# **What Are the First Steps to Get Up and Running with Genuin?** Genuin is designed to help brands launch and operate a **Commerce Media Network** inside their owned properties, without sacrificing control, governance, or brand safety. This guide walks you through the essential first steps to move from initial access to a live, governed network. It focuses on setting the right foundations so your network can scale with clarity, consistency, and confidence. This guide is for: - **Brand Admins and Operators** responsible for setup and governance - **Product and Growth Teams** embedding Genuin into owned experiences - **Media, Retail, and Consumer Brands** launching their first social experience or Commerce Media Network Use this guide when you are ready to: - Launch a **Commerce Media Network** or social experience inside your owned web or app properties - Activate content ingestion, curation, and publishing workflows - Establish moderation, governance, and monetization foundations from day one The decisions you make during initial setup directly shape how your network evolves, how content flows, how AI is applied, and how much control your teams retain as scale increases. Starting with the right structure ensures: - Cleaner content operations - Stronger brand safety and compliance - Faster activation without rework later ## **Step 1: Access Business Account** Begin by logging into **your Business Account**, Genuin’s central operating system for building and managing your media network. Business Account is where all editorial, operational, and governance decisions come together. From here, you can: - Create and manage communities and groups - Import, generate, curate, and publish content - Configure moderation policies, roles, and permissions - Enable monetization and reporting - Manage integrations and platform-level settings **Think of your Business Account as your command layer** - everything your network does flows through it. ![](https://cdn.sanity.io/images/lnrtvsvr/development/d9dfeea65fc2ba923be0ee9628629dfa5486497e-1600x789.png) ## **Step 2: Define Your Network Objective** Before creating communities or importing content, align internally on **why** you are launching your network. Common objectives include: - Increasing time-on-site and repeat engagement - Launching or scaling a brand-owned media network - Enabling community-driven participation and UGC - Monetizing engagement through advertising or commerce - Reclaiming audience relationships from external platforms **Why this matters:** Your objective influences how communities are structured, how AI prioritizes content, and which capabilities you activate first. Clear intent upfront prevents misalignment and rework as your network grows. ![](https://cdn.sanity.io/images/lnrtvsvr/development/1916aa68f799e759ac1743f8de3900869101f32f-1600x781.png) ## **Step 3: Set Up Communities and Groups** Communities are the foundation of every **Commerce Media Network** in Genuin. ### **Create Your First Community** A community represents a high-level theme or interest aligned to your brand or business model. Examples include: - Media publishers launching topic-based verticals - Retailers creating category-driven shopping destinations - Consumer brands building lifestyle or passion-based hubs ### **Organize with Groups** Within each community, create **groups** to organize content more granularly - by format, sub-topic, or audience intent. This structure improves: - Content discovery - Moderation and governance - AI-driven classification and recommendations ![](https://cdn.sanity.io/images/lnrtvsvr/development/22d0a33f29f94f8738e192e98a1c84c1787fb109-1600x776.png) ## **Step 4: Activate Content Ingestion** Once your communities are in place, start populating them using **Curate > New Post**. You can: - Upload short-form videos from local files, Drive, Dropbox, or S3 - Convert long-form videos into clips using **Clip It** - Aggregate content from brand, creator, or partner sources - Allow AI to auto-classify content into relevant communities and groups **Why this matters:** Genuin’s Adaptive Intelligence evaluates relevance, quality, and brand safety early, so content enters your system structured, classified, and ready for review. ![](https://cdn.sanity.io/images/lnrtvsvr/development/9c9aae3079e007c585495970d12a2037f61d1ddc-1600x770.png) ## **Step 5: Review, Curate, and Approve Content** All content flows into **Curate**, where you retain full editorial and operational control. From Curate, you can: - Review AI-recommended community and group placement - Approve, reject, or move content - Apply titles, captions, thumbnails, and smart crop - Bulk-approve content to accelerate publishing This ensures only **brand-safe, relevant content** reaches your audience, at scale. ![](https://cdn.sanity.io/images/lnrtvsvr/development/0d1c2f62f79d98302b194629b6d86cb6dfb3e924-1600x777.png) ## **Step 6: Configure Moderation and Governance** Before going live, define how trust and compliance are enforced across your network. You can configure: - Moderation thresholds and policies - Approval and review workflows - User roles and permissions - The balance between AI automation and human oversight **Why this matters:** Strong governance protects your brand, maintains consistency, and builds audience trust as more teams, creators, and communities participate. ![](https://cdn.sanity.io/images/lnrtvsvr/development/329f2131eef96f8c6feeb984ff4da1eae8ed72ad-1600x779.png) ## **Step 7: Enable Monetization (Optional)** Once engagement is established, activate monetization based on your business model. Options include: - Sponsored or branded content - Direct or programmatic advertising - Shoppable video and social commerce - Subscriptions or premium access Monetization is embedded **directly into your social experience**, without disrupting discovery or engagement. ![](https://cdn.sanity.io/images/lnrtvsvr/development/75675e275ec168a9df7b60ce8b5e87b5847d8c5b-1600x782.png) ## **Step 8: Integrate and Go Live** Embed your communities and feeds into your owned properties: - Websites via web embeds - Mobile apps on iOS and Android - SDK-based integrations (React, Flutter) This keeps users inside your ecosystem while enabling seamless discovery, engagement, and conversion. [**Genuin Product Overview**](https://whimsical.com/genuin-product-overview-EPDPhoHuBwhpqupgNi3HvA) ## **Step 9: Monitor Performance and Iterate** After launch, use **Reports & Analytics** to track: - Engagement and time spent - Content and community performance - Growth trends - Revenue and yield These insights allow you to continuously optimize content strategy, placements, and monetization over time. ![](https://cdn.sanity.io/images/lnrtvsvr/development/4fe4df27af5c8f6734f9abef31c4cd0325da0bfe-1600x784.png) ## **What’s Next?** Once your network is live, you can: - Scale communities across new verticals - Automate content creation with GenAI - Expand distribution across your media network - Unlock zero-party data for deeper personalization **Business Account is designed to grow with you**, from your first community to a fully scaled media network, with governance and control built in at every stage. ## **Related Links** - [Introduction to your Business Account](https://begenuin.com/developers/get-started/business-account/introduction-to-business-account) - [How Do Retail & Commerce Media Users Sign Up and Access your Business Account?](https://begenuin.com/developers/get-started/business-account/how-do-retail-and-commerce-media-users-sign-up-and-access-the-brand-control-center) - [What Are the Different User Experiences in Genuin?](https://begenuin.com/developers/get-started/business-account/what-are-the-different-user-experiences-in-genuin) - [Are You Ready to Go to Market with Your Social Experience?](https://begenuin.com/developers/get-started/business-account/are-you-ready-to-go-to-market-with-your-community) - [Which Integration Method Should You Choose to Add Genuin to Your App?](https://begenuin.com/developers/get-started/business-account/which-integration-method-should-you-choose-to-add-genuin-to-your-app)