest to fill Behind the scenes. List in the network directory for distribution. A Free member tier is set up for listeners; a Supporter tier (ad-free, early access, a members-only group) is drafted for you to switch on when ready (see [Offer member subscriptions: free and paid tiers](https://begenuin.com/developers/get-started/any-business/offer-member-subscriptions-free-and-paid-tiers)). - For Consumer Brands: Auto login with email_hash for the ID graph. Ambassadors and loyal customers as Contributors; a Quest for user content. Brand safety profile with competitive exclusions. Invite retail partners for Paid Partner Posts in their category groups. - For Online Retailers: SSO with hashed loyalty ID. Strict moderation, brand safety profile, advertiser blocklists. Invite endemic brands as partners, connect your partner ad server, list packages for buyers and over [AdCP](https://begenuin.com/developers/get-started/any-business/adcp-make-your-inventory-discoverable-to-ai-buyer-agents). Offline purchase file for attribution. - For Consumer Services: Auto login from your existing sign-in so members are recognized; member-only groups for customers; employees and advocates as Contributors; Standard moderation. - For Media & Entertainment: SSO for subscribers; Hosts for talent; Strict moderation and a brand safety profile per brand. Invite endemic and non-endemic brand partners; connect your ad server; accept partner content into section groups. Map existing subscribers to a paid member tier and keep a Free tier for everyone else (see [Offer member subscriptions: free and paid tiers](https://begenuin.com/developers/get-started/any-business/offer-member-subscriptions-free-and-paid-tiers)). - For Media Supply Aggregator: Add each publisher as a Distribution partner and, where they contribute content, a Content partner on the edge from their brand to your anchor (see [Add brand partners and demand partners](https://begenuin.com/developers/get-started/any-business/add-partners) and [Brand Network: core concepts and how brands are classified](https://begenuin.com/developers/get-started/any-business/brand-network-core-concepts-and-how-brands-are-classified)); accept their brand safety profile into yours. Auto login (see [Bring your audience in with auto login and SSO](https://begenuin.com/developers/get-started/any-business/auto-login-sso)) per publisher domain. Scope moderation to each publisher brand with your baseline on top (see [Set moderation and brand safety](https://begenuin.com/developers/get-started/any-business/moderation-brand-safety)). - For Media Demand Aggregator: Invite each client's marketing team into their brand with Campaign Manager roles (see [Invite your team and assign roles](https://begenuin.com/developers/get-started/any-business/invite-team-assign-roles) and [Invite creators, hosts, and contributors](https://begenuin.com/developers/get-started/any-business/invite-creators)). Add publishers and networks you want direct deals with as Demand-side edges from your anchor brand (see [Add brand partners and demand partners](https://begenuin.com/developers/get-started/any-business/add-partners) and [Brand Network: core concepts and how brands are classified](https://begenuin.com/developers/get-started/any-business/brand-network-core-concepts-and-how-brands-are-classified)); connect your DSP or ad server for programmatic (see [Programmatic: Genuin Ad Server or your partner ad server](https://begenuin.com/developers/get-started/any-business/programmatic-genuin-ad-server-or-your-partner-ad-server) and [Partner Ad Server Integration](https://begenuin.com/developers/get-started/any-business/partner-ad-server-integration)). Attribution needs auto login only where a client runs onsite placements (see [Bring your audience in with auto login and SSO](https://begenuin.com/developers/get-started/any-business/auto-login-sso)); offsite attribution uses the tags and the ID graph (see [Unified identity: auto login, SSO, and the ID graph](https://begenuin.com/developers/get-started/any-business/unified-identity-auto-login-sso-and-the-id-graph)). - For Developers: You own: the auto login signing key, token minting on your server, SSO provider registration, and sending player events to your analytics. - For Marketers: You own: creator and ambassador invitations, creator programs, brand safety categories, and brand partner invitations. - For Revenue: You own: the brand safety settings, demand partner connections, paid partnerships with partner brands, and creator revenue share. - For Growth: KPI set: members, posts per member, creator entries. Auto login enables continuity and member-only groups; creator programs fill new groups. - For Monetization: KPI set: partners connected, paid partnerships live. Set brand safety first, then add brand partners and demand partners. - For Onsite: Auto login turns a sequence of page views into one continuous session that personalization can follow, which is where onsite lift comes from. Members-only groups work only after it is on. Moderation for onsite content is mostly about what Studio and partners publish; member posting is optional. ([Bring your audience in with auto login and SSO](https://begenuin.com/developers/get-started/any-business/auto-login-sso), [Unified identity: auto login, SSO, and the ID graph](https://begenuin.com/developers/get-started/any-business/unified-identity-auto-login-sso-and-the-id-graph), [Personalization and relevance: how Maya ranks every feed](https://begenuin.com/developers/get-started/any-business/personalization-and-relevance-how-maya-ranks-every-feed), [Auto login and token exchange](https://begenuin.com/developers/get-started/any-business/auto-login-and-token-exchange)) - For Offsite: Unified identity links an offsite view to a later onsite visit under consent, which is how offsite return on ad spend is measured. Pass the consent macros in every tag. Demand partners for offsite are your DSP or the partner's ad server (see [Add brand partners and demand partners](https://begenuin.com/developers/get-started/any-business/add-partners)). ([Bring your audience in with auto login and SSO](https://begenuin.com/developers/get-started/any-business/auto-login-sso), [Unified identity: auto login, SSO, and the ID graph](https://begenuin.com/developers/get-started/any-business/unified-identity-auto-login-sso-and-the-id-graph), [Add brand partners and demand partners](https://begenuin.com/developers/get-started/any-business/add-partners), [Attribution: closed-loop commerce and conversion forecasts](https://begenuin.com/developers/get-started/any-business/attribution-closed-loop-commerce-and-conversion-forecasts)) - For Monetize: The brand safety profile you set in [Set moderation and brand safety](https://begenuin.com/developers/get-started/any-business/moderation-brand-safety) is what every buyer sees, and it informs how they value your inventory. Brand partners and demand partners connect in [Add brand partners and demand partners](https://begenuin.com/developers/get-started/any-business/add-partners) but serve nothing until sellers are authorized. Creators' revenue share is set here and settles into their wallets automatically. List packages for buyers, and enable [AdCP discovery](https://begenuin.com/developers/get-started/any-business/adcp-discovery-and-network-sales-agent) so buyer agents find them at the planning stage. ([Set moderation and brand safety](https://begenuin.com/developers/get-started/any-business/moderation-brand-safety), [Add brand partners and demand partners](https://begenuin.com/developers/get-started/any-business/add-partners), [Blocklists and ad quality controls](https://begenuin.com/developers/get-started/any-business/blocklists-and-ad-quality-controls), [Revenue reporting, payouts, and the Creator