# **What Is a Member and How Do You Add Them to Your Groups?**

Use this guide when you want to strengthen engagement inside specific Groups within your Commerce Media Network.

A **Member** plays a focused, high-impact role - driving conversations, contributing content, and supporting activity within individual Groups. While they may look similar to Creators on the surface, their responsibility is more specialized and group-centric.

All Member management happens inside your Business Account.

## **What Is a Member?**

A Member is someone who actively contributes inside **Groups**.

They:

- Create and manage content within specific Groups
- Participate in discussions
- Share expertise and insights
- Support engagement and momentum

Members are often:

- Internal team members
- Subject matter experts
- Brand partners
- Trusted contributors

Their focus is not the entire community, it’s the depth and quality of interaction within Groups.

## **Members vs. Creators - What’s the Difference?**

Understanding the distinction helps you structure your social experience effectively.

### **Creators**

- Oversee the entire community
- Set up and manage Groups
- Drive overall content strategy

### **Members**

- Focus on individual Groups
- Contribute and manage content inside Groups
- Strengthen engagement at a granular level

**Think of it this way:** Creators design the ecosystem. Members energize the rooms within it.

By adding Members, you distribute responsibility and unlock specialized expertise without overloading your core team.

## **Why Add Members?**

Add Members when you want to:

- Increase activity within Groups
- Encourage expert-led discussions
- Maintain consistent content flow
- Scale engagement without centralizing control

This creates a more dynamic, participatory community structure.

## **How to Add Members**

Follow these steps inside your Business Account:

### **Step 1 - Log in to Business Account**

Access your dashboard.

![](https://cdn.sanity.io/images/lnrtvsvr/development/b3281106334ed33187dca2ef4f0bbfc085ad401d-1872x913.jpg)

### **Step 2 - Navigate to Groups**

Go to: **Manage > Groups**

### **Step 3 - Edit the Desired Group**

Select the Group where you want to add Members.

![](https://cdn.sanity.io/images/lnrtvsvr/development/8eb6926e0b5b2c78ea36bbf942585e0d7779b016-1877x897.jpg)

### **Step 4 - Go to the Members Section**

Inside the Group settings:

- Scroll to **Members**
- Click **+ Add Members**
  ![](https://cdn.sanity.io/images/lnrtvsvr/development/375db4eac9b5cf3b3c0a03182465ad7b149db72c-1857x910.jpg)

### **Step 5 - Search and Add Members**

Members can be added by searching for existing users using their Email, Phone, or Genuin ID. You can also import a list of users (**supported file type: .csv, maximum size: 50 MB**) to assign them as Members.

Once added, they can begin contributing and supporting activity within that Group.

![](https://cdn.sanity.io/images/lnrtvsvr/development/f4e2d1a562736e578ba64fadb3abde96783c6892-1918x952.jpg)

## **Best Practices for Managing Members**

To get the most value:

- Assign Members based on expertise
- Clearly define expectations
- Balance participation across Groups
- Periodically review engagement levels

Strong Member distribution ensures that no Group feels inactive or unsupported.

## **What Happens After Adding Members?**

Once added, Members can:

- Post and manage content within the Group
- Participate in discussions
- Support ongoing engagement

This creates a more collaborative and scalable community structure.

## **Related Links**

- [What Is a Creator in Your Commerce Media Network and Why Does It Matter?](https://begenuin.com/developers/get-started/business-account/what-is-a-creator-and-why-does-it-matter)
- [How do I add community admins in your owned communities?](https://begenuin.com/developers/get-started/business-account/how-do-i-add-community-admins-in-your-owned-communities)
- [How Do You Add Admins to Maintain Quality and Governance in Your Social Experience?](https://begenuin.com/developers/get-started/business-account/how-do-you-add-admins-to-maintain-quality-and-governance-in-your-community)
- [How do I add community members in your communities?](https://begenuin.com/developers/get-started/business-account/how-do-i-add-community-members-in-your-communities)
- [How do I add group members in the Commerce Media Network?](https://begenuin.com/developers/get-started/business-account/how-do-i-add-group-members-in-the-community-media-network)
- [What Are Subscribers and How Do You View Them in a Group?](https://begenuin.com/developers/get-started/business-account/what-are-subscribers-and-how-do-you-view-them-in-a-group)