# **What Are the Different Sections of your Business Account?** This guide is for brand, media, product, growth, and operations teams responsible for launching, operating, or scaling a **brand-owned Commerce Media Network** across web and mobile apps. Use this guide when you need to: - Understand how Business Account is structured - Identify where specific workflows live (content, communities, monetization, moderation, reporting) - Operate a Commerce Media Network with clear ownership, governance, and accountability - Scale video, UGC, and AI-assisted content without losing control Running a Commerce Media Network is not a single workflow, it’s an interconnected system. Content creation, community structure, distribution, safety, monetization, and measurement must work together. **Business Account is designed to be that system.** Each section of your Business Account maps to a distinct stage in the content and community lifecycle, ensuring brands maintain **control, trust, and performance visibility** as they scale. ## **What Business Account Enables for Brands** With your Business Account, brands can: - Centralize all community and content operations in one governed interface - Deliver contextual, video-first experiences across websites and apps - Apply consistent brand safety, moderation, and editorial standards - Convert engagement into measurable outcomes, including revenue - Operate like a media network, not just a content feed ## **Business Account Sections: How the System Works** Each section of your Business Account supports a specific operational responsibility. Together, they form an end-to-end operating model for your social experience. ### **1. Build** **Define your foundation and launch your social experience** ![Build](https://cdn.sanity.io/images/lnrtvsvr/development/abbe83e8451431e95a0a6f04f56eca784c02c7a0-1600x777.png) Build is where brands establish identity, structure, and access before anything goes live. **Key capabilities** - Configure brand elements (assets, categories, personas, guidelines) - Launch your social experience - Create and publish communities and groups - Add internal users and creators - Activate contracts and foundational settings **Real-world examples** - **Publisher:** Creates communities such as News, Sports, and Entertainment with AI-generated or manually curated groups - **Retail brand:** Sets up communities for Product Reviews, How-To Videos, and UGC Styling Inspiration ### **2. Manage** **Control and organize everything that is live** ![](https://cdn.sanity.io/images/lnrtvsvr/development/47158f25b6f312a317852719d4f668773280904b-1600x796.png) Manage provides operational control over all active entities across your network. **What you manage** - Brands - Communities and groups - Posts and comments - Users and creators **Real-world examples** - **Product Detail Page (PDP):** Move videos between “Best Sellers” and “New Arrivals” groups - **Discovery page:** Rename or reorder groups to reflect seasonal priorities - **Community app:** Update creator permissions and manage comment visibility ### **3. Curate** **Review, classify and publish content with AI + human oversight** ![Curate](https://cdn.sanity.io/images/lnrtvsvr/development/8bc40f0eea6c0190acce100424451c13a39d75bc-1600x781.png) Curate centralizes all content ingestion and approval workflows. **Includes** - Activity states: Processing, Awaiting to Post, Approved, Rejected - Activity logs for Social Import, Uploads, and ClipIt **Real-world examples** - **Retail PDP:** Import Instagram product reviews and approve only brand-safe clips - **Discovery feed:** Use AI to auto-classify lifestyle videos into the right communities - **Mobile app:** Generate short-form clips from long-form videos using ClipIt ### **4. Grow** **Distribute content and drive audience growth** ![Grow](https://cdn.sanity.io/images/lnrtvsvr/development/295ab232bb06a3b0f17fc36e67e9173bc0b2740a-1600x779.png) Grow controls where and how content is activated across owned and external surfaces. **Channels** - Onsite placements and embeds - Offsite distribution - Email communications **Real-world examples** - **PDP placement:** Display shoppable videos below product details - **Discovery page:** Surface trending community videos in a carousel - **App home feed:** Embed personalized video feeds for logged-in users ### **5. Moderate** **Protect brand safety and community trust** ![Moderate](https://cdn.sanity.io/images/lnrtvsvr/development/63e39ebf05c4646d3d00fa9ed6df090c605d90ff-1600x777.png) Moderate ensures content and participation meet brand and community standards at scale. **Moderation areas** - Content moderation (Queued, History) - User requests (Queued, History) **Real-world examples** - **Retail brand:** Auto-flag misleading or non-compliant product claims - **Publisher:** Review UGC before it appears in a news community - **Community app:** Resolve user-reported content efficiently ### **6. Monetize** **Turn engagement into revenue - without losing ownership** ![Monetize](https://cdn.sanity.io/images/lnrtvsvr/development/037a65af7b1495666deffe9cef7d12b6f647bd3d-1600x779.png) Monetize enables brands to activate revenue directly within their Commerce Media Network. **Real-world examples** - **Discovery feed:** Sponsored video sections from brand or advertiser partners ### **7. Report** **Measure performance and optimize continuously** ![Report](https://cdn.sanity.io/images/lnrtvsvr/development/6eb8ec372d7e9dfa48b9a5686d58394906c124a6-1600x777.png) Reporting delivers real-time visibility into what’s working, and why. **Insights include** - Engagement and content performance - Retention and stickiness - Revenue and spend - Real-time activity and trends **Real-world examples** - **PDP:** Measure conversion lift driven by video engagement - **Discovery page:** Identify top-performing content themes - **App feed:** Track retention impact from personalization ### **8. Settings** **Configure governance, access, and integrations** ![Settings](https://cdn.sanity.io/images/lnrtvsvr/development/b23c4cde0cff2d94dc9d2a75b374859e3110e1a3-1600x780.png) Settings control system-wide behavior and enterprise governance. **Includes** - Brand profile and elements - Roles and permissions - Guidelines and personas - Data sources and ads - SSO and player controls - Guided onboarding **Real-world examples** - **Enterprise brand:** Enable SSO for internal teams - **Publisher:** Apply stricter moderation rules for sensitive content - **Global app:** Configure player behavior by region ## **Specs & Limitations** - Role-based access applies across all sections - Feature availability depends on plan and contract - Some configurations require admin-level permissions ## **Key Takeaways** - Business Account is a full operating system for Commerce Media Networks - Each section maps to a clear stage in the content and community lifecycle - AI is paired with human governance, not used in isolation - Brands retain ownership, safety, and performance visibility as they scale ## **Related Links** - [How is engagement data utilized for the sustainable growth of your social experience?](https://begenuin.com/developers/get-started/business-account/how-is-the-community-engagement-data-utilized-for-community-growth) - [How Can Brands Track and Analyze Content Interactions in Reports?](https://begenuin.com/developers/get-started/business-account/how-can-brands-track-and-analyze-content-interactions-in-reports) - [How can brands use member interests to grow their social experience?](https://begenuin.com/developers/get-started/business-account/how-can-brands-leverage-user-interests-for-community-growth) - [What are the video editing tools in the Genuin SDK?](https://begenuin.com/developers/get-started/business-account/what-are-the-video-editing-tools-in-the-genuin-sdk) - [How Does Zero-Party Data from the Genuin SDK Power Your Social Experience and Media Revenue?](https://begenuin.com/developers/get-started/business-account/how-zero-party-data-from-genuin-sdk-powers-brand-communities-and-generates-media-revenue) - [How Can Brands Use an SDK to Build Social Experiences Inside Their Mobile Apps?](https://begenuin.com/developers/get-started/business-account/how-can-brands-use-an-sdk-to-build-communities-and-video-experiences-inside-their-mobile-apps) - [How do in-app notifications work with the Genuin SDK?](https://begenuin.com/developers/get-started/business-account/how-do-in-app-notifications-work-with-the-genuin-sdk)