Wallet](https://begenuin.com/developers/get-started/any-business/revenue-reporting-payouts-and-the-creator-wallet), [AdCP: make your inventory discoverable to AI buyer agents](https://begenuin.com/developers/get-started/any-business/adcp-make-your-inventory-discoverable-to-ai-buyer-agents)) - For Network: Invite brand partners (outbound and inbound), request placements on partner networks, and list in the network directory. Partners accept in their own [Brand Control Center (BCC)](https://begenuin.com/developers/get-started/any-business/glossary); permissions are per group and per placement. Creators from partner networks appear as guests. ([Add brand partners and demand partners](https://begenuin.com/developers/get-started/any-business/add-partners), [Network distribution: place your content in partner inventory](https://begenuin.com/developers/get-started/any-business/network-distribution-place-your-content-in-partner-inventory), [Accept partner content into your ecosystem](https://begenuin.com/developers/get-started/any-business/accept-partner-content-into-your-ecosystem), [Invite creators, hosts, and contributors](https://begenuin.com/developers/get-started/any-business/invite-creators)) - For Control: This is the step Control owns: moderation baseline, flagged-content actions by source, keyword and topic blocklists, roles for approve and remove, and the brand safety profile, aligned with industry brand safety standards, that buyers purchase against. ([Set moderation and brand safety](https://begenuin.com/developers/get-started/any-business/moderation-brand-safety), [Control: roles, moderation, brand safety, and guidelines](https://begenuin.com/developers/get-started/any-business/control-roles-moderation-brand-safety-and-guidelines), [Blocklists and ad quality controls](https://begenuin.com/developers/get-started/any-business/blocklists-and-ad-quality-controls), [Content policies and community guidelines](https://begenuin.com/developers/get-started/any-business/content-policies-and-community-guidelines)) - For Studio: Creators post through Studio's tools with your brand kit; Quests brief them and Studio polishes entries. Moderation reads Studio's production log, so flagged clips show why they were flagged. ([Invite creators, hosts, and contributors](https://begenuin.com/developers/get-started/any-business/invite-creators), [Creator programs and Quests](https://begenuin.com/developers/get-started/any-business/creator-programs-and-quests), [Set moderation and brand safety](https://begenuin.com/developers/get-started/any-business/moderation-brand-safety)) - For Supervised Intelligence: With auto login and hashed identifiers, Supervised Intelligence builds segments from onsite, offsite, and offline signals under your agreement and consent. Ask Octo which cohorts are growing and which placements they prefer. ([Bring your audience in with auto login and SSO](https://begenuin.com/developers/get-started/any-business/auto-login-sso), [Audience segments: onsite, offsite, and offline signals](https://begenuin.com/developers/get-started/any-business/audience-segments-onsite-offsite-and-offline-signals), [Unified identity: auto login, SSO, and the ID graph](https://begenuin.com/developers/get-started/any-business/unified-identity-auto-login-sso-and-the-id-graph), [Privacy and VPPA: the two-channel data flow](https://begenuin.com/developers/get-started/any-business/privacy-and-vppa-the-two-channel-data-flow)) - For Marketplace: Technology partners publish capabilities and custom tools to Marketplace; tools other brands share with you appear under Marketplace > Tools as Shared with you. ([Add AI capabilities, tools, and models from the Marketplace](https://begenuin.com/developers/browse-by-products/marketplace/add-ai-capabilities-tools-and-models-from-the-marketplace), [Partner and reseller program](https://begenuin.com/developers/get-started/any-business/partner-and-reseller-program)) - For Healthcare & Wellness: Example: Northwind Health brings members in through the patient portal sign-in, invites clinicians, dietitians, physical therapists, and patient ambassadors to post, and adds pharmacies, fitness and nutrition brands, insurers, and medical-device makers as brand partners. Guidelines for this vertical: no protected health information in any video or caption, health claims reviewed before publishing, and prescription-drug advertising excluded where restricted. - For Travel & Hospitality: Example: Horizon Journeys brings members in through the loyalty program sign-in, invites travel creators, local guides, and hotel concierges to post, and adds hotel chains, airlines, tour operators, and luggage brands as brand partners. Guidelines for this vertical: pricing and availability must match the booking engine, paid placements disclosed, and no unlicensed footage of properties. - For Auto: Example: Summit Motors brings members in through the service account sign-in, invites product specialists, service advisors, and owners to post, and adds OEMs, tire and parts brands, lenders, and insurers as brand partners. Guidelines for this vertical: pricing and financing disclosures on every vehicle video, OEM co-op guidelines applied, and no claims about competitor vehicles. - For Music: Example: Riverline Records brings members in through the fan-club sign-in, invites artists, producers, and superfans to post, and adds venues, ticketing platforms, streaming services, and instrument brands as brand partners. Guidelines for this vertical: rights cleared per clip (master and publishing), explicit-content labels applied, and no unreleased audio in distributed feeds. - For Sports: Example: Metro Athletic brings members in through the ticketing and fantasy sign-in, invites analysts, former players, and fan creators to post, and adds leagues, sportsbooks where permitted, apparel brands, and ticketing as brand partners. Guidelines for this vertical: league footage rights per clip, sportsbook advertising restricted by jurisdiction, and youth-sports content with stricter moderation. - For Food & Delivery: Example: QuickBite brings members in through the ordering account sign-in, invites restaurant owners, chefs, and food creators to post, and adds restaurant chains, beverage brands, and grocery and CPG brands as brand partners. Guidelines for this vertical: allergen and nutrition claims verified, alcohol advertising age-gated, and restaurant footage approved by the partner. - For Beauty & Fashion: Example: Lumen Beauty brings members in through the store account sign-in, invites beauty creators, stylists, and customers to post, and adds retail partners that carry the brand, complementary brands, and salons as brand partners. Guidelines for this vertical: before-and-after claims substantiated, paid creator content disclosed, and ingredient claims reviewed. - For Finance & Insurance: Example: Harbor Bank brings members in through online-banking sign-in with consent, invites advisors, branch managers, and local business customers to post, and adds real-estate brokerages, insurers, and local business associations as brand partners. Guidelines for this vertical: regulatory disclosures on every product video, no personalized investment advice, cryptocurrency and lending ads excluded, and signed-in data used only under consent. - For Education: Example: Brightpath Learning brings members in through the learner portal sign-in, invites instructors, alumni, and student ambassadors to post, and adds universities, employers, and software brands used in courses as brand partners. Guidelines for this vertical: learner data kept out of public communities, accessibility (captions on every video), and age-appropriate moderation for under-18 programs. - For Home & Decor: Example: Hearthstone Home brings members in through the store account sign-in, invites interior designers, stylists, and customers to post, and adds furniture and decor brands you carry, paint and flooring brands, and designers as brand partners. Guidelines for this vertical: product availability and pricing synced from the catalog, and paid creator content disclosed. - For Consumer Electronics: Example: Volt Gear brings members in through the store account sign-in, invites reviewers, product specialists, and customers to post, and adds the brands you carry, accessory brands, and warranty providers as brand partners. Guidelines for this vertical: specifications verified against the catalog, sponsored reviews disclosed, and brand co-op guidelines applied. - For Gaming: Example: PixelForge brings members in through the player account sign-in, invites streamers, modders, and community managers to post, and adds hardware and peripheral brands, esports leagues, and platforms as brand partners. Guidelines for this vertical: age ratings respected per title, stricter moderation for under-18 communities, and loot-box advertising restricted by jurisdiction. - For Media & Entertainment: Example: Daily Current brings members in through the subscriber sign-in, invites reporters, hosts, and contributors to post, and adds other publishers, studios, and local broadcasters as brand partners. Guidelines for this vertical: editorial standards applied to sponsored content labels, news footage rights per clip, and brand safety profile tuned for hard news. - For Real Estate: Example: Keystone Realty brings members in through the saved-search account sign-in, invites agents, stagers, and local business owners to post, and adds lenders, insurers, movers, and home-services brands as brand partners. Guidelines for this vertical: fair-housing language on every listing video, licensing disclosures per agent, and listing footage approved by the seller. ### Step 5: Sign Contract - [Plans explained: Free, Self-serve, and Enterprise](https://begenuin.com/developers/get-started/any-business/plans-explained): Genuin has three plans; most networks launch on Free, upgrade to Self-serve when they want their own demand sources, and move to Enterprise when they want Genuin to operate the network as a managed service. Reading time about 3 minutes. - [What does it cost to start, and when do I pay anything?](https://begenuin.com/developers/get-started/any-business/founders-business-owners-questions-and-answers): Starting is free with no card and no contract. Inventory monetized through Genuin carries no serving cost; a revenue share applies to Genuin network demand and a platform fee to demand you bring yourself. Enterprise agreements set both in one schedule. - [What will we be invoiced for?](https://begenuin.com/developers/get-started/any-business/finance-billing-questions-and-answers): Plan fees where they apply (none on Free), metered serving only for inventory not monetized through Genuin, and nothing for Genuin-monetized inventory. Revenue shares and platform fees are netted against payouts, not invoiced. - [What are the minimums and commitments?](https://begenuin.com/developers/get-started/any-business/finance-billing-questions-and-answers): Network revenue share has no minimums; Enterprise and managed service agreements carry service levels and content or production commitments that are stated in the schedule before signature. - Related: [What Are the Different Ways to Monetize My Network?](https://begenuin.com/developers/browse-by-products/monetize/what-are-the-different-ways-to-monetize-my-network), [How AI works in Brand Control Center](https://begenuin.com/developers/browse-by-products/supervised-intelligence/adaptive-genuin-intelligence-for-brand-control-center) - [Choose your monetization agreement](https://begenuin.com/developers/get-started/any-business/choose-monetization-agreement): When you finish, you have chosen how money flows through your network and which agreement governs it, and BCC has generated that agreement for signature. Your part takes about 10 minutes. - [What does it cost to start, and when do I pay anything?](https://begenuin.com/developers/get-started/any-business/founders-business-owners-questions-and-answers): Starting is free with no card and no contract. Inventory monetized through Genuin carries no serving cost; a revenue share applies to Genuin network demand and a platform fee to demand you bring yourself. Enterprise agreements set both in one schedule. - [What is Genuin's share and when am I paid?](https://begenuin.com/developers/get-started/any-business/founders-business-owners-questions-and-answers): The share is set by your agreement type and shown in BCC under Settings → Plan before you sign. Payouts are monthly net-30 by default, with statements that reconcile to the revenue report; creator shares settle automatically. - [Can I leave, and what do I keep?](https://begenuin.com/developers/get-started/any-business/founders-business-owners-questions-and-answers): You keep your brand, audience relationship, content, and data; exports cover videos, reports, and segments. Agreements set notice periods; the Free and Self-serve plans end any time. - [Which agreement do I sign?](https://begenuin.com/developers/get-started/any-business/revenue-ad-sales-yield-questions-and-answers): Network revenue share for Genuin network demand only; platform agreement if you sell to your own partners or run your own ad server; managed service (Extended O&O) if Genuin operates distribution and partner sales for you; commerce media schedule if first-party data, in-video commerce, and margin reporting are in scope. - [Who can sign and change billing details?](https://begenuin.com/developers/get-started/any-business/finance-billing-questions-and-answers): Only the Owner role can sign agreements and change billing; Revenue can approve partners and read payouts; Analysts are read-only. Every change is in the audit log. - [What are the minimums and commitments?](https://begenuin.com/developers/get-started/any-business/finance-billing-questions-and-answers): Network revenue share has no minimums; Enterprise and managed service agreements carry service levels and content or production commitments that are stated in the schedule before signature. - [Where is data stored and which attestations exist?](https://begenuin.com/developers/get-started/any-business/legal-privacy-security-questions-and-answers): US by default; EU and other regions on Enterprise agreements. Security overview, subprocessor list, data processing addendum, and current attestations are under Settings → Trust and attached to Enterprise agreements. - [What do the agreements cover and can we redline them?](https://begenuin.com/developers/get-started/any-business/legal-privacy-security-questions-and-answers): Click-through terms for Free and Self-serve; Enterprise and commerce schedules cover rates, service levels, data-use terms, attribution windows, and margin reporting and are drafted by your CSM for your signatory, so redlines happen there. - [How do splits work when Genuin, my network, and the publisher all take a share?](https://begenuin.com/developers/get-started/any-business/media-supply-aggregators-questions-and-answers): Your enterprise agreement sets the reseller share between you and Genuin; a per-publisher split schedule in Network → Partners sets what each publisher brand earns on monetized views of its inventory. Wallets settle per brand so each publisher sees only its own line. - [What does Genuin charge on demand we bring ourselves?](https://begenuin.com/developers/get-started/any-business/media-demand-aggregators-questions-and-answers): A platform fee under a buyer agreement, with rates from the pricing schedule; direct packages carry the publisher's price plus the fee, and the agreement sets billing per client brand with insertion orders. - Related: [Set up programmatic ads in your feeds](https://begenuin.com/developers/browse-by-products/monetize/how-do-we-set-up-programmatic-ads-to-generate-automated-ad-revenue) - [Sign your agreement and authorize sellers](https://begenuin.com/developers/get-started/any-business/sign-agreement): When you finish, your agreement is executed, your payout details are verified, and the files that tell the advertising ecosystem who may sell your inventory are live. Your part takes about 15 minutes; enterprise signatures depend on your signatory. - [What is ads.txt and why can't demand serve until it is green?](https://begenuin.com/developers/get-started/any-business/revenue-ad-sales-yield-questions-and-answers): ads.txt on your domain and your entry in Genuin's sellers.json tell buyers who is authorized to sell your inventory; most programmatic demand will not bid without them. BCC generates the lines, crawls daily, and alerts you if a line disappears. - [How are payouts verified and scheduled?](https://begenuin.com/developers/get-started/any-business/finance-billing-questions-and-answers): Add a bank account or payout provider under Monetize → Payouts; Genuin verifies it with a micro-deposit within two business days. Default is monthly net-30; Enterprise agreements can set custom terms. - [What do the agreements cover and can we redline them?](https://begenuin.com/developers/get-started/any-business/legal-privacy-security-questions-and-answers): Click-through terms for Free and Self-serve; Enterprise and commerce schedules cover rates, service levels, data-use terms, attribution windows, and margin reporting and are drafted by your CSM for your signatory, so redlines happen there. - [What goes in ads.txt and sellers.json for an aggregator?](https://begenuin.com/developers/get-started/any-business/media-supply-aggregators-questions-and-answers): Every publisher's ads.txt lists Genuin and your seller ID as intermediaries; sellers.json lists you as INTERMEDIARY with the publisher as the final seller. BCC generates both line sets per publisher brand and checks them nightly. - Related: [How plans and pricing work](https://begenuin.com/developers/get-started/any-business/how-plans-and-pricing-work) - [Activate monetization and see your first revenue](https://begenuin.com/developers/get-started/any-business/activate-monetization): When you finish, demand is serving into your placements, revenue appears in Reports, and you know where to look to raise it. Your part takes about 5 minutes to switch on; first revenue typically shows the same day. - [Where does the money actually come from?](https://begenuin.com/developers/get-started/any-business/founders-business-owners-questions-and-answers): Six sources: Genuin network revenue share, Paid Partner Posts and Takeovers, programmatic through an ad server, packages listed for buyers and AI buyer agents, subscriptions, and in-video commerce. Most networks start with revenue share and add sources as they grow. - [Which demand sources can I switch on and in what order?](https://begenuin.com/developers/get-started/any-business/revenue-ad-sales-yield-questions-and-answers): Genuin network share first, then brand partners (Paid Partner Posts and Takeovers), then programmatic, then commerce and subscriptions. Each is switched on in Monetize → Demand once sellers are verified. - [How do I set floors, and what moves eCPM?](https://begenuin.com/developers/get-started/any-business/revenue-ad-sales-yield-questions-and-answers): Floors are per placement on the grid; BCC proposes them from your brand safety profile and context. A higher brand safety profile, richer context, verified sellers, and viewability all raise what buyers pay; blocklists lower fill and the Ad quality report shows what each rule costs. - Related: [Manage cash credit balances and payouts](https://begenuin.com/developers/browse-by-products/network/how-do-we-manage-cash-credit-balances-and-payouts), [How AI works in Brand Control Center](https://begenuin.com/developers/browse-by-products/supervised-intelligence/adaptive-genuin-intelligence-for-brand-control-center) Notes for your choices: - For Creators & Podcasters: Free plan, network revenue share, click-through; add payout details and switch on Genuin network demand. Subscriptions for a premium group when you pass 500 members. - For Consumer Brands: Enterprise plan, commerce media schedule with data-use terms and attribution windows. Switch on commerce to your checkout, partners, and programmatic; intent your catalog cannot serve is routed to partner catalogs under your agreement. - For Online Retailers: Enterprise plan, commerce media schedule with margin reporting. ads.txt on every domain and app-ads.txt on every app. Programmatic through your ad server as system of record; Reports > Margin from day one. - For Consumer Services: Self-serve plan; network share, or a platform agreement if you will run partner content. Subscriptions for premium education; revenue share offsets hosting. - For Media & Entertainment: Enterprise plan, managed service agreement; ads.txt for every domain; all demand sources on; Paid Partner packages listed for buyers and over [AdCP](https://begenuin.com/developers/get-started/any-business/adcp-make-your-inventory-discoverable-to-ai-buyer-agents); partner ad server as system of record. - For Media Supply Aggregator: Enterprise agreement for the aggregator with a reseller share, plus a per-publisher split schedule you set in Network > Partners (see [Choose your monetization agreement](https://begenuin.com/developers/get-started/any-business/choose-monetization-agreement) and [Partner Revenue Splits](https://begenuin.com/developers/get-started/any-business/partner-revenue-splits)). Authorize Genuin and yourself as intermediaries in every publisher's ads.txt and list your seller ID in sellers.json as INTERMEDIARY (see [Sign your agreement and authorize sellers](https://begenuin.com/developers/get-started/any-business/sign-agreement) and [Set up ads.txt and sellers.json](https://begenuin.com/developers/get-started/any-business/set-up-ads-txt-and-sellers-json)). Activate monetization network-wide and read Reports > Network by publisher brand (see [Activate monetization and see your first revenue](https://begenuin.com/developers/get-started/any-business/activate-monetization)). - For Media Demand Aggregator: Buyer agreement at the account level with a platform fee on demand you bring (see [Choose your monetization agreement](https://begenuin.com/developers/get-started/any-business/choose-monetization-agreement)); each client brand gets its own billing profile and insertion orders in Monetize > Buying. No ads.txt work on your side; verify that publishers you buy from list Genuin (see [Sign your agreement and authorize sellers](https://begenuin.com/developers/get-started/any-business/sign-agreement)). Activate the first package or Paid Partner Post and read delivery, attributed outcomes, and net margin on ad spend per client brand (see [Activate monetization and see your first revenue](https://begenuin.com/developers/get-started/any-business/activate-monetization) and [Margin reporting: revenue per impression and net margin on ad spend](https://begenuin.com/developers/get-started/any-business/margin-reporting-revenue-per-impression-and-net-margin-on-ad-spend)). - For Developers: You own: switching from the QA key to the Live key at go-live, and the BigQuery sync under Settings > Data Sources that feeds your warehouse. - For Marketers: You own: paid partnership briefs, offsite ad creatives for the media plan, and reading delivery and completion reports by campaign. Revenue owns the signature. - For Revenue: You own: the services agreement signature, the payout profile, blocklists, switching on demand sources in order, and reconciling the Monetize dashboard with payouts. - For Growth: KPI set: lift against your own holdout. Keep paid pacing low at first so relevance builds; revenue share funds growth without a sales motion. - For Monetization: KPI set: revenue, net margin on ad spend. Sign the services agreement, switch on demand sources in order, and reconcile the Monetize dashboard with your payouts. - For Onsite: Onsite inventory earns from the Genuin network share by default and from your own partners under a platform agreement. Floors are set per placement along the grid. Reports > Onsite shows watch time per user, return rate, and pages per session against a holdout, so you can read engagement value before revenue. ([Choose your monetization agreement](https://begenuin.com/developers/get-started/any-business/choose-monetization-agreement), [Activate monetization and see your first revenue](https://begenuin.com/developers/get-started/any-business/activate-monetization), [Measure engagement: watch time, lift, and cohorts](https://begenuin.com/developers/get-started/any-business/measure-engagement-watch-time-lift-and-cohorts), [Reading the Relevance dashboard](https://begenuin.com/developers/get-started/any-business/reading-the-relevance-dashboard)) - For Offsite: Offsite is usually spend, not revenue: your media plan buys the placements and Genuin measures the return. Under a commerce schedule, audience extension lets you also sell your segments on offsite inventory at programmatic CPMs. Attribution windows are set in the agreement. ([Choose your monetization agreement](https://begenuin.com/developers/get-started/any-business/choose-monetization-agreement), [Programmatic: Genuin Ad Server or your partner ad server](https://begenuin.com/developers/get-started/any-business/programmatic-genuin-ad-server-or-your-partner-ad-server), [Attribution: closed-loop commerce and conversion forecasts](https://begenuin.com/developers/get-started/any-business/attribution-closed-loop-commerce-and-conversion-forecasts), [Margin reporting: revenue per impression and net margin on ad spend](https://begenuin.com/developers/get-started/any-business/margin-reporting-revenue-per-impression-and-net-margin-on-ad-spend)) - For Monetize: This is the step Monetize owns: choose the agreement, sign, publish ads.txt, verify sellers, switch on demand in order (network, partners, programmatic, commerce, subscriptions), set floors, and read Reports > Revenue the same day. Margin reporting is on for commerce and retail schedules. Packages with outcome blocks (projected RAR, attributed commerce, net margin on ad spend) rank higher and renew on outcomes. ([Choose your monetization agreement](https://begenuin.com/developers/get-started/any-business/choose-monetization-agreement), [Sign your agreement and authorize sellers](https://begenuin.com/developers/get-started/any-business/sign-agreement), [Activate monetization and see your first revenue](https://begenuin.com/developers/get-started/any-business/activate-monetization), [Margin reporting: revenue per impression and net margin on ad spend](https://begenuin.com/developers/get-started/any-business/margin-reporting-revenue-per-impression-and-net-margin-on-ad-spend)) - For Network: Distributed views count toward your revenue share; splits with partners are set when the partnership is created. Extended O&O is a managed service agreement with service levels and launch destinations named. Reports > Network shows which groups travel best. ([Choose your monetization agreement](https://begenuin.com/developers/get-started/any-business/choose-monetization-agreement), [Extended O&O: how managed syndication works end to end](https://begenuin.com/developers/get-started/any-business/extended-o-o-how-managed-syndication-works-end-to-end), [Network distribution: place your content in partner inventory](https://begenuin.com/developers/get-started/any-business/network-distribution-place-your-content-in-partner-inventory), [Revenue reporting, payouts, and the Creator Wallet](https://begenuin.com/developers/get-started/any-business/revenue-reporting-payouts-and-the-creator-wallet)) - For Control: Advertiser blocklists and competitive exclusions apply across Genuin Ad Server, partner ad servers, and Paid Partner content, and are part of the agreement for retail schedules. Reports > Ad quality shows what each rule costs in eCPM. ([Sign your agreement and authorize sellers](https://begenuin.com/developers/get-started/any-business/sign-agreement), [Blocklists and ad quality controls](https://begenuin.com/developers/get-started/any-business/blocklists-and-ad-quality-controls), [Set moderation and brand safety](https://begenuin.com/developers/get-started/any-business/moderation-brand-safety)) - For Studio: Studio limits are set by plan; Enterprise gets dedicated production lines. Paid Partner briefs can be produced by Studio from the partner's assets, and Adaptation re-cuts for Extended O&O destinations under the managed service agreement. ([Plans explained: Free, Self-serve, and Enterprise](https://begenuin.com/developers/get-started/any-business/plans-explained), [Paid Partner Posts and Paid Partner Takeovers](https://begenuin.com/developers/get-started/any-business/paid-partner-posts-and-paid-partner-takeovers), [Extended O&O: how managed syndication works end to end](https://begenuin.com/developers/get-started/any-business/extended-o-o-how-managed-syndication-works-end-to-end), [Canvas: run your network with growth and monetization agents](https://begenuin.com/developers/get-started/any-business/canvas-run-your-network-with-growth-and-monetization-agents)) - For Supervised Intelligence: Octo drafts packages and proposes floors from margin; Supervised Intelligence resolves in-video intent to your catalog or a partner's and answers [AdCP](https://begenuin.com/developers/get-started/any-business/adcp-make-your-inventory-discoverable-to-ai-buyer-agents) calls as the [Network Sales Agent](https://begenuin.com/developers/get-started/any-business/adcp-discovery-and-network-sales-agent). Commerce schedules set the data-use terms it works within. ([Choose your monetization agreement](https://begenuin.com/developers/get-started/any-business/choose-monetization-agreement), [Supervised Intelligence: the orchestration and generative commerce layer](https://begenuin.com/developers/get-started/any-business/supervised-intelligence-the-orchestration-and-generative-commerce-layer), [Dynamic in-video linkouts and affiliate commerce](https://begenuin.com/developers/get-started/any-business/dynamic-in-video-linkouts-and-affiliate-commerce), [AdCP: make your inventory discoverable to AI buyer agents](https://begenuin.com/developers/get-started/any-business/adcp-make-your-inventory-discoverable-to-ai-buyer-agents)) - For Marketplace: Genuin's own models need no setup; models from other providers run on your own API key under Marketplace > LLMs. Packages, the outcomes you sell to brands and buyers, are part of Monetize (see [Packages: sell outcomes to brands and demand partners](https://begenuin.com/developers/get-started/any-business/packages-sell-outcomes-to-brands-and-demand-partners)). ([Add AI capabilities, tools, and models from the Marketplace](https://begenuin.com/developers/browse-by-products/marketplace/add-ai-capabilities-tools-and-models-from-the-marketplace), [Packages: sell outcomes to brands and demand partners](https://begenuin.com/developers/get-started/any-business/packages-sell-outcomes-to-brands-and-demand-partners), [Monetize: what it does and where to start](https://begenuin.com/developers/browse-by-products/monetize/monetize-what-it-does-and-where-to-start)) - For Healthcare & Wellness: Example: Northwind Health monetizes with sponsorships from endemic health brands and paid access to premium programs; demand comes from OTC health brands, fitness equipment, health insurance, and nutrition. The first revenue report is read against sponsored program revenue and premium-program subscriptions. - For Travel & Hospitality: Example: Horizon Journeys monetizes with affiliate bookings from in-video linkouts and sponsorships from tourism boards; demand comes from tourism boards, airlines, travel insurance, and credit cards. The first revenue report is read against affiliate booking revenue and tourism-board sponsorships. - For Auto: Example: Summit Motors monetizes with OEM co-op sponsorships and lead linkouts to financing and test drives; demand comes from OEM co-op budgets, auto insurance, lenders, and accessories. The first revenue report is read against co-op sponsorship revenue and cost per lead from linkouts. - For Music: Example: Riverline Records monetizes with sponsorships, rewarded video for presale eligibility, and merch linkouts; demand comes from beverage, consumer electronics, telecom, and fashion. The first revenue report is read against sponsorship revenue per session and merch linkout revenue. - For Sports: Example: Metro Athletic monetizes with sponsorships on highlight feeds and paid access to premium analysis; demand comes from beverage, apparel, telecom, and automotive. The first revenue report is read against sponsored highlight revenue and premium subscriptions. - For Food & Delivery: Example: QuickBite monetizes with sponsored dish placements and affiliate orders from in-video linkouts; demand comes from CPG food and beverage, delivery insurance, and payment brands. The first revenue report is read against sponsored placement revenue and order revenue attributed to video. - For Beauty & Fashion: Example: Lumen Beauty monetizes with shoppable linkouts to checkout and Paid Partner Posts from complementary brands; demand comes from complementary beauty brands, fashion, and wellness. The first revenue report is read against video-attributed sales and partner post revenue. - For Finance & Insurance: Example: Harbor Bank monetizes with sponsorships from endemic partners and lead linkouts to applications; demand comes from insurance, tax software, and home-services brands. The first revenue report is read against partner sponsorship revenue and cost per application. - For Education: Example: Brightpath Learning monetizes with course enrollments from linkouts and sponsorships from software partners; demand comes from software, hardware, student finance, and career services. The first revenue report is read against enrollment revenue attributed to video and partner sponsorships. - For Home & Decor: Example: Hearthstone Home monetizes with retail media sponsorships from carried brands and shoppable linkouts; demand comes from endemic home brands, insurance, and home services. The first revenue report is read against retail media revenue per impression and video-attributed sales. - For Consumer Electronics: Example: Volt Gear monetizes with co-op and retail media sponsorships and shoppable linkouts; demand comes from endemic electronics brands, telecom, and streaming services. The first revenue report is read against retail media revenue and video-attributed sales. - For Gaming: Example: PixelForge monetizes with sponsorships on clip feeds, rewarded video for in-game items, and store linkouts; demand comes from hardware, energy drinks, telecom, and other publishers. The first revenue report is read against sponsored feed revenue and rewarded-video completions. - For Media & Entertainment: Example: Daily Current monetizes with programmatic through the ad server, Paid Partner Posts, and subscriptions; demand comes from programmatic demand, brand partners, and studio campaigns. The first revenue report is read against programmatic eCPM lift and sponsored series revenue. - For Real Estate: Example: Keystone Realty monetizes with sponsorships from lenders and insurers and lead linkouts to showings; demand comes from lenders, insurance, home services, and furniture. The first revenue report is read against partner sponsorship revenue and cost per lead. ## Get started by use case - [Set up with proposals you confirm](https://begenuin.com/developers/get-started/any-business/octo-operates-your-brand-control-center-octo-proposes-you-approve): Your site is crawled and the account, kit, grid, hub, feeds, partners, and agreement are proposed for your confirmation at each step; add context to improve the proposals and get help 24/7. - [Launch a podcast or creator network in an afternoon](https://begenuin.com/developers/get-started/any-business/upload-or-connect): Connect your RSS or YouTube, let the AI build your hub, launch it, syndicate every episode, and earn network revenue share from day one. - [Post once to your hub and schedule everywhere](https://begenuin.com/developers/get-started/any-business/post-curate-schedule): Your hub is the system of record; Studio cuts and captions, and every new video goes out to YouTube, TikTok, and Instagram on your cadence. - [Grow with co-hosts, Quests, and listener clips](https://begenuin.com/developers/get-started/any-business/invite-creators): Invite hosts, run a Quest, and let members fill a group while moderation baselines keep it safe. - [Turn your website into a personalized media hub](https://begenuin.com/developers/get-started/any-business/launch-first-community): Embed the hub or any feed on your pages with one snippet; auto login carries each visitor's story across placements. - [Add video experiences to an existing product in one sprint](https://begenuin.com/developers/get-started/any-business/pick-player-experience): Web, iOS, and Android SDKs, a sandbox key, auto login, and a go-live checklist built for engineers. - [Turn webinars, demos, and help videos into a searchable hub](https://begenuin.com/developers/get-started/any-business/upload-or-connect): Upload long-form; the AI classifies into topics and keywords and the Keywords Player anchors the right clip on every help page. - [Launch a publisher media network across owned domains](https://begenuin.com/developers/get-started/any-business/choose-network-model): Owned plus Extended O&O syndication, sold directly and programmatically, with ads.txt and the first Paid Partner package live. - [Run your brand as an Extended O&O destination, managed by Genuin](https://begenuin.com/developers/get-started/any-business/extended-o-o-how-managed-syndication-works-end-to-end): Genuin operates the destination end to end; you approve, read the reports, and collect the share, without logging into the dashboard unless you want to. - [Launch a Generative Destination on a Genuin domain you whitelist](https://begenuin.com/developers/browse-by-products/offsite/generative-destination-on-a-genuin-domain): A whole destination generated from your library on a Genuin domain, whitelisted to your brand, feeding your hub and your feeds. - [Run every title and station as a brand under one Business Account](https://begenuin.com/developers/get-started/any-business/create-business-account-bcc): One account, one brand per property, scoped roles per brand, and the brand switcher to move between them. - [Build a brand commerce media network](https://begenuin.com/developers/get-started/any-business/choose-network-model): First-party audience and digital properties turned into shoppable placements and offsite reach, with the ID graph and generative commerce activated. - [Run a partner campaign onsite and offsite with one report](https://begenuin.com/developers/get-started/any-business/paid-partner-posts-and-paid-partner-takeovers): Paid Partner Posts in a partner's category groups, the same creative and audience offsite, and attribution with incrementality. - [Generate product video from your catalog](https://begenuin.com/developers/browse-by-products/studio/product-video-generation-from-catalog): Studio turns catalog rows into product videos, classified by category and keyword, ready for shoppable placements and feeds. - [Maximize margin per impression on a retail media network](https://begenuin.com/developers/get-started/any-business/choose-monetization-agreement): Every impression across site, app, and partner inventory priced to margin, with the Genuin Ad Server or yours and closed-loop attribution. - [Put shoppable video on category pages and PDPs](https://begenuin.com/developers/browse-by-products/onsite/shoppable-carousel-placement): Category feeds on PDPs and category pages, endemic sponsorships wrapped in, and margin reported per feed. - [Route shopping intent with Supervised Intelligence generative commerce](https://begenuin.com/developers/browse-by-products/supervised-intelligence/generative-commerce-routing): Supervised Intelligence's Ask, Act, and Resolve route intent to your catalog and to assistant surfaces, with the Relevance dashboard reporting the margin. - [Bring your publisher network onto Genuin as one supply network](https://begenuin.com/developers/get-started/any-business/create-business-account-bcc): One Business Account, one brand per publisher, one grid, a house player, per-publisher splits, and one sell sheet for the whole network. - [Ship a house player SDK across every publisher property](https://begenuin.com/developers/get-started/any-business/web-sdk-install-and-configure): A custom player build with the house look, brand overrides per publisher, and the Web SDK's attributes for every layout. - [Set up ads.txt, sellers.json, and splits for an aggregator](https://begenuin.com/developers/get-started/any-business/set-up-ads-txt-and-sellers-json): Intermediary lines per publisher, your seller ID in sellers.json, a reseller share with Genuin, and a split schedule per publisher brand. - [Route your advertisers' demand into the Genuin network](https://begenuin.com/developers/get-started/any-business/create-business-account-bcc): One client brand per advertiser, packages and Paid Partner Posts, programmatic through your DSP, and AdCP for buyer agents. - [Connect your DSP and run programmatic with creator creative](https://begenuin.com/developers/get-started/any-business/programmatic-genuin-ad-server-or-your-partner-ad-server): Genuin as a seller in your DSP, creator content on partner pages, audience extension from first-party segments, and tag-based attribution. - [Prove outcomes and net margin per advertiser](https://begenuin.com/developers/get-started/any-business/margin-reporting-revenue-per-impression-and-net-margin-on-ad-spend): Outcome Forecast Blocks before you commit, attribution with incrementality after, and net margin on ad spend per client brand. - [Distribute controlled feeds across 7K+ apps and sites](https://begenuin.com/developers/get-started/any-business/distribute-feeds-network): Feeds by keyword, brand, category, topic, or page context, with ads and sponsorships wrapped in and every view attributed and addressable. - [List and sell packages to buyers and AI agents](https://begenuin.com/developers/get-started/any-business/packages-sell-outcomes-to-brands-and-demand-partners): Package Builder, Outcome Forecast Blocks, AdCP discovery, and the Network Sales Agent that answers buyer agents. - [Get Genuin data into your warehouse](https://begenuin.com/developers/developer-resources/sdk/receive-engagement-events-in-your-own-analytics): SDK callbacks and scheduled exports to BigQuery, Mixpanel, or Amazon S3: engagement by placement, for your own analytics and warehouse. ## Common use cases - [onsite](https://begenuin.com/developers/browse-by-products/onsite/onsite-what-it-does-and-where-to-start): Grow your O&O with video placed and ranked for every viewer. - [offsite](https://begenuin.com/developers/browse-by-products/offsite/offsite-what-it-does-and-where-to-start): Extend your O&O to partner pages and media plans. - [monetize](https://begenuin.com/developers/browse-by-products/monetize/monetize-what-it-does-and-where-to-start): Earn more margin on every impression across your O&O. - [network](https://begenuin.com/developers/browse-by-products/network/network-what-it-does-and-where-to-start): Share your video across partner sites and apps, and run theirs on yours. - [controls](https://begenuin.com/developers/browse-by-products/control/control-what-it-does-and-where-to-start): Set who can do what, what content runs, and how buyers see your inventory. - [studio](https://begenuin.com/developers/browse-by-products/studio/studio-what-it-does-and-where-to-start): Turn podcasts, shows, and catalogs into video in every size, in your brand voice. - [octo](https://begenuin.com/developers/browse-by-products/supervised-intelligence/supervised-intelligence-what-it-does-and-where-to-start): Run every product on your rules, with the right model for every task. - [marketplace](https://begenuin.com/developers/browse-by-products/marketplace/marketplace-what-it-does-and-where-to-start): Add AI capabilities, tools, and models to Supervised Intelligence, or publish your own. - [marketplace](https://begenuin.com/developers/browse-by-products/marketplace/add-ai-capabilities-tools-and-models-from-the-marketplace): Add AI capabilities, tools, and models from the Marketplace - [marketplace](https://begenuin.com/developers/browse-by-products/marketplace/read-my-website): Read My Website - [marketplace](https://begenuin.com/developers/browse-by-products/marketplace/build-my-brand-structure): Build My Brand Structure - [marketplace](https://begenuin.com/developers/browse-by-products/marketplace/build-my-destination): Build My Destination - [marketplace](https://begenuin.com/developers/browse-by-products/marketplace/import-my-shorts): Import My Shorts - [marketplace](https://begenuin.com/developers/browse-by-products/marketplace/clip-my-long-videos): Clip My Long Videos - [marketplace](https://begenuin.com/developers/browse-by-products/marketplace/review-new-videos): Review New Videos - [marketplace](https://begenuin.com/developers/browse-by-products/marketplace/set-up-monetization): Set Up Monetization - [marketplace](https://begenuin.com/developers/browse-by-products/marketplace/analytics-visualization): Analytics Visualization - [marketplace](https://begenuin.com/developers/browse-by-products/marketplace/clip-it-capability): Clip It - [marketplace](https://begenuin.com/developers/browse-by-products/marketplace/video-generation): Video Generation - [marketplace](https://begenuin.com/developers/browse-by-products/marketplace/social-import): Social Import - [onsite](https://begenuin.com/developers/browse-by-products/onsite/vertical-video-player-placement): Vertical Video Player Placement - [onsite](https://begenuin.com/developers/browse-by-products/onsite/horizontal-video-player-placement): Horizontal Video Player Placement - [onsite](https://begenuin.com/developers/browse-by-products/onsite/audio-video-dynamic-player): Audio + Video Dynamic Player - [onsite](https://begenuin.com/developers/browse-by-products/onsite/keywords-player): Keywords Player - [onsite](https://begenuin.com/developers/browse-by-products/onsite/shoppable-carousel-placement): Shoppable Carousel Placement - [onsite](https://begenuin.com/developers/browse-by-products/onsite/community-wall-placement): Community Wall Placement - [onsite](https://begenuin.com/developers/browse-by-products/onsite/live-q-a-placement): Live & Q&A Placement - [onsite](https://begenuin.com/developers/browse-by-products/onsite/sticky-mini-player): Sticky Mini-Player - [onsite](https://begenuin.com/developers/browse-by-products/onsite/contextual-continuity): Contextual Continuity - [onsite](https://begenuin.com/developers/browse-by-products/onsite/placement-experiments-and-holdouts): Placement Experiments and Holdouts - [offsite](https://begenuin.com/developers/browse-by-products/offsite/vast-video-tag): VAST Video Tag - [offsite](https://begenuin.com/developers/browse-by-products/offsite/javascript-display-tag): JavaScript Display Tag - [offsite](https://begenuin.com/developers/browse-by-products/offsite/dynamic-feed-tag): Dynamic Feed Tag - [offsite](https://begenuin.com/developers/browse-by-products/offsite/creator-content-on-partner-pages): Creator Content on Partner Pages - [offsite](https://begenuin.com/developers/browse-by-products/offsite/audience-extension-tag): Audience Extension Tag - [offsite](https://begenuin.com/developers/browse-by-products/offsite/macro-and-consent-passthrough): Macro and Consent Passthrough - [offsite](https://begenuin.com/developers/browse-by-products/offsite/offsite-attribution-postbacks): Offsite Attribution Postbacks - [offsite](https://begenuin.com/developers/browse-by-products/offsite/generative-destination-on-a-genuin-domain): Generative Destination on a Genuin Domain - [monetize](https://begenuin.com/developers/browse-by-products/monetize/genuin-network-revenue-share): Genuin Network Revenue Share - [monetize](https://begenuin.com/developers/browse-by-products/monetize/paid-partner-post): Paid Partner Post - [monetize](https://begenuin.com/developers/browse-by-products/monetize/paid-partner-takeover): Paid Partner Takeover - [monetize](https://begenuin.com/developers/browse-by-products/monetize/genuin-ad-server): Genuin Ad Server - [monetize](https://begenuin.com/developers/browse-by-products/monetize/partner-ad-server-integration): Partner Ad Server Integration - [monetize](https://begenuin.com/developers/browse-by-products/monetize/floor-pricing-and-yield-rules): Floor Pricing and Yield Rules - [monetize](https://begenuin.com/developers/browse-by-products/monetize/subscriptions-and-paid-access): Subscriptions and Paid Access - [monetize](https://begenuin.com/developers/browse-by-products/monetize/dynamic-in-video-linkout): Dynamic In-Video Linkout - [monetize](https://begenuin.com/developers/browse-by-products/monetize/affiliate-commerce): Affiliate Commerce - [monetize](https://begenuin.com/developers/browse-by-products/monetize/creator-wallet-and-revenue-share): Creator Wallet and Revenue Share - [monetize](https://begenuin.com/developers/browse-by-products/monetize/blocklists-and-ad-quality): Blocklists and Ad Quality - [monetize](https://begenuin.com/developers/browse-by-products/monetize/package-builder): Package Builder - [monetize](https://begenuin.com/developers/browse-by-products/monetize/package-listing-and-discovery): Package Listing and Discovery - [monetize](https://begenuin.com/developers/browse-by-products/monetize/outcome-forecast-blocks): Outcome Forecast Blocks - [monetize](https://begenuin.com/developers/browse-by-products/monetize/adcp-discovery-and-network-sales-agent): AdCP Discovery and Network Sales Agent - [monetize](https://begenuin.com/developers/browse-by-products/monetize/buyer-workflow): Buyer Workflow - [monetize](https://begenuin.com/developers/browse-by-products/monetize/network-skus): Network SKUs - [network](https://begenuin.com/developers/browse-by-products/network/network-directory-listing): Network Directory Listing - [network](https://begenuin.com/developers/browse-by-products/network/content-distribution-outbound): Content Distribution (Outbound) - [network](https://begenuin.com/developers/browse-by-products/network/partner-content-acceptance-inbound): Partner Content Acceptance (Inbound) - [network](https://begenuin.com/developers/browse-by-products/network/extended-o-o-destinations): Extended O&O Destinations - [network](https://begenuin.com/developers/browse-by-products/network/brand-partner-invitations-and-permissions): Brand Partner Invitations and Permissions - [network](https://begenuin.com/developers/browse-by-products/network/partner-revenue-splits): Partner Revenue Splits - [network](https://begenuin.com/developers/browse-by-products/network/network-reporting): Network Reporting - [controls](https://begenuin.com/developers/browse-by-products/control/business-account-roles-and-scoped-roles): Business Account Roles and Scoped Roles - [controls](https://begenuin.com/developers/browse-by-products/control/community-roles-and-creator-tiers): Community Roles and Creator Tiers - [controls](https://begenuin.com/developers/browse-by-products/control/moderation-baselines-and-queue): Moderation Baselines and Queue - [controls](https://begenuin.com/developers/browse-by-products/control/brand-safety-profile): Brand Safety Profile - [controls](https://begenuin.com/developers/browse-by-products/control/keyword-and-topic-blocklists): Keyword and Topic Blocklists - [controls](https://begenuin.com/developers/browse-by-products/control/community-guidelines-and-appeals): Community Guidelines and Appeals - [controls](https://begenuin.com/developers/browse-by-products/control/player-controls-and-feed-settings): Player Controls and Feed Settings - [controls](https://begenuin.com/developers/browse-by-products/control/audit-log-two-factor-and-sso-for-bcc): Audit Log, Two-Factor, and SSO for BCC - [studio](https://begenuin.com/developers/browse-by-products/studio/clip-generation-from-long-form): Clip Generation from Long-form - [studio](https://begenuin.com/developers/browse-by-products/studio/product-video-generation-from-catalog): Product Video Generation from Catalog - [studio](https://begenuin.com/developers/browse-by-products/studio/text-to-video-explainers): Text-to-Video Explainers - [studio](https://begenuin.com/developers/browse-by-products/studio/captions-titles-and-brand-voice): Captions, Titles, and Brand Voice - [studio](https://begenuin.com/developers/browse-by-products/studio/adaptation): Adaptation - [studio](https://begenuin.com/developers/browse-by-products/studio/quests-and-creator-programs): Quests and Creator Programs - [studio](https://begenuin.com/developers/browse-by-products/studio/live-to-clips): Live-to-Clips - [octo](https://begenuin.com/developers/browse-by-products/supervised-intelligence/supervised-intelligence-ask): Ask - [octo](https://begenuin.com/developers/browse-by-products/supervised-intelligence/supervised-intelligence-act): Act - [octo](https://begenuin.com/developers/browse-by-products/supervised-intelligence/supervised-intelligence-resolve): Resolve - [octo](https://begenuin.com/developers/browse-by-products/supervised-intelligence/generative-commerce-routing): Generative Commerce Routing - [octo](https://begenuin.com/developers/browse-by-products/supervised-intelligence/relevance-dashboard): Relevance Dashboard - [octo](https://begenuin.com/developers/browse-by-products/supervised-intelligence/supervised-intelligence-sdk): Supervised Intelligence SDK - [octo](https://begenuin.com/developers/browse-by-products/supervised-intelligence/audience-segments): Audience Segments - [octo](https://begenuin.com/developers/browse-by-products/supervised-intelligence/attribution-models): Attribution Models - [octo](https://begenuin.com/developers/browse-by-products/supervised-intelligence/margin-reporting): Margin Reporting - [octo](https://begenuin.com/developers/browse-by-products/supervised-intelligence/generative-player-for-llm-applications): Generative Player for LLM Applications - [octo](https://begenuin.com/developers/browse-by-products/supervised-intelligence/brand-context-and-website-crawler): Brand Context and Website Crawler - [octo](https://begenuin.com/developers/browse-by-products/supervised-intelligence/supervised-intelligence-autonomy-and-approvals): Supervised Intelligence Autonomy and Approvals - [octo](https://begenuin.com/developers/browse-by-products/supervised-intelligence/canvas-growth-fleet): Canvas Growth Fleet - [octo](https://begenuin.com/developers/browse-by-products/supervised-intelligence/canvas-monetization-fleet): Canvas Monetization Fleet